What Ascari Works does

Ascari Works Pty Ltd is a Queensland-based private company operating as the exclusive Australian reseller of Gimoto, an Italian custom motorcycle leather manufacturer established in 1890. The company sells made-to-measure and off-the-shelf leather racing suits, an electronic airbag system (the V-Race RR, FIM-approved, with 60ms crash deployment via BC RedTesla's VRACERR 2.0 ECU), and a range of protective accessories including gloves, knee sliders, body protectors, base layers, rain suits, and custom patches. Pricing is uniformly unit-based in Australian dollars inclusive of GST, with one-piece racing suits ranging from A$1,990 for off-the-shelf to over A$3,300 for made-to-measure OEM replica suits (KTM, BMW Motorrad, Husqvarna, GASGAS).

The go-to-market is a high-touch, consultative model built around an appointment-only showroom in Landsborough, Sunshine Coast, run by Kelly Ridgewell. Customers configure products on Gimoto's online platform, save designs as PDFs, and email them to Ascari Works for quoting and measurement confirmation; the standard lead time for made-to-order items is 6-8 weeks. Marketing relies on organic social (Facebook, Instagram) and a content-rich website, with no paid acquisition channels, partnerships, or external capital disclosed. The company carries no recorded funding rounds, no institutional investors, and no parent company, and is not present on LinkedIn or app stores.

Customer segments are individual riders rather than enterprise accounts: professional racers, trackday enthusiasts, sport touring riders, and female riders, each served through distinct product lines (e.g., LadyGP for women, OTTO and GASGAS/Husqvarna replicas for supermoto). The product portfolio carries EN 17092-2:2020 AAA and CE EN 1621-1/2 certifications, and a 12-month guarantee against defects is self-attested. Operationally, Ascari Works is a single-entity, Australia-only reseller with no subsidiaries, no M&A history, and no publicly disclosed revenue.

Name

Ascari Works

Legal name

Ascari Works Pty Ltd

Website

https://ascariworks.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Ascari Works is the exclusive Australian reseller of Italian custom motorcycle leather maker Gimoto, selling made-to-measure racing suits, electronic airbag systems, and protective accessories to individual professional racers, trackday enthusiasts, and recreational riders across Australia.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Leather Apparel

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Gloves & Hand Protection Retail (CRAMANAE)

Keywords

• Custom motorcycle leathers
• Motorcycle racing suits
• Motorcycle airbag systems
• Motorcycle protective gear
• Motorcycle riding accessories

Headquarters

HQ city

Landsborough

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Motorcycle Leather Suits: Both made-to-measure (MTM) and off-the-shelf (OTS) options. MTM suits are fully custom-made to customer measurements with bespoke colours, materials, and finishes. OTS are base model suits in standard sizes.
2. Safety Accessories: Sale of protective gear including gloves, knee sliders, back protectors, chest protectors, iron skins, rain suits, and custom patches.
3. Electronic Airbag Systems: Sale of V-Race RR electronic airbag vests and replacement ERed-RECHARGE 2 cartridges for quick system resets after deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ascari Works is the official Australian reseller of Gimoto, an Italian manufacturer of custom motorcycle leather racing suits founded in 1890. The company sells made-to-measure (MTM) and off-the-shelf (OTS) leather suits across 1-piece, 2-piece, supermoto, and women's categories, including brand collaboration replicas for KTM, BMW Motorrad, Husqvarna, GASGAS, and Aprilia. It also sells the V-Race RR FIM-approved electronic airbag system, replacement cartridges, and riding accessories such as gloves, knee sliders, back/chest protectors, base layers, rain suits, and custom patches.

Product overview

Ascari Works is the official Australian reseller of Gimoto, an Italian manufacturer of custom motorcycle leather racing suits and protective gear founded in 1890. The product portfolio centres on custom-fit leather suits across three main categories: 1-piece racing suits (Mugello Air, LTD Air, Mugello Race, Aragon Race, and replica suits for KTM, BMW Motorrad), 2-piece touring suits (Aragon 2, TOUR 2, Lady 2), and supermoto suits (OTTO, Replica Husqvarna, Replica GasGas). The range includes women's-specific options (LadyGP, Lady 2) and is complemented by the V-Race RR Electronic Airbag system with AI-driven crash detection. Accessories include gloves, knee sliders, body protectors, base layers, rain gear, and custom patches. All suits are fully custom-made to customer measurements and can be configured with colours, materials, finishes, and sponsor logos through Gimoto's online configurator.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Motorcycle Leather Racing Suits Custom-fit Italian-made leather motorcycle racing suits handcrafted by Gimoto in Italy since 1890, tailored to each rider's measurements. Available across multiple riding categories (track, touring, supermoto, women's) and with replica designs from partner motorcycle brands. EN 17092-2:2020 AAA certified, the highest European rider protection standard. Intended for professional racers, trackday enthusiasts, sport touring riders, and female riders.
• V-Race RR Electronic Airbag System FIM-approved electronic motorcycle airbag vest that integrates between the suit's inner lining and outer leather shell, providing active rider protection via real-time crash detection. Designed for professional racers and safety-conscious track riders using compatible Gimoto leather suits.
• ERed-RECHARGE 2 Replacement Cartridge Replacement airbag refill canister for the V-Race RR electronic airbag system, allowing rapid reinflation of the protective airbag after deployment. Supports dual-charging with automatic second-refill detection.
• GP7 Riding Gloves Premium kangaroo leather motorcycle riding gloves engineered for elite racers and high-performance riders, offering tactile control and certified impact protection.
• Slider Pro Knee Sliders Race-grade polymer knee sliders designed for track use, providing durable abrasion resistance during high lean-angle cornering.
• Back Racing Protector CE EN 1621-2 Level 2-certified back protector that runs from spine to tailbone, with adjustable straps for a secure fit under a leather suit.
• Chest Pro Protector High-impact chest protector designed for serious riders, providing certified impact protection while maintaining a close, stable fit under a leather suit.
• Iron Skins Base Layer High-elasticity breathable base layer worn under racing leathers to manage sweat and body temperature during riding.
• Rain Suit Lightweight waterproof outer layer worn over a racing suit to keep the rider dry in wet conditions without restricting movement.
• Custom Patches Custom name and number patches in leather or vinyl, with design, production, and attachment services for personalised racing leathers.

Quantifiable outcome

• Airbag deployment time of 60 milliseconds for V-Race RR system
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• GimotocoreStrategic or Co-development PartnerAscari Works is the official Australian reseller of Gimoto, Italy's most respected name in custom motorcycle leathers and racing suits. Gimoto has been manufacturing in Italy since 1890 and collaborates with iconic motorcycle brands including KTM, Husqvarna, Aprilia, BMW Motorrad, and Kawasaki. Ascari imports all Gimoto products to Australia and provides local sales, support, and warranty services.
• KTMflagshipStrategic or Co-development PartnerOfficial partnership between GIMOTO and KTM for replica race suits. Ascari Works offers Replica KTM and Replica KTM Special Edition suits featuring GIMOTO's most race-focused ergonomics. Professional-grade, made-to-measure suits delivering precision fit, maximum comfort, and high-performance riding experience.
• BMW MotorradflagshipStrategic or Co-development PartnerSpecial collaboration between GIMOTO and BMW Motorrad for replica leather suits available through Ascari Works. Features iconic Bavarian style and race-ready performance, fully customisable and made to measure using the official BMW configuration tool.
• HusqvarnacoreStrategic or Co-development PartnerProfessional-grade Replica Husqvarna supermoto suit developed in collaboration with Husqvarna. Built for racers and trackday riders seeking peak performance with GIMOTO's most race-focused ergonomics, fully customisable and made to measure.
• GASGAScoreStrategic or Co-development PartnerGIMOTO x GASGAS collaboration producing the Vamos Suit, a professional supermoto suit built for performance, comfort, and style. Made to measure and fully customisable with race-focused ergonomics and bold GASGAS design.
• ApriliaminorStrategic or Co-development PartnerGimoto collaborates with Aprilia as one of the world's most iconic motorcycle brands, though specific product details not detailed on Ascari Works site.
• BC RedTeslacoreTechnology or IntegrationBC RedTesla provides the VRACERR 2.0 ECU technology powering the V-Race RR electronic airbag system. Features 6-axis 32G inertial measurement unit, 10Hz GPS, dual-core processor, and mobile app connectivity. Firmware updates delivered via BC RedTesla platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alpinestars: Global Italian-origin leader in motorcycle racing apparel, protection, and electronic airbag systems (Tech-Air). Directly comparable product set to Gimoto/Ascari across leathers, gloves, and body protection, but with vastly larger scale, broader distribution, and own-brand manufacturing.
• Dainese: Italian motorcycle safety apparel and D-Air electronic airbag pioneer. Directly comparable to Ascari/Gimoto across custom leather suits, race protection, and airbag systems, with strong brand recognition and own R&D/manufacturing.

Direct peers

• REV'IT!: Dutch motorcycle apparel brand offering leather racing suits, gloves, and body protection with global distribution. Closely comparable to Ascari's product range in sport and touring segments, though without the FIM-approved airbag focus.
• Spidi: Italian motorcycle apparel manufacturer producing leather racing suits, gloves, and protection gear. Comparable to Gimoto in heritage, Italian craftsmanship positioning, and product category, with established European and global distribution.
• Held: German manufacturer of premium motorcycle gloves and leather suits with strong racing heritage. Comparable to Ascari/Gimoto across premium leather race suits and gloves category, with established dealer network in Australia and Europe.
• RST: British motorcycle apparel brand offering leather suits, gloves, and protection across racing, touring, and sport segments. Comparable to Ascari in mid-to-premium leather suit category with established distribution in Australia.
• Furygan: French motorcycle apparel manufacturer specializing in leather suits, gloves, and jackets with motorsport heritage. Comparable to Ascari/Gimoto in premium leather race wear with European craftsmanship positioning and global distribution.
• Klim: North American premium motorcycle apparel brand focused on technical riding gear for adventure, sport, and off-road segments. Comparable to Ascari's premium positioning in leather and protective gear with established distribution channels.

Emerging players

• Helite: French specialist in mechanical and electronic motorcycle airbag vests and jackets. Directly comparable to Ascari's V-Race RR airbag offering as a competing electronic airbag system, though narrower product range focused on vests rather than full custom suits.

Regional players

• Merlin Motorcycle Gear: British heritage motorcycle apparel brand offering leather suits, jackets, and gloves. Comparable to Ascari in custom-fit leather apparel category, primarily serving UK and European markets with limited Australian distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ascariworks
• Instagraminstagram.com/Ascariworks

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascari Works