La Boutique du Vapoteur

What La Boutique du Vapoteur does

La Boutique du Vapoteur is a French specialty retailer of vaping and CBD products, founded in 2012 and headquartered in Tarbes, France. The company operates a hybrid omnichannel model: an owned e-commerce storefront at laboutiqueduvapoteur.fr (PrestaShop-based, bilingual French/English, with mandatory 18+ age verification) alongside physical retail stores referenced through the MAGASINS navigation, including a confirmed location at 5 rue François Mousis in Tarbes.

Its catalogue spans e-liquids (10ml and 50ml formats, multiple nicotine strengths, flavors organized by classic, menthol, fruity, gourmand, and drinks), e-cigarette hardware (starter kits, mods, atomizers, coils, batteries) from brands including Aspire, Eleaf, Geek Vape, Innokin, Lost Vape, Smok, Vaporesso, and Voopoo, a CBD Corner category (oils, e-liquids, e-cigarettes) anchored by Greeneo, DIY components (bases, nicotine boosters, concentrates), and accessories. The company also operates proprietary private-label brands Eliquide Magique and Originale. Pricing is unit-based pay-as-you-go, with e-liquids at €5.90 per 10ml bottle and €19.90 per 50ml, hardware starting at €7.90, standard shipping at €4.90, and free shipping above approximately €33.

The business serves three primary adult consumer segments — adult vapers (entry through starter kits or advanced hardware), CBD consumers, and DIY/advanced vapers — through long-tail direct-to-consumer transactions with no enterprise accounts. All nicotine products comply with European TPD and French AFNOR XP D90-300, with ISO 22000 and ISO 83-17 child-resistant packaging. The firm is privately held, founder-led by Mickaël Genais, with 11–50 employees and no disclosed funding or revenue.

Name

La Boutique du Vapoteur

Legal name

La Boutique du Vapoteur

Website

https://laboutiqueduvapoteur.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

La Boutique du Vapoteur is a French omnichannel specialty retailer based in Tarbes, selling e-liquids, vaping hardware, CBD products, and DIY supplies to adult consumers through its e-commerce site laboutiqueduvapoteur.fr and physical retail stores under brands including its own Eliquide Magique and Originale.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Health and Personal Care Retailers (456)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

Keywords

• Vaping products retail
• E-liquid sales
• E-cigarette supplies
• CBD products retail
• Vape accessories

Headquarters

HQ city

Tarbes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Liquide Sales: Retail sale of e-liquids in various sizes (10ml and 50ml), flavors (classic, menthol, fruity, gourmand, drinks), and nicotine strengths. Revenue generated per unit transaction at fixed price points. Brand portfolio includes proprietary house brands (La Boutique du Vapoteur / Eliquide Magique, Originale) as well as third-party brands (Roykin, E Liquid France, Greeneo, etc.).
2. E-Cigarette and Hardware Sales: Sale of vaping hardware including complete kits (integrated battery, single mod, double mod), atomizers (various diameters from 14mm to 29mm), pods/cartridges, batteries, coils/ressistances, and accessories. Hardware brands stocked include Aspire, Eleaf, Geek Vape, Innokin, Kimsun, Lost Vape, Nevoks, Smok, Vaporesso, and Voopoo.
3. CBD Products Sales: Sale of CBD e-liquids, CBD e-cigarettes, and CBD oils (HUILES CBD) under the CBD Corner section. Brands include Greeneo with strains such as OG Kush, Lemon Haze, Mango Haze, and Purple Haze.
4. DIY (Do-It-Yourself) Components: Sale of DIY vaping materials including bases, nicotine boosters (20mg/ml in 10ml bottles), and concentrated flavorings (classic, menthol, fruity, gourmand, drinks categories). Nicotine boosters priced at €2.00 per 10ml unit.
5. Accessories Sales: Sale of vaping accessories including storage solutions and battery chargers/batteries (CHARGEURS & ACCUS).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

La Boutique du Vapoteur is a French omnichannel retailer that sells vaping products directly to adult consumers through its website (laboutiqueduvapoteur.fr) and physical stores. Its assortment covers e-liquids (10ml and 50ml bottles, multiple flavors and nicotine strengths), complete e-cigarette kits, atomizers, coils, batteries/mods, accessories, CBD products (e-liquids, e-cigarettes, oils), and DIY mixing supplies (bases, nicotine boosters, concentrates). The store carries both proprietary house brands (Eliquide Magique, Originale) and a broad portfolio of third-party brands (Roykin, E Liquid France, Greeneo, GeekVape, Vaporesso, Aspire, Smok, Voopoo, etc.).

Product overview

La Boutique du Vapoteur is a French online B2C e-commerce retailer specializing in vaping products. The store operates as a multi-brand marketplace offering e-liquids (with brands like Roykin, eLiquid France, Greeneo, Secret's Lab, and its own Eliquide Magique and Originale lines), e-cigarettes and complete kits (GeekVape, Aspire, Eleaf, Innokin, Kimsun, Lost Vape, Nevoks, Smok, Vaporesso, Voopoo), CBD products (corner category), atomizers and coils, batteries/mods, DIY supplies (bases, boosters, concentrates), and accessories. The product portfolio is organized by flavor profile, brand, and quantity (10ml or 50ml), with most e-liquids offered in 50/50 or 80/20 PG/VG ratios and various nicotine strengths including 0mg options.

Differentiator

Problem solved

Functional benefit

Brands

• Eliquide Magique: Private label e-liquid brand offering unique flavors
• Originale

Products and services

• E-Liquides (E-Liquids)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RoykincoreTechnology or IntegrationRoykin is a French e-liquid brand whose products (10ml bottles, various flavours and nicotine strengths) are sold exclusively through La Boutique du Vapoteur as a featured/primary brand. Roykin products feature prominently on the homepage, in brand blocks, and across product listings. The brand is positioned as a key vendor partnership.
• E Liquid FrancecoreTechnology or IntegrationE Liquid France (eLiquid France) is a French e-liquid manufacturer whose products — including the popular SUPREME 50ml range — are featured as a primary brand. The store highlights E Liquid France in brand blocks and promotional banners.
• GeekvapecoreTechnology or IntegrationGeekvape is a hardware manufacturer whose products (including the PEAK pod kit, Zeus SUB OHM tank, Zeus Nano 2) are distributed through the store. Geekvape products are featured in brand listings and product recommendations.
• Payolution / Payment ProvidersminorOthersThe store accepts multiple payment methods as indicated by payment method icons displayed in the footer (Visa, Mastercard, and other card logos). Specific payment service providers are not explicitly named in the source data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JUUL Labs: Major pod-based e-cigarette brand with established retail distribution in multiple markets. While primarily a hardware/brand company rather than retailer, it competes indirectly for the same adult-vaper consumer category.
• Philip Morris International (IQOS): Global tobacco incumbent with the IQOS heated-tobacco platform and adjacent vape/nicotine product portfolio. Represents the broader-incumbent threat as tobacco majors increasingly compete for adult nicotine consumers.
• BAT (British American Tobacco) / Vuse: Global tobacco incumbent owning the Vuse e-cigarette brand. While not a pure-play vape retailer, BAT's retail and wholesale distribution into vape channels represents a broader-incumbent competitive threat to specialist retailers.
• Imperial Brands (blu): Global tobacco company operating the blu e-cigarette brand. Represents a broader incumbent player with overlapping vape category exposure and competitive positioning versus specialty vape retailers.

Direct peers

• Le Petit Vapoteur: France's largest online vape retailer, offering e-liquids, hardware, and accessories via e-commerce. Operates a near-identical omnichannel model with proprietary and third-party brands, making it the closest direct comparable to La Boutique du Vapoteur.
• Kumulus Vape: French online vape retailer specializing in e-liquids, hardware, and DIY supplies. Targets the same adult vaper segment with a comparable assortment of brands and nicotine strength options, competing head-to-head in the French e-commerce vape market.
• Neovapo: French vape retailer with a hybrid model combining dozens of physical stores and an online storefront. Closely comparable to La Boutique du Vapoteur in its omnichannel strategy and broad multi-brand product portfolio.
• Vape Shop: Online vape retailer serving the French market with e-liquids, hardware, and accessories. Competes in the same category and target segment with similar SKU breadth and regulatory-compliance positioning.
• E-Fumeur: French vape e-commerce retailer carrying e-cigarettes, e-liquids, and DIY supplies. Comparable in target market, product range, and direct-to-consumer French-language positioning.

Emerging players

• Greeneo: French CBD brand whose products (CBD e-liquids, oils, flowers) are stocked in La Boutique du Vapoteur's CBD Corner. Comparable as an emerging player in the French CBD/vape intersection, with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lbdv_fr
• Facebookfacebook.com/LaBoutiqueduVapoteur
• Instagraminstagram.com/laboutiqueduvapoteur
• Pinterestpinterest.fr/laboutiqueduvapoteur
• LinkedInlinkedin.com/company/la-boutique-du-vapoteur

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Boutique du Vapoteur