Batteries Sales Winfried Hückmann
Batterien-Vertrieb Winfried Hückmann GmbH is a German B2B wholesale distributor of batteries, rechargeable battery packs, solar components, mobile power stations, chargers, and professional lighting, serving exclusively commercial customers, tradespeople, authorities, and public institutions through its registered-business e-commerce platform.
- Company typePrivate
- Founded1975
- HeadquartersSalz, Germany
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Batteries Sales Winfried Hückmann does
Batterien-Vertrieb Winfried Hückmann GmbH is a German B2B wholesale distributor specializing in mobile energy solutions, operating exclusively from its headquarters in Salz, Germany under founder and Managing Director Winfried Hückmann. The company sells batteries (primary and rechargeable), solar components, mobile power stations, chargers, test equipment, and professional lighting exclusively to commercial customers, self-employed professionals, authorities, and public institutions — restricting access via business customer registration on its e-commerce platform (hueckmann-shop.de).
Its product offering spans a broad multi-category catalog rather than a unified software platform, with thousands of SKUs sourced from over 40 brand partners including Varta, Duracell, Energizer, Panasonic, Saft, Ansmann, and Renata. The company differentiates through two proprietary private-label brands — XCell and Kraftmax — and offers value-added services including custom battery pack assembly (Akkukonfektionierung) and laser engraving (Lasergravur), which extend the business from pure distribution into light production/manufacturing.
The business model is hardware sales through B2B wholesale with quote-based, customer-specific pricing visible only to registered business accounts. Revenue is generated through product sales with pay-as-you-go billing; no pricing is publicly disclosed. The company is a privately held GmbH with no external institutional investors, no subsidiaries, and no M&A activity disclosed. WEEE producer registration and GDPR compliance are maintained, and the company holds no disclosed patents or trademarks beyond its private-label brands.
Batteries Sales Winfried Hückmann firmographics
Firmographics- Name
- Batteries Sales Winfried Hückmann
- Legal name
- Batterien-Vertrieb Winfried Hückmann GmbH
- Website
- https://hueckmann-shop.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Batterien-Vertrieb Winfried Hückmann GmbH is a German B2B wholesale distributor of batteries, rechargeable battery packs, solar components, mobile power stations, chargers, and professional lighting, serving exclusively commercial customers, tradespeople, authorities, and public institutions through its registered-business e-commerce platform.
- Ownership category
- akta.pro rank
Where Batteries Sales Winfried Hückmann is headquartered
LocationHeadquarters
- HQ city
- Salz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Batteries Sales Winfried Hückmann business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Battery Sales: Wholesale distribution of batteries, rechargeable batteries, solar components, mobile power sources, chargers, test equipment, flashlights and related accessories exclusively to commercial business customers. Revenue generated through product sales with no pricing disclosed publicly on the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing - customer account required |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Batteries Sales Winfried Hückmann product offering
Product offeringCore offering
Batterien-Vertrieb Winfried Hückmann GmbH operates a B2B e-commerce wholesale platform (hueckmann-shop.de) selling mobile energy products exclusively to commercial customers. The portfolio spans primary batteries, rechargeable batteries (Akkus) and battery packs, solar components, mobile power sources (power stations, power banks, jump starters), chargers, test equipment, and professional lighting/flashlights. The company augments the catalog with custom battery assembly (Akkukonfektionierung), laser engraving services, and its own private-label brands XCell and Kraftmax.
Product overview
Batterien-Vertrieb Winfried Hückmann GmbH operates a B2B e-commerce platform (hueckmann-shop.de) exclusively serving commercial customers (§14 BGB), offering a comprehensive portfolio of mobile energy products. The offering is a broad multi-category catalog rather than a unified software platform. The core product range spans Batteries (Batterien), including lithium cylindrical, button cell, zinc-air hearing aid, battery packs, standard alkaline, silver-oxide watch, buffer/device, and special types; Akkus (Rechargeable Batteries) covering battery packs, lead/LiFePO4, e-bike replacement, device-specific, hearing aid, industrial, button-cell, lantern, Li-ion, and consumer variants; Solar Components (Solarkomponenten) with modules, balcony power stations, inverters, and storage; Mobile Power Sources (Mobile Stromquellen) including power stations and jump starters; Chargers (Ladegeräte) for various battery types and applications; Test Equipment (Testgeräte); and Professional Lighting (Leuchten). The company differentiates through two private-label sub-brands — XCell and Kraftmax — for batteries and flashlights, and augments its catalog business with value-added services including custom battery assembly (Akkukonfektionierung) and laser engraving.
Differentiator
Problem solved
Functional benefit
Brands
- XCell: Own brand for batteries and flashlight products
- Kraftmax
Products and services
- Batteries (Batterien) Comprehensive range of primary batteries including lithium cylindrical, button cell, zinc-air hearing aid, battery packs, standard alkaline, silver-oxide watch, buffer/device, and special-type batteries sold wholesale to commercial customers.
- Rechargeable Batteries (Akkus) Wide selection of rechargeable batteries including battery packs, lead/LiFePO4 cells, e-bike replacement batteries, device-specific batteries, hearing aid, industrial, button-cell, lantern, Li-ion, consumer, and battery accessories.
- Solar Components (Solarkomponenten) Solar energy products including solar modules, balcony power stations (Balkonkraftwerke), inverters with storage, standalone inverters, battery storage systems, and accessories.
- Mobile Power Sources (Mobile Stromquellen) Portable power solutions including power stations, power banks, jump starters/boosters, and accessories for mobile energy needs.
- Chargers (Ladegeräte) Diverse charging equipment for battery packs, lead-acid batteries, electric vehicles, e-bikes, cameras, cranes, data cables, multimedia/USB, power supplies, vacuum robots, voltage converters, standard, and tool batteries.
- Test Equipment (Testgeräte) Testing devices including vehicle battery testers and battery/tester accessories for commercial users.
- Professional Lighting (Leuchten) Professional lighting products including explosion-protected lights, flashlights, headlamps, handheld spotlights/emergency lights, work lights/construction floodlights, keychain lights, camping lanterns, night/mood lights, pen lights, bicycle lights, photo/video lights, clamps/reading lights, light bulbs, and lighting accessories.
- Akkukonfektionierung (Custom Battery Assembly) Professional custom battery assembly and configuration service for specialized battery pack requirements, tailored to industrial and commercial applications.
- Laser Engraving Service (Lasergravur-Service) Laser engraving service offered for products, enabling customer-specific labeling and branding.
Companies that use Batteries Sales Winfried Hückmann
Customer profileSegments2 records
Ideal customer profiles2 records
Batteries Sales Winfried Hückmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Batteries Sales Winfried Hückmann partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- XCellcoreOwn private label brand for batteries and rechargeable batteries. XCell products are manufactured and supplied to Hückmann for resale under their own brand.
- KraftmaxcoreOwn private label brand for flashlights and lighting products. Kraftmax products are manufactured and supplied to Hückmann for resale under their own brand.
- VartamajorDistribution partner for Varta batteries including lithium coin cells, hearing aid batteries, and industrial battery solutions.
- DuracellmajorDistribution partner for Duracell products including lithium batteries, hearing aid batteries, and specialty batteries.
- EnergizermajorDistribution partner for Energizer specialty batteries, lithium batteries, and hearing aid batteries.
- PanasonicmajorDistribution partner for Panasonic industrial batteries, lithium cells, and battery packs.
- SaftmajorDistribution partner for Saft lithium batteries including specialist industrial and military applications.
- AnsmannmajorDistribution partner for Ansmann batteries, chargers, and specialty battery products.
- RenatamajorDistribution partner for Renata watch batteries, hearing aid batteries, and specialty lithium batteries.
- ZendureminorDistribution partner for Zendure portable power stations and solar solutions.
- JackeryminorDistribution partner for Jackery portable power stations and outdoor power solutions.
- LiontronminorDistribution partner for Liontron LiFePO4 batteries for solar and mobile applications.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Batteries Sales Winfried Hückmann competitors and assessment
Company assessmentBroad incumbents
- Varta AG: Major German battery manufacturer whose cells, hearing-aid batteries, and industrial batteries are explicitly distributed by Hückmann — Varta represents both a key supplier and a broader incumbent whose direct-sales channel could compete with Hückmann.
Direct peers
- Distrelec (RS Group): European B2B electronics and maintenance distributor, now part of RS Group, that lists batteries, chargers, and industrial power supplies — a directly comparable catalog competitor in the DACH region.
- Conrad Electronic: Large German/Central-European B2B and B2C electronics distributor with a broad catalog that explicitly includes batteries, rechargeable batteries, solar components, and chargers — a directly comparable multi-category electronics wholesaler.
- Farnell / element14: Global B2B distributor of electronic components and batteries serving design engineers, industrial buyers, and institutions — comparable in product mix (batteries, chargers, test equipment) and B2B procurement workflow.
- Voelkner: German B2B/B2C electronics distributor with a broad catalog including batteries, power supplies, and lighting — comparable German competitor with similar multi-category distribution model.
- Bürklin Elektronik: German B2B electronics distributor specializing in components, tools, and supplies including batteries — comparable mid-sized German competitor serving professional and industrial buyers.
- RS Components (RS Group): Pan-European B2B distributor of electronics, batteries, and industrial supplies serving engineers and procurement buyers — directly comparable business model and customer profile to Hückmann's B2B shop.
- Reichelt Elektronik: Major German B2B electronics distributor operating an online catalog that includes batteries, rechargeable batteries, power supplies, and components — directly overlapping Hückmann's B2B mobile-energy category and serving the same German commercial customer base.
Emerging players
- Ansmann AG: German manufacturer and distributor of batteries, chargers, and mobile power solutions — comparable in product category and customer base, but operating with own-brand manufacturing rather than pure distribution.
- AKKUplanet / AccuCell: Smaller German online specialist in rechargeable batteries, battery packs, and chargers — a niche competitor that overlaps with Hückmann's rechargeable-battery and assembly categories.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Batteries Sales Winfried Hückmann social profiles
Digital presenceBatteries Sales Winfried Hückmann compliance and trust
Trust signalCompliance2 records
Batteries Sales Winfried Hückmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Batteries Sales Winfried Hückmann leadership team
Management profileNumber of profiles
Profiles1 record
Batteries Sales Winfried Hückmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Batteries Sales Winfried Hückmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Batteries Sales Winfried Hückmann
What does Batteries Sales Winfried Hückmann do?
Batterien-Vertrieb Winfried Hückmann GmbH operates a B2B e-commerce wholesale platform (hueckmann-shop.de) selling mobile energy products exclusively to commercial customers. The portfolio spans primary batteries, rechargeable batteries (Akkus) and battery packs, solar components, mobile power sources (power stations, power banks, jump starters), chargers, test equipment, and professional lighting/flashlights. The company augments the catalog with custom battery assembly (Akkukonfektionierung), laser engraving services, and its own private-label brands XCell and Kraftmax.
Is Batteries Sales Winfried Hückmann a public or private company?
Batteries Sales Winfried Hückmann is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Batteries Sales Winfried Hückmann founded?
Batteries Sales Winfried Hückmann was founded in 1975. It employs 101 to 250 people.
Where is Batteries Sales Winfried Hückmann based?
Batteries Sales Winfried Hückmann is headquartered in Salz, Germany, in the Europe region.
How does Batteries Sales Winfried Hückmann make money?
One revenue line is on record: B2B Wholesale Battery Sales.
Who are Batteries Sales Winfried Hückmann's main competitors?
Varta AG is listed as a broad incumbent. Direct peers are Distrelec (RS Group), Conrad Electronic, Farnell / element14, Voelkner, Bürklin Elektronik, RS Components (RS Group) and Reichelt Elektronik. Emerging players are Ansmann AG and AKKUplanet / AccuCell.
Does Batteries Sales Winfried Hückmann have an API?
No public API is recorded for Batteries Sales Winfried Hückmann.