The Floridian

What The Floridian does

The Floridian is a privately-held, single-location farm-to-table restaurant operating at 485 Old Beach Road in St. Augustine, Florida. Founded in 2010 by husband-and-wife team Genie and Jeff McNally, the restaurant serves fresh, locally-sourced cuisine across lunch (11am-3pm), happy hour (3pm-5pm), and dinner (from 4:30pm) service periods, six days a week (closed Tuesdays). The business operates a dine-in model supplemented by online ordering through Toast Tab and table reservations via Resy, with seasonal lunch, dinner, and drinks menus distributed as downloadable PDFs on its Squarespace-hosted website.

The restaurant's product is centered on a curated network of 14+ named local farm and supplier partners — including CartWheel Ranch Meats, Wainwright Dairy, Jax Bread Co., Sweet Grass Dairy, Beacon Fisheries, Seminole Pride Beef, Ancient City Micro Greens, and others — which the founders cite as central to the differentiated farm-to-table proposition. The customer base is segmented between local residents and regulars (primary) and visitors and tourists (secondary), with no enterprise, catering, or B2B accounts documented. Revenue is generated almost entirely through on-premise dining transactions and ancillary online orders.

The Floridian has no disclosed funding, no parent company, and no evidence of external investment. In 2026 the business relocated to its current Old Beach Road address while preserving its founding philosophy, signaling founder-led continuity rather than scale expansion. The company is not a technology, AI, or platform business — its competitive substance is the physical dining experience and local sourcing relationships accumulated over sixteen years of continuous operation.

Name

The Floridian

Legal name

The Floridian

Website

https://thefloridianstaug.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Floridian is a privately-held farm-to-table restaurant in St. Augustine, FL, founded in 2010 by Genie and Jeff McNally, serving lunch, happy hour, and dinner to locals and visitors using a curated network of 14+ local farm and supplier partners.

Ownership category

akta.pro rank

Product category

Casual Farm-to-Table Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Farm-to-table dining
• Restaurant services
• Local food sourcing
• Casual dining
• Seasonal menus

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: The Floridian generates revenue through in-restaurant dining services, offering lunch (11am-3pm), happy hour (3pm-5pm), and dinner (4:30pm to close) service. The restaurant operates on a dine-in model with online ordering available via Toast Tab and accepts reservations through Resy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Floridian is a single-location farm-to-table restaurant in St. Augustine, Florida, serving fresh, innovative cuisine sourced from local farmers, growers, and vendors. It offers dine-in lunch (11am-3pm), happy hour (3pm-5pm), and dinner (4:30pm to close) Wednesday through Monday, with online ordering via Toast Tab and reservations via Resy.

Product overview

The Floridian is a single-location farm-to-table restaurant offering dine-in services alongside digital ordering (via Toast Tab) and reservation capabilities (via Resy). The restaurant operates as a unified dining establishment with seasonal lunch, dinner, and drinks menus distributed through both on-premise service and downloadable PDF menu documents.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Services Farm-to-table dining experience offering lunch (11am-3pm), happy hour (3pm-5pm), and dinner (4:30pm to close) service in a comfortable, casual atmosphere. Open Wednesday through Monday, closed Tuesdays. Located at 485 Old Beach Road, St. Augustine, FL.
• Online Ordering Digital ordering service allowing customers to place orders for takeout or delivery through the Toast Tab platform integrated on the restaurant's website.
• Table Reservations Table reservation service powered by Resy, enabling customers to book dining slots through the restaurant's website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• CartWheel Ranch MeatscoreOthersLocal meat supplier providing quality proteins for the farm-to-table menu. Listed as a key partner enabling the restaurant's fresh, local cuisine approach.
• Wainwright DairycoreOthersLocal dairy supplier providing fresh dairy products. Key component of the farm-to-table sourcing strategy.
• Jax Bread Co.coreOthersLocal bakery providing fresh bread and baked goods for the restaurant.
• Sweet Grass DairycoreOthersLocal dairy and cheese supplier supporting the farm-to-table menu with quality cheese products.
• The Tempeh ShopminorOthersLocal tempeh supplier for plant-based protein options on the menu.
• Ancient City Micro GreenscoreOthersLocal micro greens supplier providing fresh, locally-grown produce for the farm-to-table concept.
• Beacon FisheriescoreOthersLocal seafood supplier providing fresh fish and seafood for the restaurant menu.
• Seminole Pride BeefcoreOthersLocal beef supplier providing quality beef products for the menu.
• Bell's Baked StuffminorOthersLocal bakery supplier providing baked goods for the restaurant.
• Simply DessertminorOthersLocal dessert supplier providing sweets for the restaurant.
• Congaree & PennminorOthersLocal supplier providing specialty ingredients for the restaurant.
• Lettuce Grow ItcoreOthersLocal produce supplier providing fresh lettuce and greens for the farm-to-table menu.
• The Datil FarmminorOthersLocal specialty farm supplier providing unique ingredients for the restaurant.
• A Frame Sauce Co.minorOthersLocal sauce supplier providing specialty sauces for the restaurant menu.
• Toast TabcoreTechnology or IntegrationOnline ordering platform provider enabling The Floridian to accept online orders for takeout and delivery.
• ResycoreTechnology or IntegrationRestaurant reservation platform enabling customers to book tables at The Floridian online.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• The Columbia Restaurant: Florida's oldest Spanish restaurant and a long-running, family-owned full-service dining institution. Comparable as a multi-generation Florida independent full-service restaurant with deep local roots, though broader in cuisine and footprint.
• Sweetgreen: National fast-casual chain built explicitly on farm-to-table sourcing and local grower relationships. Comparable value proposition (sourcing moat, fresh local produce), though positioned as fast-casual counter-service rather than full-service sit-down.
• First Watch: Large Florida-originated daytime cafe chain with an explicit farm-to-table sourcing program and broad Florida presence. Overlaps in concept (fresh, locally-sourced daytime dining) but operates at vastly larger scale and as a publicly-traded incumbent.

Direct peers

• The Black Radish: A small farm-to-table restaurant emphasizing seasonal Northeast Florida ingredients. Closely comparable on scale, segment, and local-sourcing philosophy to The Floridian.
• The Ice Plant: A farm-to-table restaurant in St. Augustine, FL with a similar locavore, craft-driven positioning and similar target customer mix of locals and tourists. Most directly comparable peer given shared city, segment, and sourcing philosophy.
• Preserved Restaurant: St. Augustine chef-driven farm-to-table restaurant emphasizing seasonal, locally-sourced cuisine. Comparable in scale (single location), menu philosophy, and customer base of residents and visitors to historic St. Augustine.
• The Bread & Board: Orlando-based farm-to-fork sandwich and wine concept focused on locally-sourced, chef-driven fare. Comparable in farm-sourced ingredient story and casual-but-premium positioning in the Florida market.
• Restaurant Orsay: An independently owned, seasonal farm-to-table bistro in Jacksonville, FL serving French-inspired cuisine from local farms. Comparable upscale-casual farm-to-table model in the same Northeast Florida dining market.

Regional players

• Cafe On The Green: An independently operated Florida farm-to-table restaurant emphasizing locally-sourced seasonal menus. Comparable casual farm-to-table concept and customer demographic, though operating in a different sub-market within the state.
• Maple Street Biscuit Company: A Florida-born casual breakfast/lunch chain with a commitment to locally-sourced ingredients and a similar Florida roots narrative. Comparable on casual farm-sourced positioning, though broader in footprint and breakfast-focused rather than full-service lunch/dinner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thefloridianstaug
• LinkedInlinkedin.com/company/floridian-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Floridian