Newton Show

What Newton Show does

Newton Show is a Singapore-based provider of science, robotics, and culinary day camps for children aged 3-14, operating primarily during school holidays. Founded in 2016, the company has built a portfolio of 200+ in-house programs delivered across seven venues in Singapore (East, West, Central, Novena, Bukit Timah, Joo Chiat, and East Coast Park / Astor International School) and has expanded regionally into Malaysia (regional HQ in Kuala Lumpur, plus a Johor venue near Legoland) and Hong Kong (five locations across Wan Chai, Kowloon Bay, Shek Mun, Wong Chuk Hang, and Tanjung Tokong). Its core summer 2026 program runs 25 May – 28 August 2026 and comprises eight themed tracks including Harry Potter Science School, WOW Summer Science, Sanrio Summer Science, Super Summer Robotics, Multi STEM + Creative, Messy Science 2.0 (outdoor), Summer Adventure Travel, and a cooking school. Sub-brands include Curiosium (hands-on science museum spaces) and the Harry Potter Science School IP.

The business operates a direct-to-consumer model: parents book week-long camp registrations (Mon-Fri, 9 AM-4 PM) priced at 450-730 SGD per week through a Wix-hosted booking portal, with optional door-to-door bus service, free early drop-off at 8:30 AM, and a 15% early-bird discount. Operational differentiators include SCDF-approved venues, certified first-aid-trained teachers, a daily parent video update feature, multilingual delivery (17 languages to 54+ nationalities), and all-inclusive lunch and snacks. Supporting revenue lines extend the model into themed birthday parties, after-school lessons, gift vouchers, and event space rental. Marketing is conducted through TikTok, Facebook, Instagram, blog content, email, and earned media coverage (Channel NewsAsia, The Straits Times, Lianhe Zaobao, and SMSG Reader Awards). The company has served 60,000+ campers in total across its operating geographies and 30,000+ families in Singapore alone.

The company is privately held with no disclosed funding, parent, or acquisition history, and employs 51-100 staff. Its financial scale is not publicly disclosed; revenue is best estimated in the low-single-digit to mid-single-digit million USD range based on per-camper pricing, venue count, seasonal program cadence, and headcount benchmarks.

Name

Newton Show

Legal name

Newton Show

Website

https://newtonshow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Newton Show is a Singapore-founded direct-to-consumer operator of themed science, robotics, and culinary day camps for children aged 3-14, delivering 200+ programs across seven Singapore venues and regional sites in Malaysia and Hong Kong since 2016.

Ownership category

akta.pro rank

Product category

Children's STEM Education & Holiday Camps

NAICS

Amusement Parks and Arcades (7131), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC)

akta.pro secondary industries

Robotics, Engineering & Makers Camps (EDAMALAE), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF)

Keywords

• Children science camps
• STEM holiday programs
• Kids robotics education
• School holiday camps
• Children's culinary classes

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Camp Registration Fees: One-time fees for camp registrations covering 5-day Mon-Fri programs from 9 AM-4 PM. Pricing ranges from 450-730 SGD per week, inclusive of materials, t-shirt, photos, certificate, and limited edition cap. Optional bus service available at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Newton Show runs physical science, robotics, cooking, and multi-STEM holiday camps for children aged 3–14, delivered across 7 Singapore locations and additional sites in Malaysia and Hong Kong. Programs run Monday–Friday 9 AM–4 PM with optional door-to-door bus service, healthy lunch and snacks, and a unique daily video update to parents. The company also operates Curiosium immersive science museum spaces, birthday party packages, gift vouchers, and after-school lessons.

Product overview

Newton Show is a science camp provider offering a portfolio of seasonal and year-round educational programs for children aged 3-14. The core offering consists of themed science camps (Summer, Christmas, CNY, Easter, Autumn), with flagship programs including Harry Potter Science School, WOW Summer Science, Sanrio Summer Science, Super Summer Robotics, Multi STEM+Creative, Messy Science 2.0, Summer Adventure Travel, and Best Hits of All Times Cooking School. Supporting offerings include Curiosium Spaces (science museum), birthday party packages, vouchers, after-school lessons, and event space rental. The programs run across multiple Singapore locations (East, West, Central, Novena, East Coast Park) and operate on a camp schedule typically from 9 AM to 4 PM with optional door-to-door bus service.

Differentiator

Problem solved

Functional benefit

Brands

• Curiosium: Hands-on science museum and immersive science play spaces operated by Newton Show.
• Harry Potter Science School

Products and services

• Summer Camps 2026 Seasonal 5-day Mon–Fri science and STEM camp program (9 AM–4 PM) for children aged 3–14, running 25 May to 28 August 2026 across East, West, Novena, Central, and Astor International School locations in Singapore. Includes lunch and snacks, materials, t-shirt, photos, certificate, and cap, with optional door-to-door bus service.
• Harry Potter Science School Magic-inspired science camp that uses real chemistry and physics, where children make snow globes, wizarding goo, explore astronomy, the science of cold, and participate in potion classes. Targeted at children aged 3–14.
• WOW Summer Science Exciting science camp featuring reactions, forces, energy, and extreme science experiments for hands-on learning for children aged 3–14.
• Sanrio Summer Science Colorful, child-friendly science experiments featuring beloved Sanrio characters for young campers.
• Super Summer Robotics Hands-on robotics camp teaching coding, building, and engineering using LEGO WeDo, LEGO Spike, Dash robots, Ozobot, VEX robotics, Makey Makey, Strawbees, and Quirkbot for children aged 3–14.
• Multi STEM + Creative Combined science, art, cooking, building, and games camp for children aged 3–14 who love variety and holistic engagement.
• Messy Science 2.0 Outdoor camp featuring slime, water play, bubbles, mud science, and sensory experiments for active learners aged 3–14.
• Summer Adventure Travel Outdoor adventure camp including beach days, mangroves, parks, goat farm visits, and eco-learning activities for children aged 3–14.
• Best Hits of All Times (Cooking School) Culinary camp where kids prepare real dishes and desserts, featuring favourite recipes and creative challenges for children aged 3–14.
• Christmas Camp Holiday-themed science camp for children aged 3–14 during the Christmas school holiday period.
• CNY Camp Chinese New Year themed science camp for children aged 3–14 during the festive holiday period.
• Easter Camp Easter-themed science camp for children aged 3–14 during the spring holiday period.
• Autumn Camp Seasonal science camp for children aged 3–14 during the autumn school holiday period.
• Curiosium Spaces Immersive hands-on science museum spaces offering science play experiences for children, operated as a sub-brand of Newton Show.
• Birthday Party Themed party experiences including science, Harry Potter, space, superhero, and Swiftie party options for children.
• Camp Gift Vouchers Gift vouchers redeemable for camps in 2026/27 across Singapore, Hong Kong, and Kuala Lumpur locations.
• After-School Lessons Extended science and STEM learning programs conducted after regular school hours for children aged 3–14.
• Event Space Rental Rental of event spaces for groups, activities, and events.

Quantifiable outcome

• 60,000+ campers served across all locations
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• The Learning Lab: Singapore tuition and enrichment provider serving K-12 students. Comparable in the broader kids enrichment market with similar multi-location footprint and parent marketing channels, though academically rather than STEM-activity oriented.
• MindChamps: Singapore-listed education enrichment group offering preschool and after-school programs. Comparable in the kids enrichment category, though broader in scope (reading, performance, EQ) rather than STEM-specialized.
• Science Centre Singapore (Discovery Camps): Singapore's national science institution runs school holiday STEM camps and workshops. Comparable as a science-focused enrichment provider for kids, with broader institutional reach and brand authority in science education.

Regional players

• ActiveSG (Holiday Camps): Government-run community sports and recreation programs in Singapore, including holiday camps. Comparable in the kids holiday program space, but operates at lower price points with a sports rather than science focus.
• KidoCode: Kids coding and technology school operating in Singapore and Hong Kong. Comparable in the kids STEM/coding category with similar regional ambition, though more focused on year-round classes versus holiday camps.

Direct peers

• Tinkertanker: Singapore provider of coding, robotics, and STEM classes and holiday camps for children. Overlaps with Newton's Super Summer Robotics and coding programs (LEGO, Dash, VEX) and competes for the same school-holiday STEM enrolments.
• Explorer Junior: Singapore holiday camp provider running multi-activity and themed programs for children. Directly competes for the same school-holiday window and parent segment with comparable program formats and pricing.
• Camp Asia: Singapore-based multi-activity and STEM holiday camp provider serving international school families. Directly comparable to Newton Show in target audience (expat and local parents aged 3-14), seasonal camp model, and premium pricing structure.

Emerging players

• WondersWork: Singapore provider of science and STEAM holiday workshops and camps. Competes for the same school-holiday STEM enrolment dollars as Newton Show with a more workshop-style format and smaller footprint.
• Busy Bee Bilingual School (Holiday Programmes): Singapore bilingual preschool running school holiday programs for young children (ages 3-7). Comparable to Newton's younger age-group offerings (Messy Science, Multi STEM) with overlapping multicultural family customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Newtonshowcamp
• Instagraminstagram.com/newtonshow_camp/?igshid=YmMyMTA2M2Y%3D
• TikToktiktok.com/@newtonshow_camp
• Xx.com/newton_show
• LinkedInlinkedin.com/company/newtonshow-center---holiday-camp-birthday-party

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newton Show