What Camp Asia does

Camp Asia, operating under the legal entity Camp Asia Cognita Pte Ltd (Singapore Reg. No. 201210344G, incorporated 2012), runs multi-day children's holiday camps and a year-round Weekly Academy in Singapore for ages 3-16. The Holiday Camps portfolio spans five categories — Discovery Mix, Active Sports, Creative Studios, Curious Minds, and Tech Explorers — totalling 25+ programs priced between SGD 715 and SGD 800 per 5-day week, with an English Lab two-week program at SGD 1,430 and a bundled bus add-on at SGD 120 per child per week. Camps are delivered at Stamford American International School (Woodleigh), Australian International School (Lorong Chuan), and City Sprouts Vidacity (Pasir Ris), giving Camp Asia access to premium facilities (multiple pools, rock-climbing walls, sports arenas, theatres and creative studios) that local competitors would struggle to replicate. The Weekly Academy layer (Basketball, Swimming, Parkour, Gymnastics) generates recurring revenue outside school-holiday peaks.

The underlying technology is a conventional web-based booking and customer management platform: online registration, parent/child profiles, real-time availability tracking (Available, Limited, Sold Out / Wait List), a 30+ stop island-wide bus service with dedicated Bus Aunties, and a tiered loyalty program (Camp Asia Perks — Gold at 10+ bookings on a 24-month cycle) that anchors repeat-customer behaviour. Go-to-market is direct-to-consumer, relying on the website's automated booking flow, a mailing list for early-bird promotions, organic search, social media (Facebook, Instagram, YouTube, LinkedIn), parent testimonials, and credibility signals including three consecutive ELSG Gold awards (2020-2022) and multiple Reader's Choice awards.

Revenue is generated through one-time camp registration fees, an optional bus service add-on, and recurring Weekly Academy subscriptions. Camp Asia is a wholly-owned subsidiary of Cognita, a global private education group, which provides institutional backing, safeguarding frameworks, and international-school adjacency. The company employs experience-rich staff (international-school teachers, certified coaches and former professional athletes such as a Singapore Slingers captain) but discloses no AI/ML capabilities, no headcount, and no financial figures; revenue, funding history and detailed operating metrics are not publicly available.

Name

Camp Asia

Legal name

Camp Asia Cognita Pte Ltd

Website

https://campasia.asia

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Camp Asia is a Singapore-based children's holiday-camp and weekly-academy operator for ages 3-16, running 25+ programs across Multi-Activity, Active Sports, Creative Studios, Curious Minds and Tech Explorers at premium international-school venues, with a recurring Weekly Academy and tiered loyalty program.

Ownership category

akta.pro rank

Product category

Children's Holiday Camps and Enrichment Programs

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Coding, Game Design & Computer Science Camps (EDAMALAD), Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• Children's holiday camps
• After-school enrichment programs
• Kids sports coaching
• STEM education camps
• Youth activity programs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camp Registration Fees: Primary revenue stream from one-time fees for 5-day or multi-day holiday camp programs. Prices range from $715-$800 per camp depending on program type. All-inclusive pricing model covering instruction, materials, meals (lunch, snacks), and camp t-shirt.
2. Bus Transportation Service: Optional add-on bus service priced at $120 per child per week for round-trip transportation across 30+ bus stops island-wide.
3. Weekly Academy Programs: Year-round weekly sports, creative, and enrichment programs operated through Camp Asia Academy, generating recurring revenue through ongoing weekly or term-based enrollments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Camp Asia operates multi-day children's holiday camps during Singapore school breaks and year-round weekly Academy programs (basketball, swimming, parkour, gymnastics) for children aged 3-16. Programs span Multi-Activity, Active Sports, Creative Studios, Curious Minds (academic/life skills), and Tech Explorers (STEM/maker) categories, delivered at Stamford American International School and Australian International School campuses with an optional private bus service covering 30+ stops.

Product overview

Camp Asia operates as a multi-category children's activity provider in Singapore offering Holiday Camps during school breaks and Weekly Academy programs year-round. The core Holiday Camps program includes five main categories: Multi-Activity (Discovery Mix, Young Adventurers, STEM Explorers, Multi-Xperience), Active Sports (Parkour, Super Basketball, Super Gymnastics, Super Swim, Super Soccer), Creative Studios (Drama Academy, Music Explorers, Let's Dance, Passion for Art, Little Clay Gardeners, Super Chef), Curious Minds (English Lab, Spanish Lab, Junior Medic, Kidz Economy, Junior Scientist, Math Mania, Space Cadets), and Tech Explorers (Creative Coding, Electronics MakerSpace, Robotics MakerSpace, Fabric Hackerspace). The Weekly Academy provides ongoing training in Basketball, Swimming, Parkour, and Gymnastics. Additional services include a private bus service and the Camp Asia Perks loyalty program. Programs are held at Stamford American International School and Australian International School campuses.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Activity Camp Age-differentiated holiday camp for children aged 3-8 combining arts & crafts, sports, and performing arts activities over a 5-day program.
• Young Adventurers Camp Adventure-focused 5-day camp for ages 9-11 featuring archery, parkour, orienteering, rock climbing, and weekly excursions to nature parks.
• STEM Explorers Camp 5-day STEM camp for ages 9-12 covering coding, robotics, virtual reality, 3D printing, and engineering, themed around real-world global issues.
• Multi-Xperience Camp Outdoor-focused 5-day (or 3-day) camp for ages 5-12 at City Sprouts Vidacity offering nature-based crafts, cooking, sports, and STEM activities such as bamboo shelter building and hydroponics.
• Parkour Camp 5-day physical activity camp for ages 7-13 teaching jumping, climbing, vaulting, balancing, and safe falling techniques.
• Super Basketball Camp Intensive 5-day basketball camp for ages 7-16 covering fundamentals, skill development, rules, and life skills including teamwork and self-confidence.
• Super Gymnastics Camp 5-day gymnastics program for ages 5-12, tailored by age group, progressing toward Australian Gymnastics Level 1-4 skills and apparatus training.
• Super Swim Camp 5-day high-performance swim camp for competitive swimmers aged 9-12 featuring race-specific pool sessions, dryland training, video analysis, and nutrition education.
• Super Soccer Camp 5-day soccer camp for ages 5-14 covering skills, drills, games, daily prizes, and a Friday mini-World Cup; includes a free branded soccer kit.
• Drama Academy 5-day performing arts camp for ages 4-11 building creativity, confidence, and communication through games, improvisation, storytelling, acting, and movement, culminating in a Friday showcase.
• Let's Dance Camp 5-day dance camp for ages 4-12 teaching hip-hop, street jazz, and popular choreography fundamentals and performance skills.
• Passion for Art Camp 5-day art camp for ages 6-11 covering painting, drawing, ceramics, recycling, and art history from the Neolithic era to Abstract Impressionism.
• Super Chef Camp 5-day culinary camp for ages 6-16 teaching cooking skills, recipes, teamwork, and confidence, with weekly themed cuisines and a Friday cooking showcase.
• English Lab Two-week (10-day) intensive English language camp for ages 5-14 combining academic sessions with STEM activities and targeting listening, speaking, reading, and writing skills.
• Spanish Lab 5-day immersive Spanish language camp for ages 6-8 teaching vocabulary and cultural appreciation through songs, games, and interactive activities.
• Junior Medic Camp 5-day medical exploration camp for ages 9-12 introducing first aid, human body systems, and healthcare skills through simulations and workshops led by healthcare professionals.
• Kidz Economy Camp 5-day financial literacy camp for ages 6-11 teaching money management, saving, budgeting, entrepreneurship, and kindness through games and role-play.
• Junior Scientist Camp 5-day science camp for ages 6-11 featuring hands-on experiments in simple machines, static electricity, acids and bases, and optical illusions.
• Math Mania Camp 5-day math enrichment camp for ages 6-11 improving abilities through game play, number exploration, and conceptual frameworks covering addition, subtraction, multiplication, fractions, and graphing.
• Space Cadets Camp 5-day space-themed camp for ages 9-12 exploring science, technology, and engineering for space travel, including oxygen creation, robotics, and micro-gravity manufacturing.
• Creative Coding Camp 5-day programming camp for ages 6-11 teaching digital storytelling, game design, and computational thinking using Scratch and GDevelop platforms.
• Electronics MakerSpace 5-day electronics camp for ages 6-9 using electrical circuits, cardboard, and play-dough to create projects including bridges, coding with Sphero robots, and arcade games.
• Robotics MakerSpace 5-day robotics camp for ages 6-11 building and coding robots using LEGO WeDo, Spike Prime, and VEX Robotics kits with Olympic-themed challenges.
• Fabric Hackerspace 5-day (or 3-day) tech-and-design camp for ages 9-11 using TurtleStitch coding, BERNINA embroidery machines, and design thinking to create textile projects.
• Weekly Academy Year-round weekly sports, creative, and enrichment programs held on weekdays and weekends, including Basketball Academy, Swim Academy, Parkour Academy, and Gymnastics Academy for ongoing skill development.
• Bus Service Optional private two-way bus service priced at $120 per week per child, with 30+ stops across Singapore, staffed by trained Bus Aunties and equipped with child safety restraints for riders under 1.35m.
• Camp Asia Perks Loyalty Program Free tiered loyalty program (Gold and Classic) accumulated through camp bookings over a 24-month cycle, offering exclusive discounts, priority booking access, and rewards (Gold tier reached after 10+ bookings).

Quantifiable outcome

• Multiple years of consecutive awards (ELSG Gold 2020, 2021, 2022) demonstrating consistent quality delivery
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stamford American International SchoolcoreStrategic or Co-development PartnerPrimary camp venue partner providing world-class facilities including three swimming pools, two rock climbing walls, two sports arenas, extensive sports field, 500-seat theatre, dedicated music, IT and art rooms. Located at 1 Woodleigh Lane, Singapore.
• Australian International SchoolcoreStrategic or Co-development PartnerSecondary camp venue partner with extensive facilities including two soccer fields, swimming pool, three gymnasiums, cooking classroom, dedicated music, IT and art rooms. Located at 1 Lorong Chuan, Singapore.
• City Sprouts VidacityminorStrategic or Co-development PartnerOutdoor learning venue partner for Multi-Xperience camps. Nature-based space for hands-on activities including bamboo shelter building, jungle cooking, and environmental education. Located at 3A Pasir Ris Drive 6, Singapore.
• Cognita SchoolscoreOthersParent company of Camp Asia Cognita Pte Ltd. Global education group operating international schools and educational programs across multiple countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Summer School: UK-based premium summer school provider for international and local students aged 7-17. Comparable to Camp Asia in serving internationally-minded families seeking premium summer programming at prestigious school venues, with academic and enrichment curriculum and direct online booking model.
• SuperCamp: Global residential and day camp operator focused on academic acceleration, leadership, and life skills for teens. Comparable to Camp Asia's Curious Minds and STEM categories in delivering premium enrichment camps with structured curricula and a focus on outcomes for school-age participants.
• Galileo Learning: US-based operator of innovation-themed summer camps for pre-K through 8th grade. Comparable to Camp Asia's Multi-Activity and STEM camps in delivering premium enrichment programming with themed curricula, credentialed staff, and direct-to-consumer family marketing in a defined geographic footprint.
• iD Tech: US-based operator of STEM and tech-focused summer camps and online programs for kids and teens. Comparable to Camp Asia's Tech Explorers category (Creative Coding, Robotics, Electronic MakerSpace) in targeting tech-curious children through structured multi-day programs with proprietary curricula and equipment partnerships.
• Steve & Kate's Camp: US-based day camp operator offering self-directed learning and varied activity programming for children. Comparable to Camp Asia's Multi-Activity model in delivering diverse daily activities at premium venues with all-inclusive pricing and direct-to-parent booking, though Steve & Kate's is more US-centric in scale and geography.
• Camp Beaumont: UK-based multi-activity day camp provider operating at premium school venues. Comparable to Camp Asia in delivering multi-activity enrichment camps at partner school facilities, all-inclusive pricing, bus/transport add-ons, and a portfolio of themed programs (sports, arts, STEM) for school-age children.

Regional players

• Busy Bees Asia: Major Singapore childcare and early education operator with holiday programs and enrichment offerings. Comparable as a Singapore-based children's services operator with overlapping customer base of Singapore families, though Busy Bees focuses more on full-day childcare rather than multi-activity enrichment camps.
• MindChamps Holding: Singapore-listed enrichment and preschool operator offering after-school programs, holiday camps, and tuition services for children. Comparable to Camp Asia as both serve Singapore families with enrichment programming, though MindChamps has a broader preschool and tuition footprint and is more regional across Asia.

Broad incumbents

• My Gym: Global franchise offering structured physical activity and developmental programs for young children including weekly classes and seasonal camps. Comparable to Camp Asia's Active Sports and Weekly Academy offerings in delivering structured physical activity programming for children, though My Gym is broader and franchise-based globally.

Emerging players

• Engineering For Kids: Franchised STEM education provider offering after-school programs, summer camps, and classroom workshops for children. Comparable to Camp Asia's Tech Explorers category (Robotics, Coding, Electronic MakerSpace) in delivering themed STEM camp programming with proprietary curricula, though typically operating in lower-scale, fragmented franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/campasiasg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Asia