Dental Solutions

What Dental Solutions does

Dental Solutions, Inc. (d/b/a Holistic Dental Solutions) is a privately held, single-location biological/holistic dental practice headquartered at 235 South 400 East, Bountiful, Utah. The practice is operated by Dr. Judson Wall and serves patients seeking non-conventional dental care that emphasizes whole-body health, mercury-free restorative materials, metal-free zirconia implants, and treatment of complex craniofacial conditions including TMJ disorders, obstructive sleep apnea, and jaw bone cavitations. Differentiated clinical capabilities include SMART-certified safe mercury removal (per IAOMT protocols), Fotona LightWalker and NightLase dual-wavelength laser therapies, cone beam 3D imaging, CEREC/CARESTREAM digital impressions and same-day Ceramill CAD/CAM restorations, surgical microscopy, ozone therapy, PRF therapy, and OralID fluorescence-based oral cancer screening.

The business model is fee-for-service at point of care: revenue is generated per-procedure and per-consultation, with no insurance-network scaling, no DSO/affiliation structure, and no external investors identified. Pricing is unit-based (e.g., $300-$750 for lingual frenectomy, $200 for cone beam review) and most treatments are quoted after consultation. The go-to-market motion is sales-led/relationship-driven: patients are acquired via Google reviews, social media (Facebook, YouTube, Twitter), patient testimonials, before-and-after galleries, and word-of-mouth referrals, with scheduling handled by phone or online request. Customer segmentation is hybrid, with the primary persona being holistic health-conscious patients and secondary segments including TMJ/craniofacial pain patients, sleep apnea patients, and mercury-sensitivity patients; the practice draws patients regionally across Utah rather than nationally.

Operationally, the practice partners with specialized vendors for its clinical stack — Fotona (lasers), Z-systems / Zirkolith (Swiss zirconia implants), Kodak and Nomad Pro (digital radiography), CARESTREAM and Ceramill (digital impression/milling), Aspen Anesthesia (IV sedation staffing), and DoTerra (aromatherapy adjuncts) — and relies on a small team in the 11-50 employee range. There is no public listing, no app product, no API surface, and no disclosed software revenue stream; the entity is a clinical services business differentiated by clinical philosophy and technology depth rather than by software, data, or platform economics.

Name

Dental Solutions

Legal name

Dental Solutions, Inc.

Website

https://tmjdental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Solutions is a privately held, single-location holistic dental practice in Bountiful, Utah, operated by Dr. Judson Wall. It serves health-conscious patients with mercury-free restorations, zirconia implants, TMJ therapy, sleep apnea treatment, and cavitation surgery using advanced laser and 3D imaging technology on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Holistic Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• Holistic dentistry
• Mercury-free dentistry
• Biological dentistry
• Dental implant services
• TMJ treatment

Headquarters

HQ city

Bountiful

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Dental Services Revenue: The practice generates revenue through fees for dental consultations, diagnostic services, and dental procedures. Services include oral surgery, laser treatments, implants, cosmetic dentistry, and holistic treatments. Revenue is collected at point of service with various payment options including financing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dental Solutions is a single-location holistic biological dental practice in Bountiful, Utah, that delivers mercury-free dental care, safe mercury amalgam removal, cavitation surgery, zirconia (non-metal) dental implants, TMJ and craniofacial pain therapy, sleep apnea treatment, and ozone therapy. The practice uses advanced dual-wavelength laser systems, 3D cone beam imaging, and microscopic surgical techniques to provide patient-centered whole-body oral healthcare under Dr. Judson Wall.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercury-Free Dentistry / Safe Mercury Amalgam Removal
• Cavitation Surgery
• Zirconia (Non-Metal) Dental Implants
• TMJ Treatment / Headaches and Craniofacial Pain Therapy
• Sleep Apnea Treatment (NightLase / CPAP Alternative)
• Ozone Treatment
• Laser Dentistry (LightWalker)
• Microscopic Surgery
• Tongue Tie / Frenectomy Release
• Sedation Dentistry
• PRF Therapy (Platelet-Rich Fibrin)
• Pinhole Gum Surgery
• Perio Protect
• TwinLight Periodontal Treatment
• Orthodontics (Invisalign)
• Kor Teeth Whitening
• Restorative Dentistry (Crowns, Bridges, Dentures, Onlays)
• Full Mouth Reconstruction
• Root Canal Removal

Quantifiable outcome

• NightLase reduces snoring by 74% and is effective for mild to moderate obstructive sleep apnea
• +3 more outcomes

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• FotonacoreTechnology or IntegrationFotona is a Slovenian laser manufacturer whose LightWalker and NightLase laser systems are used at Dental Solutions. The LightWalker dual-wavelength laser enables cavity preparation, periodontal treatment, and surgical procedures. NightLase provides non-invasive treatment for snoring and sleep apnea with proven 74% reduction in snoring.
• Z-systems (Zirkolith)coreTechnology or IntegrationZ-systems is a Swiss implant company that produces the Zirkolith naturally white, metal-free zirconia dental implant system used by Dr. Wall. The practice prefers Z-systems implants for their biocompatibility, aesthetic appeal, and gum tissue response.
• Aspen AnesthesiasupportingImplementation/ SI/ Consulting PartnerAspen Anesthesia provides nurse anesthetist services for IV conscious sedation procedures at Dental Solutions. This partnership enables the practice to offer deep sedation options for complex procedures and anxious patients.
• Kodak Dental SystemssupportingTechnology or IntegrationKodak dental sensors are used for digital radiography imaging at the practice, enabling instant X-ray results with significantly reduced radiation exposure compared to traditional film.
• Nomad ProsupportingTechnology or IntegrationNomad Pro portable X-ray system is used for digital radiography, providing flexibility in imaging and reduced radiation exposure for patients.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Smile Brands: DSO supporting multiple dental practice brands across the US with general, cosmetic, and specialty services. Comparable in offering general dental services with specialty adjacencies; differs in scale and in not emphasizing holistic/biological positioning.
• Pacific Dental Services: Major US DSO supporting dental practices with clinical and business operations support. Comparable as a dental services delivery platform, though PDS serves the broader general dentistry market rather than the holistic/biological niche that Dental Solutions targets.
• Mortenson Dental Partners: DSO supporting family and specialty dental practices in the US. Comparable as a dental practice operator serving general patient populations; not focused on the holistic/biological dentistry niche that distinguishes Dental Solutions.
• Heartland Dental: Largest US dental support organization (DSO) supporting general and specialty dental practices across the country. Comparable to Dental Solutions as a dental services operator serving similar patient populations, though Heartland operates at vastly larger scale across general dentistry.
• Aspen Dental: Large DSO operating branded dental offices across the US with a focus on accessibility and convenience. Comparable as a multi-site dental practice operator; differs in targeting mainstream (not holistic) patient segments and operating at significantly larger scale.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners for dental practices. Tangentially comparable as a dental technology provider serving specialty treatment workflows; not a peer in dental services, but aligns to the high-tech practice delivery model Dental Solutions pursues.
• Dentsply Sirona: Global manufacturer of dental equipment, technology, and consumables used in dental practices worldwide. Tangentially comparable as a dental industry participant; operates in the equipment/supply side adjacent to Dental Solutions' service delivery, including CAD/CAM and imaging systems.
• Straumann Group: Global leader in dental implants, prosthetics, and digital dentistry. Tangentially comparable as a dental implant and technology provider; not a direct service peer, but operates in the implant category that Dental Solutions serves using competitor Z-systems zirconia implants.

Direct peers

• ClearChoice Dental Implant Centers: Specialty dental practice network focused on dental implants and full-arch restoration. Comparable as a specialty dental services provider operating in higher-value implant procedures; differs in targeting mainstream implant patients rather than holistic/biological material preferences.

Emerging players

• Biolase: Dental laser technology company selling laser systems to dental practices for hard and soft tissue procedures. Comparable as a participant in the dental laser space, though Biolase is a technology vendor rather than a service provider; Dental Solutions uses competitor Fotona's lasers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/utahholisticdds
• YouTubeyoutube.com/channel/UClMiPjYtnwfZ-a0FwCaeSwg
• Facebookfacebook.com/HolisticDentistryUtah
• LinkedInlinkedin.com/company/judson-b-wall-dds-fagd-faacp-aiaomt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Solutions