Giro555

What Giro555 does

Giro555, formally Stichting Samenwerkende Hulporganisaties, is a Dutch non-profit foundation established in 1984 that unites nine major humanitarian NGOs (CARE Nederland, Cordaid, Kerk in Actie, Netherlands Red Cross, Oxfam Novib, Plan International, Stichting Vluchteling, UNICEF Nederland, World Vision) under a single national fundraising brand. The foundation activates coordinated national fundraising campaigns in response to major international humanitarian disasters, using a unified infrastructure consisting of a single giro number (555), a single IBAN account (NL08 INGB 0000 0005 55), and shared messaging that consolidates donor appeals across Dutch public and commercial broadcasters (NPO, RTL, SBS). Across 49 campaigns since 1984, the platform has raised more than €1 billion, with the largest single campaign being the 2004/2005 Tsunami action (€208M), followed by the 2022 Ukraine campaign (€184.5M) and the 2023 Turkey-Syria earthquake campaign (€128.2M).

The core technical platform is a web-based donation and information site (giro555.nl) supporting online payments via Buckaroo (iDEAL, Visa, Mastercard, PayPal, and the newer Wero European rail), bank transfers, telephone donations during live TV broadcasts, and testamentary bequests. Interactive geographic maps visualize aid distribution by region and aid type per active campaign, providing transparency over how funds are deployed through the nine member organizations. Giro555 itself operates with a lean central staff of approximately 3.3 FTE supplemented by part-time administrative support, reflecting a deliberate strategy to minimize overhead — average action and bureau costs run around 3% across all campaigns and below 1% for the largest campaigns.

The business model is donations-based: Giro555 does not sell products or services and holds ANBI (Algemeen Nut Beogende Instelling) status since 1 January 2008 and CBF-Keurmerk certification across its member organizations, enabling tax-deductible giving. The go-to-market motion is event-driven: campaigns are triggered by exceptional humanitarian crises, run for defined periods with coordinated media coverage, and collected funds are distributed to the nine member organizations (each capped at 10% for Dutch organizational costs) for on-the-ground humanitarian delivery. Customer segments are twofold — Dutch individual donors (the mass-market funding base) and Dutch companies, schools, and institutions participating via matching programs and pro bono support — while beneficiaries are disaster-affected populations globally across conflict, earthquake, tsunami, drought, and epidemic contexts.

Name

Giro555

Legal name

Stichting Samenwerkende Hulporganisaties

Website

https://giro555.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Giro555 is a Dutch non-profit foundation established in 1984 that unites nine major humanitarian NGOs under one national fundraising brand, activating coordinated disaster-driven campaigns that have raised over €1 billion across 49 actions to deliver aid through its member organizations to crisis-affected populations globally.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Fundraising

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)

akta.pro secondary industries

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), Community Foundations (BPAGAKAB)

Keywords

• Humanitarian fundraising
• Disaster relief coordination
• Charitable donation campaigns
• Humanitarian aid coordination
• Emergency fundraising appeals

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public Donations: One-time donations from Dutch individuals, businesses, organizations, and schools via bank transfer, online payment (iDEAL, credit card, PayPal), and cash contributions collected during national campaign periods. Donations are collected under a single IBAN (NL08 INGB 0000 0005 55) and distributed to member organizations.
2. Testamentary Bequests: Giro555 accepts legacy gifts through wills, allowing donors to include the organization in their estate planning for long-term humanitarian impact.
3. Corporate and Institutional Partnerships: Companies and institutions participate pro bono in campaigns, contributing through matching programs, charity events, and dedicated fundraising initiatives during activated disaster responses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Giro555 is a Dutch nonprofit foundation (Stichting Samenwerkende Hulporganisaties) that coordinates national humanitarian fundraising campaigns on behalf of nine member aid organizations. When a major disaster occurs, Giro555 activates a time-bound campaign that channels public donations through a single IBAN and one phone number (555) to member NGOs, which then deliver emergency aid (food, water, shelter, medical care, psychosocial support) to affected populations worldwide. Since 1984 it has run 49 campaigns, raising over €1 billion, with overhead averaging just 3% across campaigns.

Product overview

Giro555 is a collaborative fundraising initiative of nine Dutch humanitarian aid organizations (CARE Nederland, Cordaid, Kerk in Actie, Nederlandse Rode Kruis, Oxfam Novib, Plan International, Stichting Vluchteling, UNICEF Nederland, World Vision) operating under the Stichting Samenwerkende Hulporganisaties foundation. The organization coordinates national fundraising campaigns for major humanitarian crises, having conducted 49 campaigns since 1984 raising over 1 billion euros. The core offering consists of donation collection via IBAN transfers and online payments processed through Buckaroo, combined with interactive campaign reporting including geographical aid distribution maps. The portfolio includes campaigns for diverse crises including conflicts (Oekraïne, Midden-Oosten), natural disasters (aardbevingen, overstromingen), and health emergencies (ebola, corona).

Differentiator

Problem solved

Functional benefit

Products and services

• Giro555 National Fundraising Campaigns
• Giro555 Donation Collection Platform

Quantifiable outcome

• Over €1 billion raised for humanitarian aid across 49 national campaigns since 1984
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CARE NederlandcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. CARE Nederland provides humanitarian aid in conflict zones and disaster areas. Part of the global CARE International confederation with 70+ years of experience in emergency relief and long-term development.
• CordaidcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. Cordaid works in fragile states and conflict areas, providing health care, security, and livelihoods support. Formed from merger of Mensen in Nood and ICCO.
• Kerk in ActiecoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. Kerk in Actie is the aid agency of the Protestant Church in the Netherlands, working on humanitarian aid, justice, and sustainable development globally.
• Nederlandse Rode Kruis (Netherlands Red Cross)coreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. The Netherlands Red Cross provides emergency relief, health care, and disaster preparedness programs domestically and internationally.
• Oxfam NovibcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. Oxfam Novib fights inequality to end poverty, working on humanitarian aid, advocacy, and long-term development in over 50 countries.
• Plan International NederlandcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. Plan International advances children's rights and equality for girls, working in humanitarian and development contexts across Africa, Asia, and Latin America.
• Stichting VluchtelingcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. Stichting Vluchteling (Refugee Foundation) provides aid to refugees and displaced persons globally, focusing on protection, shelter, and livelihood support.
• UNICEF NederlandcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. UNICEF Nederland supports the global UNICEF mission to protect children's rights, providing health care, education, nutrition, and emergency aid for children worldwide.
• World Vision NederlandcoreStrategic or Co-development PartnerOne of nine founding member organizations of Giro555. World Vision works on humanitarian aid, health, education, and child protection, operating in nearly 100 countries with a focus on children and vulnerable communities.
• Emergency Appeals Alliance (EAA)minorStrategic or Co-development PartnerInternational network of humanitarian fundraising partnership organizations across multiple countries. Giro555 is a member, enabling best practice exchange and collaboration with similar national emergency fundraising coalitions globally.
• War Child (Guest Participant)minorStrategic or Co-development PartnerWar Child participated as a guest organization in the Turkey-Syria earthquake (2023) campaign, meeting strict criteria: proven track record in the disaster area, strong local logistics network, and added value through expertise or local connections not covered by existing members.
• Dutch Public and Commercial BroadcasterscoreGTM or Marketing PartnerNPO (public broadcaster), RTL, and SBS provide free national television airtime for Giro555 campaign broadcasts. This earned media partnership is central to campaign reach and success, enabling millions of Dutch viewers to watch and donate during live events.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Glückskette (Swiss Solidarity): Switzerland's national humanitarian fundraising foundation, running joint appeals by Swiss aid organizations during major overseas disasters. Operates a near-identical model: member NGOs, unified campaigns, broadcast coordination, and transparent reporting.
• Disasters Emergency Committee (DEC): The UK's equivalent of Giro555 — a coalition of 14 leading UK aid agencies that runs unified national fundraising appeals during major overseas disasters. Uses a similar single-fund, broadcast-driven model with decades-long brand equity and comparable cost efficiency.
• Svenska Insamlingsrådet: Sweden's national fundraising council overseeing collective giving by major Swedish aid agencies. Comparable in coordinating charitable fundraising standards and joint appeals, though with a broader regulatory remit.
• Coalition Humanitaire: France's humanitarian coalition of major French NGOs (including Médecins du Monde, ACF, CARE France) coordinating joint fundraising for international emergencies. Closest functional analog of the Giro555 model in France.
• Aktion Deutschland Hilft: Germany's equivalent humanitarian fundraising coalition of 23 German relief organizations, coordinating joint national appeals for international disasters. Closely analogous model with member NGO structure, unified donation infrastructure, and broadcast partnerships.
• Nachbar in Not: Austrian humanitarian fundraising coalition of 10 Austrian aid organizations running joint disaster appeals — same model, with ORF (Austrian public broadcaster) providing campaign airtime, mirroring the NPO/RTL/SBS relationship in the Netherlands.

Broad incumbents

• International Federation of Red Cross and Red Crescent Societies (IFRC): The global Red Cross federation coordinating 191 national societies including the Netherlands Red Cross (a Giro555 member). Operates at much larger scale globally; relevant as a parent/umbrella organization whose Dutch member participates in Giro555.
• UNICEF (Global): Global UN children's organization with national fundraising committees in many countries, including UNICEF Nederland — one of Giro555's 9 member NGOs. Overlaps with Giro555's humanitarian mission and Dutch fundraising activities, but operates as a single global organization rather than a coalition.

Others

• Direct Relief: Major US-based humanitarian aid organization focused on medical relief and emergency response globally. Tangentially related as a humanitarian aid delivery organization, but operates a different model (direct aid delivery vs. coalition fundraising coordination).

Emerging players

• charity: water: US-based nonprofit pioneering digital-first, recurring-donation humanitarian fundraising with strong transparency reporting — represents a contrasting, digitally-native fundraising model that contrasts with Giro555's traditional broadcast-driven episodic approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/giro555
• Facebookfacebook.com/giro555
• LinkedInlinkedin.com/company/giro555
• Instagraminstagram.com/giro555.nl
• TikToktiktok.com/@giro555

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giro555