Valverde

What Valverde does

Valverde, operating under the legal name Grupo Valverde Newcomers Consultoria Imobiliária and the trade name Newcomers Consul, is a private, small-scale real estate brokerage headquartered in Campinas, São Paulo, Brazil. The firm connects individual homebuyers, individual renters, small commercial tenants, and property investors with residential and commercial real estate across the Campinas metropolitan area, including premium neighborhoods such as Alphaville Campinas, Cambuí, Nova Campinas, and Sítios de Recreio Gramado, plus adjacent municipalities including Hortolândia. It operates with 1-10 employees from a single office on Rua Serra da Bocaina in Vila Nova São José, holds CRECI license 17964-J, and serves customers primarily through direct-to-consumer channels: website listings, WhatsApp, phone, and walk-in consultation.

The company's product surface is built almost entirely on a third-party SaaS platform provided by Union Softwares (uso.com.br), with no proprietary technology, patents, or in-house development evident. The offering centers on property listing pages for sale and rental, complemented by an add-on suite that includes a financing simulation tool (Simulação de Financiamento), an online property registration service for owners (Cadastre seu Imóvel), owner account management features (duplicate bill payment and owner statements via the Agiliza Union portal), a custom property ordering module (Encomende seu Imóvel), and an "Corretor Online" chat widget. The website also displays cross-listing links to international properties (Miami, Florida, Glasgow) via partner domains including miamivalverde.com, suggesting limited cross-border referral activity.

Valverde's business model is straightforward transaction-based brokerage: commissions are earned on each closed property sale and rental, with no disclosed subscription, SaaS, or recurring revenue streams. Listed property values range from R$ 222,000 to R$ 8,000,000 for sales and R$ 1,200 to R$ 25,000 per month for rentals, and standard Brazilian real estate commission rates apply. There is no evidence of funding rounds, institutional investment, partnerships beyond the platform vendor, M&A activity, or a documented management team beyond general contact channels.

Name

Valverde

Legal name

Grupo Valverde Newcomers Consultoria Imobiliaria

Website

https://grupovalverde.com.br

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Valverde is a private small-scale real estate brokerage in Campinas, Brazil, operating as Newcomers Consul. It connects individual buyers, renters, and investors with residential and commercial properties in the Campinas metropolitan area via a website listing platform, earning transaction-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Office Brokerage (BPAJABAA)

Keywords

• Real estate brokerage
• Property listings
• Residential rentals
• Commercial properties
• Property sales

Headquarters

HQ city

Campíns

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Real estate brokerage earning commissions on residential and commercial property sales in the Campinas region.
2. Property Rental Commission: Real estate brokerage earning commissions on rental transactions for residential apartments, houses, and commercial spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Valverde is a CRECI-licensed real estate brokerage operating in Campinas, Brazil, that lists residential and commercial properties (homes, apartments, commercial salas, warehouses) for sale and rent. The brokerage connects buyers, renters, and property owners via its website, WhatsApp, and phone channels, earning transaction-based commissions on completed property sales and rentals.

Product overview

Valverde (operating as Newcomers Consul) is a real estate brokerage platform offering a comprehensive property marketplace with property listings for sale and rent, including residential homes, apartments, commercial rooms, and industrial warehouses. The platform operates as a single unified service with integrated modules for property search, financing simulation, owner services (property registration, bill payment, account statements), and custom property orders. The core offering centers on the property listing marketplace with complementary add-on services for both buyers/renters and property owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Newcomers Consul Real Estate Brokerage Platform Real estate brokerage platform providing property listings for buying, selling, and renting residential and commercial properties in Campinas and surrounding areas, serving individual homebuyers, renters, and property investors.
• Properties for Sale (Imóveis à Venda) Property listing service for purchasing residential homes, apartments, and commercial spaces in Campinas and surrounding areas, targeting individual buyers and investors with sale prices ranging from R$ 222,000 to R$ 8,000,000.
• Rental Properties (Imóveis para Locação) Property rental listing service for residential and commercial spaces available for lease in Campinas, with monthly rental prices ranging from R$ 1,200 to R$ 25,000.
• Financing Simulation (Simulação de Financiamento) Financial simulation tool enabling users to calculate and simulate mortgage and property financing options for prospective property buyers.
• Property Registration (Cadastre seu Imóvel) Online property registration service allowing property owners to list their properties on the Newcomers Consul platform for sale or rental.
• Custom Property Order (Encomende seu Imóvel) Custom property ordering service for buyers and renters seeking specific real estate requirements not matched by existing listings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• QuintoAndar: Brazilian proptech that streamlines rental and purchase transactions with digital-first flows. Comparable to Valverde on the rental brokerage and property management dimension, but competes as a tech-enabled scale player rather than a local independent brokerage.
• Viva Real: Brazilian online property marketplace owned by OLX/Grupo ZAP. Overlaps with Valverde in the buyer-discovery and listing-distribution layer, but as a portal rather than a broker earning commissions directly on transactions.
• Zap Imóveis: Major Brazilian online property listing aggregator. Comparable to Valverde as a channel through which Campinas-area buyers discover listings, but operates as a platform rather than a transactional brokerage.
• Chaves na Mão: Long-established Brazilian classifieds platform for real estate listings. Comparable to Valverde as a listing discovery channel, but operates as a media marketplace rather than a broker.

Broad incumbents

• Cyrela: Major Brazilian real estate developer with associated brokerage operations. Comparable to Valverde in the Campinas high-end segment (Alphaville, premium apartments), but vertically integrated with development and primary focus on new-build sales.
• Lopes: One of the largest traditional real estate brokerages in Brazil with national presence, including Campinas coverage. Comparable because it operates a similar brokerage model — listing residential and commercial properties and earning commissions on closed transactions — but at vastly greater scale and with broader geographic reach.
• Coldwell Banker Brasil: International luxury-leaning real estate brokerage franchise with Brazilian operations including São Paulo state. Directly comparable to Valverde's premium-segment listings in Alphaville Campinas and similar high-value neighborhoods, but at a global brand scale.
• RE/MAX Brasil: Global franchised real estate brokerage network with significant operations in Campinas and across Brazil. Comparable to Valverde as a commission-based residential and commercial brokerage serving individual buyers and sellers, but with established brand, training infrastructure, and marketing scale.
• Century 21 Brasil: International franchised real estate brand with multiple Campinas-area franchisees. Overlaps with Valverde in residential and commercial brokerage, financing referrals, and owner-tenant matching, but operates under a global brand with standardized systems.

Regional players

• Leonardi Imóveis: Established Campinas-based real estate brokerage with deep local presence in the Campinas region. Comparable to Valverde as a regional broker serving the same metro area with a similar residential and commercial listing business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/valverdebrasil
• Facebookfacebook.com/grupovalverdenewcomers
• LinkedInlinkedin.com/company/grupovalverdenewcomers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valverde