Chaves na Mao
Chaves na Mão is a Brazilian online classifieds platform founded in 2013 that connects buyers and sellers of real estate and vehicles through a national web portal and iOS/Android mobile apps, serving individuals and professional advertisers such as dealerships and real estate agents.
- Company typePrivate
- Founded2013
- HeadquartersCuritiba, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Chaves na Mao does
Chaves na Mão is a Brazilian online classifieds platform founded in 2013 and headquartered in Curitiba, operating as a private company. The platform runs two interconnected marketplaces under a single national portal: an Imóveis vertical for residential and commercial real estate (apartments, houses, condos, flats, lofts, new launches, rentals) and a Veículos vertical for cars, motorcycles, and utility vehicles. Per company-published scale metrics, the platform hosts 4+ million real estate listings and 100,000+ vehicle listings, with millions of monthly visits, and explicitly claims nationwide coverage across Brazilian cities and states.
The technology stack consists of a web portal (chavesnamao.com.br) complemented by native mobile applications for iOS (Apple App Store) and Android (Google Play). Search and filtering capabilities span property type, body style, brand, and city/region. A feature differentiator is the integrated Tabela FIPE pricing reference — the FIPE Fundação Instituto de Pesquisas Econômicas table being Brazil's standard vehicle-pricing benchmark — enabling buyers and sellers to evaluate fair market values within the platform. Editorial blogs cover decoration, renovations, neighborhood guides, real estate market news, automotive news, reviews, and buyer guides; a CNM Vídeos channel extends this into automotive video content.
The revenue model is two-tiered. Individuals (Pessoa Física) self-serve through a product-led flow — creating accounts, completing forms, paying per-listing fees, and publishing. Businesses (Pessoa Jurídica) — including dealerships, vehicle resellers, and real estate agents — purchase professional advertising plans featuring specialist support and bulk inventory listing. Specific pricing is not publicly disclosed. Go-to-market combines self-serve for the long tail and assisted sales for B2B advertisers, with marketing driven by SEO city- and brand-specific landing pages, app store presence, and content marketing across both verticals and video.
Chaves na Mao firmographics
Firmographics- Name
- Chaves na Mao
- Legal name
- Chaves na Mão
- Website
- https://chavesnamao.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chaves na Mão is a Brazilian online classifieds platform founded in 2013 that connects buyers and sellers of real estate and vehicles through a national web portal and iOS/Android mobile apps, serving individuals and professional advertisers such as dealerships and real estate agents.
- Ownership category
- akta.pro rank
Where Chaves na Mao is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Chaves na Mao business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Listing Fees - Individuals: Individuals (Pessoa Física) pay fees to publish vehicle and real estate listings on the platform
- Professional Advertising Plans: Businesses (Pessoa Jurídica) including dealerships, retailers, and real estate agents pay for professional advertising plans with specialized support and bulk listing capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual (Pessoa Física) listing plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Chaves na Mao product offering
Product offeringCore offering
Chaves na Mão is a Brazilian online classifieds marketplace that connects buyers and sellers of real estate and vehicles across Brazil. The platform hosts 4+ million real estate listings and over 100,000 vehicles, offering dedicated portals for residential/commercial properties and cars/motorcycles, supported by native iOS and Android apps, Tabela FIPE price reference, and advertising plans for both individual sellers and professional dealers/agents.
Product overview
Chaves na Mão is a Brazilian online classifieds platform consisting of two interconnected marketplaces: a real estate portal (Imóveis) and a vehicle portal (Veículos) covering cars and motorcycles. The platform also offers editorial content through dedicated blogs for both categories, a FIPE vehicle pricing reference tool, and native mobile applications for iOS and Android. The real estate and vehicle sections allow users to browse listings by property type, vehicle body style, brand, and location, while the advertising services enable both individuals and professionals (dealers, real estate agents) to publish listings. The platform operates nationally across Brazil with listings available in multiple cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Imóveis (Real Estate Classifieds) Online classifieds platform for residential and commercial real estate listings, including apartments, houses, condos, and land for sale and rent across Brazil. Targeted at both individual sellers/landlords and professional real estate agents.
- Veículos (Vehicle Classifieds) Online classifieds platform for cars, motorcycles, and utility vehicles, connecting buyers with sellers including dealerships, resellers, and private parties across Brazil.
- Aplicativo Chaves na Mão (Mobile App) Native mobile application for iOS and Android enabling users to browse real estate listings and vehicles, search for properties and cars, and manage listings on the go.
- Anunciar Imóveis (Real Estate Advertising Service) Listing service allowing individuals and real estate professionals to advertise properties for sale or rent on the platform, with self-serve per-listing fees for individuals and specialist-managed professional plans for agencies.
- Anunciar Veículos (Vehicle Advertising Service) Listing service allowing individuals, car dealers, and dealerships to advertise vehicles for sale on the platform, including bulk inventory tools for professional sellers.
Companies that use Chaves na Mao
Customer profileSegments4 records
Ideal customer profiles4 records
Chaves na Mao technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chaves na Mao partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Integrators (Integradores Parceiros)unclearThe company mentions 'Integradores parceiros' (Partner Integrators) in their website navigation, indicating relationships with integration partners, though no specific partner names or details are provided in the available source content.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Chaves na Mao competitors and assessment
Company assessmentDirect peers
- iCarros: Brazilian vehicle classifieds and pricing-reference portal; comparable in category specialization, FIPE-style pricing tools, and dealer advertising revenue model.
- ZAP Imóveis: Major Brazilian real estate classifieds portal competing head-to-head with Chaves na Mão's Imóveis vertical for property listings, agency subscriptions, and buyer search traffic.
- OLX Brasil: One of Brazil's largest online horizontal classifieds platforms, directly overlapping with Chaves na Mão in real estate and vehicle listings and competing for the same individual and professional advertisers.
- Webmotors: Brazil's leading vehicle-only classifieds portal owned by Santander, directly competing for car and motorcycle listings, dealer subscriptions, and buyer traffic against Chaves na Mão's Veículos vertical.
- Imovel Web: Brazilian real estate classifieds portal part of the OLX Group, offering a similar listing and subscription model to Chaves na Mão's real estate vertical.
- Viva Real: Brazilian real estate classifieds platform focused on property sales and rentals, directly comparable in product, target customer (buyers, sellers, agents), and subscription-based advertising model.
Emerging players
- Loft: Brazilian PropTech operating in the buying, selling, and listing of residential real estate, encroaching on the traditional classifieds model that Chaves na Mão uses for its Imóveis vertical.
- QuintoAndar: Brazilian PropTech leader for residential rentals and sales, with growing listings inventory and tenant/buyer tools that compete for the same advertising spend from real estate agencies.
Broad incumbents
- AutoTrader: International vehicle classifieds reference platform; comparable business model (listing subscriptions for dealers, search for buyers) with a Tabela FIPE-equivalent pricing reference feature.
- Mercado Livre: Latin American e-commerce super-app whose Motors category increasingly functions as a vehicle classifieds marketplace, overlapping with Chaves na Mão's vehicle listings and dealer demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Chaves na Mao social profiles
Digital presenceChaves na Mao financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chaves na Mao leadership team
Management profileNumber of profiles
Chaves na Mao funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chaves na Mao M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chaves na Mao
What does Chaves na Mao do?
Chaves na Mão is a Brazilian online classifieds marketplace that connects buyers and sellers of real estate and vehicles across Brazil. The platform hosts 4+ million real estate listings and over 100,000 vehicles, offering dedicated portals for residential/commercial properties and cars/motorcycles, supported by native iOS and Android apps, Tabela FIPE price reference, and advertising plans for both individual sellers and professional dealers/agents.
Is Chaves na Mao a public or private company?
Chaves na Mao is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chaves na Mao founded?
Chaves na Mao was founded in 2013. It employs 101 to 250 people.
Where is Chaves na Mao based?
Chaves na Mao is headquartered in Curitiba, Brazil, in the Latin America region.
How does Chaves na Mao make money?
Two revenue lines are on record. Listing Fees - Individuals are the primary driver. The others are professional Advertising Plans.
Who are Chaves na Mao's main competitors?
Direct peers on record are iCarros, ZAP Imóveis, OLX Brasil, Webmotors, Imovel Web and Viva Real. Emerging players are Loft and QuintoAndar. Broad incumbents are AutoTrader and Mercado Livre.
Does Chaves na Mao have an API?
No public API is recorded for Chaves na Mao.