What Studiopepe does

Studiopepe is a Milan-based architecture and design studio founded in 2006 by Arianna Lelli Mami and Chiara Di Pinto. The firm operates across four service lines: interior architecture (luxury retail, hospitality, and residential), product design (furniture, lighting, surfaces, textiles, and accessories), creative direction (catalogues, ad campaigns, fair booths, brand identity), and limited-edition collectible design for galleries. Its client roster spans premium Italian and international brands such as Hermès, Fendi Casa, Baxter, Tacchini, Gallotti&Radice, cc-tapis, Wall&décò, Ethimo, Visionnaire, Tooy, Exteta, Max&Co., and OKKO Hotels, alongside private residences and gallery collaborations. The studio employs 11-50 people in a lean structure headquartered at via Arpesani 5, Milan.

The business runs on a hybrid revenue model that combines project-based professional service fees for interior architecture and creative direction, licensing royalties and design fees on products manufactured by partner brands, and one-off commissions for limited-edition collectible pieces. Product designs are produced and distributed through partner brand networks (Tacchini, Baxter, Gallotti&Radice, cc-tapis, etc.) rather than sold directly by the studio. The firm has held Creative Director mandates for Tooy since 2021 and Exteta since 2025, and maintains recurring catalogue partnerships with Fendi Casa, Agape, and Alcantara. Marketing is driven by Milan Design Week presence, annual Manifesto Projects, gallery exhibitions, and earned media across Architectural Digest, Wallpaper, and Elle Decor. There is no disclosed external equity investment, no technology platform, and no disclosed revenue figures.

Name

Studiopepe

Legal name

Studiopepe

Website

https://studiopepe.info

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Studiopepe is a Milan-based design studio founded in 2006 by Arianna Lelli Mami and Chiara Di Pinto, providing interior architecture, product design, creative direction, and limited-edition collectible pieces for luxury fashion brands, premium furniture manufacturers, hospitality groups, and private clients globally.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Interior Design Services (541410), Industrial Design Services (541420), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Product design
• Creative direction
• Luxury retail design
• Furniture and lighting design

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design and Architecture Services: Fees for designing retail spaces, hospitality environments, residential interiors, showrooms, and fair booths for luxury brands and private clients.
2. Product Design and Licensing: Design of furniture, lighting, and surface collections produced by manufacturer partners (e.g., Tacchini, Baxter, Gallotti&Radice, cc-tapis, Wall&decò). Revenue likely derives from licensing royalties or design fees.
3. Creative Direction for Brands: Creative and image consultancy for global brands, including brand design, window design, editorial shoots, catalogues, and advertising campaigns.
4. Limited Edition Pieces for Galleries: Unique or limited-edition pieces created for galleries (Galerie Philia, Boon Room, Matter Gallery, etc.) and private collectors, often resulting from artist residencies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Studiopepe is a Milan-based architecture and design studio offering interior design, product design, and creative direction services. The studio designs luxury retail boutiques, hospitality interiors, and residential spaces; conceives furniture, lighting, and surface collections for premium manufacturer partners (Tacchini, Baxter, Gallotti&Radice, cc-tapis, Wall&decò, Ethimo, Exteta); and provides brand creative direction including catalogues, campaigns, and exhibition design. It also produces limited edition collectible design pieces exhibited at international galleries.

Product overview

Studiopepe is a Milan-based architecture and design studio founded in 2006 by Arianna Lelli Mami and Chiara Di Pinto. The studio operates across four core service areas: Interior Design (luxury retail, hospitality, and residential spaces), Product Design (furniture, lighting, objects, textiles, and surfaces for international brands), Creative Direction (visual identity, catalogues, and advertising campaigns), and Limited Edition pieces. The portfolio includes collaborations with brands such as Tacchini, Gallotti&Radice, Baxter, cc-tapis, Wall&decò, Tooy, Ethimo, and Visionnaire. Notable products include the Nastro lighting collection, Stami furniture series, Dharma outdoor pieces, Affinità Elettive marble sculptures, and the Kora ceramic vases. The studio also creates immersive installations and exhibition spaces, particularly during Milan Design Week, and produces limited-edition collectible design pieces for galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• Studiopepe Interior Design Services Full-service interior architecture and design for luxury retail spaces (boutiques, flagship stores, department store floors), hospitality venues (hotel lobbies, bars, clubs), and residential projects (apartments, townhouses), characterized by eclectic aesthetics and sculptural sensibility.
• Studiopepe Product Design Design of furniture, lighting, objects, textiles, rugs, ceramic tiles, and surface collections in collaboration with international design brands (Tacchini, Baxter, Gallotti&Radice, cc-tapis, Wall&decò, Ethimo, Exteta, Pholc, Visionnaire, etc.), characterized by sculptural forms and material exploration.
• Studiopepe Creative Direction Visual identity development, catalogue art direction, site-specific installations, fair booth design, brand campaigns, window design, and advertising campaigns for global brands (Fendi Casa, Alcantara, Agape, Éllitis, Tooy, Jov, Paper Collective, Max&Co.).
• Nastro Collection

Quantifiable outcome

• Featured in AD100 list of top designers (2018, 2023)
• +2 more outcomes

Named customers308 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

48 partnerships are on record, tiered core and minor.

• TooycoreStrategic or Co-development PartnerStudiopepe serves as Creative Directors for TOOY, Italian lighting brand, since 2021. They oversee the brand's image, catalogue design (Interior Tales), product collection (Nastro family of lamps), and exhibition booth design (Euroluce 2023 and 2025). The collaboration involves full creative direction from graphic design to product and space design.
• Variante ArtisticacoreStrategic or Co-development PartnerOngoing creative partnership with the video art duo Variante Artistica for synaesthetic video productions, immersive installations, and digital communication. Collaborations include De-siderio 2020 video, L'Impero dei Sensi installation, and video works for various exhibitions.
• Galerie PhiliacoreStrategic or Co-development PartnerOngoing collaboration with Galerie Philia (Paris, Mexico City) for collectible design collections. Projects include Temenos (2019, first collectible design collection), Origo coffee table for De-sacralized exhibition, and Temenos collection Vol. II.
• Alimonti MilanocoreStrategic or Co-development PartnerOngoing collaboration for limited edition marble and onyx furniture. Projects include the Alimonti Milano Showroom redesign (2022), Solid Landscape Collection (Vol. I and II), and Ritagli Collection (Vols. I, II, III) of unique pieces from reclaimed stone slabs. Also Fluid Marvel installation at Design Week 2023.
• Tacchini ItaliacoreStrategic or Co-development PartnerLong-standing collaboration with Tacchini on product design (Solstice, Equinox, Five to Nine, Gunta, Anni, Sophia, Pluto, Torii Love, Gian & Pan, Pastilles, Alma, Friedl Lucie Marlene, Pablo & Dora, Aurum/Aqua Regis/Venus) and showroom design in Milan.
• BaxtercoreStrategic or Co-development PartnerExtensive product design collaboration with Baxter spanning multiple collections including Lazybones, Nanda, Dharma, Zefir, Jupiter, So Soft family, Miss Rope, Dabliou, Thalata, Mr Hide, and So Far & So Good.
• Gallotti&RadicecoreStrategic or Co-development PartnerProduct design partnership with Gallotti&Radice for the Stami collection (sofa, sideboard, bench, daybed, desk/vanity, console, lounge, night), Selce, Pleiadi, H2O, Bonfire, Mirage, Iperborea, Stami Night, Stami Bench, and Stami Lounge 2 (Spectrum).
• cc-tapiscoreStrategic or Co-development PartnerProduct design collaboration for rug and wallhanging collections including Quadro Celeste, Hello Sonia!, Hello Sonia Reloaded, Lunar Addiction, and Talisman.
• Wall&decòcoreStrategic or Co-development PartnerOngoing collaboration with Wall&decò on wallpaper collections including the Essential Collection series (2018, 2019, 2021, 2023, 2025), Contemporary Collection, and Fukuro wallpaper.
• ExtetacoreStrategic or Co-development PartnerStudiopepe became the creative director of Exteta in 2025, debuting at Salone del Mobile 2025 with new products including Shell chair, Modernista seating, Hikari lanterns, and Astratto tables. Also designed Periscopio, Shell Armchair, Modernista Armchair, Mochi, Serele, Nereide, and Hikari for Exteta.
• EthimocoreStrategic or Co-development PartnerProduct design collaboration with Ethimo including Sling chair, Bulbi vases, Coppe planters, Innesti, and Tetide/Pangea textile collection.
• VisionnairecoreStrategic or Co-development PartnerCollaboration with Visionnaire for L'Impero dei Sensi immersive installation at Design Week 2023, and products including Blanche mirror, Parade lamp, and Shibari chair.
• Fendi CasacoreStrategic or Co-development PartnerOngoing creative direction for Fendi Casa including style concept, location research, set design for catalogues (2016, 2022, 2023), and advertising campaigns.
• Campo BaseminorStrategic or Co-development PartnerParticipated as one of six Italian architectural firms in the collective Manifesto 'Campo Base' coordinated by Federica Sala, exploring domestic intimacy. Studiopepe created the 'Omphalos' space within the exhibition.
• OKKO HotelscoreStrategic or Co-development PartnerCommissioned by OKKO to design the lobby and Le Club of their hotel within the iconic Gare de l'Est station in Paris (2019).
• Coutume StudiocoreStrategic or Co-development PartnerCollaboration with Coutume Studio (Bordeaux) on the Genius Loci boutique and gallery project (2021), exploring the Spirit of the House through tactility of materials.
• NumeroventiminorStrategic or Co-development PartnerArtist residency at Numeroventi in Florence (2022), beginning with the Out of the Blue project participation and resulting in dedicated exhibitions.
• MaterminorChannel Partner/ Reseller/ DistributorConnected by Design project partner with Benchmark, creating Pink Moon table and seating in hardwood for the London Design Museum with Ahec Europe.
• Il·lacionsminorStrategic or Co-development PartnerCollaboration on Game of Synchronicity — a coffee table conceived as a divination game, based on C.G. Jung theories of synchronicity.
• Amelie Maison D'ArtminorStrategic or Co-development PartnerCollaboration on Animaletti — a family of hand-painted zoomorphic ceramics for the Synaesthesia exhibition in Paris (2021).
• PretziadaminorStrategic or Co-development PartnerCollaboration on Perdas Fittas — collection of Sardinian basalt sculptures with bronze vessels from Kirkby Design, for Pretziada.
• Boon RoomminorChannel Partner/ Reseller/ DistributorCollaboration with Boon Room (Paris) for Ritagli Collection Vol. I exhibition (2022).
• Irthi Contemporary Crafts CouncilminorStrategic or Co-development PartnerEchoes of Alchemy project for Irthi, UAE, designing food preservation utensils in black clay with local women weavers, inspired by alchemical tools.
• MuutominorStrategic or Co-development PartnerRelevo rug collection for Muuto, inspired by land art with hand-tufted sculptural quality.
• Saba ItaliaminorStrategic or Co-development PartnerSimposio sofa for Saba Italia — a seating piece conceived as a place of dialogue.
• ÉlitisminorStrategic or Co-development PartnerArchiutopia indoor-outdoor jacquard fabric collection for Élitis, with photo shoot and video creative direction filmed in Sardinia.
• Atto (Visual Design Studio)minorImplementation/ SI/ Consulting PartnerGraphic design partnership with Atto studio (Milan) for catalogues including Alcantara 2018 and Tooy's Interior Tales.
• SancalminorStrategic or Co-development PartnerBold coffee table and Vesta modular seating system designed for Sancal.
• Petite FritureminorStrategic or Co-development PartnerUnseen Collection — modular curved LED tube lighting for Petite Friture, preserving neon aesthetics through LED technology.
• JovminorStrategic or Co-development PartnerFull creative direction for Jov including new logo, communication tools, carpet collection reorganization, and Landshapes Collection.
• Paper CollectiveminorStrategic or Co-development PartnerSystem of Object — first collection for Paper Collective, eight artworks inspired by Matisse's still-life plates.
• Ceramica BardelliminorStrategic or Co-development PartnerTile collections Primitiva, Pittorica, and Palladiana for Ceramica Bardelli.
• Ivano RedaelliminorStrategic or Co-development PartnerSwami bed, Faj bed, and Milvia chair for Ivano Redaelli.
• Monitillo1980minorStrategic or Co-development PartnerCity table collection for Monitillo1980, inspired by Italian travertine architecture.
• Besana Carpet LabminorStrategic or Co-development PartnerGrand Hotel Collection carpet floors for Besana Carpet Lab, inspired by vintage interiors of iconic hotels.
• ContardiminorStrategic or Co-development PartnerStick Collection lamp family for Contardi, based on triangular geometry.
• PholcminorStrategic or Co-development PartnerDream Catcher suspension lamp for Pholc (2019), inspired by Calder's mobiles.
• OnceminorStrategic or Co-development PartnerSibylle Collection (bedding, pillows, lamps, wall hangings, kimonos) for Once.
• DePasquale+MaffiniminorStrategic or Co-development PartnerSerele coffee table collection for DePasquale+Maffini.
• BotteganoveminorStrategic or Co-development PartnerHaiku tile collection for Botteganove, inspired by Carlo Scarpa's concrete architecture.
• Mohd MilanominorStrategic or Co-development PartnerBotanica Collettiva immersive exhibition at Mohd Officina Milano during MDW 2021.
• Theia TilesminorStrategic or Co-development PartnerMar Di Collection (Portugal) and Milano Collection tile collections for Theia Tiles.
• InbaniminorStrategic or Co-development PartnerElla and Ara washbasin collections for Inbani.
• Hand in GloveminorStrategic or Co-development PartnerJim, Jules and Jean-Luc collection (desk, stool, screen) for Hand in Glove.
• Bloc StudiosminorStrategic or Co-development PartnerAffinità Elettive vase/sculpture collection for Bloc Studios (2019-2026), uniting different marbles.
• MenuminorStrategic or Co-development PartnerPepe Marble Mirror for Menu (2015).
• Kirkby DesignminorStrategic or Co-development PartnerFluoro bespoke textile from recycled plastic bottles for Fluid Marvel installation at Design Week 2023, in collaboration with Alimonti Milano.
• Immorale MilanominorStrategic or Co-development PartnerSoundscape collaboration for Gea Bar installation within CampoBase exhibition.

Scale indicators4 records

Recent moves16 records

Expansion highlights6 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Instagraminstagram.com/studiopepe_official
• Pinterestpinterest.it/studiopepe_
• Xx.com/Studiopepe_ofcl

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studiopepe