Horts

What Horts does

Horts Estate Agency Limited is a privately-held UK estate and letting agency founded in 1996, headquartered in Northampton with a second office in Rugby, operating as a dual-market residential property intermediary. The firm runs a full-service sales and lettings operation: on the sales side it provides valuations, marketing, viewings, and sales progression; on the lettings side it offers tenant sourcing, referencing, a Fully Managed service (12% of monthly rent plus VAT ongoing, with a £250+VAT setup fee), a Let Only service (75% of one month's rent, £500 minimum), Company Lets at a flat £500 inc. VAT, an Annual Rent Review service (£75+VAT), and a £30/month rent guarantee and legal expenses insurance product. Pricing is governed by the Tenant Fees Act 2019, with permitted holding deposits of one week's rent and capped security deposits of five weeks' rent.

The underlying technology is a conventional property portal: a website (horts.co.uk) with location, price, and bedroom search filters, list and map views, a "Draw Your Search" custom-boundary tool, saved-properties shortlisting, viewing-request booking, email alerts, and mortgage and stamp duty calculators. Listings are syndicated to Rightmove and Zoopla, and YouTube-hosted virtual tours are embedded into listing pages. The firm is a member of Propertymark (ARLA/NAEA), providing client money protection, and The Property Ombudsman for consumer redress.

Horts monetizes via transaction commissions on sales, recurring percentage-of-rent management fees on its managed lettings book, one-off fees on Let Only and Company Lets, and ancillary fees on rent reviews and insurance. Customer segments are individual property sellers, landlords (including a small corporate/company-let cohort), and tenants in the Northampton and Rugby catchments. Distribution is omnichannel but regional: physical offices, phone lines, email, the website portal, and third-party property portals. There is no disclosed app, no public API, no proprietary AI tooling, and no external investment or parent company.

Name

Horts

Legal name

Horts Estate Agency Limited

Website

https://horts.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Horts Estate Agency Limited is a privately-held UK estate and letting agency, founded in 1996 and operating from offices in Northampton and Rugby. It provides residential property sales, tenant sourcing, fully managed lettings, and ancillary landlord services to individual sellers, landlords, and tenants across Northamptonshire and Warwickshire.

Ownership category

akta.pro rank

Product category

Residential Estate Agency and Lettings Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Estate agency services
• Residential lettings
• Property management
• Tenant placement
• Property sales

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Estate agency commission from residential property sales transactions in Northampton and Rugby areas.
2. Fully Managed Lettings Service: Comprehensive property management for landlords including tenant sourcing, referencing, rent collection, and maintenance coordination. Charged at £250 + VAT upfront plus 12% of monthly rent plus VAT ongoing.
3. Let Only Service: One-off service for landlords who manage properties themselves. Covers marketing, viewings, tenancy agreement, and initial rent collection. Charged at 75% of one month's rent (minimum £500).
4. Annual Rent Review Service: Conducts annual rent reviews for landlords including preparation and service of Section 13 notice, comparable evidence reports, and tribunal representation if needed. Charged at £75 + VAT.
5. Company Lets: Corporate letting services for company housing employees. Fixed fee of £500 inc. VAT per tenancy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Horts is a residential estate and letting agency selling and letting homes on behalf of owners and landlords in Northampton and Rugby. Core revenue services include residential property sales (commission-based), tenant-finding and fully managed lettings, and ancillary landlord services such as annual rent reviews, company lets, and optional rent guarantee insurance.

Product overview

Horts is an estate and letting agency operating since 1996 with two offices in Northampton and Rugby, UK. The company offers a unified property services platform combining sales and lettings services. The core offering consists of Property Sales and Property Lettings services, supported by landlord add-on services including a Fully Managed Service (with 12% monthly rent charge) and a Let Only Service (one-time 75% of monthly rent fee). Digital tools include Property Search with list/map views, Draw Your Search for boundary-based searching, Saved Properties shortlisting, Viewing Request System for appointment booking, Property Email Alerts for new listing notifications, Mortgage and Stamp Duty Calculators, and Virtual Tours via YouTube integration. The company also offers ancillary services including free property valuations, annual rent reviews (£75 plus VAT), and rent guarantee insurance (£30 per month).

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Estate agency service for selling residential properties in Northampton and Rugby, covering valuations, property marketing, accompanied viewings, and sales progression through to completion for individual homeowners.
• Property Lettings Letting agency service covering tenant sourcing, referencing, and tenancy setup for landlords letting residential property in Northampton and Rugby, with regulatory compliance under the Tenant Fees Act 2019.
• Fully Managed Lettings Service Comprehensive ongoing property management for landlords, including tenant sourcing, referencing, rent collection, regular property inspections, and maintenance coordination. Priced at £250 + VAT one-off setup and 12% + VAT of monthly rent ongoing.
• Let Only Service One-off tenant-finding service for self-managing landlords, covering marketing, viewings, tenancy agreement preparation, and first month's rent collection. Priced at 75% of one month's rent (minimum £500).
• Company Lets Corporate letting service for companies sourcing housing for employees in the Northampton and Rugby areas. Charged at a fixed fee of £500 inc. VAT per tenancy.
• Annual Rent Review Service Service for landlords including preparation and service of Section 13 notices, comparable evidence reports, and tribunal representation if challenged. Charged at £75 + VAT.
• Rent Guarantee and Legal Expenses Insurance Optional landlord insurance product providing rent guarantee and legal expense coverage, priced at £30.00 per month including VAT.
• Property Valuation Free property valuation service for both sales and rental assessments, available as instant online valuations or expert in-person consultations at the Northampton and Rugby offices.

Quantifiable outcome

• Letting properties managed with rent guarantee options available

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RightmovecoreTechnology or IntegrationMajor UK property portal used for listing properties for maximum exposure to potential buyers and tenants.
• ZooplacoreTechnology or IntegrationProperty portal for advertising properties to home seekers across the UK.
• Propertymark (ARLA)coreOthersProfessional membership organization for letting agents. Horts is a member with client money protection scheme coverage.
• NAEA PropertymarkcoreOthersNational Association of Estate Agents membership providing professional standards and consumer protection.
• The Property Ombudsman (TPO)coreOthersRedress scheme membership providing dispute resolution for consumers.
• Deposit Protection Scheme (DPS)minorOthersRecommended scheme for tenancy deposit protection for landlords using let-only service.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Yopa: UK hybrid estate agency combining online tools with local agents. Comparable to Horts as an alternative for residential sellers in the same market, but operating with a different cost and pricing structure.

Direct peers

• Chancellors: Long-established regional estate and letting agent operating across the Midlands, Home Counties and South. Direct comparable to Horts as a similarly positioned traditional UK residential agency offering sales, lettings, and management.
• Leaders Romans Group: Large UK residential property services group with strong letting, sales, and property management operations. Comparable to Horts in the lettings and management services offered, but at materially greater scale.
• Martin & Co: UK lettings specialist with a network of franchised branches offering tenant-find, full management, and landlord services. Highly comparable to Horts' lettings and property management offering, with similar pricing models (setup fee plus percentage of monthly rent).
• Hunters Property Group: National UK estate and letting agency network with a mix of corporate and franchised branches. Comparable in providing the same sales, lettings, and property management services across regional UK markets.
• Belvoir: UK franchise network of estate and letting agents, particularly strong in residential lettings and property management. Closely comparable to Horts' dual sales-and-lettings model with recurring managed-lettings revenue.

Broad incumbents

• Countrywide: One of the UK's largest estate agency groups, operating multiple regional and national brands across sales, lettings, and mortgage services. Broadly comparable to Horts in the residential property services offered, but at national scale.
• Knight Frank: Premium global real estate agency with UK residential sales, lettings, and property management. Comparable to Horts in operating a full-service residential agency model, though skewed to the higher-value segment.
• Connells Group: UK's largest estate agency and lettings group with a national branch network. Comparable because it offers the same residential sales, lettings, and property management services as Horts, but at far greater scale and geographic reach.
• Purplebricks: Hybrid/online UK estate agency operating across the same residential sales segment as Horts. Comparable because it competes for the same sellers and buyers in Northampton/Rugby, but with a lower fixed-cost model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HortsEstateAgents
• Instagraminstagram.com/hortsestateagents
• Xx.com/HortsAgents
• LinkedInlinkedin.com/company/horts-estate-agents

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horts