Bikefriendly

What Bikefriendly does

Bikefriendly is a Spanish cycling tourism company founded around 2011 in Jaca, Huesca, that operates a three-pillar platform: (1) Viajes Bikefriendly, a portfolio of guided and self-guided road, gravel, and MTB cycling trips across Spain, Europe, and increasingly Latin America, priced between €360 and €1,055+ per person; (2) Alojamientos Bikefriendly, a searchable directory of 300+ cyclist-certified accommodations that pay tiered annual subscription fees (€150/€275/€550 for hotels, €1,450/€2,450 for property managers) and can purchase Bikefriendly-branded equipment (bike washing stands, tools, racks); and (3) MTB Tracks, the mountain-biking routes and stage-based trips brand created by the 2021 fusion with Tracks Tour. The company is monetized through a hybrid model combining recurring B2B subscription fees from hotels, transactional trip revenue, and a Club Bikefriendly membership with undisclosed pricing. Customer segments include individual road, gravel, and MTB cyclists, cycling clubs, women cyclists, solidarity-tourism participants, and hotel operators across Spain, Andorra, and (as of November 2025) Mexico via a partnership with Sport and Expo (BICI EXPO organizers). Supporting ecosystem elements include sub-brands (Viajes con Alma, Women Mediterranean Stage, Cycle Friendly Employer) and partnerships with TwoNav (GPS navigation), Gobik (apparel), and X-Sauce (bike maintenance). The underlying technology is a website-based booking and content platform integrated with third-party route providers (Strava, Komoot, Wikiloc, TwoNav) and Stripe for payments; no proprietary AI/ML or exposed APIs are documented.

Name

Bikefriendly

Legal name

BIKEFRIENDLY GROUPS, S.L.

Website

https://bikefriendly.bike

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikefriendly is a Spanish cycling tourism company operating a curated network of 300+ certified bike-friendly accommodations, guided road, gravel, and MTB trips across Europe and Latin America, and a membership club, monetized via hotel subscriptions, trip sales, and club memberships.

Ownership category

akta.pro rank

Product category

Cycling Tourism Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Cycling tourism services
• Guided bike trips
• Cyclist-friendly hotels
• MTB route database
• Cycling travel agency

Headquarters

HQ city

Jaca

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Partner Fees: Hotels and accommodations pay annual subscription fees to be listed on the Bikefriendly platform and receive the Bikefriendly quality certification. Fees range from basic to advanced tiers (€150-€550/year for individual properties) and higher for property management companies (€1,450-€2,450/year).
2. Cycling Trip Sales: The company organizes and sells guided cycling trips and tours across Europe and internationally. Trips range from €360 to €1,055+ per person, including accommodations, routes, and support.
3. Club Membership: The Club Bikefriendly offers annual membership with benefits including accommodation discounts, exclusive travel offers, brand giveaways, reserved spots for trips, and priority access to cycling events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bikefriendly is a cycling tourism platform that organizes and sells guided and self-guided bike trips (road, gravel, MTB) across Spain, Europe, and Latin America, while operating a paid certification and listing network for cyclist-friendly accommodations. The company also runs the Club Bikefriendly annual membership program and supports the Bikefriendly Mexico franchise expansion, generating revenue from both consumer trip sales and B2B hotel subscription fees.

Product overview

Bikefriendly operates as a comprehensive cycling tourism platform consisting of three core pillars: (1) Viajes Bikefriendly — trip packages and guided cycling tours across Spain, Europe, and Latin America; (2) Alojamientos Bikefriendly — a searchable directory of over 300 bike-friendly accommodations with a tiered membership program (Basic/Medium/Advanced); and (3) MTB Tracks — mountain biking routes and trails branded under the Tracks Bikefriendly sub-entity. Additional offerings include Club Bikefriendly (a loyalty program with exclusive discounts), Bikefriendly Consulting (professional services for cycling tourism development), Cycle Friendly Employer certification, branded hotel products for sale, and Viajes con Alma (solidarity cycling trips). The company recently expanded to Mexico and partners with TwoNav for GPS navigation integration.

Differentiator

Problem solved

Functional benefit

Brands

• Tracks Bikefriendly: MTB and mountain biking focused brand resulting from the strategic fusion between Bikefriendly and Tracks Tour in November 2021, offering stage-based cycling trips through local specialist collaborators.
• Viajes con Alma
• Women Mediterranean Stage

Products and services

• Viajes Bikefriendly (Cycling Trip Packages) Organized multi-day cycling trip packages and guided tours for road, gravel, and mountain biking disciplines across Spain, Europe, Latin America, and other international destinations. Includes accommodations, curated routes, support, and guidance. Trips priced €360-€1,055+ per person.
• Alojamientos Bikefriendly (Cyclist-Friendly Accommodation Directory & Certification) Searchable directory of 300+ certified cyclist-friendly hotels and accommodations across Europe and Latin America. Hotels subscribe annually (€150-€2,450) to receive Bikefriendly quality certification, map listing, social media promotion, and access to cyclist travelers. Properties feature secure bike storage, washing stations, maintenance tools, and cycling services.
• MTB Tracks (Tracks Bikefriendly) Mountain bike route database and trail information under the Tracks Bikefriendly brand, providing curated MTB routes and stage-based cycling holiday packages across Spanish and international destinations.
• Club Bikefriendly Membership Annual cyclist loyalty membership offering accommodation discounts, exclusive travel offers, branded giveaways, reserved spots for VIP trips/stages, and priority access to cyclotourist events. Members receive a bimonthly newsletter with offers and promotions.
• Bikefriendly Consulting Professional consulting services for destinations, tourism boards, and businesses seeking to develop cycling tourism infrastructure and services. Includes the Cycle Friendly Employer (CFE) workplace certification program.
• Viajes con Alma (Solidarity Cycling Trips) Solidarity cycling trips combining travel with charitable projects in developing countries, in partnership with organizations such as Bicicletas sin Fronteras, Viajes Tumaini, and Pedaela.
• Women Mediterranean Stage Cycling campus and trip program specifically designed for women cyclists, offering women-only stages and tours to develop cycling skills in a women-friendly environment.
• Hotel Bikefriendly Branded Equipment Store Online store offering Bikefriendly-branded equipment for hotels to deliver certified cyclist experiences, including: Bikefriendly Image Pack (€39), Bike Washing Stand (€26), Biketool with tools (€251), Inflator Pump (€29), and Individual Bike Rack (€52.50).
• Bikefriendly Mexico Operations International franchise/partnership operations bringing Bikefriendly's cycling tourism services, accommodation certification, and club model to the Mexican and broader Latin American market.

Quantifiable outcome

• 300+ certified accommodations in network
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Bicicletas sin FronterascoreStrategic or Co-development Partner · 1 January 2019Solidarity cycling trips partner. Bikefriendly organizes trips to Senegal supporting Bicicletas sin Fronteras, a project facilitating children's access to education through bicycles.
• Viajes TumainiminorStrategic or Co-development PartnerPartner in solidarity cycling trips, collaborating on socially-conscious cycling tourism projects.
• PedaelaminorStrategic or Co-development PartnerPartner organization for solidarity cycling trips, supporting cycling tourism with social impact.
• TwoNavcoreTechnology or IntegrationNavigation technology partnership. TwoNav, a leader in GPS navigation solutions, partnered with Bikefriendly in March 2025 to improve navigation in cyclotourism routes, integrating route data into TwoNav devices.
• GobikcoreGTM or Marketing PartnerCycling apparel partnership. Gobik provides official jerseys for Bikefriendly guides and finishers, representing a quality and design alliance announced in November 2025.
• X-SauceminorGTM or Marketing PartnerOfficial supplier of bike maintenance products for Bikefriendly trips. X-Sauce specializes in bicycle maintenance products and is promoted as an official partner.
• CiclosferaminorGTM or Marketing PartnerRecommended media partner. Ciclosfera is a cycling-focused publication recommended to Bikefriendly audience.
• Pedal SpainminorGTM or Marketing PartnerRecommended media partner. Pedal Spain is a cycling-focused platform promoted to the Bikefriendly community.
• Cycle Friendly Employer (CFE)coreStrategic or Co-development PartnerOfficial certification partner for the Cycle Friendly Employer certification, operated through Bikefriendly Consulting. This extends the certification model beyond accommodations to workplace cycling support.
• Bikefriendly MexicocoreChannel Partner/ Reseller/ DistributorFranchise/partnership expansion into Mexico with local partner Sport and Expo (BICI EXPO organizers), announced in November 2025 to bring Bikefriendly services to Latin American market.
• StripecoreTechnology or IntegrationPayment processing infrastructure. Stripe is used to process credit card payments on the Bikefriendly platform, ensuring secure transaction handling.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trek Travel: Premium guided cycling tour operator (road and gravel) running trips worldwide. Directly comparable to Bikefriendly in offering guided, accommodation-included cycling trips to enthusiasts with similar target customer (affluent road/gravel cyclists) and a similar mix of own-led and partner-hosted itineraries.
• BikeTours.com: Online marketplace/aggregator offering guided and self-guided cycling tours across dozens of countries. Directly comparable to Bikefriendly for distributing cycling trip inventory (including Spain/Europe) to enthusiast riders with similar bike-and-accommodation bundled offerings.
• Cycling Holidays (UK): UK-based cycling tour operator since 1980s offering road, MTB and leisure trips across Europe. Comparable for being a long-running, accommodation-centric cycling tour agency targeting enthusiast cyclists with multi-day itineraries.
• Velo Experiences: Boutique cycling tour company focused on guided road and gravel trips in Europe and beyond with package pricing per person. Closely comparable to Bikefriendly in trip format, audience (cycling enthusiasts seeking organized trips), and accommodation bundling model.

Broad incumbents

• Backroads: Established US active-travel company offering guided and self-guided cycling, walking, and family trips worldwide. Operates as a broader incumbent in the active-tourism space with overlapping cycling-tour offerings and a similar premium pricing model.
• Exodus Travels: UK adventure travel operator with a catalog spanning walking, cycling, and cultural trips across Europe and globally. Broad incumbent whose cycling sub-portfolio competes head-to-head with Bikefriendly's guided cycling trips.
• Explore Worldwide: UK adventure tour operator with small-group cycling and walking trips across Europe, Africa and beyond. Broad incumbent in the same active-adventure tourism category as Bikefriendly's guided trip business.
• Intrepid Travel: Large small-group adventure travel company offering cycling trips alongside trekking and cultural tours in 100+ countries. Operates as a broad incumbent whose cycling tours address the same enthusiast-cyclist customer that Bikefriendly targets in Spain and Europe.

Emerging players

• Cycling Holidays Spain (A noleggio): Boutique operator running cycling holidays and bike tours primarily in Spain (Mallorca, mainland). Comparable to Bikefriendly for combining Spain-focused accommodation-and-route cycling packages with a similar enthusiast target customer.

Others

• Pedal Spain: Spain-focused cycling media and community platform covering cycling routes, events, and gear. Comparable as an adjacent ecosystem participant that Bikefriendly already lists as a recommended media partner, serving the same Spain-based cycling community audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/bikefriendlyes
• Facebookfacebook.com/Bikefriendly.bike
• LinkedInlinkedin.com/company/bikefriendly
• Instagraminstagram.com/bikefriendly.bike
• Xx.com/bikefriendly_es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikefriendly