Make Sense
Make Sense is a Danish film and live production company founded in 2011, headquartered in Odense with a Copenhagen office, serving large enterprises, government, and NGOs with professional video, livestreaming, hybrid event, and virtual conference production services.
- Company typePrivate
- Founded2011
- HeadquartersOdense, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Make Sense does
Make Sense is a Danish creative film and live production company founded in 2011 and headquartered in Odense with a second office in Copenhagen. The company provides professional film, video, photography, livestreaming, virtual conference, and hybrid event production services to large Danish and international enterprises, government institutions, NGOs, and educational organizations. Its underlying technical stack combines professional broadcast equipment (Blackmagic and Sony cameras, multi-camera live setups, wireless microphone systems) with post-production capabilities spanning color correction, color grading, sound mixing, motion graphics, and infographic animation. The company has productized its hybrid and virtual event offerings into tiered packages — including the proprietary Airlook graphics packages (three tiers) and the Pop-up TV Station virtual conference line — which standardize live broadcast production while remaining customizable. Approximately 18 in-house professionals (videojournalists, photographers, editors, producers, project managers) execute projects end-to-end, supplemented by freelance staff for large-scale events (e.g., the Folkemødet 2021 hybrid event required 51 personnel across 7 stages with 150 hours of live streaming).
Make Sense operates a project-based professional services revenue model with transparent, publicly disclosed fixed pricing per package — ranging from 14,995 DKK for a basic webinar livestream to 299,995 DKK for a full-day hybrid event with correspondent functions — plus à-la-carte add-ons (extra hours at 1,750 DKK per person, extra cameras at 1,250 DKK, extra microphones at 1,200 DKK). Pricing is structured around the in-house competencies (journalist, photographer, editor) rather than hourly rates. Customer acquisition is sales-led through the bilingual Danish/English website (makesense.dk), direct outreach, referrals, and inbound inquiries supported by brief templates. The company serves a diversified enterprise client base spanning automotive (Toyota, Ford, Jaguar Land Rover, BMW, Renault), technology (Microsoft, Google, Umbraco, Thales), consumer electronics (Bang & Olufsen, Jabra), energy (Ørsted), finance (Nykredit, Forenet Kredit, Velliv), government (Folkemødet, Københavns Kommune, Udenrigsministeriet, Uddannelses- og Forskningsministeriet), healthcare (Haleon, Mindhelper, Brystkræftforeningen), retail (ALDI), education (EASV, Nyborg Gymnasium, Den Danske Scenekunstskole), and other sectors, with international reach demonstrated via Microsoft (Europe/USA), Singapore Airlines, and Jabra global press distribution projects.
Make Sense firmographics
Firmographics- Name
- Make Sense
- Legal name
- Make Sense ApS
- Website
- https://makesense.dk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Make Sense is a Danish film and live production company founded in 2011, headquartered in Odense with a Copenhagen office, serving large enterprises, government, and NGOs with professional video, livestreaming, hybrid event, and virtual conference production services.
- Ownership category
- akta.pro rank
Make Sense industry classification
Industry- Product category
- Film and Live Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
- akta.pro secondary industries
- Full-Service Event Planning & Production (HSACAAAA), Live-Action Production Management & Line Producing (MPADABAH)
Keywords
Where Make Sense is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Make Sense business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Film and Video Production: Project-based film and video production services including campaign films, brand stories, explainer films, launch videos, educational films, case films, and employer branding videos. Pricing is fixed per production with transparent rates based on the competency needed (journalist, photographer, editor, etc.).
- Livestreaming Services: Livestreaming packages ranging from simple webinar setups (1 camera, up to 2 hours) to fully equipped multi-camera productions (3 cameras, professional airlook, video calls, up to 5 hours). Priced per package as a project service.
- Hybrid Conference Production: Hybrid conference packages combining physical and digital audiences. Three tiers: Hybrid Starter (up to 50 physical participants), Go Hybrid (up to 200 participants), and Go Full Hybrid (full day with correspondent function). Includes video production, streaming, graphics, and technical staffing.
- Virtual Conference Production: Virtual conference production with pop-up TV station capabilities. Packages include pre-produced content, multi-camera setups, professional moderators, and integration with virtual event platforms. Three tiers from half-day to two-day conferences.
- Photography Services: Photography services included as part of video production packages or as standalone service for events, conferences, and corporate photography needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Webinar/Livestream Package - simple production for quick meetings or webinars |
| Other | Pay-as-you-go | Livestreaming Package - panel discussion production |
| Other | Pay-as-you-go | Livestreaming+ Package - fully equipped professional solution |
| Other | Pay-as-you-go | Hybrid Starter Package - smaller hybrid setup for up to 50 physical participants |
| Other | Pay-as-you-go | Go Hybrid Package - larger setup for up to 200 physical participants |
| Other | Pay-as-you-go | Go Full Hybrid Package - full-day large hybrid event with correspondent function |
| Other | Pay-as-you-go | Pop-up TV Station - virtual conference up to 3 hours |
| Other | Pay-as-you-go | Pop-up TV Station+ - full-day conference on venue |
| Other | Pay-as-you-go | Pop-up TV Kanal - extended 1-2 day conference with pre-produced content |
| Unit Pricing | Pay-as-you-go | Add-on: Extra hour |
| Unit Pricing | Pay-as-you-go | Add-on: Extra camera |
| Unit Pricing | Pay-as-you-go | Add-on: Extra microphone |
| Unit Pricing | Pay-as-you-go | Add-on: Session/Presentation clip |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Make Sense product offering
Product offeringCore offering
Make Sense is a Danish creative film and live production company that produces corporate video content, livestreaming broadcasts, hybrid events, virtual conferences, photography, and post-production deliverables for enterprise brand clients and government entities. The company runs end-to-end production pipelines from concept and creative development through on-location filming, live broadcast, and final post-production. Its clients include globally recognized brands across automotive, technology, and consumer electronics sectors.
Product overview
Make Sense is a creative film and live production company with a journalistic foundation, established in 2011 with over 3,000 productions completed. The company operates as a full-service visual communication partner offering four interconnected core services: Film & Videoproduktion (campaign videos, case films, brand stories, launch films, employer branding), Livestreaming (webinar, standard, and professional streaming packages), Virtuel Konference (pop-up TV station solutions for fully virtual events), and Hybrid Konference (combining physical and digital audiences). Supporting these core services are add-on modules including Post Produktion & Redigering (color grading, sound mixing, motion graphics, infographics), Photography, and consultation services. Pricing is structured around tiered packages ranging from 14,995 DKK (webinar) to 299,995 DKK (full hybrid), with transparent fixed pricing for in-house competencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production
Quantifiable outcome
- 3,100 live viewers, 1,400 likes, 2,800 comments, and 24,000 total views for Toyota Yaris Cross Facebook livestream
- +7 more outcomes
Companies that use Make Sense
Customer profileNamed customers53 records
Segments7 records
Ideal customer profiles1 record
Make Sense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature3 records
Make Sense partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Geelmuyden-KieseminorMake Sense produced the Google Home launch video in collaboration with Geelmuyden-Kiese, a Communications and PR Bureau. The partnership combined Make Sense's video production expertise with Geelmuyden-Kiese's PR and communications strategy for the product launch.
- ForsstrømminorMake Sense collaborated with Forsstrøm on the Nyborg Gymnasium presentation video production. Forsstrøm was involved as a creative or strategic partner in the project.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Make Sense competitors and assessment
Company assessmentBroad incumbents
- Lemonlight: Large US-headquartered video production agency delivering branded, corporate and event video content globally for enterprise and agency clients; comparable production and project-services model at meaningfully larger scale.
- Casual Films: London-headquartered international creative video production agency producing corporate, brand and event content for global enterprises; comparable motion picture/video production services at broader geographic reach.
- Strong: Nordic creative agency network producing films, branded content and live event experiences for Scandinavian and international enterprise clients, with overlapping motion/video production services at a broader agency portfolio level.
Direct peers
- M2 Film: Stockholm-based Scandinavian production company producing commercials, branded content and corporate video for Nordic and international enterprise clients with a comparable service breadth.
- Plus Pictures: Danish film and video production agency delivering brand stories, campaign films and event content to Nordic enterprise clients with comparable end-to-end production capabilities.
- New Black: Copenhagen-based film and communication production company serving Scandinavian enterprise clients with corporate video, campaign films and event content on a project-services model substantially similar to Make Sense.
- Spinfield: Aarhus-based video production house producing corporate films, employer branding content and live event coverage for Danish mid-market and enterprise clients in the same vertical mix as Make Sense.
- Filmkompagniet: Copenhagen-rooted Danish film production company producing commercials, brand stories and corporate films for Nordic advertisers on a project-services basis parallel to Make Sense.
- Public Film: Danish production house producing corporate video, livestreamed event content and campaign films for Scandinavian enterprises, overlapping directly with Make Sense's service mix.
Emerging players
- StreamGo: UK-based self-service virtual and hybrid event platform providing livestreamed and on-demand conference production that partially overlaps with Make Sense's Hybrid Conference and Virtual Conference offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Make Sense social profiles
Digital presenceMake Sense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make Sense leadership team
Management profileNumber of profiles
Profiles2 records
Make Sense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make Sense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make Sense
What does Make Sense do?
Make Sense is a Danish creative film and live production company that produces corporate video content, livestreaming broadcasts, hybrid events, virtual conferences, photography, and post-production deliverables for enterprise brand clients and government entities. The company runs end-to-end production pipelines from concept and creative development through on-location filming, live broadcast, and final post-production. Its clients include globally recognized brands across automotive, technology, and consumer electronics sectors.
Is Make Sense a public or private company?
Make Sense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make Sense founded?
Make Sense was founded in 2011. It employs 11 to 50 people.
Where is Make Sense based?
Make Sense is headquartered in Odense, Denmark, in the Europe region.
How does Make Sense make money?
Five revenue lines are on record. Film and Video Production is the primary driver. The others are livestreaming Services, hybrid Conference Production, virtual Conference Production and photography Services.
Who are Make Sense's main competitors?
Broad incumbents on record are Lemonlight, Casual Films and Strong. Direct peers are M2 Film, Plus Pictures, New Black, Spinfield, Filmkompagniet and Public Film. StreamGo is listed as an emerging player.
Does Make Sense have an API?
No public API is recorded for Make Sense.
What industry is Make Sense in?
Make Sense's product category is Film and Live Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action), with a secondary code of HSACAAAA, Full-Service Event Planning & Production. Its NAICS code is 512110 and its SIC code is 7812.