What FORSSTRØM. Strategic thinking. Creative solutions. does

FORSSTRØM is a Danish communication and marketing consultancy headquartered in Odense, founded in 2017 and operating as a private ApS (FORSSTRØM ApS). The firm functions as an embedded external communication department for B2B clients, delivering strategy, branding, visual identity, video production, social media management, employer branding, event moderation, and crisis communication. Its primary client segments are industry, manufacturing, production, and technology (B2B), with secondary focus on employer branding as a cross-sector vertical and youth, education, and culture (gymnasiums, vocational schools, and cultural organizations). The consultancy has served over 100 Danish clients across enterprise and public sector, including Universal Robots, Microsoft, Deloitte, Lundbeck, KMD, Energinet, and OJ Electronics, with several multi-year engagements (Masentia 9 years, ITW GSE since 2008).

The core team comprises seven named professionals with backgrounds in journalism, photography, visual design, and copywriting, supplemented by a network of 140 specialists that can be assembled for specific client projects. Differentiated capabilities include a mobile production approach (camera, gimbal, handheld equipment enabling spontaneous interviews and quick-turnaround content) and a former TV2 journalist who anchors event moderation and media training services. Technology is operational rather than platform-based — no proprietary software, AI, or API products are disclosed; the firm's "technology" is its production workflow and creative talent.

FORSSTRØM operates on a flexible day-rate and retainer-style model, selling embedded communication capacity at one or more days per week. The go-to-market is consultative and relationship-based, targeting CEOs, sales directors, HR leaders, and business owners, supplemented by event participation, conference moderation, client testimonials, and word-of-mouth referrals. Revenue is not publicly disclosed, no funding rounds are recorded, and the company is founder-owned with no institutional backing identified.

Name

FORSSTRØM. Strategic thinking. Creative solutions.

Legal name

FORSSTRØM APS

Website

https://forsstrom.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FORSSTRØM is a Danish B2B communication consultancy in Odense that provides embedded external communication department services to industry, manufacturing, technology, and education clients through branding, video production, employer branding, and event moderation.

Ownership category

akta.pro rank

Product category

Marketing Communications Consulting

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Communication consulting services
• Employer branding services
• Brand strategy consulting
• Corporate video production
• Marketing communications agency

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communication & Marketing Services: Forsstrøm provides embedded communication services to B2B clients, acting as an external communication department. Services are delivered via flexible day-rate engagements (1 or more days per week), covering strategy, branding, journalism, video production, digital marketing, and employer branding. The model is professional services-based, with recurring client relationships and retainer-style engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

FORSSTRØM is a Danish B2B communication consultancy that operates as an embedded external communication department for client companies. The agency delivers strategy, branding, visual identity, video production, social media management, journalism-driven content, employer branding, sales enablement, event moderation, and crisis communication services through flexible day-rate engagements (one or more days per week). Services are structured around four specializations: business/industry/production & tech, employer branding, youth/education & culture, and crisis communication, press and media training.

Product overview

FORSSTRØM is a Danish communication and marketing consultancy that provides strategic communication, branding, and employer branding services. Rather than offering a software product or platform, they deliver consultancy-based services including strategy development, visual identity creation, video production, social media management, content creation, recruitment marketing, crisis communication, media training, and event moderation. Their service offering is structured around three main specializations: business/industry/production & tech, employer branding, and youth/education & culture sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Erhverv, industri, produktion & tech (Business, Industry, Production & Tech Communications) Strategic communication services for Danish B2B companies in industry, manufacturing, production and technology. Covers strategy, sales preparation, trade shows, product launches, visual identity and branding, company sale preparation, digital sales tools, online performance, recruitment support, media training and crisis communication. Delivered as an embedded external communication department.
• Employer Branding End-to-end employer branding services including EVP (Employee Value Proposition) development, job posting optimization, SoMe content creation, video production, media training, recruitment campaigns and employee retention communication. Targets companies facing challenges attracting and retaining qualified candidates.
• Unge, uddannelse & kultur (Youth, Education & Culture Communications) Branding, communication and recruitment services for Danish educational institutions (gymnasiums, vocational schools, efterskoler) and cultural organizations targeting young people. Covers recruitment campaigns for new students, branding strategy, go-to-market strategy, visual identity redesign, website development, SoMe strategy and content, video production, event promotion and crisis communication, with specialization in communicating at eye level with youth audiences.
• Krisekommunikation, presse og medietræning (Crisis Communication, Press and Media Training) Press handling, crisis communication, media training and personal performance advisory led by Karin Cruz Forsstrøm (former TV2 journalist with 20 years of experience). Includes professional conference moderation and facilitation services for industry events.

Quantifiable outcome

• Companies with strong employer brands experience up to 50% lower cost per hire.
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Network of 140 SpecialistscoreOthersForsstrøm has access to a network of 140 specialists that can be assembled into project teams based on client needs. This network enables the agency to offer a broad range of specialized services (web, text, photography, SoMe, video, etc.) beyond the core team of 7. This is a key structural advantage of the embedded agency model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Geelmuyden Kiese: Norwegian-headquartered Nordic communications and PR firm with offices across Scandinavia. Comparable as a Nordic PR and communications agency; primarily serves Norwegian market but competes for the same Nordic enterprise client budgets.
• Kreab: Nordic and global communications consultancy specializing in public affairs, PR, and corporate communications. Comparable in services but operates at much larger scale with international footprint rather than a Danish-focused boutique.

Direct peers

• Prime Time Communications: Danish PR and communications consultancy with strong broadcast and media-tie expertise. Comparable peer given similar press, crisis communication, and media-training offerings aimed at Danish enterprise clients.
• Operate: Danish digital agency with content, branding, and campaign capabilities for B2B clients. Comparable in service portfolio (digital strategy, content, employer branding) and Danish mid-market target segment.
• Mensch: Danish B2B marketing and communications agency focused on industrial and technology clients. Direct peer given similar B2B industry focus and embedded-style service delivery in Denmark.
• Kompaz: Danish creative communication agency offering strategy, branding, and content production for B2B clients. Comparable mid-sized Danish agency model targeting enterprise and SME clients with bespoke communication services.
• Advice A/S: Danish full-service advertising agency headquartered in Aarhus, serving enterprise clients across the Nordics. Directly comparable as a Danish B2B creative and communications agency with overlapping service lines (branding, campaigns, digital) and similar mid-to-large Danish client base.

Broad incumbents

• Valtech Denmark: Global digital agency with Danish presence offering strategy, technology, and creative services for enterprise clients. Competes for similar digital transformation and branding engagements but with a technology and platform emphasis Forsstrøm lacks.
• Publicis Denmark: Danish arm of the global Publicis advertising network, offering full-service advertising, media, and digital services. Overlaps with Forsstrøm on branding and campaign work but operates at significantly larger scale with broader portfolio and international resources.

Emerging players

• Copenhagen Film Company: Danish creative production agency focused on brand film and content production. Comparable as a Danish content-production partner, though narrower in scope (film-led) than Forsstrøm's full-service communications model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FORSSTROM.Strategic.thinking.Creative.solutions
• LinkedInlinkedin.com/company/forsstr%C3%B8m.-strategic-thinking.-creative-solutions.
• Instagraminstagram.com/forsstrom_strategic_creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FORSSTRØM. Strategic thinking. Creative solutions.