Fing Japan
Fing Japan is associated with "fam.", a self-serve affiliate advertising marketplace operated by HT Co., Ltd. in Tokyo, connecting advertisers with media owners across English, Japanese, Korean, Chinese, and Vietnamese-language interfaces.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
Fing Japan firmographics
Firmographics- Name
- Fing Japan
- Legal name
- 株式会社HT
- Website
- https://admin.fam-ad.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- Fing Japan is associated with "fam.", a self-serve affiliate advertising marketplace operated by HT Co., Ltd. in Tokyo, connecting advertisers with media owners across English, Japanese, Korean, Chinese, and Vietnamese-language interfaces.
- Ownership category
- akta.pro rank
Fing Japan industry classification
Industry- Product category
- Affiliate Advertising Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Fing Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Fing Japan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
Fing Japan product offering
Product offeringCore offering
Fing Japan operates "fam.", a web-based affiliate advertising distribution system (Affiliate Advertising Delivery System). The platform provides separate authentication portals for media owners (メディアオーナー) and advertisers (広告主), enabling media owners to monetize digital properties via affiliate campaigns and advertisers to run performance-based marketing through media owner networks. The platform supports multilingual access (English, Japanese, Korean, Simplified Chinese, Vietnamese) and is operated by HT Co., Ltd. (株式会社HT).
Differentiator
Problem solved
Functional benefit
Products and services
- fam. An affiliate advertising distribution system (Affiliate Advertising Delivery System) that allows media owners (メディアオーナー) to log in and manage affiliate advertising inventory and enables advertisers (広告主) to register and access the platform for ad distribution. Supports multilingual access (English, Japanese, Korean, Simplified Chinese, Vietnamese) and includes features such as account registration, password recovery, and admin-side reporting via admin.fam-ad.com.
Companies that use Fing Japan
Customer profileSegments2 records
Ideal customer profiles2 records
Fing Japan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fing Japan competitors and assessment
Company assessmentBroad incumbents
- CJ Affiliate: Global affiliate marketing network with Japan presence. Operates a comparable two-sided affiliate platform model, with broader international reach than 'fam.' and serving large enterprise advertisers.
- Rakuten Affiliate (LinkShare): Global affiliate network with Japan operations through the former LinkShare. Comparable as an affiliate platform serving Japanese advertisers and publishers, but much larger and part of a broader commerce ecosystem.
- Amazon Associates: Largest global affiliate program. While focused on a single advertiser, it competes for Japanese media-owner attention and represents a baseline alternative for affiliate inventory in the same market 'fam.' serves.
Direct peers
- JANet: Japanese affiliate network operated by NTT Group subsidiary. Directly comparable affiliate platform serving Japanese advertisers and publishers, with enterprise-grade advertiser relationships.
- AccessTrade: Japanese affiliate advertising network operated by Interspace. Provides a self-serve affiliate platform connecting advertisers and media owners, with comparable mechanics to 'fam.' and serving the same Japanese SMB advertiser segment.
- i-mobile: Japanese mobile-focused ad network with affiliate products. Comparable to 'fam.' as a Japan-based performance advertising intermediary, with stronger mobile and app-install focus.
- ValueCommerce: Major Japanese affiliate marketing network (also listed on TSE). Operates an affiliate platform serving advertisers and publishers in Japan, directly comparable in business model and category to 'fam.'.
- AffiliateB (by GMO): GMO Internet Group's affiliate network in Japan. Offers an affiliate platform with advertiser/publisher matching, directly overlapping with 'fam.' in target customers and product category.
- A8.net (A8): Japan's largest affiliate advertising network operated by Felissimo. Directly comparable to 'fam.' as a two-sided affiliate platform connecting advertisers with media owners in the Japanese market, with the only major difference being scale.
Regional players
- Zucks Affiliate: Japan-based mobile affiliate network operated by Z Holdings (Yahoo Japan group). Comparable as an affiliate platform with strong mobile presence in Japan, though anchored within a larger internet conglomerate.
Market position
Customer concentration
Fing Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fing Japan leadership team
Management profileNumber of profiles
Profiles1 record
Fing Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fing Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fing Japan
What does Fing Japan do?
Fing Japan operates "fam.", a web-based affiliate advertising distribution system (Affiliate Advertising Delivery System). The platform provides separate authentication portals for media owners (メディアオーナー) and advertisers (広告主), enabling media owners to monetize digital properties via affiliate campaigns and advertisers to run performance-based marketing through media owner networks. The platform supports multilingual access (English, Japanese, Korean, Simplified Chinese, Vietnamese) and is operated by HT Co., Ltd. (株式会社HT).
Is Fing Japan a public or private company?
Fing Japan is a private company. It is classified as corporate owned and is currently operating.
When was Fing Japan founded?
Fing Japan was founded in 2013.
Where is Fing Japan based?
Fing Japan is headquartered in Tokyo, Japan, in the Asia region.
Who are Fing Japan's main competitors?
Broad incumbents on record are CJ Affiliate, Rakuten Affiliate (LinkShare) and Amazon Associates. Direct peers are JANet, AccessTrade, i-mobile, ValueCommerce, AffiliateB (by GMO) and A8.net (A8). Zucks Affiliate is listed as a regional player.
Does Fing Japan have an API?
No public API is recorded for Fing Japan.
What industry is Fing Japan in?
Fing Japan's product category is Affiliate Advertising Platform. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7310.