Immersive Reality
Immersive Reality is a Christchurch, New Zealand-based digital 3D agency founded in 2010, operating with 1-10 employees. The firm's primary domain, immersive.co.nz, is currently listed for sale, leaving its operational status uncertain.
- Company typePrivate
- Founded2010
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Immersive Reality does
Immersive Reality is a private, for-profit digital 3D agency headquartered in Christchurch, New Zealand, founded in 2010 and operating with a micro headcount of 1-10 employees. Its stated positioning is that of a creative services firm producing digital 3D content, though no product portfolio, client roster, or technology stack is documented in the available source material. There is no disclosed information on revenue model, pricing structure, go-to-market motion, customer segments, partnerships, certifications, or proprietary technology.
A material red flag appears in the source data: the company's primary web domain, immersive.co.nz, is presently listed for sale on Saw.com, a domain auction marketplace. The platform page contains no reference to an operating business, products, or team — only a "Make an Offer" prompt. While one structured source records operating_status as "operating," this is inferred rather than confirmed, and the absence of any corroborating operational signal (active website content, social presence, management roster, recent press) means the firm's current commercial activity cannot be verified from the input. For investment-analysis purposes, Immersive Reality should be treated as a sub-scale New Zealand 3D services entity of uncertain operating status, with the domain-listing event as the single most actionable signal in the dataset.
Immersive Reality firmographics
Firmographics- Name
- Immersive Reality
- Website
- https://immersive.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Immersive Reality is a Christchurch, New Zealand-based digital 3D agency founded in 2010, operating with 1-10 employees. The firm's primary domain, immersive.co.nz, is currently listed for sale, leaving its operational status uncertain.
- Ownership category
- akta.pro rank
Immersive Reality industry classification
Industry- Product category
- 3D Visualization Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industry
- 3D Product/Explainer Animation (MPAHACAD)
Keywords
Where Immersive Reality is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Immersive Reality business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Immersive Reality product offering
Product offeringCore offering
Immersive Reality is a digital 3D agency based in Christchurch, New Zealand that provides 3D content creation, modeling, and visualization services to client organizations. Operating with 1–10 employees since 2010, the firm delivers digital 3D design and production work as its core commercial offering.
Differentiator
Problem solved
Functional benefit
Companies that use Immersive Reality
Customer profileIdeal customer profiles1 record
Immersive Reality technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Immersive Reality partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Immersive Reality competitors and assessment
Company assessmentDirect peers
- Marxent: Visual commerce and 3D/AR visualization studio serving retail, home goods, and manufacturing. Direct comparable in offering 3D content production services and immersive visualization to brand clients.
- Groove Jones: US-based boutique creative tech studio producing 3D, AR, VR, and immersive web experiences for enterprise marketing. Closely comparable in scale, offering, and client type to a small digital 3D agency.
- Tool of North America: Creative production and technology studio producing 3D, interactive, and immersive content for entertainment and brands. Comparable boutique peer in 3D content production and experiential work.
- REWIND: UK-based immersive content studio producing VR, AR, and 3D brand experiences. Comparable boutique peer in immersive 3D content services with similar project-based agency model.
- Resn: New Zealand-based creative technology studio producing interactive, 3D, and immersive digital experiences for global brands. Highly comparable as a domestic NZ boutique peer with a similar project-based creative services model.
- INITION: UK-based immersive technology company producing AR, VR, and 3D content for enterprise and experiential marketing. Direct boutique peer in immersive 3D content production services.
- Unit9: Global creative production studio delivering interactive, immersive, and 3D content for brands and entertainment. Comparable boutique peer operating in the same immersive 3D content services space.
Broad incumbents
- Weta FX: Iconic New Zealand-based 3D and VFX studio (formerly Weta Digital), now part of Unity. A direct domestic NZ peer operating in 3D content production, but at vastly larger scale and across film/enterprise rather than boutique marketing services.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Immersive Reality social profiles
Digital presenceImmersive Reality financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immersive Reality leadership team
Management profileNumber of profiles
Immersive Reality funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immersive Reality M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immersive Reality
What does Immersive Reality do?
Immersive Reality is a digital 3D agency based in Christchurch, New Zealand that provides 3D content creation, modeling, and visualization services to client organizations. Operating with 1–10 employees since 2010, the firm delivers digital 3D design and production work as its core commercial offering.
When was Immersive Reality founded?
Immersive Reality was founded in 2010. It employs 1 to 10 people.
Where is Immersive Reality based?
Immersive Reality is headquartered in Christchurch, New Zealand, in the Oceania region.
Who are Immersive Reality's main competitors?
Direct peers on record are Marxent, Groove Jones, Tool of North America, REWIND, Resn, INITION and Unit9. Weta FX is listed as a broad incumbent.
Does Immersive Reality have an API?
No public API is recorded for Immersive Reality.
What industry is Immersive Reality in?
Immersive Reality's product category is 3D Visualization Services. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of MPAHACAD, 3D Product/Explainer Animation. Its NAICS code is 54143 and its SIC code is 7812.