AlcoDigital
AlcoDigital is a UK-based specialist distributor (founded 2002, West Sussex) of breathalyzers and drug-testing products, serving corporate workplace safety, government, and consumer customers as Dräger's UK Channel Partner and sole distributor for Sentech, LifeLoc, and AlcoHawk.
- Company typePrivate
- Founded2002
- HeadquartersWest Chiltington, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AlcoDigital does
AlcoDigital is a UK-based specialist distributor founded in 2002 and headquartered in West Chiltington, West Sussex. The company supplies breath-alcohol and drug-testing products to corporate workplace safety programmes, government and law-enforcement buyers, and individual consumers. It operates as Dräger's Channel Partner for UK workplace drug and alcohol testing, and is the sole UK distributor for Sentech, Contralco, LifeLoc, and AlcoHawk (Quest Products). Named customers span food & beverage (Arla Foods, Alloga, Aldi), logistics and transport (VolkerWessels, FTA, Fuel Proof), aviation (CAA), retail (Robert Dyas), education (University of Bristol), and energy (BP).
The product catalogue spans personal digital breathalyzers (AL series, NEO, Platinum), professional workplace units (EON, AlcoSaber, Dräger Alcotest 6820/7510), vehicle ignition interlocks (Dräger Interlock 5000/7000/7500), automated screening systems (WorkSober with facial recognition, Lifeloc Sentinel), and drug-testing solutions (DrugStop Standard/Pro/SmartScan, Dräger DrugCheck 3000, DrugTest 5000). Underlying technology is largely third-party OEM — fuel cell sensors, electrochemical detection — overlaid with the proprietary "Swap & Go" replaceable sensor module marketed as unique to AlcoDigital in the UK. The DrugStop line (2025) represents the company's move into proprietary hardware, with audit-trail, GPS, and camera-enabled devices targeting police-grade sensitivity.
The business model is multi-channel distribution: direct e-commerce via breathalyzer.co.uk, Amazon marketplace presence, phone sales, and OEM channel partnerships. Revenue mechanics combine one-off hardware sales spanning £2.99 single-use saliva kits to £8,800+ professional Dräger systems, recurring calibration services at £25-£96 per device with bulk service vouchers, CPD-accredited training through the AlcoDigital Academy, and a nascent subscription layer via WorkSober at 38p per employee per month. ISO 9001 accreditation (2021) and FORS associate status support enterprise and public-sector procurement eligibility.
AlcoDigital firmographics
Firmographics- Name
- AlcoDigital
- Legal name
- AlcoDigital
- Website
- https://breathalyzer.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlcoDigital is a UK-based specialist distributor (founded 2002, West Sussex) of breathalyzers and drug-testing products, serving corporate workplace safety, government, and consumer customers as Dräger's UK Channel Partner and sole distributor for Sentech, LifeLoc, and AlcoHawk.
- Ownership category
- akta.pro rank
AlcoDigital industry classification
Industry- Product category
- Drug and Alcohol Testing Equipment
- NAICS
- In-Vitro Diagnostic Substance Manufacturing (325413)
- SIC
- In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Drug & Alcohol Testing Coordination (BPACALAE)
- akta.pro secondary industries
- Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)
Keywords
Where AlcoDigital is headquartered
LocationHeadquarters
- HQ city
- West Chiltington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AlcoDigital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Breathalyzer Device Sales: Sale of digital breathalyzers ranging from personal use (£35-£310) to professional workplace devices (£199-£3,145). Includes single-use breathalyser kits and accessories.
- Drug Testing Equipment: Sale of saliva drug test kits, urine drug test kits, hair drug test kits, and Dräger DrugTest 5000 systems ranging from £2.99 single kits to £8,818 complete kits.
- Calibration and Servicing: Professional calibration services for breathalyzers. Standard professional calibration £52+VAT, Express £63+VAT, Collection & Return £96+VAT. Personal fuel cell calibration £30-£43. Semi-conductor calibration £30. Service vouchers available with bulk discounts.
- Training Services: CPD Accredited workplace training courses including one-day workplace testing courses, online training, and bespoke on-site training tailored to company drug and alcohol policies. Dräger 6000 including CPD Accredited training priced at £677+VAT.
- Vehicle Interlock Systems: Sale and calibration of alcohol ignition interlocks for personal and commercial vehicle use. Includes Dräger Interlock 5000, 7000, and 7500 systems with EN 50436-2 compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal Digital Breathalyzers from £35 to £310 |
| Unit Pricing | Pay-as-you-go | Workplace Professional Breathalyzers from £199 to £3,145 |
| Unit Pricing | Pay-as-you-go | Single Use NF Approved Breathalyzers from £1.75 to £1,296 |
| Unit Pricing | Pay-as-you-go | Saliva Drug Test Kits from £2.91 to £2,495 |
| Unit Pricing | Pay-as-you-go | Professional Calibration Services from £25 to £96+VAT |
| Unit Pricing | Pay-as-you-go | Drunk Buster Impairment Goggles from £129 to £154.80 |
| Subscription | Monthly | WorkSober Automated Testing from 38p per employee per month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
AlcoDigital product offering
Product offeringCore offering
AlcoDigital distributes and supplies breathalyzers and drug-testing products for corporates, government organizations, and individual consumers. The company offers personal digital breathalyzers, professional workplace testing devices, vehicle ignition interlocks, automated facial recognition testing systems, single-use kits, and a full range of saliva, urine, and hair drug test kits alongside calibration services and CPD accredited training.
Product overview
AlcoDigital offers a comprehensive drug and alcohol testing portfolio spanning personal breathalyzers (AL series, NEO, Platinum, Platinum Lite), workplace professional devices (EON, AlcoSaber, Dräger Alcotest series), vehicle ignition interlocks (Dräger Interlock 5000/7000/7500, Drivealyzer), automated testing systems (WorkSober with facial recognition, Lifeloc Sentinel), single-use breathalyzers (NF Approved kits), and drug testing solutions (DrugStop, Dräger DrugCheck/DrugTest, urine, hair, laboratory confirmation). The company provides related services including calibration (personal, professional, semi-conductor), training (CPD accredited workplace courses), and accessories (mouthpieces, sensors, printers). The portfolio ranges from £2.99 single-use kits to £8,800+ complete testing systems, serving personal users through to enterprise workplace and law enforcement clients.
Differentiator
Problem solved
Functional benefit
Brands
- AlcoDigital Academy: Training platform offering CPD accredited drug and alcohol training courses
- DrugStop
- WorkSober
- SmartScan
Products and services
- AlcoDigital Personal Digital Breathalyzers Personal-use digital breathalyzers for individuals checking fitness to drive, including entry-level semiconductor models and premium fuel cell models with Swap & Go replaceable sensors. Prices from £35 to £310 excluding VAT.
- AlcoDigital Professional Workplace Breathalyzers Professional workplace alcohol testing devices including the EN Approved EON with replaceable sensor and optional Bluetooth printer connectivity, and the AlcoSaber handset and refurbished system kit. Prices from £199 to £3,145 excluding VAT.
- Dräger Alcotest Professional Breathalyzers Dräger Alcotest professional breathalyzers including the 5000, 6000 with CPD training, 6820 Home Office Approved, 7000, and 7510 evidential-grade with mouth alcohol detection capability. Prices from £576 to £3,145 excluding VAT.
- Alcohol Ignition Interlocks Vehicle alcohol ignition interlocks combining a breathalyzer with a vehicle immobilizer to prevent drink-driving, including Dräger Interlock 5000/7000/7500 and Drivealyzer systems with EN 50436-2 compliance. Used for personal and commercial vehicle applications.
- Automated Alcohol Testing Systems Fully automated alcohol screening systems for workplace testing, including WorkSober with facial recognition technology that completes remote testing in less than 10 seconds and integrates with turnstiles and electronic doors, plus Lifeloc Sentinel automated access control devices. Pricing includes subscription at 38p per employee per month based on volume.
- Single-Use NF Approved Breathalyzer Kits NF Approved single-use breathalyzer kits using a crystal-based color change system, available in 0.05% BAC French standard and 0.02% BAC commercial driver variants. Prices from £1.75 to £1,296 for bulk cartons.
- Saliva Drug Test Kits Saliva drug test kits for workplace screening including DrugStop Standard single to 9-panel kits, DrugStop Pro with UK Police-equivalent detection sensitivity, Dräger DrugCheck 3000 police-grade single-use kits, and MiKiGi multi-drug rapid test cassette. Prices from £2.91 to £57.60 excluding VAT.
- Dräger DrugTest 5000 System Professional digital drug analyzer with test kit cartridges for workplace drug testing, available in 6 or 8 panel configurations. Cartridges from £283.20 excluding VAT, complete kits with analyzer from £8,818.80 excluding VAT.
- DrugStop SmartScan Digital Drug Analyzer Handheld digital drug analyzer launched in 2025 with LCD touchscreen, audit trail storing up to 100,000 test results with timestamps, GPS and photographic evidence, integrated camera, barcode scanner, and thermal printer. Supports saliva, urine, hair, and surface residue testing. Priced from £2,394 excluding VAT.
Quantifiable outcome
- 42.2% of 7,727 roadside drug tests conducted between December 2024 and January 2025 tested positive (National Police Chief's Council)
- +1 more outcomes
Companies that use AlcoDigital
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
AlcoDigital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
AlcoDigital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- FORS (Fleet Operator Recognition Scheme)minorAssociate member of the Fleet Operator Recognition Scheme (FORS ID A00185), positioning AlcoDigital as approved supplier to FORS-accredited transport operators.
- DrägercoreDraeger's Channel Partner for Workplace Drug & Alcohol testing in the UK. AlcoDigital supplies Draeger Alcotest breathalyzers including the 6820 and 7510 used by UK police, as well as Drager DrugTest 5000 and DrugCheck 3000 drug testing devices.
- SentechcoreSole UK Distributor for Sentech breathalyzer products, expanding the range of professional testing devices available through AlcoDigital.
- ContralcominorSole UK Distributor for Contralco products, adding to the range of testing solutions available.
- LifeLoccoreSole UK Distributor for LifeLoc products including the Sentinel automated alcohol screening and access control system.
- Quest Products Inc (AlcoHawk)minorSole UK Distributor for AlcoHawk brand products from Quest Products Inc.
- AmazoncoreVendor Partners with Amazon for breathalyzers, enabling marketplace distribution and expanded customer reach through Amazon platform.
- FTA (Freight Transport Association)coreChannel partners with the Freight Transport Association, providing drug and alcohol testing solutions to FTA members in the transport and logistics sector.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
AlcoDigital competitors and assessment
Company assessmentBroad incumbents
- Intoximeters: US manufacturer of evidential and workplace breath alcohol testing instruments (Intox EC/IR II). Competes with AlcoDigital for UK police-grade and workplace breathalyzer sales through international distribution.
- Dräger: Global German manufacturer of safety and medical technology, including breath alcohol testing (Alcotest series) and drug testing (DrugTest 5000, DrugCheck 3000). Dräger is both AlcoDigital's key supplier through its Channel Partner arrangement and a competitor in direct enterprise sales of the same product lines.
- Alcohol Countermeasure Systems (ACS): Canadian manufacturer of breath alcohol testing equipment and alcohol interlocks, including ALERT and LifeGuard product lines. Competes with AlcoDigital in the workplace and interlock segments across European markets.
- Omega Laboratories: US-headquartered hair drug and alcohol testing laboratory with international operations. Competes with AlcoDigital's laboratory hair testing kit offerings for enterprise and forensic drug testing programs.
- Randox Toxicology: UK-based toxicology and drug screening laboratory offering workplace drug testing services and laboratory confirmation. Overlaps with AlcoDigital's DrugStop deterrent packages and laboratory confirmation offerings in the UK enterprise market.
Regional players
- Andatech: Australia-based online retailer and distributor of personal and workplace breathalyzers. Operates as a regional competitor in Australia/NZ with similar DTC e-commerce motion to AlcoDigital's UK-focused breathalyzer.co.uk storefront.
Direct peers
- SureScreen Diagnostics: UK-based drug testing kit manufacturer and supplier specializing in saliva and urine workplace drug screening products. Direct competitor to AlcoDigital's DrugStop line and AlcoDigital's saliva drug testing kits in the UK workplace channel.
- Lifeloc Technologies: US manufacturer of professional breath alcohol testing equipment including the Sentinel automated screening system. Lifeloc is both a supplier to AlcoDigital (sole UK distributor) and a peer competing for workplace automated screening deployments globally.
- Lion Laboratories: UK-based manufacturer and supplier of evidential and workplace breath alcohol testing equipment (SD-400, AlcoSensor). Direct competitor in the UK workplace breathalyzer market with overlapping enterprise customer base.
- Quest Products (AlcoHawk): US-based manufacturer of AlcoHawk consumer breathalyzers, for which AlcoDigital is the sole UK distributor. Competes in the consumer breathalyzer category with AlcoDigital's own-brand and distributed products in adjacent markets.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AlcoDigital social profiles
Digital presenceAlcoDigital compliance and trust
Trust signalCompliance1 record
AlcoDigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlcoDigital leadership team
Management profileNumber of profiles
Profiles8 records
AlcoDigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlcoDigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlcoDigital
What does AlcoDigital do?
AlcoDigital distributes and supplies breathalyzers and drug-testing products for corporates, government organizations, and individual consumers. The company offers personal digital breathalyzers, professional workplace testing devices, vehicle ignition interlocks, automated facial recognition testing systems, single-use kits, and a full range of saliva, urine, and hair drug test kits alongside calibration services and CPD accredited training.
Is AlcoDigital a public or private company?
AlcoDigital is a private company. It is classified as family owned and is currently operating.
When was AlcoDigital founded?
AlcoDigital was founded in 2002. It employs 11 to 50 people.
Where is AlcoDigital based?
AlcoDigital is headquartered in West Chiltington, United Kingdom, in the Europe region.
How does AlcoDigital make money?
Five revenue lines are on record. Breathalyzer Device Sales are the primary driver. The others are drug Testing Equipment, calibration and Servicing, training Services and vehicle Interlock Systems.
Who are AlcoDigital's main competitors?
Broad incumbents on record are Intoximeters, Dräger, Alcohol Countermeasure Systems (ACS), Omega Laboratories and Randox Toxicology. Andatech is listed as a regional player. Direct peers are SureScreen Diagnostics, Lifeloc Technologies, Lion Laboratories and Quest Products (AlcoHawk).
Does AlcoDigital have an API?
No public API is recorded for AlcoDigital.
What industry is AlcoDigital in?
AlcoDigital's product category is Drug and Alcohol Testing Equipment. Its primary akta.pro industry code is BPACALAE, Drug & Alcohol Testing Coordination, with a secondary code of HLAIADAO, Home Diagnostic & Self-Test OTC Kits. Its NAICS code is 325413 and its SIC code is 2835.