MARALINER
MARA Liner Sdn Bhd is a privately held Malaysian intercity bus operator founded in 1992, serving individual travelers across 11+ Peninsular Malaysian states via an online ticketing platform (ticket.maralinergroup.my) and physical counters at major bus terminals, with additional theme park and hotel booking services.
- Company typePrivate
- Founded1992
- HeadquartersKuala Lumpur, Malaysia
- Headcount251–500
- GTM typeB2C
- OfferingServices
MARALINER firmographics
Firmographics- Name
- MARALINER
- Legal name
- Mara Liner Sdn. Bhd.
- Website
- https://maralinergroup.my
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- MARA Liner Sdn Bhd is a privately held Malaysian intercity bus operator founded in 1992, serving individual travelers across 11+ Peninsular Malaysian states via an online ticketing platform (ticket.maralinergroup.my) and physical counters at major bus terminals, with additional theme park and hotel booking services.
- Ownership category
- akta.pro rank
MARALINER industry classification
Industry- Product category
- Intercity Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521), Interurban and Rural Bus Transportation (4852)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Express Coach Services (Limited-Stop/Premium) (THAIADAD)
Keywords
Where MARALINER is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
MARALINER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Bus Ticket Sales: MARA Liner generates revenue through the sale of bus tickets for intercity bus services across Malaysia. Passengers purchase one-way or return tickets through the company's online booking platform or physical ticket counters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kuantan to Terminal Bersepadu Selatan (TBS) |
| Unit Pricing | Pay-as-you-go | Hentian Duta to Sungai Petani |
| Unit Pricing | Pay-as-you-go | Terminal Bersepadu Selatan to Alor Setar |
| Unit Pricing | Pay-as-you-go | Hentian Duta to Kangar |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
MARALINER product offering
Product offeringCore offering
MARA Liner Sdn. Bhd. operates intercity bus transportation services across Peninsular Malaysia, selling one-way and return bus tickets to individual passengers through its online booking platform (ticket.maralinergroup.my) and physical ticket counters at major bus terminals. The company serves travelers needing point-to-point transportation between cities and towns across multiple Malaysian states. Additional offerings include theme park ticket bookings via GoTicket.my and hotel referrals through Agoda, powered by the ETicketing™ technology platform.
Differentiator
Problem solved
Functional benefit
Products and services
- MARA Liner Bus Ticket Booking Platform Online bus ticket booking platform enabling passengers to purchase one-way and return bus tickets for intercity routes across Peninsular Malaysia. Features origin-destination selection from 60+ locations, date picker, and trip type options. Powered by ETicketing™ technology.
- GoTicket.my Theme Park Ticket Booking Theme park ticket booking service integrated with the MARA Liner platform, offering tickets to attractions including Sunway Lagoon, Aquaria KLCC, Universal Studio Singapore, and Lost World Tambun for travelers in Malaysia.
Companies that use MARALINER
Customer profileSegments1 record
Ideal customer profiles1 record
MARALINER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
MARALINER partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ETicketingcoreETicketing is the technology platform powering MARA Liner's online ticketing system. The platform (eticketing.my) provides the e-ticketing infrastructure for ticket sales, seat selection, and payment processing. MARA Liner's ticket website is hosted and supported by ETicketing.
- Cosmic ExpressminorCosmic Express is a partner bus company supported by the ETicketing platform. Not a direct MARA Liner partnership but part of the ETicketing bus company network.
- Mayang Sari ExpressminorMayang Sari Express is a partner bus company supported by the ETicketing platform. Part of the bus company network under ETicketing ecosystem.
- Konsortium e-MutiaraminorKonsortium e-Mutiara is a partner bus company supported by the ETicketing platform. Part of the bus company network under ETicketing ecosystem.
- Ekspres PerdanaminorEkspres Perdana is a partner bus company supported by the ETicketing platform. Part of the bus company network under ETicketing ecosystem.
- Sani ExpressminorSani Express is a partner bus company supported by the ETicketing platform. Part of the bus company network under ETicketing ecosystem.
Scale indicators1 record
MARALINER competitors and assessment
Company assessmentDirect peers
- Aeroline: Malaysian premium express bus operator offering scheduled intercity coach services across Peninsular Malaysia with online e-ticketing — directly comparable on route structure, customer segment (point-to-point intercity travelers), and digital booking model.
- Ekspres Perdana: Intercity express bus operator within the ETicketing network; serves routes across Peninsular Malaysia with online ticketing — same channel infrastructure and overlapping customer base as MARA Liner.
- Konsortium e-Mutiara: Partner bus company within the ETicketing ecosystem alongside MARA Liner; operates intercity express services in northern Peninsular Malaysia (Kelantan, Terengganu, Kedah) — directly comparable in technology platform and target customers.
- Sani Express: Malaysian express bus operator on the ETicketing platform serving routes across multiple Peninsular Malaysia states — direct competitor sharing the same e-ticketing infrastructure and intercity consumer market.
- Cosmic Express: Express bus company partnered with ETicketing alongside MARA Liner; operates scheduled intercity services in Peninsular Malaysia with shared online booking infrastructure — closely comparable on platform, geography, and customer segment.
- Transnasional: One of Malaysia's largest long-distance express bus operators with similar intercity route coverage and online booking capabilities, competing head-to-head with MARA Liner on routes between Kuala Lumpur and Peninsular Malaysia destinations.
- Mayang Sari Express: Malaysian express bus operator within the ETicketing ecosystem; offers intercity bus services with online ticketing — directly competes with MARA Liner on routes between Kuala Lumpur hubs and northern/eastern Peninsular Malaysia.
- Plusliner: Established Malaysian intercity express bus company operating scheduled services across Peninsular Malaysia with online ticket booking — direct competitor on similar routes and serving the same individual consumer travel segment.
- Sri Maju Group: Malaysian express bus and travel company with extensive intercity route network across Peninsular Malaysia and Singapore border routes — comparable in service offering, customer base, and multi-channel ticketing approach.
Broad incumbents
- AirAsia (intercity/domestic routes): Malaysian-headquartered low-cost carrier offering domestic intercity flights that compete for the same Malaysian intercity passenger segment as MARA Liner — broader modal incumbent rather than direct bus competitor, but a meaningful substitute on long-haul corridors.
Market position
Customer concentration
MARALINER social profiles
Digital presenceMARALINER financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARALINER leadership team
Management profileNumber of profiles
MARALINER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARALINER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARALINER
What does MARALINER do?
MARA Liner Sdn. Bhd. operates intercity bus transportation services across Peninsular Malaysia, selling one-way and return bus tickets to individual passengers through its online booking platform (ticket.maralinergroup.my) and physical ticket counters at major bus terminals. The company serves travelers needing point-to-point transportation between cities and towns across multiple Malaysian states. Additional offerings include theme park ticket bookings via GoTicket.my and hotel referrals through Agoda, powered by the ETicketing™ technology platform.
Is MARALINER a public or private company?
MARALINER is a private company. It is classified as state government owned and is currently operating.
When was MARALINER founded?
MARALINER was founded in 1992. It employs 251 to 500 people.
Where is MARALINER based?
MARALINER is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does MARALINER make money?
One revenue line is on record: bus Ticket Sales.
Who are MARALINER's main competitors?
Direct peers on record are Aeroline, Ekspres Perdana, Konsortium e-Mutiara, Sani Express, Cosmic Express, Transnasional, Mayang Sari Express, Plusliner and Sri Maju Group. AirAsia (intercity/domestic routes) is listed as a broad incumbent.
Does MARALINER have an API?
No public API is recorded for MARALINER.
What industry is MARALINER in?
MARALINER's product category is Intercity Bus Transportation. Its primary akta.pro industry code is THAIADAD, Express Coach Services (Limited-Stop/Premium). Its NAICS code is 48521 and its SIC code is 4100.