Konsortium E-Mutiara Berhad
Konsortium E-Mutiara Berhad is a privately held Bumiputra-owned Malaysian express bus operator running 95+ buses across 74+ routes in Peninsular Malaysia and to Singapore, serving individual travelers, commuters and tourists via Mutiara Express, Musafir Express, Mutiara Luxe and the government-contracted BAS.MY stage bus service.
- Company typePrivate
- Founded2005
- HeadquartersKota Bharu, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Konsortium E-Mutiara Berhad does
Konsortium E-Mutiara Berhad is a privately held Bumiputra-owned express bus operator headquartered in Kota Bharu, Kelantan, Malaysia, with operations tracing back to 1992 and formal incorporation on 2 June 2005 from the consolidation of three predecessor companies (Mutiara Pahim, Mekar Ekspres, Ballan). The company runs 95+ buses across 74+ routes spanning Peninsular Malaysia and a cross-border service to Singapore, organized under four brands: Mutiara Express (executive class), Musafir Express (economy class), Mutiara Luxe (premium luxury launched June 2025), and BAS.MY Kota Bharu (government-contracted stage bus under the SBST program administered by APAD).
Its technology backbone is a Fleet Management System with real-time GPS tracking monitored 24/7 from a centralized Control Room at the Kota Bharu head office, complemented by a passenger-facing TrackMyBus QR-code tracker integrated with third-party booking platforms (redBus, easyBook, eTicketing, busOnlineTicket) and company-owned direct channels (e-mutiara.com.my, mutiaraluxe.com.my, ekspresmusafir.com.my). The fleet is being modernized with MAN Euro 5 chassis (delivered via Gemilang Coachwork and Truckquip in 2025) alongside SCANIA and HINO chassis, and the company holds ISO 9001:2015 and ISO 39001:2012 certifications awarded by SIRIM QAS in April 2025.
Revenue is generated primarily through ticket sales across the three commercial service tiers with unit pricing varying by route and channel, augmented by a loyalty program (1 point per RM1 spent), a RM10 date-change fee, the government-subsidized SBST stage bus stream (with free travel for school children and concession fares for students, seniors and OKU passengers), and ancillary partnerships including the Visit Kelantan 2026 tourism campaign. The customer base is fragmented across domestic commuters, cross-border travelers, tourists, and premium holiday passengers, with no single customer concentration. Ownership remains with local Bumiputra founders; Executive Chairman Che Ibrahim bin Che Ismail and Managing Director Naemah Binti Ya'acob lead operations alongside a small executive team that currently includes a vacant CFO position.
Konsortium E-Mutiara Berhad firmographics
Firmographics- Name
- Konsortium E-Mutiara Berhad
- Legal name
- Konsortium E-Mutiara Berhad
- Website
- https://e-mutiara.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Konsortium E-Mutiara Berhad is a privately held Bumiputra-owned Malaysian express bus operator running 95+ buses across 74+ routes in Peninsular Malaysia and to Singapore, serving individual travelers, commuters and tourists via Mutiara Express, Musafir Express, Mutiara Luxe and the government-contracted BAS.MY stage bus service.
- Ownership category
- akta.pro rank
Konsortium E-Mutiara Berhad industry classification
Industry- Product category
- Passenger Bus Transportation
- NAICS
- Interurban and Rural Bus Transportation (48521)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Cross-Border / International Coach Operators (TLAFAFAD)
Keywords
Where Konsortium E-Mutiara Berhad is headquartered
LocationHeadquarters
- HQ city
- Kota Bharu
- HQ country
- Malaysia
- HQ region
- Asia
Offices4 records
Markets served
Konsortium E-Mutiara Berhad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Express Bus Ticket Sales: E-Mutiara generates primary revenue from ticket sales across three service tiers: Mutiara Luxe (premium luxury), Mutiara Express (executive class), and Musafir Express (economy class). Fares vary by route, class, and booking channel. Key routes include Kota Bharu–Kuala Lumpur, Kota Bharu–Singapore, and Ipoh/Lumut–Singapore.
- Loyalty Program: Customers earn 1 point per RM1 spent on tickets, redeemable for discounted future fares, creating repeat purchase incentives and customer retention.
- Stage Bus Operations (BAS.MY Kota Bharu): Under the government SBST (Skim Bas Berhenti-Henti) program, E-Mutiara operates stop-stop bus services in Kota Bharu with free travel for school children (7–12 years) and uniformed students, and concession cards for SISWA, seniors, and OKU passengers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kota Bharu to Singapore adult one-way fare |
| Unit Pricing | Pay-as-you-go | BAS.MY Kota Bharu stage bus fares |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Konsortium E-Mutiara Berhad product offering
Product offeringCore offering
Konsortium E-Mutiara Berhad is an express bus transportation company operating passenger coach services across Peninsular Malaysia and cross-border to Singapore. It runs three distinct service tiers—Mutiara Luxe (premium luxury with business-class seating), Mutiara Express (executive class), and Musafir Express (economy class)—across 74+ routes with a fleet of 95+ buses, complemented by the government-supported BAS.MY Kota Bharu stage bus service under the SBST program.
Product overview
Konsortium E-Mutiara Berhad operates as a land transportation company offering three distinct express bus service tiers: Mutiara Express (executive class), Musafir Express (economy class), and Mutiara Luxe (premium luxury). Additionally, the company operates BAS.MY Kota Bharu as a stop-stop stage bus service under the government's SBST program. All express bus services are supported by a real-time Fleet Management System with GPS tracking and 24-hour central monitoring. The portfolio spans from budget-friendly economy travel to luxury premium experiences, with international routes to Singapore and extensive domestic coverage across Peninsular Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- Mutiara Luxe: Luxury executive coach service offering premium travel experience with ergonomic seats, ambient LED lighting, onboard Wi-Fi, USB charging ports, hot meals, snacks, and clean toilet facilities
- Mutiara Express
- Musafir Express
- BAS.MY Kota Bharu
Products and services
- Mutiara Express Executive class express bus service connecting major cities across Peninsular Malaysia and Singapore, offering modern fleet with comfortable seating, USB charging ports, air conditioning, and standard express amenities.
- Musafir Express Economy class express bus service offering the same integrated customer service and safety standards as Mutiara Express at lower passenger fares, targeting budget-conscious travelers across Peninsular Malaysia and Singapore routes.
- Mutiara Luxe Premium luxury executive coach service offering a business-class airline cabin experience with ergonomic reclining seats, ambient LED lighting, onboard Wi-Fi, USB/Type-C charging ports, personal infotainment screens, hot meals, snacks, and clean toilet facilities for travelers seeking premium comfort across Peninsular Malaysia and Singapore routes.
- BAS.MY Kota Bharu Stop-stop (stage) bus service operating under the Stop-Bus Transformation Program (SBST) with routes covering major destinations in Kelantan, supporting credit/debit card and e-wallet payments, offering free travel for school students aged 7-12 and concession cards for students, seniors, and OKU (disabled) passengers.
Quantifiable outcome
- 95+ fleets serving 74+ routes across Malaysia and Singapore
- +2 more outcomes
Companies that use Konsortium E-Mutiara Berhad
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Konsortium E-Mutiara Berhad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Konsortium E-Mutiara Berhad partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- Perbadanan Menteri Besar Kelantan (PMBK)corePMBK partnered with E-Mutiara for the Qiadah Teman Bacaan program, placing Majalah Qiadah (PMBK's official magazine) on Ekspres Mutiara buses to promote reading culture. The Kelantan state government, through YAB Menteri Besar, also officiated the launch of Yayasan Kasih Mutiara in September 2025.
- MAN Malaysia (Truck and Bus)coreMAN Malaysia supplies Euro 5 chassis (RR5 26.440) for E-Mutiara's new express buses. Five MAN chassis buses were delivered in September 2025, built by Truckquip. MAN Malaysia is also supplying 50 additional units on order. The partnership emphasizes driver assistance systems, speed limiters, and fuel efficiency.
- Truckquip (TQ)coreTruckquip (TQ) in Sri Kembangan, Selangor builds bus bodies on MAN chassis for E-Mutiara. Previously built two Mutiara Luxe bodies post-pandemic with positive passenger feedback. Five MAN buses were delivered in September 2025.
- Gemilang Coachwork Sdn. Bhd.coreGemilang Coachwork builds bus bodies on MAN RR5 26.440 Euro 5 chassis for E-Mutiara at their Johor facility. New buses were delivered in July 2025, featuring modern design, safety features, and comfort. Executive Chairman Pak Nik Lah and MD Naemah Ya'acob participated in the symbolic signing ceremony.
- Kelantan State Tourism BoardcoreE-Mutiara is an official partner in the Visit Kelantan 2026 campaign, collaborating with the state tourism board, local businesses, and cultural groups to promote Kelantan's heritage, culture, and scenic attractions. The partnership includes promotional buses, digital campaigns, and special travel packages.
- APAD (Agensi Pengangkutan Awam Darat)coreE-Mutiara operates BAS.MY Kota Bharu under the government SBST (Skim Bas Berhenti-Henti) transformation program administered by APAD, providing subsidized stop-stop bus services with free travel for students and concession fares for seniors and OKU passengers.
- SCANIAcoreSCANIA supplies bus chassis for E-Mutiara's express fleet. Mutiara Express coaches operate on SCANIA K410 chassis with D3 body by SKS Coachbuilder, providing reliable performance and fuel efficiency.
- HINOcoreHINO is listed as a strategic partner supplying bus chassis for E-Mutiara's fleet operations.
- redBuscoreredBus is an official booking partner, offering E-Mutiara bus tickets through its platform and mobile app alongside competitor services.
- easyBookcoreeasyBook is an official booking partner, distributing E-Mutiara bus tickets through its platform and mobile app.
- eTicketingcoreeTicketing.my is an official booking partner for E-Mutiara bus tickets.
- busOnlineTicketcorebusOnlineTicket.com is an official booking partner distributing E-Mutiara bus tickets online.
Scale indicators6 records
Recent moves13 records
Expansion highlights6 records
Konsortium E-Mutiara Berhad competitors and assessment
Company assessmentOthers
- redBus: redBus is the dominant online bus ticketing aggregator in Malaysia where E-Mutiara is listed alongside competitors; it is a key distribution channel and ecosystem participant rather than a direct operator competitor.
Direct peers
- Transtar Travel & Tours: Transtar is a premium cross-border coach operator running luxury services between Malaysia and Singapore, directly comparable to E-Mutiara's Mutiara Luxe on the high-end MY–SG premium corridor.
- Starmart Express: Starmart Express is a Malaysia–Singapore cross-border express bus operator that directly competes with E-Mutiara on the Kota Bharu–Singapore and other cross-border corridors served from Boon Lay.
- Sri Maju Group: Sri Maju operates express bus services across Peninsular Malaysia including East Coast routes, overlapping with E-Mutiara's Mutiara Express and Musafir Express service tiers and sharing the same third-party booking platforms.
- Transnasional: Transnasional is a long-established Malaysian express bus brand with nationwide and cross-border routes, competing head-to-head with E-Mutiara on major city pairs and via the same online booking aggregators.
- Aeroline: Aeroline is a premium executive coach operator in Malaysia offering business-class-style seating; it is the closest direct competitor to E-Mutiara's Mutiara Luxe premium tier in the same high-end intercity segment.
- KKKL Express: KKKL Travel & Tours is a major Malaysian express bus operator with Peninsular Malaysia and Singapore routes, directly competing with E-Mutiara on intercity and cross-border corridors including the East Coast–Singapore lane.
- LA Holidays: LA Holidays is a Malaysia-based cross-border express bus operator serving Singapore routes, directly competing with E-Mutiara for cross-border passengers on the same Boon Lay and Larkin endpoints.
- Causeway Link: Causeway Link is a cross-border bus operator connecting Johor Bahru and Singapore, comparable to E-Mutiara in operating international stage/express services under similar cross-border regulatory frameworks.
Broad incumbents
- ComfortDelGro: ComfortDelGro is a large multi-modal transport conglomerate with significant bus, taxi, and rail operations across Asia; it is a broad incumbent in passenger transport that provides scale and cross-border benchmarking for E-Mutiara's premium express segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Konsortium E-Mutiara Berhad social profiles
Digital presenceKonsortium E-Mutiara Berhad compliance and trust
Trust signalCompliance2 records
Konsortium E-Mutiara Berhad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konsortium E-Mutiara Berhad leadership team
Management profileNumber of profiles
Profiles8 records
Konsortium E-Mutiara Berhad subsidiaries and ownership
Company hierarchySubsidiaries1 record
Konsortium E-Mutiara Berhad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konsortium E-Mutiara Berhad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konsortium E-Mutiara Berhad
What does Konsortium E-Mutiara Berhad do?
Konsortium E-Mutiara Berhad is an express bus transportation company operating passenger coach services across Peninsular Malaysia and cross-border to Singapore. It runs three distinct service tiers—Mutiara Luxe (premium luxury with business-class seating), Mutiara Express (executive class), and Musafir Express (economy class)—across 74+ routes with a fleet of 95+ buses, complemented by the government-supported BAS.MY Kota Bharu stage bus service under the SBST program.
Is Konsortium E-Mutiara Berhad a public or private company?
Konsortium E-Mutiara Berhad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Konsortium E-Mutiara Berhad founded?
Konsortium E-Mutiara Berhad was founded in 2005. It employs 11 to 50 people.
Where is Konsortium E-Mutiara Berhad based?
Konsortium E-Mutiara Berhad is headquartered in Kota Bharu, Malaysia, in the Asia region.
How does Konsortium E-Mutiara Berhad make money?
Three revenue lines are on record. Express Bus Ticket Sales are the primary driver. The others are loyalty Program and stage Bus Operations (BAS.MY Kota Bharu).
Who are Konsortium E-Mutiara Berhad's main competitors?
redBus is listed as an others. Direct peers are Transtar Travel & Tours, Starmart Express, Sri Maju Group, Transnasional, Aeroline, KKKL Express, LA Holidays and Causeway Link. ComfortDelGro is listed as a broad incumbent.
Does Konsortium E-Mutiara Berhad have an API?
No public API is recorded for Konsortium E-Mutiara Berhad.
What industry is Konsortium E-Mutiara Berhad in?
Konsortium E-Mutiara Berhad's product category is Passenger Bus Transportation. Its primary akta.pro industry code is TLAFAFAD, Cross-Border / International Coach Operators. Its NAICS code is 48521 and its SIC code is 4100.