Flower Factory

What Flower Factory does

Flower Factory, legally operated as 2fb concept GmbH and headquartered at Levetzowstraße 20 in Berlin, is a floral concepts agency serving weddings, corporate events, private celebrations, and funerals across Berlin and nationwide in Germany. Founded in 1992 by Karsten Flöter as a cemetery nursery in Berlin-Tegel, the business transitioned to event floristry in 2002 and was restructured in 2023 from a traditional retail florist into a commissioned-work agency for holistic floral and decoration concepts. The company employs 11-50 staff and handles up to 500 guests per event, executing 30-40 weddings annually alongside corporate events and ongoing B2B subscriptions.

The core offering spans four service lines: Wedding Floristry (Hochzeitsfloristik) including bridal bouquets, arches, ceremony and table decorations; Event Floristry (Eventfloristik) for corporate galas, conferences and trade fairs; Office Flowers (Büroblumen), a subscription-based B2B service for reception and conference floristry targeting hotels, restaurants, law firms and medical practices; and Funeral Floristry (Trauerfloristik) with grief-counseling partnership. Specialty capabilities include custom floral letters, walls, ceiling installations, wedding arches, and rental of decorative objects (vases, candle holders, glasses).

The business model is project-based pricing with disclosed wedding reference budgets ranging from €1,300 (intimate) to over €6,000 (large/opulent), plus separate delivery and on-site service fees. B2B subscriptions are billed monthly with flexible terms. Distribution is direct (website forms, email, phone, video consultation, in-person workshop visits) supplemented by an e-commerce webshop (shop.flowerfactory.de), wedding planner referral partnerships (Sarah Linow, Golden and Belle Events), and business networking via BNI Berlin Chapter Luchs. Marketing relies on organic social (Instagram, Facebook, TikTok, LinkedIn, YouTube), SEO, blog content, and features on Hochzeitsguide and other wedding publications.

Name

Flower Factory

Legal name

2fb concept GmbH

Website

https://flower-factory.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Flower Factory Berlin is a floral concepts agency providing custom wedding, corporate event, B2B office subscription, and funeral floristry across Berlin and nationwide Germany. Founded 1992 by Karsten Flöter and restructured in 2023 into a commissioned-work agency model.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Floristry Services: Wedding floristry, corporate events, private celebrations including concept development, delivery, setup and dismantling services. Major revenue stream with 30-40 weddings per year plus numerous corporate events.
2. B2B Office Flower Subscriptions: Regular flower deliveries for businesses including reception floristry, conference rooms, restaurants, hotels. Subscription-based model with regular deliveries and exchanges.
3. Funeral Floristry: Custom wreaths, arrangements, coffin decorations, and urn decorations for funerals and memorial services
4. Rental of Decorative Elements: Rental of glasses, candle holders, vases, and other decorative items for events. Items remain property of FLOWER FACTORY and are provided on loan or rental basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Flower Factory provides customized floral design services for weddings, corporate and private events, funeral occasions, and recurring office flower subscriptions, with full-service delivery, on-site setup, and dismantling across Germany. The company operates from Berlin under the legal entity 2fb concept GmbH and serves both individual consumers and corporate clients with bespoke floral concepts and installations.

Product overview

FLOWER FACTORY Berlin operates as an agency for floral concepts, offering four core service lines: Wedding Floristry (Hochzeitsfloristik) for custom bridal bouquets, ceremony decorations, and complete wedding floral concepts; Event Floristry (Eventfloristik) for corporate events, galas, and trade fairs; Office Flowers (Büroblumen) providing flower subscriptions and reception floristry for businesses; and Funeral Floristry (Trauerfloristik) for memorial arrangements and grief support. The company also offers specialty products like floral letters, living walls, and wedding arches. In 2023, the company transitioned from a traditional floristry shop to an agency model focused on commissioned work, with a web shop for direct sales of cut flowers and plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Hochzeitsfloristik (Wedding Floristry) Custom floral design, bridal bouquets, ceremony and reception decorations for weddings, including delivery and on-site setup across Germany. Targeted at couples planning their wedding.
• Eventfloristik (Event Floristry) Bespoke floral concepts and decorations for corporate events, conferences, and private celebrations, including delivery, setup, and dismantling. Targeted at corporate event organizers and private clients.
• Büroblumen (Office Flowers) Recurring floral arrangement subscriptions for office lobbies, reception areas, and workspaces. Targeted at businesses seeking regular floral maintenance.
• Trauerfloristik (Funeral Floristry) Funeral floral arrangements, wreaths, casket adornments, and sympathy flowers for funerals. Targeted at families and individuals arranging funeral services.
• Florale Buchstaben und Wände (Floral Letters and Walls) Custom floral letters and floral wall installations designed for events, weddings, and brand activations. Targeted at event organizers and corporate clients seeking high-impact decorative installations.
• Florale Dekorationskonzepte (Floral Decoration Concepts) Bespoke floral decoration concepts designed and executed for venues, including event-specific layouts and themed installations. Targeted at corporate event organizers and planners.
• KIEZblumenWEBshop Online flower shop offering the company's floral products for direct online ordering and delivery. Targeted at consumers in the Berlin neighborhood (Kiez) and surrounding areas.

Quantifiable outcome

• 30-40 weddings per year
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Beseelte MomentecoreStrategic or Co-development PartnerPartnership with grief counseling service for funeral floristry. Sabine Deschauer offers ritual accompaniment and freelance speaking services for mourning ceremonies and alternative farewell events.
• Sarah LinowcoreStrategic or Co-development PartnerExclusive wedding planner based in Berlin, Mallorca & Florida. Collaborates on wedding floristry and decoration projects, featured in FLOWER FACTORY's portfolio and blog.
• Golden and Belle EventsminorStrategic or Co-development PartnerPremium wedding and party planning service in Berlin. Collaborative partner for wedding decoration projects.
• Landgut StoberminorStrategic or Co-development PartnerSustainable meetings, weddings & celebrations venue in Berlin Brandenburg. Location partner for wedding events.
• mevess Events & CateringminorStrategic or Co-development PartnerProfessional events and catering service in Berlin. Event partner for floristry collaborations.
• Old Smithy's DizzelminorStrategic or Co-development PartnerEvent venue with exceptional setting for weddings and events in cozy atmosphere. Location partner.
• green glassesminorStrategic or Co-development PartnerCaterer for business and private events in Berlin. Catering partner for combined event services.
• Café am neuen SeeminorStrategic or Co-development PartnerCountry house venue in middle of Berlin. Location partner for events.
• BNI Berlin Chapter LuchsminorGTM or Marketing PartnerBusiness networking chapter membership for lead generation and business referrals.
• Stiftung AußerGewöhnlich BerlinminorGTM or Marketing PartnerFoundation supporting extraordinary initiatives in Berlin. Community partnership.
• Landbell AGminorOthersJoined nationwide packaging recycling system per VerpackG requirements for sales packaging delivered to private consumers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stilblüte: Stilblüte is a Berlin florist offering floral design for weddings, events, and corporate clients. It overlaps directly with Flower Factory's commissioned event floristry and subscription services, serving a similar premium Berlin customer base.
• Bloomerist: Bloomerist is a Berlin-based modern florist specializing in bespoke floral design for weddings, corporate events, and subscriptions. It is one of the closest direct competitors to Flower Factory, serving the same Berlin premium event segment with a similar boutique agency model.
• Werkstatt der Blumen: Werkstatt der Blumen is a Berlin floral design studio focused on weddings, corporate events, and bespoke arrangements. It is comparable to Flower Factory in both service mix (event-led, custom concepts) and target market (Berlin premium wedding and corporate clients).
• Marrakesch Floristik Berlin: Marrakesch is a Berlin florist offering event and wedding floristry alongside retail and subscription services. It directly competes with Flower Factory in the Berlin event floristry segment with a comparable boutique service model.

Broad incumbents

• Blume 2000: Blume 2000 is one of Germany's largest specialty florist chains with hundreds of retail locations and strong e-commerce presence. It overlaps with Flower Factory in floral retail and gifting but competes through standardized mass-market offerings rather than bespoke event agency services.
• Interflora Germany: Interflora is a long-established international floral delivery network with German operations. It competes in the same overall flower delivery and gifting space as Flower Factory but at much broader scale, with a focus on relay-network delivery rather than bespoke event agency work.
• Fleurop: Fleurop is Germany's dominant floral delivery and gifting network, connecting local florists for nationwide order fulfillment. It operates broadly in the same floral retail and event space as Flower Factory but at significantly larger scale and through a partner-florist model rather than commissioned event agency work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/FlowerFactoryBerlin
• LinkedInlinkedin.com/company/flower-factory

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flower Factory