Heart 2 Heart 4 Seniors

What Heart 2 Heart 4 Seniors does

Heart 2 Heart 4 Seniors, Inc. is a privately held, locally owned senior care referral service incorporated in Colorado and headquartered at 9725 E Hampden Ave, Suite 100, Denver. Founded in 2009 by Lori Royer, a former Registered Respiratory Therapist with 17 years at Porter Hospital and subsequent marketing roles in assisted living and home care, the company connects seniors and their families with senior living communities, assisted living facilities, long-term care/skilled nursing facilities, and continuum-of-care communities, primarily across the Denver/Front Range market. A Phoenix, Arizona office is publicly listed as "coming soon," representing the company's first move outside its home market.

The firm's core offering is a bundled senior transition service rather than a technology product. Senior Transition Specialists conduct in-person consultations, narrow housing options to two-to-three best-fit communities, accompany families on tours, and guide paperwork for Medicaid applications (typically completed in 2–3 months versus 4+ months for self-applicants) and VA Aid & Attendance benefits. Complementary services include a traveling notary, a Senior Real Estate Specialist (SRES) for selling the family home, and home care agency referrals. Underlying technology is limited to standard business tools — no proprietary platform, no mobile app, no API, and no AI/ML components are disclosed.

The revenue model is a referral-based professional services business. The company appears to earn referral fees from its network of 300+ assisted living and senior care partners in the Denver metro, and a small fee from families for Medicaid application assistance. Senior housing referral services are offered at no direct cost to families. The go-to-market motion is sales-led and high-touch, with direct field consultations as the primary distribution channel and word-of-mouth, Google/Facebook reviews, and website content as the marketing channels. No institutional funding, parent company, or M&A activity is disclosed.

Name

Heart 2 Heart 4 Seniors

Legal name

Heart 2 Heart 4 Seniors, Inc

Website

https://h2h4seniors.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Heart 2 Heart 4 Seniors is a privately held, Denver-based referral service that guides seniors and their families through senior housing placement, Medicaid and VA benefits applications, and related transition services across the Denver/Front Range market, with a Phoenix expansion underway.

Ownership category

akta.pro rank

Product category

Senior Care Referral Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior care referral
• Assisted living placement
• Senior transition services
• Medicaid application assistance
• Senior housing referrals

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Referral Services for Senior Housing: The company acts as a referral service connecting seniors and families with appropriate senior living communities, assisted living facilities, and care providers. Revenue appears to come from partnerships with senior living communities who pay for referrals or placement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heart 2 Heart 4 Seniors is a senior care referral and transition services company that connects seniors and their families with senior living communities (independent living, assisted living, long-term care / skilled nursing, memory care, and continuum of care communities) and provides related non-clinical support including Medicaid application assistance, VA Aid & Attendance benefits assistance, Senior Real Estate Specialist (SRES) downsizing services, traveling notary services, and senior home care referrals. The firm serves seniors and adult children of seniors primarily across the Denver, Colorado Front Range, with a planned Phoenix, Arizona expansion.

Product overview

Heart 2 Heart 4 Seniors is a locally owned senior care referral service that operates as a unified service offering rather than a platform-with-modules architecture. The company provides a comprehensive suite of services centered around guiding seniors and their families through senior housing and care decisions. Core services include Senior Housing Choices (referrals to various living facilities), Medicaid Applications assistance, Traveling Notary Services, Senior Real Estate Specialists (SRES), VA Aid & Attendance assistance, Home Care Services, and Senior Transition Specialists consultations. The housing options referred include Independent Living Facilities, Assisted Living Facilities, Long Term Care/Skilled Nursing Facilities, and Continuum of Care Communities (CCRCs). The company serves the Denver, CO and Front Range area.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Housing Referrals Referral-based placement service connecting seniors and their families with appropriate senior living communities across multiple care levels (independent living, assisted living, long-term care / skilled nursing, memory care, and continuum of care communities). Targeted at Denver Front Range seniors and adult children of seniors navigating a housing transition.
• Medicaid Application Assistance Assistance service for seniors and families preparing and filing Medicaid applications for long-term care coverage. A small fee is charged for the filing component. Addresses the complexity of Medicaid eligibility and paperwork for senior care.
• VA Aid & Attendance Benefits Assistance Assistance service helping veterans and their spouses apply for VA Aid & Attendance pension benefits to help cover senior care costs. Targets the veteran senior population and their families.
• Senior Real Estate Specialist (SRES) Services Real estate services provided by a Senior Real Estate Specialist (SRES), focused on supporting senior clients through downsizing and home sale transactions as part of a senior transition. Includes working with senior living transitions and family home sales.
• Traveling Notary Services Mobile notary service that travels to senior clients (including in their homes or care facilities) to witness and execute legal documents. Convenient for seniors with mobility limitations during a transition.
• Senior Home Care Referrals Referral service connecting seniors and families with home care providers for in-home care support. Targets seniors who wish to remain at home or are between housing transitions.

Quantifiable outcome

• Medicaid applications approved in 2-3 months on average (vs. 4+ months self-applied)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Senior Care Authority: Senior placement and eldercare consulting organization with local advisors across the U.S. offering placement, advocacy, and family consultation. Comparable to Heart 2 Heart 4 Seniors in providing advisor-led senior transition guidance and placement services.
• Assisted Living Locators: Senior placement advisory that matches families with assisted living, memory care, and independent living communities via local advisors. Closely analogous to Heart 2 Heart 4 Seniors in service model, locally-franchised advisor structure, and referral-fee economics.
• Oasis Senior Advisors: Local-advisor senior living referral service assisting families with assisted living, memory care, and independent living placement. Directly comparable to Heart 2 Heart 4 Seniors in service scope, advisor-led delivery, and operator commission revenue model.
• CarePatrol: Senior placement franchise helping families evaluate assisted living, memory care, in-home care, and nursing options. Comparable to Heart 2 Heart 4 Seniors in offering personalized local advisor placement across the senior housing continuum.

Emerging players

• BrightStar Care: Franchised home care and medical staffing provider serving seniors across the U.S., with care coordination and family support offerings. Comparable as a senior services brand in the same customer journey, though its primary revenue is direct care delivery rather than placement referral.
• Senior Helpers: National provider of in-home senior care services and care coordination, with adjacent referral and placement capabilities. Comparable in addressing the senior care decision journey, though its core offering is direct home care rather than referral placement.

Broad incumbents

• A Place for Mom: Largest national senior living referral service connecting families with assisted living, memory care, and independent living communities. Operates the same placement/commission model Heart 2 Heart 4 Seniors uses but at national scale, making it the dominant reference competitor for local referrers.
• Caring.com: National senior care referral platform offering directories and matching for assisted living, memory care, in-home care, and related services. Comparable to Heart 2 Heart 4 Seniors as a senior care lead-generation and placement intermediary, with stronger digital content and SEO reach.

Others

• Eldercare Locator (U.S. Administration on Aging): Public resource connecting older adults and families to local aging services, including housing and benefits assistance. Comparable as an enabling/adjacent resource in the same senior placement and benefits-navigation journey, though it is a non-commercial public directory rather than a paid referral service.

Regional players

• Transitions Eldercare (Local Eldercare Placement Services): Regional senior placement and eldercare advisory focused on a specific state geography. Comparable to Heart 2 Heart 4 Seniors as a locally-rooted placement specialist competing for the same family transitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/H2H4Seniors
• LinkedInlinkedin.com/company/heart-2-heart-4-seniors-colorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart 2 Heart 4 Seniors