Senior Care Authority
Senior Care Authority is a U.S. franchise-based eldercare consulting and senior living placement company that helps families navigate assisted living and memory care decisions through a network of independently owned locations generating revenue via referral fees.
- Company typePrivate
- Founded2009
- HeadquartersPetaluma, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Senior Care Authority does
Senior Care Authority is a U.S.-based eldercare consulting and senior living placement franchise company founded in 2009 by Frank Samson and headquartered in Petaluma, California (with a corporate presence in Incline Village, Nevada, as Senior Care Authority LLC). The company helps families navigate senior care decisions — including assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement communities — through a network of independently owned and operated franchise locations staffed by Certified Senior Advisors and Certified Dementia Practitioners. Services are provided to families at no cost; the company is compensated via referral arrangements with senior living communities and care providers.
The core product portfolio includes the flagship Senior Care Authority placement and consulting service, the Beyond Driving with Dignity senior driver-safety transition program (acquired May 2021), and the EASE Program, an employer-facing employee-assistance benefit for eldercare guidance. Content and brand-building assets include the Boomers Today Podcast (hosted by the founder) and The Aging Boomers Book, supported by a multi-channel marketing stack spanning SEO, organic social, email, podcast, and franchisee-driven local PR.
The business model is exclusively franchise-based within the United States, with the corporate entity collecting franchise fees and royalties while franchisees capture placement-fee revenue from senior living providers. Beyond consumers, the company pursues B2B distribution through the EASE Program for employer-sponsored eldercare benefits, and has formal credentialing partnerships including one with the National Council of Certified Dementia Practitioners. No proprietary technology platform, AI/ML capabilities, or external institutional investment have been disclosed.
Senior Care Authority firmographics
Firmographics- Name
- Senior Care Authority
- Legal name
- Senior Care Authority LLC
- Website
- https://seniorcareauthority.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Senior Care Authority is a U.S. franchise-based eldercare consulting and senior living placement company that helps families navigate assisted living and memory care decisions through a network of independently owned locations generating revenue via referral fees.
- Ownership category
- akta.pro rank
Senior Care Authority industry classification
Industry- Product category
- Eldercare Consulting & Senior Living Placement
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Senior Care Authority is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Senior Care Authority business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Referral/Placement Fees from Senior Living Communities: Senior Care Authority provides consulting and placement services to families at no cost. The company generates revenue through referral fees or partnerships with senior living communities, care facilities, and other eldercare providers who pay for qualified referrals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Senior Care Authority product offering
Product offeringCore offering
Senior Care Authority provides eldercare consulting and senior living placement services through a network of franchise locations. Certified Senior Advisors and Dementia Practitioners guide families through assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement community options. Services are offered at no cost to families and include advocacy, family coaching, accompanied facility tours, the Beyond Driving with Dignity program, and the EASE employer benefit program.
Product overview
Senior Care Authority operates as a unified eldercare consulting and senior living placement platform offering multiple interconnected services. The core offering consists of senior living guidance and eldercare consulting delivered through a network of Certified Senior Advisors across franchise locations. The product portfolio includes the Beyond Driving with Dignity program (acquired in 2021) for senior driver safety transition, and the EASE Program for employer-based eldercare assistance. Educational resources include the Boomers Today Podcast and The Aging Boomers Book. The company functions as a B2C and B2B2C service business, connecting families with appropriate senior living options including assisted living, memory care, residential care homes, skilled nursing facilities, independent living, respite care, hospice care, and continuing care retirement communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Placement & Eldercare Consulting Core consulting service in which Certified Senior Advisors and Dementia Practitioners guide families through senior living options including assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement communities. Includes accompanied facility tours and real-time feedback.
- Advocacy & Family Coaching Ongoing support service for families navigating complex senior care decisions, providing advocacy and coaching through care transitions.
- Beyond Driving with Dignity A facilitated program that helps older adults and families address driver safety concerns through guided self-assessment, personalized transition planning, and mobility alternatives.
- EASE Program (Employee Assistance Solutions for Eldercare) An employer benefit program that helps employees and their families navigate senior care challenges through expert placement assistance and eldercare consulting from Certified Senior Advisors.
Quantifiable outcome
- 30 franchisees trained and deployed nationwide for Beyond Driving with Dignity program as of 2021
Companies that use Senior Care Authority
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Senior Care Authority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Care Authority partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- National Council of Certified Dementia Practitioners (NCCDP)coreSenior Care Authority has aligned with the NCCDP to educate franchisees and staff on dementia care. The partnership provides certification programs for Certified Dementia Practitioners, ensuring advisors have specialized training to serve families dealing with Alzheimer's and dementia-related care decisions.
- Beyond Driving with DignitycoreSenior Care Authority acquired the Beyond Driving with Dignity program, a nationally recognized initiative that helps seniors transition from driving to passenger status. The program is designed to reduce traffic-related injuries and fatalities among older adults through guided self-assessment and personalized transition planning.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Senior Care Authority competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Largest senior living referral and advisory network in the United States, connecting families with assisted living, memory care, and other senior living options. Operates as a scaled online and telephonic platform that competes directly with Senior Care Authority's concierge placement model.
- Oasis Senior Advisors: Franchise-based senior placement and advisory company that connects families with assisted living, memory care, and in-home care options in local markets. Closest franchise-system competitor to Senior Care Authority with similar concierge placement model.
- Assisted Living Locators: Franchise network of senior living advisors helping families navigate assisted living, memory care, and other senior care options. Operates on the same referral-based fee model as Senior Care Authority with locally owned franchisees serving local markets.
- CarePatrol: Senior placement franchise system helping families find assisted living, memory care, and in-home care. Directly comparable to Senior Care Authority as a franchise-based eldercare advisory and placement organization with local franchisees.
- Senior Living Specialists: Regional senior placement service in Texas helping families navigate assisted living and memory care options. Comparable concierge placement model with local market focus, similar referral fee structure.
Emerging players
- Caring.com: Online senior care referral platform providing content, reviews, and matching services across assisted living, memory care, and home care. Competes with SCA's placement service via digital-first model rather than field-based advisors.
- SeniorAdvisor.com: Online directory and review platform for senior living communities with consumer matching services. Digital-only alternative to Senior Care Authority's local concierge placement approach.
Broad incumbents
- Amada Senior Care: Established senior care franchise providing in-home care and senior living placement across the United States. Comparable franchise model with broader service portfolio including home care and care coordination.
- ComForCare / Home Instead: Large home care franchise networks serving seniors with in-home personal care, memory care, and hospice support. Adjacent services to Senior Care Authority's placement and consulting offering, serving overlapping elderly population.
- Right at Home: Senior home care franchise providing in-home assistance, companionship, and specialized care for elderly clients. Comparable franchise model in the senior care services category with shared target demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Care Authority social profiles
Digital presenceSenior Care Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Care Authority leadership team
Management profileNumber of profiles
Profiles5 records
Senior Care Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Care Authority M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Care Authority
What does Senior Care Authority do?
Senior Care Authority provides eldercare consulting and senior living placement services through a network of franchise locations. Certified Senior Advisors and Dementia Practitioners guide families through assisted living, memory care, residential care homes, skilled nursing, independent living, respite care, hospice, and continuing care retirement community options. Services are offered at no cost to families and include advocacy, family coaching, accompanied facility tours, the Beyond Driving with Dignity program, and the EASE employer benefit program.
Is Senior Care Authority a public or private company?
Senior Care Authority is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Care Authority founded?
Senior Care Authority was founded in 2009. It employs 101 to 250 people.
Where is Senior Care Authority based?
Senior Care Authority is headquartered in Petaluma, United States, in the North America region.
How does Senior Care Authority make money?
One revenue line is on record: referral/Placement Fees from Senior Living Communities.
Who are Senior Care Authority's main competitors?
Direct peers on record are A Place for Mom, Oasis Senior Advisors, Assisted Living Locators, CarePatrol and Senior Living Specialists. Emerging players are Caring.com and SeniorAdvisor.com. Broad incumbents are Amada Senior Care, ComForCare / Home Instead and Right at Home.
Does Senior Care Authority have an API?
No public API is recorded for Senior Care Authority.
What industry is Senior Care Authority in?
Senior Care Authority's product category is Eldercare Consulting & Senior Living Placement. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 624120 and its SIC code is 8742.