Advanced Hearing Care

What Advanced Hearing Care does

Advanced Hearing Care, operating under the HearingLife brand, is a US hearing care retailer specializing in hearing aid selection, fittings, and audiometric testing. The company serves individuals with hearing loss, their families, and caregivers across more than 600 physical hearing center locations nationwide, supported by an omnichannel infrastructure (website, phone sales at 1-844-836-5003, online chat, online appointment booking, and online hearing tests). Its headquarters is at 580 Howard Ave, Somerset, NJ 08873, and the company is privately held.

The core product offering is a portfolio of six Oticon hearing aid models — Oticon Zeal, Own SI, Intent, Real, Zircon, and Jet PX — organized across four technology tiers (entry through ultimate/AI-powered). These devices are built on Oticon's Polaris platform, featuring AI-based sound processing trained on millions of complex sounds, Bluetooth connectivity, rechargeable battery options (up to 20 hours), and discreet/invisible form factors. The proprietary Oticon AI Sound Technology delivers natural sound representation and stabilization against disruptive noise, positioning the portfolio as differentiated primarily through its technology partner rather than in-house R&D.

The business model combines hardware sales of hearing aids with recurring professional services revenue (free and paid hearing tests, fittings, adjustments, repairs, and the lifetime AfterCare program that includes batteries and cleanings) plus a financing/payment-plans revenue stream. The go-to-market motion is sales-led, anchored in physical retail clinics but augmented by digital marketing (SEO, content, social media on Twitter/Facebook/LinkedIn/Instagram/YouTube), promotional offers ($1,500 off ultimate-tier pairs and a 10% first-responder discount, valid through 7/31/2026), and broad insurance-provider participation. Customer acquisition also extends into senior living facilities via an onsite care program and into independent practices via a "Selling Your Practice" acquisition funnel, indicating an active clinic roll-up strategy layered atop the existing 600+ location footprint.

Name

Advanced Hearing Care

Legal name

HearingLife

Website

https://advancedhearingcare.net

Company type

Private

Operating status

Operating

Short description

Advanced Hearing Care (HearingLife) is a privately held US hearing care retailer operating 600+ physical hearing centers that sell Oticon hearing aids across four technology tiers and provide hearing tests, fittings, financing, and a lifetime AfterCare program to individuals with hearing loss.

Ownership category

akta.pro rank

Product category

Hearing Care Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid fittings
• Audiometric testing
• Hearing care services
• Hearing loss treatment

Headquarters

HQ city

Somerset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aids across multiple technology tiers (4 levels) including Oticon branded products (Zeal, Own SI, Intent, Real, Zircon, Jet PX). Products sold include behind-the-ear, in-the-ear, invisible, and Bluetooth-enabled devices.
2. Professional Services: Revenue from hearing tests, fittings, adjustments, repairs, and ongoing AfterCare services including batteries, cleanings, and maintenance.
3. Financing/Payment Plans: Financing options offered to customers for hearing aid purchases, enabling higher-value sales through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Advanced Hearing Care specializes in hearing aid selection and fittings and audiometric testing. The practice provides Oticon-branded hearing aids across four technology tiers, free and online hearing assessments, hearing aid financing, insurance coordination, and a lifetime AfterCare program that includes batteries, cleanings, adjustments, and repairs. Services are delivered through physical hearing center locations with online appointment booking and phone-based sales support.

Product overview

HearingLife operates as a hearing care retailer offering a portfolio of Oticon hearing aids across multiple technology tiers, supported by diagnostic and ongoing care services. The core product offering consists of six Oticon hearing aid models (Oticon Zeal™, Oticon Own SI™, Oticon Intent™, Oticon Real™, Oticon Zircon, and Oticon Jet PX™) ranging from entry-level to premium technology. These are complemented by free and online hearing tests, hearing aid financing options, insurance coordination, and the HearingLife AfterCare program providing lifetime support including batteries, cleanings, adjustments, and repairs. The company has 600+ locations and offers a 30-day risk-free trial for hearing aids.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Zeal Discrete behind-the-ear hearing aid with intelligent sound processing, Bluetooth connectivity to favorite devices, and up to 20 hours of battery life with on-the-go charging capability. Targeted at adults with hearing loss seeking a discreet premium hearing solution.
• Oticon Own SI Discreet in-the-ear hearing aid with AI technology trained on millions of complex sounds for natural sound representation, featuring stabilization for disruptive noise management and a truly invisible design in 9 out of 10 ears. Targeted at adults seeking the most discreet hearing aid form factor.
• Oticon Intent Next-generation hearing solution with improved speech quality and listening comfort, featuring a discreet design with fast charging and fast pairing to other devices. Targeted at adults with hearing loss seeking premium speech clarity.
• Oticon Real All-new hearing solution featuring exceptional speech clarity, significant reduction in listening effort, and innovation for managing wind and disruptive sounds. Targeted at adults with hearing loss in active environments.
• Oticon Zircon Hearing aid powered by the Polaris platform with 360° speech and clear sound from all directions, including extensive connectivity options and available in rechargeable and non-rechargeable styles. Targeted at adults seeking versatile connectivity in mid-tier hearing aids.
• Oticon Jet PX Behind-the-ear hearing aid with quality sound in an easy-to-use device, available in five colors to match hair or skin, and positioned as a lower-cost option. Targeted at budget-conscious adults seeking reliable hearing assistance.
• Free Hearing Tests Complimentary in-person hearing assessments to evaluate hearing wellness and determine if hearing aids may benefit the consumer (assessment is not a medical diagnosis). Targeted at adults seeking to understand their hearing status before committing to a purchase.
• Online Hearing Test Digital hearing assessment available for online completion to evaluate hearing health from home. Targeted at adults seeking a preliminary hearing check before visiting a clinic.
• HearingLife AfterCare Program Lifetime support program offering batteries, cleanings, adjustments, and repairs for hearing aid users. Targeted at existing hearing aid customers to maintain long-term device performance.
• Hearing Aid Financing Financing options to help make hearing aids more affordable, including special limited-time financing offers and installment payment plans. Targeted at price-sensitive consumers seeking to spread the cost of hearing aids.
• Hearing Aid Accessories Supporting products including hearing aid batteries and other accessories for hearing aid users. Targeted at existing hearing aid owners needing ongoing consumables and complementary products.

Quantifiable outcome

• Up to 20 hours battery life on select hearing aids
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• OticoncoreTechnology or IntegrationOticon is the primary hearing aid brand sold through HearingLife centers, offering multiple product lines including Zeal, Own SI, Intent, Real, Zircon, and Jet PX. Products feature Oticon's Polaris platform with AI-based sound processing, Bluetooth connectivity, and advanced hearing technology.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Miracle-Ear: Large US hearing aid retail chain with hundreds of franchised and company-owned centers offering hearing tests, fittings, and brand-name hearing aids. Closest direct competitor to a local hearing care practice in terms of service offering and customer base.
• Avada Hearing Aid Centers: Multi-state hearing care retailer offering hearing tests, fittings, and ongoing care — competing in the same clinical-retail hybrid category as Advanced Hearing Care.
• Beltone: National hearing care retailer with a network of independently-owned offices providing audiometric testing and hearing aid fittings. Competes head-to-head for the same patient demographic.
• Audibel: Network of independently-owned hearing care centers offering audiometric testing and hearing aid selection. Closely mirrors the single-location audiology practice model.
• AccuQuest Hearing Centers: Regional hearing care chain providing diagnostic evaluations and hearing aid dispensing. Same business model and target customer as an independent hearing care practice.

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand with subscription and OTC offerings. Represents the OTC/digital channel that increasingly competes with traditional clinic-based dispensing for mild-to-moderate hearing loss.
• Costco Hearing Aid Centers: In-store hearing aid dispensing embedded in Costco warehouse clubs, leveraging low-cost positioning and bundled traffic. Represents a price-disruptive retail channel that competes for the same OTC-eligible consumer.

Others

• Starkey Hearing Technologies: US-based hearing aid manufacturer selling through professional audiology channels. Comparable through the supply chain — Advanced Hearing Care is a downstream customer of manufacturers like Starkey.
• Sonova (Phonak): Global hearing aid manufacturer (Phonak, Unitron brands) selling through professional dispensing channels. Comparable via the upstream supply relationship that a local hearing care practice depends on.

Broad incumbents

• HearingLife: Operates 600+ US hearing centers offering Oticon devices, free hearing tests, and AfterCare services. Directly comparable business model — audiology-led retail — but at vastly greater scale than a single-location practice.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/HearingLife
• YouTubeyoutube.com/HearingLifeUSA
• Facebookfacebook.com/HearingLifeUSA
• LinkedInlinkedin.com/company/hearing-life
• Instagraminstagram.com/hearinglife_usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Hearing Care