HN Consulting

What HN Consulting does

HN Consulting, now operating as Conduca Consulting, is a Hong Kong-based management consultancy founded in 2013 that delivers corporate travel and payments advisory services to enterprise clients across the Asia-Pacific region. The firm operates six integrated service lines: Payments & Expense Management Solutions, Programme Optimisation, Supplier Contract Reviews and Negotiation, Market Intelligence & Benchmarking, Outsourcing/Interim Services & Fractional Resources, and Governance & Risk Management. Service delivery follows a four-step methodology (Assess, Create Scope, Execute, Report) and is supported by three named strategic partners - Partnership Travel Consulting, Fare Audit, and PayTech Consulting - which extend capability in travel consulting, real-time fare audit, and P-Card/PayFac payment technology respectively.

The firm's technical foundation centres on an AI-driven analytics and market intelligence capability that operates on structured business data (pricing, policies, operational metrics) to produce customised benchmarking reports, supplemented by a real-time multi-carrier fare audit covering NDC and web fares within one hour of booking. The core delivery team is small (11-50 employees overall) but comprises five named senior practitioners with 25-30+ years of international experience in travel, payments, procurement, and risk management, including a team lead who previously ran the APAC travel and expense programme of a global financial services company across 19 countries.

Commercially, the firm runs a sales-led, B2B consulting engagement model, generating leads via thought-leadership white papers, LinkedIn, and direct outreach through website contact forms. Revenue is generated through project-based professional services fees and multi-year retainer arrangements, with quote-based pricing tailored to each engagement scope. The company was acquired and integrated by CSTS Enterprises and rebranded as Conduca Consulting in February 2026; documented client outcomes include $5.7M airline savings, $1.35M TMC savings, a 53-day extension of Days Payable Outstanding (30 to 83) for a large-scale retailer, and a $180M procurement programme managed via P-Card.

Name

HN Consulting

Legal name

Conduca Consulting

Website

https://hn.consulting

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HN Consulting, now operating as Conduca Consulting, is a Hong Kong-based management consultancy serving Asia-Pacific enterprises with corporate travel and payments optimization, supplier negotiation, and AI-driven benchmarking delivered by senior practitioners with 25-30+ years of experience.

Ownership category

akta.pro rank

Product category

Corporate Travel & Payments Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Cost Reduction & Working Capital Optimization (BPAHAHAL)

akta.pro secondary industries

Supply Chain & Procurement Consulting (BPAHACAC), Supply Chain Risk, Resilience & Business Continuity (BPAHAHAH), Mid/Back Office & Accounting (ERP, Billing, Reconciliation, Reporting) (THALAGAA)

Keywords

• Corporate travel consulting
• Payments consulting
• Expense management
• Travel programme optimisation
• Market intelligence benchmarking

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting engagements delivering strategic savings, programme optimisation, supplier contract reviews, and interim/fractional resource services. Revenue is generated through project-based consulting fees and retainer arrangements for ongoing advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HN Consulting (now operating as Conduca Consulting) is a Hong Kong-based management consultancy that delivers corporate travel and payments consulting services across Asia-Pacific. Its offerings span six service lines: Payments & Expense Management Solutions, Programme Optimisation, Supplier Contract Reviews and Negotiation, Market Intelligence & Benchmarking (using AI-driven analytics), Outsourcing/Interim Services & Fractional Resources, and Governance & Risk Management. Services are delivered via a four-step methodology (Assess, Create Scope, Execute, Report) to help enterprises capture strategic savings, optimise cash flow, and mitigate financial risk.

Product overview

Conduca (formerly HN Consulting) is a Hong Kong-based consultancy offering a unified portfolio of corporate travel and payments consulting services. The offering consists of six integrated consulting service lines: Payments & Expense Management Solutions, Programme Optimisation, Supplier Contract Reviews and Negotiation, Market Intelligence & Benchmarking (with AI-driven analytics), Outsourcing/Interim Services & Fractional Resources, and Governance & Risk Management. These services are designed to work together within a four-step methodology (Assess, Create Scope, Execute, Report) to help organizations achieve sustainable value from their travel and payments ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Payments & Expense Management Solutions

Quantifiable outcome

• 16% / $5.7M savings on airline sourcing
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Partnership Travel ConsultingminorStrategic or Co-development PartnerStrategic partner listed on the Conduca website providing travel consulting services. Partnership appears to be a collaborative arrangement for delivering integrated consulting solutions.
• Fare AuditminorStrategic or Co-development PartnerStrategic partner specialising in fare audit services. Collaboration enables comprehensive real-time audit capabilities for airfares and hotel rates including NDC and web fares.
• PayTech ConsultingcoreTechnology or IntegrationKey technology partner providing payment technology integration capabilities. Enables delivery of P-Card solutions via PayFac platforms with preferential scheme fees and customised routing for payment optimisation.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EY-Parthenon: Strategy and operations consulting arm of a Big 4 firm with broad procurement and cost optimisation practices. Comparable as a scaled consulting competitor for enterprise procurement and cost-reduction engagements.
• Coupa Software: Spend management platform with T&E, payments, and benchmarking functionality. Comparable as a software incumbent whose embedded analytics and benchmarking partly substitute for Conduca's advisory offerings.
• SAP Concur: Market-leading T&E software suite for expense, travel, and invoice management. Conduca competes around its implementation and Concur-adjacent programme optimisation, and Concur's native benchmarking partially overlaps with Conduca's AI analytics offering.
• American Express Global Business Travel (Amex GBT): Large global TMC with consulting and advisory services for corporate travel programmes. Comparable as an incumbent Conduca benchmarks against and helps clients negotiate with on TMC optimisation engagements.
• CWT (Carlson Wagonlit Travel): Global corporate travel management provider serving multinational enterprises with TMC, consulting, and meetings services — directly comparable to Conduca's TMC optimisation and supplier negotiation workstreams.
• BCD Travel: Global corporate travel management company with advisory and programme optimisation capabilities. Comparable as a large incumbent whose contracts Conduca reviews and re-negotiates for enterprise clients.

Emerging players

• Brex: Corporate card and spend management fintech targeting mid-market and enterprise with embedded expense and benchmarking tools — adjacent competitor in the corporate payments optimisation space where Conduca delivers P-Card consulting.

Direct peers

• Festive Road: Independent corporate travel consultancy offering travel programme strategy, supplier sourcing, and benchmarking for global enterprises — directly comparable to Conduca's APAC-focused travel optimisation and benchmarking services.
• Advito: Corporate travel and meetings consulting practice advising enterprises on travel programme optimisation, supplier negotiations, and data-driven savings — directly comparable to Conduca's travel programme optimisation and supplier contract workstreams.
• Tripbam: Hotel and airfare benchmarking/audit platform that delivers real-time rate comparison for corporate travel managers — directly comparable to Conduca's Real-Time Fare Audit capability across NDC and web fares.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hnconsultingsolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HN Consulting