AutoTask
AutoTask is a privately held Danish digital agency founded in 2023 that delivers integrated web development and digital marketing services—including Google Ads, Meta Ads, SEO, email marketing, websites, and webshops—to small and medium-sized businesses across Denmark through a small specialist team.
- Company typePrivate
- Founded2023
- HeadquartersDenmark, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AutoTask does
AutoTask is a privately held Danish digital agency founded in 2023 that delivers integrated web development and digital marketing services to small and medium-sized businesses in Denmark. The company's service portfolio spans paid acquisition (Google Ads, Meta Ads on Facebook and Instagram), organic search (SEO across technical, content, and link dimensions), email marketing automation, website development (Hjemmeside), e-commerce webshop builds, and custom platform development—as demonstrated by the Energibook case combining a website, employee management system, and integrated email system. Technology is built on standard third-party digital marketing and development tooling rather than proprietary platforms, and no patents or proprietary software products are disclosed.
The business operates a direct sales go-to-market model targeting Danish SMBs, with personal outreach via phone (+45 51 91 56 11), email ([email protected]), and a website booking form. The first consultation is always free, functioning as the primary lead generation mechanism, and engagements are quote-based across project-based and retainer structures. Distribution is exclusively domestic (Denmark) with no channel partners or resellers, and the firm positions itself as a local alternative to larger agencies by emphasizing direct specialist accessibility without call centers.
The company is operated by a small team of two named founders—Laurits Roager (Meta Ads, Email, Frontend, formerly with Nordic Oil) and Frederik Gaarde (SEO, Google Ads, Backend, formerly with Oscar Biludlejning)—with total headcount in the 1-10 range. Customer logos span seven SMBs across energy management (Energibook), education (Tutora), real estate (Haus Üger), outdoor retail (Klitmøller Rig-Wear), automotive (Racing Center Sønderborg), insurance (ICoverU), and food & beverage (GodtFolk Pizzabar). No external funding, ownership disclosures, or financial metrics have been made public.
AutoTask firmographics
Firmographics- Name
- AutoTask
- Legal name
- AutoTask
- Website
- https://autotask.dk
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AutoTask is a privately held Danish digital agency founded in 2023 that delivers integrated web development and digital marketing services—including Google Ads, Meta Ads, SEO, email marketing, websites, and webshops—to small and medium-sized businesses across Denmark through a small specialist team.
- Ownership category
- akta.pro rank
AutoTask industry classification
Industry- Product category
- Digital Marketing & Web Development Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where AutoTask is headquartered
LocationHeadquarters
- HQ city
- Denmark
- HQ country
- United States
- HQ region
- North America
Markets served
AutoTask business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Project-based and retainer engagements for Google Ads, Meta Ads, SEO, and email marketing services. Clients receive comprehensive digital marketing campaigns with measurable ROI outcomes.
- Web Development Services: Custom website and webshop development services including design, frontend development, backend integration, and ongoing maintenance. Delivered as end-to-end projects with platform management capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AutoTask product offering
Product offeringCore offering
AutoTask is a Danish digital agency that delivers integrated digital marketing and web development services to small and medium-sized businesses. Its core offerings span paid acquisition (Google Ads, Meta Ads on Facebook and Instagram), organic growth (SEO across technical, content, and link building), customer retention (automated email marketing), and digital presence (custom websites and scalable webshops), with additional custom platform development for clients with integrated operational needs.
Product overview
AutoTask is a Danish web and marketing agency offering a portfolio of digital marketing services (Google Ads, Meta Ads, SEO, Email Marketing) alongside web development services (Hjemmeside/Website and Webshop). The agency also develops custom platform solutions as seen in client work like Energibook. Rather than a unified software product with modules, the offering is a service-based portfolio where individual disciplines can be combined into an integrated strategy.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Ads Paid search advertising service that targets potential customers at the moment of search queries, focused on delivering maximum ROI on ad spend. For Danish SMBs seeking immediate, intent-driven lead generation and sales.
- Meta Ads (Facebook & Instagram) Social media advertising on Facebook and Instagram with precise audience segmentation and conversion-focused creative development. For Danish SMBs that want to reach defined audiences across Meta's owned channels.
- SEO (Search Engine Optimization) Organic search optimization across technical SEO, content, and link building to generate sustainable long-term traffic. For Danish SMBs looking to build a non-paid acquisition channel.
- Email Marketing Automated email flows and campaign management designed to convert recipients into loyal, repeat customers. For Danish SMBs that need lifecycle and retention marketing managed for them.
- Hjemmeside (Website Development) Custom website design and development producing fast, visually appealing, conversion-optimized sites built to perform across devices. For Danish SMBs that need a primary web presence engineered for lead or sale conversion.
- Webshop (E-commerce Development) Scalable webshop build with emphasis on user experience, speed, and sales conversion. For Danish SMB retailers and consumer brands launching or upgrading an online store (e.g., Klitmøller Rig-Wear, Haus Üger, ICoverU).
- Custom Platform Development Tailored platform builds combining website/webshop development with operational systems and marketing automation, delivered as end-to-end projects. For Danish SMBs with integrated operational needs beyond a standard site (e.g., Energibook's employee + email system, Tutora's matchmaking onboarding).
Companies that use AutoTask
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
AutoTask technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AutoTask partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
AutoTask competitors and assessment
Company assessmentDirect peers
- No Zebra: Danish digital agency focused on Google Ads, SEO, web development and webshop/e-commerce for Danish SMBs. Closest geographic and offering overlap with AutoTask — same Danish SMB target market, same core service lines.
- KlientBoost: Digital marketing agency specializing in paid acquisition (Google Ads, Meta Ads), CRO and SEO for SaaS and e-commerce clients. Comparable to AutoTask in the paid-media + SEO + CRO core, though focused on SaaS/e-commerce rather than Danish SMBs.
- Reload: Established Danish digital agency delivering web development, e-commerce and digital marketing services. Comparable to AutoTask across the full web+marketing stack, though operating at a larger scale and with broader enterprise exposure.
- LYFE Marketing: Full-service digital marketing agency offering social media advertising, SEO, email marketing and PPC primarily to SMBs. Highly comparable in target customer (SMB) and channel mix to AutoTask's Meta Ads + Google Ads + Email offering.
- IIH Nordic: Nordic digital agency offering multi-channel digital marketing, web development and e-commerce services to mid-market and enterprise clients. Directly comparable to AutoTask in service mix (paid media, SEO, web/webshop) and Nordic SMB/mid-market positioning.
Broad incumbents
- WebFX: Large US-based digital marketing agency offering SEO, paid media (Google/Meta), email marketing and web development primarily to SMBs. Comparable in SMB focus and full-stack service offering, though at much larger scale and serving a different geography.
- Dentsu: Global advertising and marketing services holding company with digital, media and creative capabilities. Tangentially comparable — competes for some of the same digital marketing budgets but as a full-service holding company rather than a Danish SMB agency.
- GroupM: Global media investment group (WPP) operating large-scale paid media and digital marketing services. Overlaps with AutoTask's Google Ads / Meta Ads services but operates at vastly larger scale with enterprise clients rather than Danish SMBs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoTask social profiles
Digital presenceAutoTask financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoTask leadership team
Management profileNumber of profiles
Profiles2 records
AutoTask funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoTask M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoTask
What does AutoTask do?
AutoTask is a Danish digital agency that delivers integrated digital marketing and web development services to small and medium-sized businesses. Its core offerings span paid acquisition (Google Ads, Meta Ads on Facebook and Instagram), organic growth (SEO across technical, content, and link building), customer retention (automated email marketing), and digital presence (custom websites and scalable webshops), with additional custom platform development for clients with integrated operational needs.
Is AutoTask a public or private company?
AutoTask is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoTask founded?
AutoTask was founded in 2023. It employs 1 to 10 people.
Where is AutoTask based?
AutoTask is headquartered in Denmark, United States, in the North America region.
How does AutoTask make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are web Development Services.
Who are AutoTask's main competitors?
Direct peers on record are No Zebra, KlientBoost, Reload, LYFE Marketing and IIH Nordic. Broad incumbents are WebFX, Dentsu and GroupM.
Does AutoTask have an API?
No public API is recorded for AutoTask.
What industry is AutoTask in?
AutoTask's product category is Digital Marketing & Web Development Services. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its SIC code is 7311.