Rooted Consulting

What Rooted Consulting does

Rooted Consulting, LLC is a Lafayette, Louisiana-based IT consulting firm founded in 2014 that specializes in Apple device management, Mobile Device Management (MDM) deployment, and managed IT services for small and mid-sized businesses, education, and enterprise clients. The firm is a member of the Apple Consultants Network since 2008 and holds deep cross-platform credentials across Jamf, Mosyle, Addigy, FileWave, Microsoft 365, Google Workspace, and AWS. Its core productized offerings are FLEXdesk, an outsourced Tier 1-2 HelpDesk service that sells pre-trained agents to other IT consultancies and SMBs, and RootedCare, a proprietary 24/7 monitoring agent priced at $10 per device per month that checks server services, backups, disk capacity, malware, and Apple Care expirations. Beyond these product lines, the firm delivers structured coaching engagements (Apple Deployment, Windows Device Management, POS setup, Daylite CRM) and project-based consulting through a formal discovery, SOW, and milestone workflow.

The business model blends three monetization streams: time-based professional consulting billed in 15-minute increments via support agreements, pre-purchased blocks, or per-ticket billing; the RootedCare monthly device subscription; and project-based fixed-scope engagements delivered remotely (via TeamViewer) or onsite. Customer segments are horizontal — Consumer, SMB/Mid-market (primary), Enterprise, and Education (K-12 Apple device fleets). GTM is sales-led through a centralized ticketing portal (support.rootedconsulting.org), Calendly-scheduled appointments, and Apple Business Team referrals for enterprise leads, supported by a content marketing engine comprising a 187-video resource library, YouTube tutorials, and blog content. The firm operates without external funding, is founder-controlled (Christopher Holmes), and remains a sub-50-person team with a Southeast US geographic focus.

Name

Rooted Consulting

Legal name

Rooted Consulting, LLC

Website

https://rootedconsulting.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Rooted Consulting is a Lafayette, Louisiana-based IT consulting firm providing Apple device management, MDM deployment, outsourced helpdesk (FLEXdesk), and 24/7 monitoring (RootedCare) services to SMB, education, and enterprise clients, operating primarily in the Southeast US.

Ownership category

akta.pro rank

Product category

Apple IT Consulting & Managed Services

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Apple device management
• IT consulting services
• Mobile device management
• Outsourced helpdesk support
• Apple deployment services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Professional Consulting Services: Time-based consulting services billed in 15-minute increments. Customers can engage through support agreements (monthly pre-set time), pre-purchased blocks of time, or non-support agreement per-ticket billing.
2. RootedCare Monitoring Subscription: Monthly subscription for proactive monitoring software at $10 per device per month. Includes 24/7 monitoring with 30-day free trial available.
3. FLEXdesk Outsourced HelpDesk: Tiered outsourced helpdesk service where customers pay for assigned agents who handle tier 1-2 support tickets. Flexible model with pre-trained staff included.
4. Engagement Delivery: One-time coaching and mentoring engagements for specific topics like Apple Deployment, Point of Sale setup, Daylite CRM integration, and Windows Device Management. Delivered as 4-8 hour sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rooted Consulting is an Apple-focused IT consulting firm that sells time-based professional services (consulting, deployment, support agreements, project-based engagements) along with two recurring managed offerings: FLEXdesk (outsourced Tier 1–2 HelpDesk) and RootedCare (proprietary 24/7 proactive monitoring software at $10 per device per month). The firm implements third-party MDM solutions, backup architectures, Point of Sale systems, and cloud productivity suites for SMB, education, and enterprise customers.

Product overview

Rooted Consulting is an IT consulting firm offering a portfolio of technology services rather than a single software product. Core offerings include FLEXdesk (outsourced HelpDesk service with Tier 1-2 support), RootedCare (proactive 24/7 monitoring software), and professional services for Apple and Windows device deployment and management. They provide Mobile Device Management (MDM) implementation and support across solutions including Jamf, Mosyle, Addigy, and Microsoft Intune. Their Getting Started series offers structured coaching engagements for Apple Deployment, Windows Device Management, Point of Sale setup, and Daylite CRM implementation. The company also offers backup solutions consultation, privacy services, email migration, network support, and support agreements. As an Apple Consultants Network member since 2008, they integrate with various partner products including Google Workspace, Microsoft 365, Lightspeed POS, and Backblaze cloud backup.

Differentiator

Problem solved

Functional benefit

Brands

• RootedCare: Proactive monitoring software that checks computers at set frequency and notifies support when potential issues appear. Priced at $10/month per device with 24/7 monitoring.
• FLEXdesk

Products and services

• FLEXdesk Outsourced HelpDesk Service Flexible, outsourced HelpDesk service providing Tier 1–2 remote support covering internet, network, VPN, printer troubleshooting, and account management; customers pay for assigned agents who plug into their existing ticketing system and IM (Slack/Microsoft Teams/Cisco Teams) via TeamViewer. Designed for IT consultancies and SMBs that need to scale support without adding traditional employees.
• RootedCare Proactive Monitoring Software Proprietary monitoring agent that runs 24/7 as a background application on Mac or Windows computers, checking server services, hardware backups, internal disk capacity, malware, and AppleCare expirations, and notifying the Rooted Consulting ticketing system when issues appear. Priced at $10 per device per month with a 30-day free trial.
• Getting Started with Apple Deployment Coaching Engagement Structured 6-8 hour coaching engagement that teaches organizations Apple Deployment Programs, MDM selection and configuration, device acquisition, Apple School Manager/Apple Business Manager setup, and Automated Device Enrollment. Intended for IT teams that want to internalize Apple deployment capability rather than outsource it.
• Getting Started with Windows Device Management Coaching Engagement Coaching engagement up to 8 hours that walks organizations through Windows device management using Microsoft Intune, Azure Active Directory setup, device enrollment, compliance rules, and Windows Update configuration.
• Getting Started with Point of Sale Coaching Engagement Coaching engagement delivered as four 4-hour remote sessions or two-day onsite covering POS network infrastructure review, POS vendor selection (Lightspeed, Shopify, Square), merchant services, and equipment setup for retail, restaurant, and hospitality environments.
• Getting Started with Daylite Coaching Engagement Coaching engagement of one 8-hour or two 4-hour sessions for new or existing Daylite CRM customers covering data migration, contact management, email integration, calendars, leads and pipelines, and workflow development.
• Mobile Device Management (MDM) Implementation Service Consulting service that designs and implements MDM solutions across multiple platforms (Addigy, FileWave, Fleetsmith, Jamf Now, Jamf Pro, Kandji, Meraki, Microsoft Intune, MobileIron, Mosyle Manager, SimpleMDM, Workspace One), enabling wireless configuration, software and settings updates, compliance monitoring, and remote wipe/lock for Apple and Windows fleets up to 75,000+ devices.
• Backup Solutions Consulting Service Backup consulting covering full, incremental, and differential backup strategies, sync services, and recommended providers (Backblaze, CrashPlan, QNAP, Synology, Arq Backup, CloudBerry/MSP360) including hybrid on-prem plus offsite configurations monitored by RootedCare.
• Privacy Services Consulting Privacy technology evaluation and implementation including password policies, two-factor authentication, remote wipe, managed apps, patch management, network security, data encryption, 24/7 monitoring, single sign-on (SSO), firewall configuration, access control, encrypted traffic, and differential privacy.
• Network Support Service Network infrastructure services including new installations, expansions, WiFi surveys, and wired ethernet drop setup for home, SMB, and education environments, with support agreement modules for ongoing network administration.
• Monthly Support Agreements Recurring monthly support agreements sold at discounted rates with pre-set time allocations and predefined modules for Network, Backup, Server Services, Security, and Device Management; engagements billed in 15-minute increments against the monthly allowance.

Quantifiable outcome

• 3,285 support requests solved in 2022
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Apple Consultants NetworkcoreChannel Partner/ Reseller/ Distributor · 1 January 2008Rooted Consulting is a proud member of the Apple Consultants Network since 2008. They work directly with Apple Business Team for lead referrals and engage in Apple deployment projects, device management, and training services. Apple Business Team facilitates hand-off calls and connects customers with Rooted for technical solutions delivery.
• JamfcoreTechnology or IntegrationJamf is one of the most scalable MDM solutions available with great integrations and exceptional documentation. Rooted offers multiple Jamf products including Jamf Connect, Jamf Protect, Jamf Now, Jamf Pro, and Jamf School. Rooted staff are Jamf certified at multiple levels.
• MosylecoreTechnology or IntegrationMosyle provides simple but powerful MDM solutions for Apple deployments. Offers Mosyle Manager for Education and Mosyle Business for enterprise. Each team member is Mosyle certified.
• AddigycoreTechnology or IntegrationAddigy is one of the fastest growing MDM solutions with incredible flexibility and affordable pricing. Available for business, education, and MSPs. Team is Addigy certified.
• MicrosoftcoreTechnology or IntegrationAs a Microsoft Partner, Rooted helps set up Microsoft 365 including Outlook, Word, Excel, Teams, OneDrive, SharePoint, and more. Also offers Azure AD and Intune (MDM) integration services.
• GooglecoreTechnology or IntegrationGoogle Partner helping set up Google Workspace including Gmail, Docs, Sheets, Drive, Slides, Calendar, Meet, Chat, and more. Staff are certified Google Workspace Administrators.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• NinjaOne: Endpoint management and RMM platform offering automated monitoring, patching, and remote support across Mac and PC — functionally adjacent to RootedCare. Used by many MSPs as the monitoring/ticketing backbone that competes with in-house tools like RootedCare.
• Atera: All-in-one RMM and PSA platform for MSPs that bundles remote monitoring, ticketing, and reporting — competing against RootedCare-style in-house monitoring and FLEXdesk-style outsourced helpdesk from a SaaS angle.

Broad incumbents

• Jamf: Vendor of Apple-focused MDM and security software (Jamf Pro, Jamf Now, Jamf School, Jamf Protect, Jamf Connect). Rooted is both a Jamf customer/reseller and a Jamf Certified Trainer; Jamf's presence in the Apple management space shapes the same market Rooted serves.
• ConnectWise: Large RMM, PSA, and cybersecurity platform serving thousands of MSPs, including outsourced helpdesk offerings that overlap with FLEXdesk. Represents the broad-incumbent alternative in the MSP operations market Rooted plays in.
• CDW: Large-scale IT services and solutions provider covering device deployment, managed services, and helpdesk for SMB to enterprise. Represents the incumbent scaled competitor in the deployment and managed services market Rooted addresses.

Direct peers

• 318 Consulting Group: Apple Consultants Network-affiliated IT consulting firm that supports SMBs and educational institutions with Mac deployment, MDM, and break/fix services. Comparable as another boutique Apple specialist with similar consulting-plus-managed services mix.
• Be Structured Technology Group: Apple Consultants Network member providing Apple-focused IT support, MDM deployment, and managed services to businesses and schools. Closely comparable niche positioning, customer profile, and service catalog.
• Macktez: Apple-focused IT support and consulting firm for SMBs and creative organizations, offering similar managed services, helpdesk support, and deployment services as Rooted Consulting. Strongly comparable on Apple specialization and boutique MSP positioning.
• Cross Forward Consulting: Mac-focused IT consulting firm that provides Apple deployment, MDM, and managed IT services to SMB and enterprise clients. Directly comparable as another Apple Consultants Network member offering device management, helpdesk, and consulting services.

Regional players

• Optic Nerve IT: Apple-focused IT services firm supporting business and education customers with deployment, MDM, and managed services. Comparable services and segment but often operates in distinct regional markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rootedconsultingllc

Compliance28 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooted Consulting