C. Beach Brown

What C. Beach Brown does

C. Beach Brown, LLC is an independent, privately held financial advisory practice headquartered at 1410 Forest Drive, Suite 28, Annapolis, Maryland, founded by Cecilia Beach Brown, CFP® (designation earned 2003), who also holds a CDFA™ designation earned in 2007. The firm operates as a registered investment advisor through LPL Financial — having transitioned its broker-dealer relationship from Lincoln Financial Securities to LPL Financial in May 2024 — and serves individual retail clients across 16 U.S. states with a stated specialization in professional women aged 40s and 50s navigating the 'Sandwich Generation' of overlapping career, child-rearing, and elder-care financial responsibilities.

The practice delivers a unified suite of fee-based advisory services rather than discrete software products, encompassing investment management, retirement and income planning, education funding strategies (including 529 plans), estate and legacy planning (coordinated with external attorneys), cash flow management, risk management and insurance gap analysis, charitable giving strategies, and periodic goal reviews. Its primary technology stack is the eMoney Wealth Manager platform, which aggregates client accounts, organizes documents in a vault (tax returns, wills, power of attorney), and provides daily progress monitoring; supplemental client access is enabled through LPL Account View and AssetMark. There is no proprietary technology, mobile application, or AI/ML capability disclosed, and the firm does not develop or resell a productized platform.

The business model is a subscription-style, fee-based advisory practice (typical for the industry is an AUM-based fee structure, though specific pricing tiers are not publicly disclosed) with a consultative, sales-led go-to-market motion complemented by referral and community-driven acquisition. The client journey follows a structured three-meeting process — a complimentary 15-minute initial consultation, a discovery meeting, and a presentation meeting — with ongoing engagement thereafter. Marketing is primarily organic: an active blog (70+ posts since 2020), LinkedIn/Facebook/X presence, and a dedicated 'Refer Me!' page with sample email templates and social sharing tools. The team consists of three members — the founder/advisor, a Registered Financial Planning Assistant (Andrew Bergner, holding Series 7 and 66 licenses), and a Client Care Coordinator (Amanda McCarty, joined 2025) — and the firm has no external investors, parent company, subsidiaries, or disclosed revenue.

Name

C. Beach Brown

Legal name

C. Beach Brown, LLC

Website

https://cbeachbrown.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

C. Beach Brown is an independent financial advisory practice in Annapolis, Maryland, specializing in holistic financial planning for professional women in the Sandwich Generation, offering investment management, retirement, education, and estate planning via the eMoney and LPL Financial platforms.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Coaching & Budgeting Advisory (FSAEAAAH)

Keywords

• Financial planning services
• Retirement planning
• Investment management
• Estate planning
• Wealth advisory

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Planning Advisory Services: Fee-based financial advisory services including investment management, retirement planning, education strategies, estate planning, and cash flow management. Revenue generated through advisory fees facilitated through LPL Financial platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

C. Beach Brown is a fee-based financial advisory practice delivering comprehensive financial planning and investment management services to professional women in the Sandwich Generation. Offerings encompass retirement and income planning, education funding strategies, estate and legacy planning, cash flow and risk management, and charitable giving strategies, all coordinated through an ongoing client-advisor relationship supported by the eMoney Wealth Manager client portal.

Product overview

C. Beach Brown is a comprehensive financial service practice offering a unified suite of advisory services rather than a modular software product. The core offering includes Investment Management (using systematic, research-driven methods), Retirement & Income Planning, Education Strategies (including 529 plans), and Estate & Legacy Planning, supplemented by Cash Flow Management, Risk Management Planning, Charitable Giving Strategies, and Goal Review services. The practice uses eMoney Wealth Manager as the primary technology platform to aggregate client accounts, visualize financial pictures, and monitor progress. The firm operates through a structured three-meeting client process (Initial 15-Minute Call, Discovery Meeting, and Presentation Meeting) with ongoing check-ins.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management
• Retirement & Income Planning
• Education Strategies
• Estate & Legacy Planning
• Cash Flow Management
• Risk Management Planning
• Charitable Giving Strategies
• Goal Review
• eMoney Wealth Manager

Quantifiable outcome

• 49% of women now consider themselves the CFO of their households
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• eMoney AdvisorcoreTechnology or IntegrationeMoney Wealth Manager is the primary financial planning technology platform used by C. Beach Brown to aggregate client accounts, organize financial documents in a vault, and monitor progress daily. The platform provides comprehensive financial picture visibility across all client accounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ellevest: Digital wealth management platform specifically designed for women, offering investment management and financial planning. A direct thematic peer in the women-focused financial advisory space, though delivered via a more productized, tech-led model rather than C. Beach Brown's high-touch advisory approach.
• Plancruit: Emerging advisory platform focused on serving specific demographic segments with personalized financial planning. Comparable to C. Beach Brown as a smaller, niche-focused player in the financial advisory space with a similar target on segmented client needs.

Broad incumbents

• Personal Capital: (now Empower Personal Dashboard) Digital wealth management and financial planning platform offering tools and advisor services. Comparable to C. Beach Brown in providing comprehensive financial planning for affluent professionals, though at much larger scale with a hybrid tech-plus-advisor model.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering investment management, retirement planning, and financial planning services. Provides overlapping services with C. Beach Brown but at vastly greater scale and without the women-focused niche specialization.
• Carson Wealth: Large RIA platform offering comprehensive financial planning, investment management, and wealth advisory services through partner advisors. Comparable in service breadth to C. Beach Brown but operates at significantly greater scale with a partnership model rather than a solo practitioner structure.

Others

• SmartAsset: Financial advisor matching platform that connects consumers with financial advisors based on their needs. Operates as an adjacent ecosystem participant rather than a direct competitor, but competes for the same client acquisition funnel C. Beach Brown targets through content marketing.
• Zoe Financial: Online marketplace connecting consumers with vetted fiduciary financial advisors. Functions as a distribution channel rather than a direct competitor, but is a comparable peer for C. Beach Brown in terms of competing for the same mid-market women-professional client demographic.

Direct peers

• Facet Wealth: Digital-first financial advisory firm offering comprehensive financial planning through a network of CFP® professionals. Comparable to C. Beach Brown in providing personalized fiduciary planning services, with a similar 'unbundled advisory' approach targeting professionals seeking ongoing financial guidance.
• Worth Financial Advisors: Boutique financial advisory firm with a focus on serving specific professional and life-stage client segments. Comparable to C. Beach Brown as a small, specialized practice offering holistic planning rather than pure investment management.
• Harness Wealth: Digital advisory platform connecting clients with fiduciary advisors for comprehensive financial planning, including tax and estate planning. Comparable to C. Beach Brown in offering multi-disciplinary planning, with a similar mid-market professional target demographic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/C_BeachBrown
• Facebookfacebook.com/CBeachBrown
• LinkedInlinkedin.com/in/ceciliabeachbrown

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C. Beach Brown