What Victors Home Solutions does

Victors Home Solutions is a privately held residential exterior services company headquartered in Canton, Michigan, founded in 1998 and operating today as a portfolio company of Vertex Service Partners, an Alpine Investors-backed platform. The company delivers roof repair, roof replacement, seamless gutters, attic insulation, and, more recently, window replacement to homeowners across Michigan, Ohio, Kentucky, and Indiana, with additional reach into New Jersey and Pennsylvania following the December 2024 acquisition of Cherry Roofing and Siding. Service delivery is anchored by a standardized 21-Point Roof Inspection and a 50-Year Leak Free Guarantee on materials and workmanship, supported by field sales representatives who conduct on-site inspections and written estimates.

The business model is direct-to-consumer residential services revenue: quote-based, one-time project work priced on roof size, pitch, materials, layers, and decking conditions, with financing facilitated through multiple third-party lending partners. The company operates eight physical offices (Canton HQ plus Bridgeport, Byron Center, Lansing, Walbridge, Aurora, Columbus, and Cincinnati) and generates demand through local SEO, content marketing, regional home and garden shows, and review platforms (Google 4.8 stars over 4,655 reviews, GuildQuality 5 stars, BBB A+). Marketing is amplified by community engagement, including the Give Back Through Victors program (one free roof per 100 installations) and the Official Partner of the Detroit Tigers sponsorship.

The company has no disclosed AI/ML capabilities and relies on conventional residential construction technology (asphalt shingles, seamless gutter forming, blown-in attic insulation, energy-efficient vinyl windows) combined with a multi-location labor-driven service model. It is fully licensed (Contractor License 2104196971), BBB Accredited with an A+ rating, and operated under Vertex Service Partners' roll-up strategy alongside at least 10 other regional residential roofing brands.

Name

Victors Home Solutions

Legal name

Victors Home Solutions

Website

https://victors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Victors Home Solutions is a Canton, Michigan-based residential exterior services company founded in 1998 that provides roof repair, roof replacement, seamless gutters, attic insulation, and windows to homeowners across the Midwest and Mid-Atlantic under the Vertex Service Partners platform.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industry

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)

Keywords

• Residential roofing services
• Roof repair replacement
• Seamless gutter installation
• Attic insulation services
• Exterior home improvement

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Roofing Services: One-time service revenue from roof repair and replacement services for residential homeowners. Pricing is quote-based and determined by factors including roof size, materials selected, pitch, number of layers, and decking conditions.
2. Seamless Gutters: Revenue from gutter system installation services, offered as a complementary service to roofing projects to extend the life of new roofs.
3. Attic Insulation: Revenue from attic insulation services, helping homeowners improve energy efficiency and protect their roofing investment.
4. Financing Services: Partnership with multiple lenders to provide financing options to customers, including low-interest promotional plans and low monthly payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Victors Home Solutions provides residential roofing services (roof repair and full roof replacement) along with complementary exterior home improvement services including seamless gutter installation and blown-in attic insulation for homeowners in the Midwest. All roofing projects are preceded by a complimentary 21-point inspection and backed by a 50-year warranty on materials and workmanship.

Product overview

Victors Home Solutions operates as a residential home improvement company offering a portfolio of exterior services, primarily specializing in roofing. The core product is the roofing services suite comprising Roof Repair and Roof Replacement, complemented by Seamless Gutters and Attic Insulation as secondary service offerings, with Windows available as an additional home improvement option. The company distinguishes itself through a complimentary 21-Point Roof Inspection that precedes every job, and backs all new roofing systems with a signature 50-Year Leak Free Guarantee covering both materials and workmanship. A community Give Back Through Victors program rounds out the offering by providing free roofs to families in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair Targeted residential roof repair services preceded by a complimentary 21-point inspection to identify underlying issues and deliver lasting solutions that keep homes dry and secure. Designed for individual homeowners in the Midwest facing leaks, storm damage, or aging roofing materials.
• Roof Replacement Full-scale residential roof replacement using premium materials and precision installation, backed by the company's signature 50-Year Leak Free Guarantee on materials and workmanship. Targeted at individual homeowners whose roofs have reached end of life or sustained significant damage.
• Seamless Gutters Custom-manufactured seamless gutter systems installed as a single continuous piece up to 100 feet with joints only at corners, providing superior protection against water damage and foundation issues compared to traditional sectional gutters. Offered to residential homeowners, typically alongside roofing projects.
• Attic Insulation Blown-in roof insulation services designed to improve home energy efficiency by preventing heat loss through the attic and complementing roof repair and replacement projects. Targeted at residential homeowners seeking to reduce energy costs and prevent ice dams.
• Windows Window replacement and installation services offering energy-efficient options including double and triple-pane vinyl windows with Low-E glass, targeting improved energy efficiency, noise reduction, and home security for residential homeowners.

Quantifiable outcome

• Most roofing projects completed inside of one day
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Cherry Roofing and SidingcoreStrategic or Co-development Partner · 1 December 2024Cherry Roofing and Siding, a company based in New Jersey and Pennsylvania, joined Victors Home Solutions in December 2024 to improve services for homeowners. The acquisition/merger allowed Victors to expand its reach into New Jersey and the Philadelphia area.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tecta America: Largest U.S. commercial roofing contractor with residential capability. Broad incumbent for the roofing services category though primarily commercial, useful for category benchmarking on operating model and scale.
• Power Home Remodeling: Large private residential exterior remodeler offering roofing, windows, siding, and insulation across multiple U.S. markets. Broader and more diversified than Victors, but highly comparable on customer segment and bundled-exterior offering.
• Angi (formerly HomeAdvisor / Angi Leads): Dominant home services lead-generation platform connecting homeowners with local contractors including roofers. Not a direct service peer but a critical channel and competitive force shaping customer acquisition costs for Victors.

Emerging players

• LeafFilter Gutter Protection: National direct-to-consumer gutter and home exterior company with strong brand presence in Midwest markets. Comparable on gutter-focused service line and D2C sales motion, though narrower in product mix.

Direct peers

• Mr. Roof: Founded in 1962, national residential roofing and exterior services brand offering roofing, gutters, siding, and insulation to homeowners. Closely aligned on service portfolio and direct-to-consumer motion.
• Roofing Corp of America: PE-backed (TPG) residential roofing roll-up platform acquiring regional roofing companies across the U.S. Direct comparable as a consolidator strategy mirroring Vertex Service Partners' approach with Victors.
• Bone Dry Roofing: Indianapolis-based residential roofing company serving the Midwest with similar roof repair, replacement, gutters, and insulation services. Closely comparable on geography, service mix, and target customer (Midwest homeowner).
• Storm Guard Roofing and Construction: National franchise-based residential roofing and exterior services company with similar storm-damage restoration focus, insurance claim work, and roofing/gutter/insulation offering. Direct comparable on GTM and customer profile.
• Window Nation: Midwest- and East Coast-focused residential window and exterior remodeling company with similar direct-to-consumer, sales-led motion and multi-state office footprint overlapping Victors' markets.
• Aspen Contracting: Large national residential roofing contractor with strong Midwest presence, offering roof repair/replacement, siding, and gutters to homeowners. Comparable on product offering and direct-to-consumer sales motion, though broader geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzI3h0lIqdI7k1qxnKSSqIg
• Facebookfacebook.com/VictorsHome
• Xx.com/victors_home
• LinkedInlinkedin.com/company/victors-home-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victors Home Solutions