What Mobilae does

Mobilae, founded in 1992, is a European provider of mobility and accessibility solutions targeted primarily at senior citizens. The company is headquartered in the Netherlands and operates across five countries: the Netherlands, Belgium, France, Italy, and Germany. Its product portfolio includes stairlifts, homelifts, mobility scooters, and bathroom adaptations, with a flagship homelift line built around a proprietary Bi-rail dual-rail system. The Duo Classic homelift, marketed at a footprint of 0.62m², is positioned as one of the smallest-footprint homelifts in the European market. To date, the company has served more than 200,000 customers and employs over 430 people across its European footprint.

Mobilae operates a direct-to-consumer go-to-market model, combining field sales representatives, physical showrooms, and a partner network that supports installation and lead generation across its geographies. Pricing spans mid- to upper-tier hardware products, with stairlift installations starting at approximately €4,500 and homelifts starting at €19,950. Revenue is generated through a combination of one-time hardware sales and recurring service streams, including subscription-based maintenance contracts, extended warranties, and on-demand repair services. The company completes more than 20,000 home visits annually, reflecting the service-intensive nature of the home-mobility category.

The company is a subsidiary of PractiComfort BV and has invested in internal training infrastructure through the Mobilae Academy, which certifies installation and service technicians. This in-house capability is increasingly important given the specialized nature of mobility-equipment installation in private homes and the chronic shortage of qualified technicians across Europe. The combination of proprietary hardware technology, recurring service revenue, and a multi-country field-service footprint defines Mobilae's current operating model.

Name

Mobilae

Legal name

Mobilae BV

Website

https://mobilae.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobilae, founded in 1992, is a European mobility solutions provider selling stairlifts, homelifts, mobility scooters, and bathroom adaptations to seniors across five countries. The company operates a direct-to-consumer model with field sales, showrooms, and recurring maintenance services.

Ownership category

akta.pro rank

Product category

Senior Mobility Equipment

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Equipment Rental (532283)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB)

akta.pro secondary industry

Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)

Keywords

• Home mobility equipment
• Stairlift installation
• Homelift distribution
• Bathroom accessibility modifications
• Mobility scooter sales

Headquarters

HQ city

Katwijk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of mobility products including stairlifts, homelifts, bathroom modifications (walk-in showers, accessible baths), and mobility scooters. Products offered from multiple manufacturers, independently advised.
2. Service Subscriptions: Annual maintenance subscriptions providing regular maintenance, automatic annual appointments, 10% discount on parts, and extended warranty options up to 10 years.
3. Extended Warranties: Standard 2-year warranty on all products, extendable to 5-10 years through service subscriptions. For scooters, additional 14-day exchange guarantee.
4. Repair Services: Professional repair services by certified Mobilae technicians. Includes emergency roadside assistance for mobility scooters (pickup within 1 hour, repair within 48 hours).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mobilae sells, installs, and services home mobility equipment for seniors, including stairlifts, homelifts (Duo and Trio series with the proprietary Bi-rail system), mobility scooters, and bathroom safety adaptations such as walk-in showers and step-in bathtubs. The company acts as a brand-independent advisor offering products from multiple manufacturers, complemented by free in-home consultations, professional installation typically within one day, and recurring maintenance and repair services under subscription and warranty programs.

Product overview

Mobilae is a brand-independent mobility solutions provider for seniors, operating as one of Europe's largest advisors in mobility products. The company offers a comprehensive portfolio organized around four core product categories: (1) Trapliften (stairlifts) - rail-mounted chairs for stair navigation offered across multiple brands and price ranges; (2) Huisliften (home lifts) - the proprietary Bi-rail system home elevators in Duo and Trio series with compact and spacious configurations; (3) Scootmobielen (mobility scooters) - fixed, foldable, and special models for indoor/outdoor use; and (4) Badkamer (bathroom adaptations) - walk-in showers and step-in bathtubs with safety features. The product ecosystem is supported by service offerings including maintenance subscriptions, repair services, extended warranties, and free advisory consultations. The company positions itself as a brand-independent advisor, allowing customers to choose from multiple manufacturers' products.

Differentiator

Problem solved

Functional benefit

Brands

• Mijn Mobilae: Online customer portal providing access to order information, product details, service records, payments, and customer data.

Products and services

• Trapliften (Stairlifts) Rail-mounted chairs that glide along a staircase rail to transport users safely between floors. Offered across 22 models from multiple manufacturers covering every stair type and price range, with installation typically completed within one day. Designed for seniors and individuals with reduced mobility who want to remain living independently in multi-floor homes.
• Huisliften (Home Lifts) Compact home elevators connecting two or more floors, featuring the proprietary Bi-rail self-supporting rail structure. Available in Duo series (compact, two-person) and Trio series (larger, wheelchair-compatible) configurations. Installed within one day in most cases. Targeted at seniors and individuals with mobility limitations who need full multi-floor accessibility within the home.
• Huislift Duo+ Compact and space-saving home lift designed to comfortably connect two floors, combining modern design with advanced technology. Maximum weight capacity of 170 kg. Pricing starts at €19,950 excluding installation.
• Huislift Duo Classic Entry-level compact home lift requiring only 0.62 m² of floor space. Can be installed in one day, suitable for two persons with maximum weight capacity of 170 kg. Motor installed on top of the cabin to minimize footprint.
• Huislift Duo Vista Premium homelift with plexiglass walls giving a classic, timeless appearance. Motor mounted on top of the lift requiring no additional space. Suitable for two persons with 170 kg capacity.
• Huislift Duo Thru Car Dual-door homelift with doors at front and rear, designed for installation in the middle of a house or for entry/exit on opposite sides. Suitable for cabinet installation or vide configurations.
• Huislift Trio+ Advanced home lift connecting two floors, offering space for three persons or one wheelchair user with an accompanying person. Can be installed across up to two floors. Maximum weight capacity of 250 kg.
• Huislift Trio+ Thru Car Home lift specifically designed for large wheelchairs, with maximum weight capacity of 250 kg and two doors for wheelchair accessibility.
• Scootmobielen (Mobility Scooters) Electric mobility scooters enabling users to independently carry out daily activities inside or outside the home. Available in fixed, foldable, and special models with free test drives. Targeted at seniors who need outdoor or longer-distance mobility assistance.
• Inloopdouches (Walk-in Showers) Safe and comfortable walk-in showers replacing traditional bathtubs, featuring low entry height, anti-slip flooring, and safety glass. Installation typically completed within one day. Part of bathroom adaptation services for seniors.
• Instapbaden (Step-in Bathtubs) Accessible bathtubs designed for safe entry and exit, featuring low entry height as part of the bathroom adaptation product line for seniors.
• Garanties (Extended Warranties) Extended warranty programs for mobility products. Standard 2-year warranty included with all products, extendable to 5 or 10 years through service subscriptions. Mobility scooters additionally include a 14-day exchange guarantee.
• Onderhoudsabonnementen (Maintenance Subscriptions) Annual maintenance subscription packages for stairlifts, home lifts, and mobility scooters. Includes regular maintenance visits, automatic annual appointments, priority scheduling, 10% discount on replacement parts, and extended warranty options up to 10 years. Roadside assistance for scooters available at €25 per year.
• Reparatiedienst (Repair Service) Professional repair service delivered by certified Mobilae technicians at customer locations. Equipped service vehicles enable most repairs to be completed on-site. Mobility scooter breakdown pickup within 1 hour and repair within 48 hours.
• Adviesdienst (Advisory Service) Free, no-obligation home consultation services where experienced specialists visit customers, perform on-site measurements, and provide personalized recommendations on the best mobility solution based on individual needs and budget. Also offered via showroom visits and video calls.

Quantifiable outcome

• 200,000+ people have trusted Mobilae to live safely, mobile and independently
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KONE: Global elevator and escalator major with a residential home lift offering. Comparable at the homelift level but does not replicate Mobilae's senior-focused, multi-brand advisor model.
• Otis: Global elevator and escalator major with a residential/home elevator line. Competes at the higher-end home lift segment but lacks Mobilae's brand-independent advisor and accessibility-only focus.
• ThyssenKrupp Home Solutions (TKE): Home lift and accessibility division of global elevator major ThyssenKrupp. Overlaps with Mobilae's homelift business but operates as part of a much broader industrial portfolio.

Regional players

• Huka: Dutch stairlift and accessibility products manufacturer. Competes with Mobilae in the Netherlands on stairlifts and home accessibility, with comparable customer base.
• Sanimat: French provider of accessibility and mobility products including stairlifts and bathroom adaptations. Comparable product range to Mobilae's French operations.

Direct peers

• Stannah Stairlifts: UK-based stairlift and homelift manufacturer and direct seller serving senior customers across Europe. Highly comparable product mix (stairlifts, homelifts, service contracts) and target demographic, making it one of the closest analogs to Mobilae.
• Acorn Stairlifts: UK-headquartered stairlift specialist selling direct to senior consumers with installation and after-sales service. Overlaps with Mobilae's core stairlift and service subscription offering.
• Lifta: German stairlift specialist selling direct to senior consumers with installation and service. Direct competitor in Mobilae's German market with overlapping product and service model.
• Handicare Group (Savaria): European accessibility provider of stairlifts, patient handling, and accessibility products, acquired by Savaria. Directly comparable in product category, customer segment, and recurring service revenue model.

Emerging players

• Wessex Lift Co / Horizon Mobility: Smaller UK-based mobility and accessibility provider offering stairlifts, homelifts, and bathroom adaptations with installation. Comparable offering but smaller scale and geographic footprint than Mobilae.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobilae-for-more-vitae
• Facebookfacebook.com/MobilaeNederland
• Instagraminstagram.com/mobilae
• YouTubeyoutube.com/@mobilae8555
• Xx.com/MobilaeNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobilae