Noviral

What Noviral does

Noviral Sweden AB is a Stockholm-based, privately held medical device and health services company founded in 2020. Originally focused on COVID-19 screening, the company was restructured in 2023 under new ownership and pivoted to a two-track portfolio: a consumer health self-test line sold through retailers and a professional drug testing product and service line for enterprise and government buyers. It operates as a sister company to DrugtestScandinavia (drug testing services, founded 2006) and in co-development with partner Novir.

The company's core technology is point-of-care rapid diagnostics based on immunoassay lateral flow assays for urine, saliva, hair, and capillary blood samples. The professional InstaCLEAR line includes urine single-panel tests (23+ substances), urine multi-panel tests (up to 17 substances), and a 7-panel saliva test, with design features (flood-proof strips, small spatula-based saliva collection) aimed at reducing handling errors. The consumer portfolio is organized into three registered sub-brands: InstaCARE (women's health, including pregnancy, ovulation, UTI, vaginal pH, and menopause/FSH), InstaCHECK (iron deficiency, vitamin D, thyroid/TSH, and fecal occult blood), and InstaFIND (H. pylori and a 4-in-1 COVID-19/Influenza A+B/RSV test). Reported analytical performance is generally above 95% sensitivity and specificity across the line. The service stack, delivered via DrugtestScandinavia, covers certified sampling, SWEDAC-accredited laboratory confirmation, Medical Review Officer (MRO) review, training/education, and drug-free workplace policy consulting, all under an EWDTS-compliant framework. Noviral and Novir jointly hold ISO 13485:2016 certification (since 2024) covering medical device design, production, and distribution.

The business model combines one-time product sales (InstaCLEAR test kits, consumer self-tests via retailers) with professional services revenue (sampling, lab, MRO, training, policy consulting). All B2B pricing is quote-based and negotiated; consumer products are unit-priced through retail partners. Go-to-market is hybrid: a Nordic direct sales team with named account managers serves enterprise and clinical customers, while consumer self-tests are distributed through third-party retailers. The company has 11-50 employees, is not currently hiring, and reports no external funding rounds or parent company; leadership is a small C-suite (CCO Jessica Leijon, COO Magdalena Lagerstedt) supported by sales and operations specialists with deep addiction care and occupational health credentials.

Name

Noviral

Legal name

Noviral Sweden AB

Website

https://noviral.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Noviral is a Stockholm-based medical device company that sells consumer health self-tests (InstaCARE, InstaCHECK, InstaFIND) and professional drug testing products and services (InstaCLEAR) to employers, healthcare providers, and government agencies across the Nordic region.

Ownership category

akta.pro rank

Product category

Drug Testing and Diagnostic Services

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Medical Laboratories (621511)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Services-Medical Laboratories (8071)

akta.pro primary industry

Drug-of-Abuse & Toxicology Rapid Tests (Urine/saliva panels) (HLAHAOAG)

akta.pro secondary industries

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Toxicology & Therapeutic Drug Monitoring Laboratories (HLAFAMAF)

Keywords

• Drug testing products
• Consumer self-tests
• Workplace drug screening
• Diagnostic test kits
• Occupational health services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Drug Testing Products (InstaCLEAR): Sale of rapid drug test products for professional use including urine test strips (single and multi-panel), saliva tests, and hair tests. Sold to healthcare providers, occupational health services, and employers.
2. Drug Testing Services (Drugtest Scandinavia): End-to-end drug testing services including certified sampling, laboratory analysis (accredited labs), Medical Review Officer (MRO) evaluation, and certification issuance. Covers new hire testing, random testing, and driving license testing.
3. Training and Education Services: Education and training services for workplace drug testing including ADA (Workplace Drug Testing Programme Responsible) training, basic information sessions for management, employee information, and sampler training for saliva and hair sampling.
4. Health Self-Tests (InstaCARE, InstaCHECK, InstaFIND): Consumer-facing health self-tests sold through retailers including women's health tests, general health screening tests, and pathogen detection tests. All CE-marked.
5. Policy Development Services: Consulting services to help companies develop and structure drug-free workplace policies tailored to each organization's needs and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Noviral Sweden AB sells rapid diagnostic test kits for both professional and consumer use, including the InstaCLEAR line of urine, saliva, and hair drug tests for employers and occupational health providers, and the InstaCARE, InstaCHECK, and InstaFIND self-test brands covering women's health, general health, and pathogen detection. Through its sister company DrugtestScandinavia, it also provides certified drug testing services, MRO review, training, and policy development for drug-free workplace programs across the Nordic region.

Product overview

Noviral offers a diversified portfolio of medical diagnostic products and services. The company operates three consumer self-test sub-brands: InstaCARE (women's health tests including pregnancy, ovulation, urinary tract infection, vaginal pH, and menopause tests), InstaCHECK (general health self-tests for iron deficiency, vitamin D, metabolism/TSH, and occult blood in stool), and InstaFIND (bacterial and viral detection tests including H.pylori stomach ulcer and 4-in-1 virus tests for COVID-19, flu, and RSV). For professional use, Noviral provides the InstaCLEAR drug testing product line including urine multi-panel tests (3 to 17 panels), urine single-panel tests (23+ substances), and saliva multi-panel tests. These are complemented by drug testing services offered through DrugtestScandinavia, including pre-employment testing, random testing, driver's license testing, MRO services, education/training, and policy development. The company serves consumers, healthcare providers, and employers across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• InstaCARE: Health self-tests for women's health, including pregnancy tests, ovulation tests, urinary tract infection tests, vaginal pH tests, and menopause (FSH) tests.
• InstaCHECK
• InstaFIND

Products and services

• InstaCARE Women's Health Self-Tests A consumer sub-brand of self-tests for women's health, including pregnancy (hCG), ovulation (LH), urinary tract infection, vaginal pH, and menopause (FSH) tests sold through retailers for at-home use.
• InstaCHECK General Health Self-Tests A consumer sub-brand of self-tests for general health, including iron deficiency (ferritin), vitamin D, thyroid function (TSH), and fecal occult blood (FOB) tests sold through retailers for at-home use.
• InstaFIND Pathogen Self-Tests A consumer sub-brand of self-tests for bacterial and viral pathogens, including H. pylori stomach ulcer test and a 4-in-1 virus test detecting COVID-19, Influenza A+B, and RSV, sold through retailers.
• InstaCLEAR Urine Drug Tests (Single and Multi-Panel) Professional-grade rapid urine drug tests sold to healthcare providers, occupational health services, and employers, available as single panels (23+ substances) and multi-panels (3, 10, 12, and 17 substances) using flood-proof, sealed test strips.
• InstaCLEAR Saliva Multi-Panel Drug Tests Professional saliva drug tests using a small spatula-based collection method, including a 7-panel configuration detecting Amphetamine, Benzodiazepines, Opiates, Cocaine, Methamphetamine, THC, and Tramadol, designed for ease of use and reduced handling errors.
• Drug Testing Services (Urine, Saliva, and Hair) Professional drug testing services delivered through DrugtestScandinavia with certified samplers following EWDTS guidelines, including urine (1-5 day detection), saliva (1-2 day detection), and hair (weeks to months back) sample collection and laboratory analysis.
• Pre-Employment and Random Drug Testing Services Workplace drug testing services for pre-employment screening and random alcohol and drug testing programs to support drug-free workplace policies, offered through DrugtestScandinavia.
• Drug Testing for Driver's License Cases Drug testing services for individuals referred by Transportstyrelsen (Swedish Transport Agency) for driving license reinstatement, accepting urine, blood, or hair samples from accredited laboratories through sampling sites throughout Sweden.
• MRO (Medical Review Officer) Services Review and assessment of positive drug test results by certified MRO physicians with special training in drugs, drug testing, laboratory analyses, legislation, and rehabilitation, ensuring quality assurance and integrity of the testing process.
• Education and Training Services Training programs covering basic drug and alcohol testing information, ADA (Workplace Drug Testing Programme Responsible) training, supervisor and employee information sessions, and sampler training for saliva and hair sampling procedures.
• Drug-Free Workplace Policy Services Consultancy services to help companies structure drug-free workplace policies, including creation of new policies or revision of existing ones tailored to company-specific needs and conditions.

Quantifiable outcome

• 97.6% sensitivity, 97.9% specificity, 97.8% accuracy for H. pylori self-test (InstaFIND)
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NovircoreStrategic or Co-development Partner · 1 January 2023Novir is the parent/partner company of Noviral Sweden AB. Together with Novir, Noviral developed a new product portfolio in 2023 including professional drug tests and consumer health self-tests. Noviral and Novir share ISO 13485:2016 certification and operate as sister companies. Novir's Drugtest Scandinavia subsidiary also shares the Noviral platform.
• Drugtest ScandinaviacoreStrategic or Co-development PartnerDrugtest Scandinavia is a sister company to Noviral, sharing the same platform. Drugtest Scandinavia, founded in 2006, provides the drug testing services component (sampling, laboratory analysis, MRO review) that complements Noviral's product sales. They jointly offer integrated solutions for drug-free workplaces.
• SWEDAC-Accredited LaboratoriescoreTechnology or IntegrationNoviral uses SWEDAC-accredited or internationally equivalent (ISO 15189 or ISO/IEC 17025) laboratories for confirmatory analysis of drug test samples, ensuring quality-assured results for workplace testing and regulatory compliance.
• Transportstyrelsen (Swedish Transport Agency)minorOthersThe Swedish Transport Agency requires drug testing for certain driving license cases. Noviral, through Drugtest Scandinavia, provides testing services for individuals referred by Transportstyrelsen. The agency approves urine, blood, or hair laboratory samples for license reinstatement assessment.
• Sveriges Företagshälsor (Swedish Occupational Health Association)minorStrategic or Co-development PartnerAll sampling conducted by Noviral follows the 'Guide for Quality-Assured Alcohol and Drug Control in Working Life' published by Sveriges Företagshälsor, ensuring compliance with Swedish occupational health standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Securetec Detektions-Systeme: Specialist in saliva-based drug detection and roadside drug testing equipment serving European law enforcement and occupational health. Closely comparable to Noviral in drug-of-abuse rapid diagnostics, especially in workplace and regulated-use cases.
• Acon Laboratories: US-based manufacturer of rapid diagnostic tests including drug-of-abuse panels and consumer health self-tests (pregnancy, ovulation, infectious disease). Directly comparable across Noviral's InstaCLEAR and InstaCARE/InstaCHECK/InstaFIND product lines.
• Clearblue: Global consumer health brand best known for pregnancy and ovulation self-tests, owned by SPD Swiss Precision Diagnostics. Directly comparable to Noviral's InstaCARE sub-brand in women's health consumer diagnostics.
• Express Diagnostics Int'l: Specialist in drug-of-abuse rapid testing products (urine, saliva, hair) sold to occupational health and clinical customers. Directly comparable to Noviral's InstaCLEAR professional line in panel configurations, target customers, and distribution model.
• Drugtest Scandinavia: Sister company under the same Novir platform, providing certified sampling, accredited lab analysis, and MRO services for workplace drug testing in the Nordics. Directly comparable as the operational service counterpart to Noviral's product business.
• AccuBioTech: Manufacturer of in vitro diagnostic rapid tests including drug-of-abuse panels, fertility/pregnancy tests, and infectious disease tests. Comparable to Noviral across both professional drug tests and consumer self-tests, with overlapping OEM/private-label capabilities.

Broad incumbents

• Drägerwerk: German-headquartered safety and medical technology company with a DrugCheck product line for saliva- and urine-based workplace drug testing, plus breath alcohol testing. Comparable to Noviral in occupational drug testing but with deeper international distribution.
• Abbott (Alere Toxicology): Global diagnostics leader offering the Alere drug-of-abuse rapid test portfolio alongside broader IVD and consumer diagnostics. Overlaps with Noviral's InstaCLEAR professional drug tests and consumer self-tests, but at much larger scale and broader portfolio.

Emerging players

• Mission Expert: Specialist manufacturer of drug-of-abuse urine test cups and dip cards used in workplace and clinical settings. Comparable to Noviral's InstaCLEAR urine multi-panel products in panel breadth, target customers, and distribution through occupational health channels.

Regional players

• BIOGRAM (Nordic distribution): Nordic distributor of rapid diagnostic tests including drug-of-abuse and consumer self-test products, active across Sweden, Norway, and Denmark. Comparable to Noviral as a regional Nordic channel for the same product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noviral

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noviral