DMS Partner Bazar

What DMS Partner Bazar does

DMS Partner Bazar (DMSPB) is a private, bootstrapped multi-vendor e-commerce marketplace based in Bangladesh, founded in 2018 and operating with a small (11-50) team. The platform connects three user groups — individual consumers, vendors/merchants, and affiliate partners — within a single online shopping environment covering all eight administrative divisions of Bangladesh and 11 main product categories ranging from fashion and electronics to groceries, furniture, and automotive parts. The technology stack is commodity open-source: a WordPress/WooCommerce storefront using the WoodMart theme, with WooWallet for digital payments and a GPS-based order tracking system. DMSPB does not operate proprietary AI/ML, APIs, or developer tooling.

The business model combines multiple revenue streams: marketplace commissions on vendor transactions, free vendor store creation (monetized indirectly through transactions), affiliate referral commissions, and direct product sales via its own store. Distribution is omnichannel — website, Android and iOS mobile apps, phone-order hotlines, and home/office delivery with free shipping above BDT 1,000. Beyond the core marketplace, the company has layered 17+ adjacent modules including a CPA Marketing World, a Drop Shipper Business, an Amazon-affiliate 'Global Business Zone,' an SEO service department, web development services, and a digital wallet.

The customer base is structurally long-tail: small individual buyers, self-registered SMB vendors, and individual affiliates, with no disclosed enterprise customers, named logos, or revenue figures. The company is founder-owned with no disclosed external funding, parent company, M&A activity, or management team publicly identified, which limits visibility into operating performance and governance.

Name

DMS Partner Bazar

Legal name

DMS Partner Bazar

Website

https://dmspartnerbazar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DMS Partner Bazar is a bootstrapped, multi-vendor e-commerce marketplace in Bangladesh, founded in 2018, connecting individual consumers, small vendor-merchants, and affiliate partners across 11 product categories and all eight administrative divisions of the country.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Platform earns commission fees from vendors for each transaction processed through the marketplace
2. Vendor Store Subscriptions: Vendors can create and manage their own stores on the platform with product listing capabilities
3. Affiliate Commission: Affiliate partners earn commissions on sales generated through their referral links
4. Direct Product Sales: Platform sells products directly through its own store operations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels1 record

Core offering

DMS Partner Bazar (DMSPB) operates a multi-vendor online shopping marketplace in Bangladesh that connects individual consumers, vendors/merchants, and affiliate partners on a single WooCommerce-based platform. Vendors can register free storefronts to list products across 11 categories including fashion, electronics, groceries, and home goods, while customers purchase via the website, mobile apps, or phone orders with home delivery across all districts of Bangladesh.

Product overview

DMS Partner Bazar (DMSPB) is a multivendor-affiliate online shopping marketplace in Bangladesh based on WooCommerce/WordPress. The platform consists of a core marketplace product supplemented by 17+ modules and sub-brands. The core DMSPB marketplace enables buyers and sellers to transact across 11 main product categories. Supporting modules include: the Vendor Store Platform (free store creation for merchants), the Affiliate Partner Program (commission-based sales promotion), and the Global Business Zone (international Amazon affiliate marketing). Additional platform modules include mobile apps (Android and iOS), a WooCommerce-based digital wallet, a promotional coupon/discount system, featured product showcases (flash sales, seasonal collections), drop shipping and CPA marketing services, customer service desk with 24/7 support, SEO service department, web development services, and a content marketing blog. The platform covers all 8 administrative divisions of Bangladesh with home delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• DMSPB Online Shopping Marketplace Core multi-vendor-affiliate online shopping marketplace in Bangladesh enabling customers to buy products and vendors/affiliates to sell products across 11 main categories including fashion, electronics, groceries, and home goods, with coverage across all districts of Bangladesh.
• DMSPB Vendor Store Platform Free online store creation platform for vendors and merchants to list, display, and sell their products through the DMSPB marketplace, with social media advertising support and financial transaction protection.
• DMSPB Affiliate Partner Program Commission-based partnership program where affiliates register for free and earn commissions by promoting vendor products through social media using unique affiliate links.
• DMSPB Home Delivery Service Doorstep delivery service including home delivery, phone order service, emergency delivery, and GPS-based order tracking capabilities across all districts of Bangladesh, with free shipping for orders above BDT 1,000.
• DMSPB Online Shopping App (Android) Android mobile application available on Google Play Store enabling customers to shop on the DMSPB marketplace from mobile devices.
• DMSPB Online Shopping App (iOS) iOS mobile application available on the Apple App Store enabling customers to shop on the DMSPB marketplace from iPhone and iPad devices.
• DMSPB Wallet (WooCommerce Wallet) Digital wallet system built on WooCommerce Wallet for managing customer and vendor payments, credits, refunds, and financial transactions within the marketplace.
• DMSPB Global Business Zone (Amazon Affiliate) International affiliate promotion section featuring 14 Amazon store partners for cross-border e-commerce marketing, enabling affiliates to promote global products for commission.
• DMSPB CPA Marketing World Cost Per Action (CPA) marketing platform for affiliates to earn commissions through completed user actions rather than direct product sales.
• DMSPB Drop Shipper Business Drop shipping business platform enabling entrepreneurs to sell products through the marketplace without maintaining their own inventory.
• DMSPB SEO Service Department Search engine optimization services for vendors and sellers to improve their product visibility, search rankings, and traffic within and beyond the DMSPB marketplace.
• DMSPB Special Services Additional paid services including consultancy, ad management, cleaning/washing service, fire detection/protection, decorator/event management, and web development/design/maintenance services.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Daraz: Alibaba-backed multi-vendor marketplace and the dominant e-commerce platform in Bangladesh. Directly comparable to DMSPB in product category (general merchandise, fashion, electronics, groceries) and marketplace model, but operates at significantly larger scale with deeper capital and logistics infrastructure.
• eBay: Global multi-vendor marketplace with a long-standing affiliate program. Operates a similar three-sided model (buyers, sellers, affiliates) and is relevant as a global reference point for DMSPB's marketplace-commission + affiliate monetization structure.
• Amazon: Global multi-vendor marketplace operating the same multi-sided commerce model (buyers, sellers, affiliates) that DMSPB mirrors. Relevant as the global benchmark for marketplace commissions, vendor subscription tiers, and affiliate-driven traffic, and DMSPB even runs an Amazon-affiliate cross-border module as a reference point.
• Alibaba (AliExpress / Taobao): Global multi-vendor marketplace operator and parent of Daraz, the dominant Bangladesh e-commerce player. Directly comparable marketplace model at global scale and the parent of DMSPB's largest local competitor.

Direct peers

• Chaldal: Bangladesh's largest online grocery and daily-essentials platform with nationwide delivery. Directly competes with DMSPB in the grocery/home/pets/garden category and on nationwide last-mile delivery, though Chaldal is more specialized in fast-moving consumer goods rather than general merchandise.
• Evaly: Bangladesh multi-vendor marketplace offering electronics, fashion, and home goods with home delivery. Operates the same general-merchandise marketplace model as DMSPB and competes for the same national buyer base, though Evaly has historically operated at a larger scale and faced significant financial-trust issues.
• Pickaboo: Bangladesh-based multi-category e-commerce marketplace specializing in consumer electronics, mobile phones, and lifestyle products. Directly comparable to DMSPB in mobile/electronics category focus and multi-vendor marketplace structure.
• AjkerDeal: Long-running Bangladeshi online marketplace and deals platform offering multi-category merchandise with nationwide delivery. Directly competes with DMSPB on the same general-merchandise, multi-vendor, nationwide-delivery proposition.

Emerging players

• Shopify: Global multi-vendor commerce platform enabling merchants to build their own online stores. Comparable to DMSPB's Vendor Store Platform module but more established and globally scaled, and represents an alternative tech stack DMSPB's vendors could migrate to.

Others

• WooCommerce: The open-source e-commerce platform underlying DMSPB's marketplace. Relevant as the technology supplier and as a commoditizing force — any Bangladesh entrepreneur can replicate DMSPB's feature set using the same WooCommerce + multi-vendor plugins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/DMSPartnerBazar
• LinkedInlinkedin.com/company/dmspartnerbazar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMS Partner Bazar