Leilões Brasil
Leilões Brasil is a privately held Brazilian auction house founded in 1983 in Goiás, auctioning vehicles, real estate, and movable assets for banks, courts, governments, industrial clients, and individuals via its proprietary RoiLeilão platform across in-person, online, and automated formats.
- Company typePrivate
- Founded1983
- HeadquartersGoiânia, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Leilões Brasil does
Leilões Brasil is a privately held Brazilian auction house founded in 1983 in Goiânia and now headquartered in Aparecida de Goiânia, Goiás. The company auctions vehicles, movable assets, and real estate (urban and rural) on behalf of financial institutions, judicial courts, municipal governments, industrial enterprises, and individual sellers, operating under the registered Public Official Auctioneer designation of Antonio Brasil II (JUCEG registration n° 019). It runs five auction formats — presencial (in-person), online live, eletrônico (timed), automático (automated timed), and misto (hybrid) — through its proprietary platform at leiloesbrasil.com.br.
The technology backbone is the RoiLeilão auction management system, developed and maintained by exclusive technology partner Roisoft since 2006. The system handles inventory/yard management, client onboarding with document verification, real-time bidding via websocket, live video streaming, automatic countdown and bid-extension logic, billing, and post-sale settlement reporting within five business days. The platform supports 565–566 concurrent users during auction sessions and is complemented by integrations with partner marketplaces Copart (for vehicle auctions) and Mercado Bom Valor.
The business model is transaction-based: the company charges a 5% auctioneer commission on sale price, plus tiered buyer fees ranging from R$250 (motorcycles up to 250cc) to R$1,800 (heavy vehicles/machinery), with payments routed through Bradesco and Itaú bank accounts held by operating entity LB PROMOTORA DE VENDAS LTDA (CNPJ 05.249.194/0001-87). Customer reach extends across Goiás state with physical auction locations in Aparecida de Goiânia, Goiânia, Mineiros, São Domingos, Cachoeira Alta, Americano do Brasil, Corumbaíba, and Petrolina de Goiás, supplemented by nationwide online reach and recurring institutional mandates from CAIXA, Itaú Unibanco, Banco Sicoob, TJGO, TJSP, Alcoa, Grupo Votorantim, and JSL SA.
Leilões Brasil firmographics
Firmographics- Name
- Leilões Brasil
- Legal name
- LEILÕES BRASIL | GESTORA DE LEILÕES (operated by ANTONIO BRASIL II, Public Official Auctioneer registered with JUCEG under nº 019)
- Website
- https://leiloesbrasil.com.br
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leilões Brasil is a privately held Brazilian auction house founded in 1983 in Goiás, auctioning vehicles, real estate, and movable assets for banks, courts, governments, industrial clients, and individuals via its proprietary RoiLeilão platform across in-person, online, and automated formats.
- Ownership category
- akta.pro rank
Leilões Brasil industry classification
Industry- Product category
- Vehicle and Asset Auction Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)
- akta.pro secondary industries
- Commercial Real Estate Auctions (BPAJAEAB), Residential Real Estate Auctions (BPAJAEAA), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)
Keywords
Where Leilões Brasil is headquartered
LocationHeadquarters
- HQ city
- Goiânia
- HQ country
- Brazil
- HQ region
- Latin America
Offices11 records
Markets served
Leilões Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Auctioneer Commission: The company charges a 5% commission on the final sale price for auctioneer's services, calculated on the total transaction value.
- Buyer's Fees and Expenses: Buyers pay additional fees including auction expenses (TDL - Taxa de Despesa de Leilão) ranging from R$250 for motorcycles to R$1,800 for heavy vehicles, plus documentation, removal, storage and logistics costs.
- Seller Services: Services for sellers (comitentes) including asset removal, insurance coverage, documentation regularization, auction organization, and management reporting within 5 business days of sale completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auctioneer Commission: 5% on sale price |
| Unit Pricing | Pay-as-you-go | Buyer's Auction Expenses (TDL) |
| Transaction based/ take rate | Pay-as-you-go | Presential Auction Buyer Deposit |
| Subscription | Monthly | Electronic Auction Registration |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Leilões Brasil product offering
Product offeringCore offering
Leilões Brasil operates as a multi-format auction house auctioning vehicles, movable assets, materials, real estate (urban and rural), and judicial assets on behalf of institutional and individual sellers. Services span five auction modalities (in-person, online live, electronic timed, automatic, and mixed hybrid) supported by the proprietary RoiLeilão platform, with full-service seller offerings including asset removal, insurance, documentation regularization, and post-sale financial settlement.
Product overview
Leilões Brasil operates as a multi-format auction platform offering five distinct auction types (Presencial/In-Person, Online/Live, Eletrônico/Electronic Timed, Automático/Automatic, and Misto/Mixed). The core offering centers on real-time bidding platforms for vehicles, properties (residential and rural), materials, and miscellaneous goods. The proprietary RoiLeilão software system, developed by partner Roisoft, provides integrated auction management including inventory control, client management, sales processing, and live broadcast capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Leilão Presencial (In-Person Auction) Traditional in-person auction where participants attend events physically to place bids, offering direct contact with items and full infrastructure support including headquarters facilities and municipal venue locations.
- Leilão Online (Online Live Auction) Live virtual auction allowing registered users to bid in real-time from anywhere via the internet through a virtual auditorium with live streaming and websocket-powered real-time updates.
- Leilão Eletrônico (Electronic Timed Auction) Timed auction with a predetermined end date and countdown timer, where bidding remains open until the countdown expires with automatic time extensions for last-minute bids to maintain competitive activity.
- Leilão Automático (Automatic Auction) Fully automated online auction system without human intervention, where the system controls lot openings and closings based on countdown timers with incremental seconds added for bid extensions.
- Leilão Misto (Mixed/Hybrid Auction) Hybrid auction combining in-person and online participation where both physical and virtual bidders compete simultaneously in real-time across both channels.
Quantifiable outcome
- Complete auction reports and financial settlement within 5 business days post-sale
- +2 more outcomes
Companies that use Leilões Brasil
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Leilões Brasil technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Leilões Brasil partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- RoisoftcoreRoisoft has been the exclusive technology partner since 2006, developing and maintaining the RoiLeilão auction management system. The software provides integrated control of all auction processes including removal/collection, inventory management, clients, sales, billing, and comprehensive auction management for optimization of sales and real-time bidding across all connected devices.
- COPARTmajorPartnership with Copart for vehicle auctions including recoverable vehicles, trucks, and motorcycles. Copart is a major international vehicle auction company with platform integration at leiloesbrasil.com.br for vehicle listings.
- Mercado Bom ValormajorIntegration with Mercado Bom Valor marketplace (mercado.bomvalor.com.br/leiloesbrasil/) for expanded auction reach across multiple asset categories.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Leilões Brasil competitors and assessment
Company assessmentDirect peers
- Mega Leilões: Brazilian auction house specializing in judicial real estate and seized-asset auctions with online and presencial formats. Comparable to Leilões Brasil on judicial/bank mandate focus and multi-channel auction delivery.
- Lance Certo Leilões: Brazilian online auction platform for judicial real estate, vehicles, and seized assets. Comparable to Leilões Brasil on digital-first judicial and distressed asset auctions with similar seller types.
- Zuckerman Leilões: Brazilian auction firm focused on judicial and extra-judicial real estate and vehicle auctions. Comparable on judicial mandates and online bidding platform offering.
- Sodré Santoro Leilões: Established Brazilian auctioneer covering judicial real estate, vehicles, and movable assets across multiple formats. Comparable on multi-asset, multi-format auction delivery with an institutional/government client base.
- Franco Leiloeira: Brazilian auction firm handling judicial and extra-judicial auctions of real estate, vehicles, and movable assets. Directly comparable on multi-asset auctions with online and presencial formats and bank/court clientele.
- Superbid: Brazil's largest digital auction platform, offering judicial, bank, vehicle, real estate, and industrial asset auctions online. Directly comparable to Leilões Brasil across multi-format auctions and institutional seller base, with national scale advantage.
Others
- Caixa Econômica Federal (auction operations): Federal bank and one of Leilões Brasil's largest sellers of distressed real estate (53+ properties in Goiás). Comparable as a customer-side auction organizer/customer rather than a direct competitor, illustrating the institutional mandate channel.
- Roisoft: Technology partner and developer of Leilões Brasil's RoiLeilão auction management platform. Relevant as an enabler/ecosystem participant that supplies the proprietary tech stack to similar auctioneers in Brazil.
- Mercado Bom Valor: Brazilian marketplace integrator partnered with Leilões Brasil for expanded auction reach. Comparable as an adjacent marketplace that aggregates multiple auctioneers' inventory, sharing a similar asset taxonomy and buyer audience.
Broad incumbents
- Copart Brasil: Brazilian arm of global vehicle auction leader Copart; already a partner of Leilões Brasil. Comparable as a vehicle/insurance-recovered-asset auction platform with national reach, much larger scale, and similar recoverable-vehicle mandate focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Leilões Brasil social profiles
Digital presenceLeilões Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leilões Brasil leadership team
Management profileNumber of profiles
Profiles2 records
Leilões Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leilões Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leilões Brasil
What does Leilões Brasil do?
Leilões Brasil operates as a multi-format auction house auctioning vehicles, movable assets, materials, real estate (urban and rural), and judicial assets on behalf of institutional and individual sellers. Services span five auction modalities (in-person, online live, electronic timed, automatic, and mixed hybrid) supported by the proprietary RoiLeilão platform, with full-service seller offerings including asset removal, insurance, documentation regularization, and post-sale financial settlement.
Is Leilões Brasil a public or private company?
Leilões Brasil is a private company. It is classified as family owned and is currently operating.
When was Leilões Brasil founded?
Leilões Brasil was founded in 1983. It employs 11 to 50 people.
Where is Leilões Brasil based?
Leilões Brasil is headquartered in Goiânia, Brazil, in the Latin America region.
How does Leilões Brasil make money?
Three revenue lines are on record. Auctioneer Commission is the primary driver. The others are buyer's Fees and Expenses and seller Services.
Who are Leilões Brasil's main competitors?
Direct peers on record are Mega Leilões, Lance Certo Leilões, Zuckerman Leilões, Sodré Santoro Leilões, Franco Leiloeira and Superbid. Others are Caixa Econômica Federal (auction operations), Roisoft and Mercado Bom Valor. Copart Brasil is listed as a broad incumbent.
Does Leilões Brasil have an API?
No public API is recorded for Leilões Brasil.
What industry is Leilões Brasil in?
Leilões Brasil's product category is Vehicle and Asset Auction Services. Its primary akta.pro industry code is BPAJAEAF, Foreclosure/REO & Distressed Property Auctions, with a secondary code of BPAJAEAB, Commercial Real Estate Auctions. Its NAICS code is 53131 and its SIC code is 6531.