iRaceMedia
iRaceMedia is a Singapore-based horse racing data services company that delivers real-time racing data feeds and analytics to betting operators, sportsbooks, media companies, and racing organizations across Asian markets. Following its October 2023 acquisition by UK-based PA Media Group, it operates within the parent's sports data and betting services portfolio.
- Company typePrivate
- Founded2006
- HeadquartersBukit Merah, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What iRaceMedia does
iRaceMedia (legal entity: iRace Media Pte. Ltd.) is a Singapore-based data services company specializing in horse racing data for the Asian market. Founded in 2006 and headquartered in Bukit Merah, Singapore, the company provides data feeds and real-time racing information to betting operators, sportsbooks, media companies, and racing organizations. Its core product offering centers on real-time horse racing data feeds and analytics tailored to the Asian horse racing market, with proprietary coverage of regional racing information that supports downstream betting and media use cases.
The company's value proposition rests on domain specialization — comprehensive, localized horse racing data depth in Asian markets — rather than broad multi-sport coverage. Pricing is not publicly disclosed and the company operates as a single-product specialist. Following its acquisition by UK-based PA Media Group in October 2023, iRaceMedia no longer operates as a standalone entity and has been integrated into the acquirer's sports data and betting services portfolio, operating alongside the Podium sports data platform. The acquisition explicitly aimed to strengthen PA Media Group's Asian market presence and expand its global racing data portfolio.
Information on iRaceMedia's pre-acquisition revenue, customer composition, leadership, headcount evolution, and funding history is not present in available sources. Customer segments are narrowly vertical (horse racing industry stakeholders including betting operators, sportsbooks, media, and racing organizations), and the company employs 1–10 people as a tightly scoped specialist. The acquisition by a strategic operating parent rather than a financial buyer implies integration into a broader media and sports data stack rather than continued independent operation.
iRaceMedia firmographics
Firmographics- Name
- iRaceMedia
- Legal name
- iRace Media Pte. Ltd.
- Website
- https://iracemedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- iRaceMedia is a Singapore-based horse racing data services company that delivers real-time racing data feeds and analytics to betting operators, sportsbooks, media companies, and racing organizations across Asian markets. Following its October 2023 acquisition by UK-based PA Media Group, it operates within the parent's sports data and betting services portfolio.
- Ownership category
- akta.pro rank
iRaceMedia industry classification
Industry- Product category
- Sports Data Services
- NAICS
- Gambling Industries (7132), Information (51)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Sports Data Feeds & Integrity Monitoring (MPAEACAE), Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
Keywords
Where iRaceMedia is headquartered
LocationHeadquarters
- HQ city
- Bukit Merah
- HQ country
- Singapore
- HQ region
- Asia
Markets served
iRaceMedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
iRaceMedia product offering
Product offeringCore offering
iRaceMedia provides horse racing data services, delivering data feeds and real-time racing information tailored for the Asian horse racing market. The company supplies comprehensive racing data, live information, and analytics to sportsbooks, betting operators, media companies, and racing organizations for use in betting, media coverage, and analytical applications.
Product overview
iRaceMedia operates as a single-product data services provider, specializing exclusively in horse racing data services. The company offers data feeds and real-time information tailored for the sports betting and racing data market.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Racing Data Services Provider of horse racing data services, offering data feeds and real-time sports betting data for the horse racing market, tailored for sportsbooks, betting operators, media companies, and racing organizations in Asia.
Companies that use iRaceMedia
Customer profileSegments1 record
Ideal customer profiles2 records
iRaceMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
iRaceMedia partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
iRaceMedia competitors and assessment
Company assessmentRegional players
- Racing and Sports: Racing and Sports is an Australian horse racing data and analytics provider offering form, results, and data feeds to racing operators and media. It is comparable to iRaceMedia as a horse racing-focused data services provider serving the Asia-Pacific region.
- Hong Kong Jockey Club: The Hong Kong Jockey Club operates Hong Kong horse racing and distributes official racing data and content to global media and wagering operators. It is comparable to iRaceMedia as an Asian horse racing data source, though it is also a track operator and totalisator.
Direct peers
- BetMakers Technology Group: BetMakers Technology Group provides racing data feeds, betting platform technology, and content solutions to global sportsbook and racing operators. It competes directly with iRaceMedia in supplying horse racing data feeds and trading technology to betting clients.
- Raceform: Raceform is a UK-based publisher of horse racing data, form, and tipping content serving media and betting operators. It is a direct horse racing media and data peer to iRaceMedia in a different geographic market.
- Equibase: Equibase is the official Thoroughbred horse racing data provider in North America, offering race results, past performances, and data feeds to media and wagering outlets. It is a direct horse racing data services peer to iRaceMedia in a different geographic market.
- Podium: Podium is PA Media Group's racing and sports data brand offering live sport and racing data feeds, fixed-odds production, and sportsbook content solutions. As a sister brand to iRaceMedia under the same parent, it is the most directly comparable peer in racing data feeds and sportsbook content delivery.
Broad incumbents
- Sportradar: Sportradar is a global sports data and content company providing live data feeds, odds, and integrity services to sportsbooks, media companies, and leagues. It competes with iRaceMedia in the racing data feed space while operating across many sports at much larger scale.
- Genius Sports: Genius Sports is a global sports data and technology company offering data feeds, trading services, and content solutions to sportsbooks and leagues. It is comparable to iRaceMedia as a sports data feed provider serving the betting industry, though at much broader scale and across multiple sports.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
iRaceMedia social profiles
Digital presenceiRaceMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
iRaceMedia leadership team
Management profileNumber of profiles
iRaceMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iRaceMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iRaceMedia
What does iRaceMedia do?
iRaceMedia provides horse racing data services, delivering data feeds and real-time racing information tailored for the Asian horse racing market. The company supplies comprehensive racing data, live information, and analytics to sportsbooks, betting operators, media companies, and racing organizations for use in betting, media coverage, and analytical applications.
Is iRaceMedia a public or private company?
iRaceMedia is a private company. It is classified as corporate owned and is currently acquired.
When was iRaceMedia founded?
iRaceMedia was founded in 2006. It employs 1 to 10 people.
Where is iRaceMedia based?
iRaceMedia is headquartered in Bukit Merah, Singapore, in the Asia region.
Who are iRaceMedia's main competitors?
Regional players on record are Racing and Sports and Hong Kong Jockey Club. Direct peers are BetMakers Technology Group, Raceform, Equibase and Podium. Broad incumbents are Sportradar and Genius Sports.
Does iRaceMedia have an API?
No public API is recorded for iRaceMedia.
What industry is iRaceMedia in?
iRaceMedia's product category is Sports Data Services. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 7132 and its SIC code is 7948.