Bilan
Bilan is a Geneva-based Swiss business and economics magazine serving French-speaking Switzerland since 1990. It operates digital, print, e-paper, video, and newsletter products on subscription, advertising, and sponsored-event revenue, owned by Tamedia.
- Company typePrivate
- Founded1990
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bilan does
Bilan is a Swiss business and economics magazine founded in 1990 and headquartered in Geneva, serving French-speaking Switzerland (Romandie). The publication covers economy, finance, companies, innovation, leadership, careers, real estate, sustainability, and luxury through a multi-format offering: a print magazine, a digital magazine (epaper.bilan.ch), the bilan.ch website with subscription-gated content, TV Bilan video content (documentaries, interviews, and series), and email newsletters. Distinctive editorial franchises include the annual '300 plus riches' wealth ranking (co-published with German-language sister title Bilanz) and the 'Entrepreneur 40' profiling young Romandie founders, both of which operate as branded sub-properties.
The business operates on a B2C subscription-recurring revenue model with three disclosed tiers (digital-only, print-only, and dual digital+print) distributed through abo-digital.bilan.ch, supplemented by advertising and sponsored live events such as the annual 'Soirée Philanthropie' in Geneva organized with private bank J. Safra Sarasin and law firm Walder Wyss. Bilan is wholly owned by Tamedia, one of Switzerland's largest media groups, which provides distribution infrastructure, subscription tech, and cross-promotion across sister titles including 24 heures, Tribune de Genève, Basler Zeitung, Der Bund, and Finanz und Wirtschaft. Reported headcount is 11-50, and the publication currently reveals no proprietary AI/ML products beyond a parent-level AI usage directive.
Bilan firmographics
Firmographics- Name
- Bilan
- Legal name
- Tamedia
- Website
- https://bilan.ch
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bilan is a Geneva-based Swiss business and economics magazine serving French-speaking Switzerland since 1990. It operates digital, print, e-paper, video, and newsletter products on subscription, advertising, and sponsored-event revenue, owned by Tamedia.
- Ownership category
- akta.pro rank
Bilan industry classification
Industry- Product category
- Business News & Media Publishing
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where Bilan is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Bilan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Subscriptions: Subscription model offering digital-only access to all content including the e-paper digital magazine and website articles marked with 'Abo' (subscription required). Billing can be monthly or annual.
- Print Subscriptions: Print magazine delivered to subscribers, available as standalone print or combined with digital access (dual offer).
- Advertising: The magazine carries advertising content across its digital and print platforms, with sponsored content and branded articles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital subscription with access to website and e-paper |
| Subscription | Annual | Print magazine subscription |
| Subscription | Annual | Dual subscription (Digital + Print) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bilan product offering
Product offeringCore offering
Bilan is a subscription-based Swiss business and economics magazine delivering economic news, financial analysis, company rankings, executive profiles, and innovation coverage to French-speaking Switzerland. Its core offering is editorial content (in French) sold through digital, print, and video channels, anchored by flagship annual operations such as the '300 plus riches' wealth ranking and the 'Entrepreneur 40' ranking of young Romand entrepreneurs. The magazine is part of the Tamedia media group and positions itself as the leading French-language Swiss economic reference.
Product overview
Bilan is a Swiss economic magazine published by Tamedia, operating as the primary platform with its digital magazine (ePaper), video content (TV Bilan), and newsletters as key delivery channels. The publication features distinctive branded content operations including the annual '300 Richest' ranking and 'Entrepreneur 40' profiling young entrepreneurs. Content spans economy, finance, businesses, innovation, careers, leadership, and luxury sectors. The platform operates on a subscription model with reader account management, event organization, and a reader circle community.
Differentiator
Problem solved
Functional benefit
Brands
- Entrepreneur 40: Annual ranking of young Romand entrepreneurs under 40 years old with revenues over 1 million francs
- 300 plus riches
Products and services
- Bilan Magazine Subscription-based Swiss economic and business magazine covering economy, finance, businesses, innovation, leadership, and luxury for French-speaking Switzerland readers. Distributed in digital and print formats, with a 30+ year heritage as the Swiss economic reference.
- Digital Magazine (ePaper) Digital edition of the Bilan magazine accessible via the epaper platform, offering subscribers digital access to the full magazine content on tablets, computers, and screens.
- TV Bilan Video content section featuring business documentaries, interviews, and video reports including series such as Bismart and Swiss Pépites, delivered to subscribers as part of the Bilan platform.
- Les 300 Plus Riches (300 Richest Swiss) Annual ranking publication profiling Switzerland's 300 wealthiest individuals and families, produced in partnership with Bilanz. Positions Bilan as a wealth intelligence reference for the Swiss Romandie market.
- Entrepreneur 40 (Moins de 40) Annual ranking and editorial operation profiling 162 young entrepreneurs under 40 years old from French-speaking Switzerland with revenue of at least one million francs, showcasing the next generation of Romand business leadership.
Quantifiable outcome
- Over 30 years of continuous publication establishing market leadership in Swiss French-language business journalism
Companies that use Bilan
Customer profileSegments3 records
Ideal customer profiles3 records
Bilan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bilan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- BilanzcoreBilan and Bilanz collaborate annually on the '300 plus riches' (300 Richest Swiss) ranking, a flagship joint publication. Bilanz is a German-language Swiss business magazine also owned by Tamedia, making this a cross-language partnership to serve the entire Swiss market with wealth intelligence.
- J. Safra SarasinflagshipJ. Safra Sarasin is a Swiss private bank that co-organizes Bilan's annual 'Soirée Philanthropie' event. The partnership positions the bank as a key sponsor for high-net-worth audience engagement at this exclusive philanthropy conference held at the Fondation Louis-Jeantet in Geneva.
- Walder WyssflagshipWalder Wyss is a Swiss law firm that co-organizes Bilan's annual 'Soirée Philanthropie' event alongside J. Safra Sarasin. The partnership provides legal industry visibility and networking opportunities with Swiss business leaders at this philanthropy-focused conference.
- TamediacoreBilan is owned and operated by Tamedia, one of Switzerland's largest media companies. Tamedia provides distribution infrastructure, cross-promotion with other Swiss publications (24 heures, Tribune de Genève, Basler Zeitung, Der Bund, etc.), and operational support for the magazine.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Bilan competitors and assessment
Company assessmentDirect peers
- Bilanz: German-language Swiss business magazine also owned by Tamedia and Bilan's direct counterpart in the Suisse alémanique market. The two titles co-produce the '300 plus riches' ranking, making Bilanz the closest functional peer in audience, business model, and editorial scope.
- L'Agefi: Swiss French-language financial daily covering markets, asset management, and corporate finance for Romandie professionals. Direct competitor for the same finance-decision-maker audience, with subscription and advertising revenue streams comparable to Bilan's.
- Le Temps: Swiss French-language daily with a strong economy and business section, paywalled, serving a Romande executive audience. Overlaps with Bilan in editorial coverage of Swiss economic affairs and competes for the same subscriber base.
- PME Magazine: Swiss-French magazine targeting small and medium enterprises and entrepreneurs in Romandie. Competes for overlapping Romande business readership, particularly around SME-focused editorial and entrepreneur profiling similar to Bilan's 'Entrepreneur 40'.
- Handelszeitung: Leading Swiss-German business weekly covering economy, finance, and management for a Swiss executive audience. Direct competitor in the same business-magazine category but in the German-speaking market, with a comparable subscription and advertising mix.
- Finanz und Wirtschaft: Tamedia-owned Swiss-German financial daily/magazine serving executives, asset managers, and corporate decision-makers. Closely comparable to Bilan in its finance-oriented editorial focus, subscription + advertising model, and Tamedia group context.
Regional players
- Challenges (France): French business magazine with a similar mix of economic news, wealth rankings, and executive interviews. Operates in France rather than Switzerland but is a useful comparable for the economics-magazine subscription model in the French-speaking world.
- Capital (France): Leading French-language business magazine published by Prisma Media, covering French economy, wealth rankings, and entrepreneur profiles. Comparable in editorial format (monthly print + digital, rankings, paid events) but serves the French market rather than Switzerland.
Emerging players
- Bilan PME (Swiss SME-focused titles): Bilan itself publishes SME-focused dossiers and the 'Entrepreneur 40' operation; broader Swiss SME titles such as 'Entreprendre' and regional Chambre de commerce publications compete for the same entrepreneur audience segment that Bilan targets.
- Forbes Switzerland: Swiss edition of the global Forbes brand covering business, wealth, and entrepreneurship. Targets a similar HNW/professional audience with comparable franchises (rich lists, entrepreneur profiles), but operates as a licensed global brand rather than a standalone Romande editorial product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bilan social profiles
Digital presenceBilan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bilan leadership team
Management profileNumber of profiles
Bilan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bilan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bilan
What does Bilan do?
Bilan is a subscription-based Swiss business and economics magazine delivering economic news, financial analysis, company rankings, executive profiles, and innovation coverage to French-speaking Switzerland. Its core offering is editorial content (in French) sold through digital, print, and video channels, anchored by flagship annual operations such as the '300 plus riches' wealth ranking and the 'Entrepreneur 40' ranking of young Romand entrepreneurs. The magazine is part of the Tamedia media group and positions itself as the leading French-language Swiss economic reference.
Is Bilan a public or private company?
Bilan is a private company. It is classified as corporate owned and is currently operating.
When was Bilan founded?
Bilan was founded in 1990. It employs 11 to 50 people.
Where is Bilan based?
Bilan is headquartered in Geneva, Switzerland, in the Europe region.
How does Bilan make money?
Three revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions and advertising.
Who are Bilan's main competitors?
Direct peers on record are Bilanz, L'Agefi, Le Temps, PME Magazine, Handelszeitung and Finanz und Wirtschaft. Regional players are Challenges (France) and Capital (France). Emerging players are Bilan PME (Swiss SME-focused titles) and Forbes Switzerland.
Does Bilan have an API?
No public API is recorded for Bilan.
What industry is Bilan in?
Bilan's product category is Business News & Media Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.