PME Magazine
PME Magazine is a monthly French-language Swiss business publication serving managers and entrepreneurs in Romandy, offering print, digital, e-paper, iPad, newsletters, and proprietary events, owned by Ringier AG.
- Company typePrivate
- Founded1989
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PME Magazine does
PME Magazine is a monthly Swiss French-language business publication founded in 1989, targeting managers, entrepreneurs, and executives in Romandy (French-speaking Switzerland). Published from Lausanne by Ringier Medien Schweiz, a division of the Ringier AG media group headquartered in Zofingen, the magazine covers management, business creation, transmission, retirement planning, insurance, and innovation. Its readership stands at approximately 34,000 (MACH Basic 2026-1) with controlled circulation of 16,838 (REMP 2025) and 1.8% print penetration, skewed 71.8% male and concentrated in decision-maker roles.
The product portfolio spans a monthly print edition, a digital website (pme.ch), an e-paper accessible through the OneLog platform, and a dedicated iPad application with tiered subscription pricing. PME also operates a recurring event business — Les Matinales (monthly lunch conferences), Les Masterclass de PME, and Les Petits Déjeuners PME & Start-up — and co-produces proprietary annual rankings with Statista covering Swiss banks, credit cards, and tax/fiduciary advisors. The marketing footprint includes 29,000 LinkedIn followers and 4,700 Facebook followers, with an iPad app, e-paper, and newsletters extending the digital surface beyond the website.
Monetization is multi-stream and sales-led: print advertising (CHF 5,160–43,800 rate card depending on format), digital advertising through Ringier Advertising (programmatic, display, video, advertorials, native, social), annual subscriptions (CHF 139/year for 11 print issues), iPad app subscriptions (CHF 9 single issue to CHF 95 annual), and event sponsorship packages including sponsored expert-advice sections (e.g., BCN, Groupe Mutuel). The editorial team is small and based in Lausanne, operating under Ringier AG's centralized sales, distribution, and Ringier Advertising infrastructure.
PME Magazine firmographics
Firmographics- Name
- PME Magazine
- Legal name
- Ringier AG
- Website
- https://pme.ch
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PME Magazine is a monthly French-language Swiss business publication serving managers and entrepreneurs in Romandy, offering print, digital, e-paper, iPad, newsletters, and proprietary events, owned by Ringier AG.
- Ownership category
- akta.pro rank
PME Magazine industry classification
Industry- Product category
- Business and Trade Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where PME Magazine is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
PME Magazine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Print Advertising: Revenue from print advertising placements including full-page ads, premium placements, panorama formats, and special formats. Prices range from CHF 5,160 to CHF 43,800 depending on format and placement.
- Digital Advertising: Revenue from digital ad formats including programmatic advertising, branding days, video ads, advertorials, native content, and newsletter placements.
- Subscriptions: Annual print subscriptions at CHF 139/year (11 issues), with reduced rates for 2-year and 3-month options. Also offers e-paper subscriptions through OneLog platform.
- App Sales: Single purchase at CHF 9.00, 3-month subscription at CHF 26.00, 6-month at CHF 48.00, annual at CHF 95.00 for iPad app access.
- Events and Sponsorship: Revenue from event sponsorships including Les Matinales, Les Masterclass, and Les Petits Déjeuners, with integration of logo and reports, presence at events, and participation in roundtables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print subscriptions for 11 issues annually |
| Subscription | Multi-year contract | iPad app access with flexible duration options |
| Other | Pay-as-you-go | Standard print advertising rates |
| Other | Pay-as-you-go | Premium print advertising placements |
| Other | Pay-as-you-go | Insert/advertorial formats |
| Other | Pay-as-you-go | Social media advertising rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
PME Magazine product offering
Product offeringCore offering
PME Magazine is a monthly Swiss Romandie business publication delivering management, strategy, investment, innovation, and SME-focused editorial content via print, website, e-paper, iPad app, and newsletters. It monetizes its 34,000-reader audience primarily through advertising (print, digital, programmatic, social, video, native, advertorial) and event sponsorships for Les Matinales, Les Masterclass, and Les Petits Déjeuners, complemented by paid individual subscriptions.
Product overview
PME Magazine is a single unified print and digital publication for Romandie managers and entrepreneurs, offering monthly magazine issues via print subscription, iPad app, and e-paper formats. The portfolio consists of the core PME Magazine product, a dedicated iPad application for digital reading, digital advertising services through Ringier Advertising (including programmatic, display, video, and native formats), and event offerings including Les Matinales (monthly conferences), Les Masterclass de PME (professional development workshops), and Les Petits Déj' des PME & Start-up (networking breakfasts). A newsletter service complements the publication's digital presence.
Differentiator
Problem solved
Functional benefit
Products and services
- PME Magazine (print monthly edition) Monthly print business magazine for Romandie SME managers, entrepreneurs, and executives covering management, business creation, transmission, insurance, and innovation.
- PME Magazine iPad Application
Quantifiable outcome
- 34,000 readers with 1.8% print penetration rate
- +2 more outcomes
Companies that use PME Magazine
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
PME Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PME Magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- OneLog SAcoreOneLog provides the free registration and login service for PME Magazine's digital offerings including e-paper access. OneLog collects user data (gender, email, postal code, residence, date of birth, pseudonym, optional photo) and transmits it to Ringier SA for account management and access verification.
- StatistacorePartnership with Statista to establish annual rankings of best banks, best credit cards, and best tax/fiduciary experts in Switzerland. These proprietary rankings provide exclusive content for PME readers and value for participating advertisers.
- Ringier SA / Ringier Medien SchweizcoreParent company and publisher of PME Magazine. Ringier SA is a Swiss media company present in 19 countries with 6,400 employees. Ringier publishes other titles including Blick, L'Illustré, Handelszeitung, Beobachter, and others. Ringier Advertising handles all advertising sales.
- Swissprinters SAcorePrinting partner for PME Magazine. Located in Zofingen, Switzerland.
- Banque Cantonale Neuchâteloise (BCN)minorBCN sponsors expert advice content on sustainable infrastructure for SMEs and corporate treasury management. BCN offers EcoPME financing product for energy renovation projects.
- Groupe MutuelminorGroupe Mutuel sponsors the 'Entreprise & Prévoyance' expert advice section covering occupational pension (LPP), health insurance, and workplace health management for PME readers. Content includes corporate blogs on various topics.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
PME Magazine competitors and assessment
Company assessmentDirect peers
- Bilan: Swiss French-language business magazine published by Tamedia, covering economics, finance, and management for Swiss Romandie business leaders. Closest direct competitor to PME Magazine in terms of language, geography, and B2B audience.
- L'Agefi: Swiss financial daily and digital publication serving business professionals across French-speaking Switzerland. Overlaps with PME in Romandy B2B business news, financial coverage, and executive audience.
Broad incumbents
- L'Illustré: Long-running Swiss French weekly published by Ringier. Sister publication to PME within the Ringier Swiss portfolio, with broader lifestyle coverage but shared French-language Romandy audience and parent advertising network.
- Handelszeitung: Swiss German-language business weekly published by Ringier (PME's parent). Same parent publisher and B2B business audience focus but serves German-speaking Switzerland, making it a portfolio sibling and geographic complement rather than direct competitor.
- Beobachter: Swiss German consumer affairs and business magazine also owned by Ringier. Comparable in subscription-led B2C/B2B publishing model and Ringier group economics, but serves a different linguistic market and broader editorial mandate.
Emerging players
- Statista: Global data and statistics portal that partners with PME on annual rankings. Adjacent player offering business intelligence and market data to overlapping B2B audiences, with growing direct-to-executive content distribution.
- SwissPropTech / Startupticker: Swiss startup and SME digital news platform covering Romandy and German-speaking Switzerland. Partial overlap with PME's entrepreneur and SME audience but distributed purely digitally as a newer media model.
Regional players
- Bilan (L'Entreprise / Challenges / Les Echos): Comparable French-market business publications (L'Entreprise, Challenges, Les Echos) that cover SME and executive content for French-speaking business audiences but operate across the border in France, providing a benchmark for SME-targeted business media economics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PME Magazine social profiles
Digital presencePME Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
PME Magazine leadership team
Management profileNumber of profiles
Profiles12 records
PME Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PME Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PME Magazine
What does PME Magazine do?
PME Magazine is a monthly Swiss Romandie business publication delivering management, strategy, investment, innovation, and SME-focused editorial content via print, website, e-paper, iPad app, and newsletters. It monetizes its 34,000-reader audience primarily through advertising (print, digital, programmatic, social, video, native, advertorial) and event sponsorships for Les Matinales, Les Masterclass, and Les Petits Déjeuners, complemented by paid individual subscriptions.
Is PME Magazine a public or private company?
PME Magazine is a private company. It is classified as corporate owned and is currently operating.
When was PME Magazine founded?
PME Magazine was founded in 1989. It employs 1 to 10 people.
Where is PME Magazine based?
PME Magazine is headquartered in Lausanne, Switzerland, in the Europe region.
How does PME Magazine make money?
Five revenue lines are on record. Print Advertising is the primary driver. The others are digital Advertising, subscriptions, app Sales and events and Sponsorship.
Who are PME Magazine's main competitors?
Direct peers on record are Bilan and L'Agefi. Broad incumbents are L'Illustré, Handelszeitung and Beobachter. Emerging players are Statista and SwissPropTech / Startupticker. Bilan (L'Entreprise / Challenges / Les Echos) is listed as a regional player.
Does PME Magazine have an API?
No public API is recorded for PME Magazine.
What industry is PME Magazine in?
PME Magazine's product category is Business and Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of CRALAAAH, Magazine & Newspaper Subscriptions / Delivery Retail. Its NAICS code is 513120 and its SIC code is 2721.