Bilan

What Bilan does

Bilan is a Swiss business and economics magazine founded in 1990 and headquartered in Geneva, serving French-speaking Switzerland (Romandie). The publication covers economy, finance, companies, innovation, leadership, careers, real estate, sustainability, and luxury through a multi-format offering: a print magazine, a digital magazine (epaper.bilan.ch), the bilan.ch website with subscription-gated content, TV Bilan video content (documentaries, interviews, and series), and email newsletters. Distinctive editorial franchises include the annual '300 plus riches' wealth ranking (co-published with German-language sister title Bilanz) and the 'Entrepreneur 40' profiling young Romandie founders, both of which operate as branded sub-properties.

The business operates on a B2C subscription-recurring revenue model with three disclosed tiers (digital-only, print-only, and dual digital+print) distributed through abo-digital.bilan.ch, supplemented by advertising and sponsored live events such as the annual 'Soirée Philanthropie' in Geneva organized with private bank J. Safra Sarasin and law firm Walder Wyss. Bilan is wholly owned by Tamedia, one of Switzerland's largest media groups, which provides distribution infrastructure, subscription tech, and cross-promotion across sister titles including 24 heures, Tribune de Genève, Basler Zeitung, Der Bund, and Finanz und Wirtschaft. Reported headcount is 11-50, and the publication currently reveals no proprietary AI/ML products beyond a parent-level AI usage directive.

Name

Bilan

Legal name

Tamedia

Website

https://bilan.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Bilan is a Geneva-based Swiss business and economics magazine serving French-speaking Switzerland since 1990. It operates digital, print, e-paper, video, and newsletter products on subscription, advertising, and sponsored-event revenue, owned by Tamedia.

Ownership category

akta.pro rank

Product category

Business News & Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business journalism
• Economic news
• Swiss magazine
• Business intelligence
• Financial publications

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription model offering digital-only access to all content including the e-paper digital magazine and website articles marked with 'Abo' (subscription required). Billing can be monthly or annual.
2. Print Subscriptions: Print magazine delivered to subscribers, available as standalone print or combined with digital access (dual offer).
3. Advertising: The magazine carries advertising content across its digital and print platforms, with sponsored content and branded articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bilan is a subscription-based Swiss business and economics magazine delivering economic news, financial analysis, company rankings, executive profiles, and innovation coverage to French-speaking Switzerland. Its core offering is editorial content (in French) sold through digital, print, and video channels, anchored by flagship annual operations such as the '300 plus riches' wealth ranking and the 'Entrepreneur 40' ranking of young Romand entrepreneurs. The magazine is part of the Tamedia media group and positions itself as the leading French-language Swiss economic reference.

Product overview

Bilan is a Swiss economic magazine published by Tamedia, operating as the primary platform with its digital magazine (ePaper), video content (TV Bilan), and newsletters as key delivery channels. The publication features distinctive branded content operations including the annual '300 Richest' ranking and 'Entrepreneur 40' profiling young entrepreneurs. Content spans economy, finance, businesses, innovation, careers, leadership, and luxury sectors. The platform operates on a subscription model with reader account management, event organization, and a reader circle community.

Differentiator

Problem solved

Functional benefit

Brands

• Entrepreneur 40: Annual ranking of young Romand entrepreneurs under 40 years old with revenues over 1 million francs
• 300 plus riches

Products and services

• Bilan Magazine Subscription-based Swiss economic and business magazine covering economy, finance, businesses, innovation, leadership, and luxury for French-speaking Switzerland readers. Distributed in digital and print formats, with a 30+ year heritage as the Swiss economic reference.
• Digital Magazine (ePaper) Digital edition of the Bilan magazine accessible via the epaper platform, offering subscribers digital access to the full magazine content on tablets, computers, and screens.
• TV Bilan Video content section featuring business documentaries, interviews, and video reports including series such as Bismart and Swiss Pépites, delivered to subscribers as part of the Bilan platform.
• Les 300 Plus Riches (300 Richest Swiss) Annual ranking publication profiling Switzerland's 300 wealthiest individuals and families, produced in partnership with Bilanz. Positions Bilan as a wealth intelligence reference for the Swiss Romandie market.
• Entrepreneur 40 (Moins de 40) Annual ranking and editorial operation profiling 162 young entrepreneurs under 40 years old from French-speaking Switzerland with revenue of at least one million francs, showcasing the next generation of Romand business leadership.

Quantifiable outcome

• Over 30 years of continuous publication establishing market leadership in Swiss French-language business journalism

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• BilanzcoreStrategic or Co-development PartnerBilan and Bilanz collaborate annually on the '300 plus riches' (300 Richest Swiss) ranking, a flagship joint publication. Bilanz is a German-language Swiss business magazine also owned by Tamedia, making this a cross-language partnership to serve the entire Swiss market with wealth intelligence.
• J. Safra SarasinflagshipGTM or Marketing PartnerJ. Safra Sarasin is a Swiss private bank that co-organizes Bilan's annual 'Soirée Philanthropie' event. The partnership positions the bank as a key sponsor for high-net-worth audience engagement at this exclusive philanthropy conference held at the Fondation Louis-Jeantet in Geneva.
• Walder WyssflagshipGTM or Marketing PartnerWalder Wyss is a Swiss law firm that co-organizes Bilan's annual 'Soirée Philanthropie' event alongside J. Safra Sarasin. The partnership provides legal industry visibility and networking opportunities with Swiss business leaders at this philanthropy-focused conference.
• TamediacoreStrategic or Co-development PartnerBilan is owned and operated by Tamedia, one of Switzerland's largest media companies. Tamedia provides distribution infrastructure, cross-promotion with other Swiss publications (24 heures, Tribune de Genève, Basler Zeitung, Der Bund, etc.), and operational support for the magazine.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bilanz: German-language Swiss business magazine also owned by Tamedia and Bilan's direct counterpart in the Suisse alémanique market. The two titles co-produce the '300 plus riches' ranking, making Bilanz the closest functional peer in audience, business model, and editorial scope.
• L'Agefi: Swiss French-language financial daily covering markets, asset management, and corporate finance for Romandie professionals. Direct competitor for the same finance-decision-maker audience, with subscription and advertising revenue streams comparable to Bilan's.
• Le Temps: Swiss French-language daily with a strong economy and business section, paywalled, serving a Romande executive audience. Overlaps with Bilan in editorial coverage of Swiss economic affairs and competes for the same subscriber base.
• PME Magazine: Swiss-French magazine targeting small and medium enterprises and entrepreneurs in Romandie. Competes for overlapping Romande business readership, particularly around SME-focused editorial and entrepreneur profiling similar to Bilan's 'Entrepreneur 40'.
• Handelszeitung: Leading Swiss-German business weekly covering economy, finance, and management for a Swiss executive audience. Direct competitor in the same business-magazine category but in the German-speaking market, with a comparable subscription and advertising mix.
• Finanz und Wirtschaft: Tamedia-owned Swiss-German financial daily/magazine serving executives, asset managers, and corporate decision-makers. Closely comparable to Bilan in its finance-oriented editorial focus, subscription + advertising model, and Tamedia group context.

Regional players

• Challenges (France): French business magazine with a similar mix of economic news, wealth rankings, and executive interviews. Operates in France rather than Switzerland but is a useful comparable for the economics-magazine subscription model in the French-speaking world.
• Capital (France): Leading French-language business magazine published by Prisma Media, covering French economy, wealth rankings, and entrepreneur profiles. Comparable in editorial format (monthly print + digital, rankings, paid events) but serves the French market rather than Switzerland.

Emerging players

• Bilan PME (Swiss SME-focused titles): Bilan itself publishes SME-focused dossiers and the 'Entrepreneur 40' operation; broader Swiss SME titles such as 'Entreprendre' and regional Chambre de commerce publications compete for the same entrepreneur audience segment that Bilan targets.
• Forbes Switzerland: Swiss edition of the global Forbes brand covering business, wealth, and entrepreneurship. Targets a similar HNW/professional audience with comparable franchises (rich lists, entrepreneur profiles), but operates as a licensed global brand rather than a standalone Romande editorial product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bilanmagazine
• LinkedInlinkedin.com/company/bilan-magazine
• Facebookfacebook.com/MagazineBilan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilan