Bee Sweet

Name

Bee Sweet

Legal name

Bee Sweet Ltd.

Website

https://beesweetltd.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Luanshya

HQ country

Zambia

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Magazine Content: The magazine publishes themed issues covering ultimate strategy, business, and player insights. Revenue generation mechanism not explicitly disclosed in available sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bee Sweet Ltd. operates High Release, a digital magazine dedicated to ultimate frisbee strategy, discussion, and insight. The publication releases themed issues covering gameplay mechanics (e.g., Defensive Positioning), international tournament coverage (e.g., World Games), and the business of ultimate, with articles authored by elite players, coaches, and industry leaders. Content is distributed freely through a website and social media channels aimed at the ultimate frisbee community.

Product overview

High Release is a digital publication/magazine focused on ultimate frisbee strategy, featuring published issues and blog content. The publication covers topics such as defensive positioning, World Games coverage, and the business of ultimate frisbee. It operates as a content platform without software products or digital tools.

Differentiator

Problem solved

Functional benefit

Products and services

• High Release Magazine A digital ultimate frisbee strategy, discussion, and insight magazine featuring themed issues authored by top players, coaches, and industry leaders. Targeted at ultimate frisbee players, coaches, and fans seeking expert analysis of gameplay mechanics, tournament coverage, and the business of the sport.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Brodie SmithminorOthers · 4 February 2014Brodie Smith, professional ultimate player and YouTube personality, was interviewed for the Business Issue. High Release conducted an in-depth interview about his business approach to ultimate and brand building.
• CBMT Creative (Micah Tapman)coreOthers · 2 October 2013Micah Tapman of CBMT Creative provided photography coverage for the World Games issue, embedding with the US National Team during the tournament in Cali, Colombia.
• USA UltimateminorOthersCoverage of USA Ultimate National Team activities, World Games participation, and organization leadership perspectives (CEO Tom Crawford contributed to Issue 3).
• Major League Ultimate (MLU)minorOthersCoverage of MLU professional league including interviews with executives and discussion of professional ultimate business model.
• UltiworldminorOthersCharlie Eisenhood, editor-in-chief of Ultiworld, contributed an article on the challenges of sports journalism in ultimate.
• World Flying Disc Federation (WFDF)minorOthersCoverage of international ultimate including WFDF president Rob Rauch's historical perspective on business in ultimate.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• USA Ultimate: National governing body for ultimate in the United States that produces official content, resources, and acquired The Huddle. Comparable as the dominant institutional voice in ultimate media and a content partnership counterparty.
• The Athletic: Subscription-based sports media company known for deep, expert-authored coverage across niche sports. Comparable as a business model benchmark for subscription-driven, expert-authored sports journalism at scale.
• American Ultimate Disc League (AUDL): Professional ultimate frisbee league producing broadcast, video, and written content. Comparable as a league-driven media entity operating in the same ultimate content ecosystem.
• Major League Ultimate: Professional ultimate league (now defunct) that produced its own media and was covered by High Release. Comparable as a stakeholder in ultimate media coverage and league-driven content partnerships.

Direct peers

• Ultiworld: The leading dedicated media outlet covering ultimate frisbee with news, video, podcasts, and analysis. Directly comparable as a community-led ultimate-focused publication targeting the same audience of players, coaches, and enthusiasts.
• The Huddle: Predecessor ultimate frisbee resource that was sold to USA Ultimate. Comparable as a prior community-led ultimate content platform that High Release was created to succeed.
• Skyd Magazine: Long-running ultimate frisbee publication covering strategy, culture, and the women's division. Comparable as a peer digital magazine serving the ultimate community with editorial content and player profiles.

Others

• World Flying Disc Federation: International governing body for flying disc sports including ultimate. Comparable as a content contributor/partner whose activities drive editorial coverage in the ultimate media space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/High-Release-339691302814444
• Xtwitter.com/HighReleaseMag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee Sweet