Huddle

What Huddle does

Huddle B.V. is a Netherlands-based SaaS company headquartered in Utrecht that operates an all-in-one membersite and community software platform targeted at coaches, trainers, and entrepreneurs in the Netherlands and Belgium. The platform combines e-learning (modules, lessons, drip-release scheduling, quizzes, certificates, access-level gating), community features (channels, live chat, gamification, leaderboards, streakboards), and event management with Zoom integration, delivered through a web application and free iOS/Android mobile apps. Self-described as the #1 e-learning platform in NL/BE, Huddle reports 5,500+ member sites online hosting 6.2 million+ total members with an average of 1,100+ members per community.

The technology stack is a standard SaaS architecture supplemented by an optional Azure OpenAI / OpenAI integration that powers the AI Course Generator, AI Coach, and automatic media transcription features; video hosting is outsourced to BunnyNet. Payments are handled via a native Plug&Pay integration that automates user creation, access-level assignment, and subscription-event triggers, with Zapier providing additional workflow automation. Huddle operates as a subsidiary of IMU, a Dutch diversified group, and is GDPR-compliant under Dutch law.

The business model is a tiered SaaS subscription (Lite, Premium at mid-tier, and Ultimate at €125/month or €1,164/year) sold through a product-led growth motion with self-serve onboarding and a free trial. Distribution is supplemented by a 30% recurring affiliate program and SEO/content marketing in Dutch. The customer base is a horizontal long-tail of individual coaches and small entrepreneurs across niches (yoga, business coaching, finance, art) rather than enterprise accounts, and no revenue or ARR figures are publicly disclosed.

Name

Huddle

Legal name

Huddle B.V.

Website

https://thehuddle.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Huddle is a Dutch SaaS platform that provides all-in-one e-learning, community, and event software for individual coaches, trainers, and SMB entrepreneurs primarily in the Netherlands and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Platform License): Huddle operates as a SaaS platform with tiered subscription plans (Lite, Premium, Ultimate) for coaches, trainers, and entrepreneurs to create their own member sites with e-learning and community features. Customers pay recurring subscription fees to host their community and courses on the Huddle platform.
2. Affiliate Commission: Huddle operates an affiliate program offering 30% recurring commission to partners who refer new customers. Affiliates receive monthly payouts with no ceiling on earnings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Huddle is a cloud-based SaaS platform that enables coaches, trainers, experts, and entrepreneurs to create, sell, and deliver online courses while running a private paid community. The product bundles course hosting, membership management, community engagement (discussions, gamification), and livestreaming into a single integrated experience for knowledge entrepreneurs and small training businesses.

Product overview

Huddle is a unified membersite and community software platform for entrepreneurs in the Netherlands and Belgium, consisting of a core platform with integrated modules. The core Huddle platform combines E-learning (for creating and selling online courses, coaching programs, memberships with modules, lessons, drip content, quizzes, and certificates), Community (social-style channels, categories, live chat, and gamification), and Events (live sessions, workshops, and Q&A with Zoom integration). The platform is enhanced by AI tools including the AI Course Generator (for automated course creation) and AI Coach (for answering student questions). Additional offerings include the free Huddle App (iOS/Android), Access Levels system (Premium & Ultimate) for content gating, and an Affiliate Program. Huddle integrates natively with Plug&Pay for payments and via Zapier for broader automation. The platform positions itself as the #1 e-learning platform in the region with 5,500+ member sites and 6.2 million members.

Differentiator

Problem solved

Functional benefit

Products and services

• Huddle Platform

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• IMUcoreOthersIMU is the parent company of Huddle B.V. Huddle operates as part of the IMU group of companies. The privacy policy and footer identify Huddle as 'Onderdeel van IMU' (part of IMU).
• Plug&PaycoreTechnology or IntegrationPlug&Pay is Huddle's primary payment and commerce integration partner. The direct plugin enables automatic user creation, access level assignment/removal based on purchase or subscription cancellation, and in-platform checkout. Available on Huddle Premium & Ultimate plans. Commission payouts: iDEAL payments released after 28 days, automatic direct debits after 60 days.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thinkific: Thinkific is an online course platform that lets creators build, market, and sell courses, communities, and memberships. It overlaps with Huddle's e-learning + community offering for SMB creators and competes on similar bundled functionality and tiered pricing.
• Mighty Networks: Mighty Networks enables creators to build paid communities with courses, events, and content. Its community-first approach with bundled course functionality closely parallels Huddle's combined community + e-learning model.
• Circle: Circle is a modern community platform with integrated courses, discussions, events, and memberships. It overlaps with Huddle's community-led + e-learning bundle and targets similar creator-led communities and SMB customers.
• Podia: Podia is an all-in-one platform for creators selling courses, memberships, downloads, and coaching — built for solo entrepreneurs without technical expertise. It mirrors Huddle's positioning as an easy, no-code platform for individual creators.
• LearnDash: LearnDash is a WordPress LMS plugin for creating and selling online courses with quizzes, certificates, and drip content. It competes with Huddle's e-learning module, especially among creators who prefer a self-hosted, customizable alternative to a hosted SaaS.
• Skool: Skool is a community + courses platform with a strong gamification focus (leaderboards, points) targeting creators and educators. It is highly comparable to Huddle's community-and-gamification-led approach for cohort-based and membership-based learning.
• Teachable: Teachable is a course creation and online school platform enabling creators to build, market, and sell courses and coaching. It directly competes with Huddle's e-learning module for the same coach/trainer/entrepreneur customer base, though Teachable focuses on course-centric rather than community-centric workflows.
• Kajabi: Kajabi is a leading all-in-one platform for knowledge entrepreneurs to create, market, and sell online courses, coaching programs, podcasts, and membership communities. It is the closest global analog to Huddle, with a similar bundled SaaS value proposition targeting individual creators and small businesses.

Emerging players

• Memberful: Memberful is a membership site platform focused on paid subscriptions and access management, often paired with content tools. It overlaps with Huddle's access-levels and membership-driven community model but is more narrowly focused on subscription mechanics.

Broad incumbents

• Wild Apricot: Wild Apricot is a membership management platform for associations and small organizations, including website, events, and payments. It is comparable in spirit to Huddle's membership/community/event bundle but skews toward non-profit and association use cases rather than individual creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huddle