myBins

What myBins does

myBins is a Sydney-based, privately held janitorial services company that provides scheduled bin placement (bins out and bins in for council kerbside collection), wheelie bin deep cleaning, and on-demand rubbish removal. Founded in 2011 by Joe Drew and Amos Michael on Sydney's Northern Beaches initially to assist elderly and disabled residents, the company has expanded into a three-product service operation delivered via an owned fleet of 18 vehicles and a team of 25+ staff, serving 15,000+ Sydney residents and 5,000+ properties across 10+ LGAs spanning the Northern Beaches, North Shore, and Eastern Suburbs (Maroubra to Palm Beach).

The business operates a direct-to-consumer model with a strong B2B2C overlap through Sydney's strata management community. Bin placement and cleaning are sold on recurring weekly, fortnightly, monthly, or quarterly subscriptions, while rubbish removal is transactional with same-day availability. Pricing is quote-based and not publicly disclosed, and the company complements phone and email sales channels with a self-serve online quote form offering 24-hour turnaround. Customer segments include individual homeowners, strata and apartment buildings, short-term rental operators, real estate agents, schools, sporting facilities, aged care and NDIS providers, and council or government properties. The named enterprise customer list features 20+ Sydney strata and property management firms, signalling established B2B distribution within the strata ecosystem.

Operationally, myBins is a low-technology, high-touch services business. There is no proprietary software platform, no public API, and no mobile application; the core 'technology' is a purpose-built mobile cleaning vehicle with onboard water and wastewater handling. The company is fully insured, complies with the Australian Privacy Act 1988, and is bootstrapped with no disclosed external funding. In 2023, the founders extended the brand with two sister divisions — MyMowing (landscape gardening) and myPressureWashing (hard surface cleaning) — broadening the addressable home-services wallet while leveraging existing fleet and customer relationships.

Name

myBins

Legal name

myBins

Website

https://mybins.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

myBins is a privately held Sydney janitorial services company providing scheduled bin placement, wheelie bin cleaning, and rubbish removal to 15,000+ residential and strata customers across 10+ Greater Sydney LGAs, delivered via an 18-vehicle fleet on a subscription and on-demand basis.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Waste Collection (56211), Other Waste Collection (562119)

SIC

Refuse Systems (4953)

akta.pro industry

PRIMARYHSAIAOAE

Bulk Item Pickup & Hauling (Outdoor/Residential)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Junk Removal & Yard Waste Hauling

SECONDARYBPALAAAD

Bulk Item & White Goods Collection (Bulky Waste)

Business & Public Services/Waste Management & Remediation Services/Municipal Solid Waste Collection & Hauling

SECONDARYHSAEAEAA

Standard Turnover Cleaning (Cleaning + Reset)

Home & Personal Services/Home Cleaning & Housekeeping/Vacation Rental (Airbnb/Short-Term Rental) Turnover Cleaning

SECONDARYHSAIAMAJ

Heavy Equipment, Fleet & Dumpster Pad Washing

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pressure Washing & Exterior Surface Cleaning

Keywords

• Bin cleaning services
• Waste removal services
• Bin placement services
• Strata management services
• Rubbish removal services

Headquarters

HQ city

Manly Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bin Placement (Bins Out & Bins In): Recurring scheduled service collecting bins from inside properties, placing them kerbside before council collection, and returning them afterwards. Offered as weekly or fortnightly subscriptions for homes, apartments, strata blocks, and commercial buildings.
2. Wheelie Bin Cleaning: Deep cleaning service using pressure wash and eco-friendly biodegradable products. Offered on flexible frequencies from weekly to yearly; most popular for households is quarterly and for apartment blocks is monthly. Can be one-off or recurring subscription.
3. Rubbish Removal: On-demand removal of household waste, bulky items, green waste, food waste, chemical waste, and garage clean-outs. Same-day service available. Pricing based on volume, weight, and access complexity. One-time transactional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

myBins provides recurring and on-demand bin management services to residential and commercial properties across Sydney, including scheduled Bin Placement (taking bins out to the kerb for council collection and returning them), Wheelie Bin Cleaning (eco-friendly pressure-wash deep cleaning and sanitisation), and Rubbish Removal (household, bulky, green, chemical, and garage waste, with same-day availability). Services are delivered by an owned fleet of 18 vehicles operating across 10+ LGAs in Greater Sydney.

Product overview

myBins offers three core service products: Wheelie Bin Cleaning (eco-friendly deep cleaning that removes odours, bacteria and grime), Bin Placement (Bins Out & Bins In - scheduled kerbside bin management for council pickup), and Rubbish Removal (fast removal of household, bulky, and commercial waste). These services are designed for residential homes, strata buildings, and commercial properties across Sydney. The company operates as a unified service offering with optional subscription/recurring schedules. Additionally, in 2023 the company launched two sister divisions - MyMowing (landscape gardening) and myPressureWashing (hard surface pressure cleaning) - expanding beyond core bin services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bin Placement (Bins Out & Bins In) Scheduled service that collects bins from inside properties, places them kerbside before council collection, and returns them afterwards. Offered as weekly or fortnightly subscriptions for homes, townhouses, apartments, strata blocks, and commercial buildings across Sydney.
• Wheelie Bin Cleaning Deep cleaning service that removes odours, bacteria, and grime from wheelie bins using pressure washing and eco-friendly, biodegradable products. Offered on flexible frequencies from weekly to yearly; most popular for households is quarterly and for apartment blocks is monthly. Available as one-off or recurring subscription.
• Rubbish Removal Fast on-demand removal of household waste, bulky items, green waste, food waste, chemical waste, and garage clean-outs. Same-day service available. Pricing based on volume, weight, and access complexity (stairs, distance from parking, lift access). One-time transactional engagement.
• MyMowing Landscape gardening division launched in 2023 as part of the company's expansion beyond core bin services. Operates as a wholly-owned sister brand leveraging the same fleet and customer base.
• myPressureWashing Hard surface pressure cleaning division launched in 2023 as part of the company's service expansion. Operates as a wholly-owned sister brand.

Quantifiable outcome

• 15,000+ Sydney residents trust myBins for bin management services.
• +3 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bingo Industries: Australian waste and recycling company (now part of Cleanaway) operating landfill, transfer stations, and commercial waste collection. Overlaps with myBins in commercial and bulky waste removal but extends upstream into disposal and resource recovery infrastructure.
• Cleanaway Waste Management: Australia's largest waste management company providing commercial, industrial, and municipal waste collection, recycling, and resource recovery. Overlaps with myBins in residential and commercial rubbish removal and bulk waste collection, but operates at vastly greater scale across the full waste value chain.
• JJ Richards & Sons: Australian family-owned waste and recycling company providing commercial and residential collection, recycling, and liquid waste services across the eastern seaboard. Comparable to myBins in commercial and residential rubbish removal and bulk collections, but operates at a much larger fleet scale and includes organics and recyclables processing.
• Veolia Australia and New Zealand: Global environmental services operator with substantial Australian presence in municipal and commercial waste collection, recycling, and treatment. Comparable to myBins in the residential/strata bulk waste and resource recovery layer, but offers a much broader portfolio including hazardous waste and water services.
• Suez Recycling and Recovery Australia: Australia-based subsidiary of the global environmental services group providing municipal, commercial, and industrial waste collection, recycling, and resource recovery. Comparable to myBins in residential and strata bulk waste handling, with much broader infrastructure including transfer stations and material recovery facilities.

Emerging players

• LoadUp Technologies: US-based tech-enabled junk removal and haul-away company offering on-demand pickup of bulky items and construction debris with upfront online pricing. Comparable to myBins' rubbish removal service in scope but differentiated by a software-led booking and pricing platform that myBins does not currently operate.

Direct peers

• Hippo: US-based on-demand junk removal company serving residential and commercial customers with same-day pickup of bulky items and clean-out waste. Closely comparable to myBins' rubbish removal and garage clean-out services in terms of service offering, quote-based pricing, and direct-to-consumer model.
• 1-800-GOT-JUNK?: North American (with Australian franchise presence) on-demand junk removal franchise network providing residential and commercial rubbish, bulky item, and clean-out services. Most directly comparable to myBins' transactional rubbish removal line, with a similar quote-based, on-demand GTM and franchise-driven fleet model.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/mybinsaustralia
• LinkedInlinkedin.com/company/mybins

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myBins