What LoadUp Junk Removal does

LoadUp Junk Removal (legal entity LoadUp Technologies, LLC) operates a two-sided technology marketplace that connects consumers and businesses with a nationwide network of independent, licensed and insured service providers for on-demand junk removal, donation pickup, product assembly, and moving labor. Founded in 2016 by Greg Workmon and headquartered in Alpharetta, Georgia, the company was built to address opaque, expensive pricing and slow scheduling in the legacy junk-hauling industry, and now operates across all 50 U.S. states and 18,000+ cities via 1,800+ driver/loader teams.

The core platform is a proprietary real-time pricing engine paired with an Uber-style dispatch and tracking system. Customers select items online and receive a guaranteed upfront price before booking, with item-based pricing starting at $85 and additional items from $20 each. The platform supports self-serve online booking, phone/text ordering, inside sales, an Enterprise API for e-commerce checkout integration, and a Partner Portal for B2B relationships. Supply-side tooling includes a Loader Platform, ProLoaders tier, subscriptions, and a points-based engagement system for independent contractors.

The business model is primarily transaction-fee based on per-item service revenue, supplemented by affiliate referral revenue (ShareASale), commercial account contracts (hotels, property management, storage, construction), and embedded e-commerce partnerships (Leesa, Bear Mattress). Customer count has grown to 805,650+ cumulative bookings, with an average 4.8-star rating, and LoadUp has held Great Place to Work certification for multiple consecutive years. Leadership includes founder and CEO Greg Workmon, CFO David Burkhead, and CMO Jason Brown.

Name

LoadUp Junk Removal

Legal name

LoadUp Technologies, LLC

Website

https://goloadup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

LoadUp is a tech-enabled two-sided marketplace operating across all 50 U.S. states, connecting consumers and businesses with 1,800+ independent, licensed service providers for on-demand junk removal, donation pickup, assembly, and moving labor via item-based upfront pricing.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211), Used Household and Office Goods Moving (48421)

SIC

Refuse Systems (4953), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Residential Junk Removal & Hauling (HSAKALAA)

akta.pro secondary industries

Commercial Junk Removal & Hauling (HSAKALAB), Bulk Item Pickup & Hauling (Outdoor/Residential) (HSAIAOAE), Junk Removal & Disposal Coordination (HSAFAFAH), Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI)

Keywords

• Junk removal services
• Donation pickup services
• Moving labor services
• Product assembly services
• Enterprise removal API

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Junk Removal Services: Transaction-based fees from junk removal services. Item-based pricing model where customers pay per item removed. Volume discounts available. Starting at $85 per single bulky item with additional items priced from $20 each. Area service fees apply based on location.
2. E-commerce/Enterprise API Integration: LoadUp Enterprise API enables e-commerce retailers (mattress companies, furniture retailers) to offer junk removal services integrated into their checkout experience. Revenue from B2B partnerships with retailers like Leesa and Bear mattress.
3. Commercial/Business Services: Junk removal and labor services for commercial clients including hotels, property management, retail, storage facilities, and construction sites. Account-based commercial relationships.
4. Affiliate Marketing Program: Revenue sharing with affiliate partners through ShareASale for online referrals. QR code and custom integration partnerships generate referral revenue.
5. Donation Pickup Services: Donation pickup services where items are collected and donated to partner charities (Goodwill, Salvation Army, Habitat for Humanity, Furniture Bank Association).
6. Moving Labor & Assembly Services: Hourly labor services for moving help, furniture assembly, and disassembly. Separate service offering alongside core junk removal.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

LoadUp Junk Removal is an on-demand junk removal and home services platform that connects customers with a nationwide crowdsourced network of independent, licensed and insured service providers ("Loaders"). Customers select items online, see a guaranteed upfront item-based price, and book pickup for junk removal, donation pickup, product assembly, moving labor, or property cleanouts. LoadUp also offers a LoadUp Enterprise API that enables e-commerce retailers to embed old item removal, product returns, and assembly services directly into their checkout flows.

Product overview

LoadUp is a technology platform offering on-demand junk removal and home services through a two-sided marketplace connecting consumers with a nationwide network of independently contracted service providers (Loaders). The core platform offers junk removal, donation pickup, product assembly, and moving labor services. Additional offerings include a Partner Portal for B2B relationships, the Enterprise API for e-commerce integration enabling retailers to offer old item removal and returns, and a Loader Platform for independent contractors. The platform differentiates through upfront guaranteed pricing, real-time booking, and sustainable disposal focus with donation and recycling prioritization.

Differentiator

Problem solved

Functional benefit

Products and services

• Junk Removal Full-service junk removal for residential and commercial customers that connects users with vetted, licensed and insured local Loaders who handle heavy lifting, hauling, and responsible disposal. Pricing is item-based and guaranteed upfront, starting at approximately $85 for a single bulky item with additional items from $20 each, plus an area service fee.
• Donation Pickup White-glove donation pickup service that allows customers to schedule charitable removal of usable household items. Items are donated to partner organizations including Goodwill, Salvation Army, Habitat for Humanity, and Furniture Bank Association.
• Product Assembly Assembly and disassembly services for beds, trampolines, and other items, provided as part of LoadUp's home services platform alongside junk removal.
• Moving Labor Hourly labor services for furniture moving, heavy lifting, loading and unloading trucks, and other moving help without full moving truck services.
• Property Cleanouts Full property cleanout services for garages, basements, attics, and storage units, offered as part of junk removal for large-scale decluttering projects.
• Same Day Pickup Expedited junk removal with same-day and next-day availability in most areas when booked before noon local time.
• LoadUp Enterprise API Enterprise e-commerce API that enables online retailers (e.g., mattress and furniture brands such as Leesa and Bear Mattress) to integrate old item removal, product returns, and new-item assembly services directly into their shopping cart checkout flow, with custom tracking links for revenue attribution.

Quantifiable outcome

• 20-30% lower cost than competitors
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Plant with PurposecoreStrategic or Co-development PartnerEnvironmental partnership where LoadUp donates to Plant with Purpose for every order booked. Creates a sustainable brand positioning through reforestation donations tied to customer transactions.
• GoodwillcoreStrategic or Co-development PartnerDonation partner receiving usable items diverted from landfills. Goodwill accepts furniture, clothing, and household items in good condition for resale.
• Salvation ArmycoreStrategic or Co-development PartnerDonation partner accepting usable items for charitable resale. Major non-profit organization providing community support through donated goods.
• Habitat for HumanitycoreStrategic or Co-development PartnerDonation partner receiving usable building materials and furniture. Helps Habitat for Humanity support housing construction and renovation projects.
• Furniture Bank AssociationcoreStrategic or Co-development PartnerDonation partner providing furniture to families in need. Network of furniture banks redistributing usable items to those experiencing hardship.
• Leesa (mattress company)flagshipGTM or Marketing PartnerE-commerce partnership where LoadUp provides white-glove delivery including old mattress removal at no cost to Leesa customers. Competitive differentiator for Leesa in mattress retail.
• Bear MattressflagshipGTM or Marketing PartnerE-commerce partnership providing old item removal services for Bear Mattress customers at point of delivery. Enhances customer delivery experience.
• ShareASalecoreGTM or Marketing PartnerAffiliate marketing network for online referrals. ShareASale enables bloggers, websites, and apps to promote LoadUp services and earn referral revenue.
• E-commerce Retailers (API Partners)flagshipTechnology or IntegrationLoadUp Enterprise API integration with online retailers enabling automated junk removal services through e-commerce checkout. Custom tracking links and integration available.
• Furniture Retailers (QR Code Partners)minorGTM or Marketing PartnerQR code flyer partnerships with furniture retailers enabling in-store customer referrals to LoadUp services. Includes custom QR codes and tracking for revenue attribution.
• Storage Units (QR Code Partners)minorGTM or Marketing PartnerQR code partnerships with storage facilities for abandoned unit cleanout referrals. Custom QR codes track revenue from storage cleanout services.
• Apartment Complexes (QR Code Partners)minorGTM or Marketing PartnerQR code partnerships with apartment complexes for tenant junk removal referrals. Display flyers with custom QR codes for easy customer access.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• 1-800-GOT-JUNK?: The largest and most recognized North American junk removal franchise, operating across the US, Canada, and Australia. Closest direct competitor to LoadUp in residential and commercial junk removal, with established brand recognition and franchise network.
• Junk King: National junk removal franchise operating across the US with eco-friendly disposal focus. Directly competes with LoadUp on residential and commercial junk removal with similar pricing transparency and sustainability positioning.
• College Hunks Hauling Junk & Moving: Franchise-based junk removal and moving service targeting residential and commercial customers. Directly comparable service offering, geographic coverage, and franchise-driven growth model.

Emerging players

• GoShare: On-demand delivery and moving platform connecting customers with drivers and helpers for large item moves, furniture delivery, and junk hauling. Comparable marketplace technology approach with enterprise API integrations.
• TaskRabbit: On-demand marketplace connecting consumers with independent Taskers for home services including moving, furniture assembly, and heavy lifting. Overlaps with LoadUp's moving labor and assembly offerings through a similar crowdsourced labor model.
• Lugg: On-demand moving and hauling app offering short-distance moves, furniture delivery, and large-item pickup. Comparable tech-enabled service model targeting residential customers with similar on-demand positioning.
• Dolly: On-demand app-based moving and delivery service connecting customers with drivers and helpers for furniture/appliance moves and haul-aways. Directly comparable technology-enabled marketplace approach in adjacent moving labor category.

Broad incumbents

• Waste Management, Inc. The largest waste management, recycling, and disposal services company in North America. A broad incumbent offering junk removal and bulk pickup as part of a much larger portfolio of residential, commercial, and industrial waste services.
• Republic Services: Major US waste management, recycling, and disposal company providing residential and commercial services including bulk pickup. Broad incumbent competing across the waste services value chain.

Others

• Habitat for Humanity ReStore: Non-profit donation pickup and resale network for furniture and building materials. Functions as both a LoadUp donation partner and an adjacent alternative in the donation pickup service category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/goloadup
• Facebookfacebook.com/goloadup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoadUp Junk Removal