What Alsaflooring does

Alsaflooring SAS is a privately held French manufacturer of floor coverings headquartered in Marlenheim (Alsace region) with parquet production facilities in Ardentes and a mailing address in Molsheim. The company is structured as a Société par Actions Simplifiée (SAS) with €23,567,459 of share capital, no disclosed parent, institutional or private-equity shareholders, and operates exclusively in France. It sells through a hybrid go-to-market combining B2B sales to professional resellers, wholesalers and retailers under dedicated professional brands and a consumer-facing website that drives traffic to its authorized dealer network. Pricing is quote-based and not publicly disclosed.

The product portfolio is organized across four core categories: laminate flooring under the ALSAFLOOR and ALSAPRO sub-brands (lines including SOLID PLUS, CLIP 400, OSMOZE, ELEGANT, LIBERTE, CREATIV', ALLURE, EXTREME AQUA, DOMOFLOOR), parquet flooring under Nature Parquet (mid-range) and Parqueterie Berrichonne (high-end), vinyl flooring under ALSAVINYLE and HOMFLOR (5G installation, water-resistant), and the Alsawood wood veneer line launched in 2024 with a 0.6mm wood facing in six colorways. The portfolio is supported by four proprietary click-lock installation systems — 5G vertical clip, XLock for herringbone (bâton rompu), Clip A tongue-and-groove, and Clip'n'Lock single-click — plus a full accessories range (skirting boards, profiles, underlays, adhesives). Water resistance is certified to NALFA and ISO 4760 (swelling ≤0.2mm) and wood is PEFC-certified. Compliance posture includes ADEME registration, Ecomaison and Citeo membership, and INOHA Code of Good Conduct adherence.

Commercially, the company operates a two-tier brand architecture: consumer-facing brands (Alsafloor, AlsaVinyle, Alsawood, Nature Parquet, Parqueterie Berrichonne) marketed through the corporate site with inspiration galleries and a dealer locator, and professional trade brands (Alsapro, Homflor) sold directly to resellers and retailers under formal professional terms and conditions. Distribution is domestic only, with no disclosed international export operations despite an English-language website. The company is actively recruiting, publishes a 2025 Corporate Social Responsibility annual report, and disclosed a 2024 Gender Equality Index score of 58/100 alongside a workforce spanning over 100 job types including apprenticeships and work-study programmes.

Name

Alsaflooring

Legal name

ALSAFLOORING SAS

Website

https://alsaflooring.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Alsaflooring is a privately held French manufacturer of laminate, parquet, vinyl and wood-veneer floor coverings. It serves professional resellers, wholesalers and retailers across France through dedicated sub-brands (Alsafloor, Alsapro, Homflor, AlsaVinyle, Parqueterie Berrichonne, Nature Parquet) plus a consumer-facing dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Marlenheim

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Professional Sales: Direct sales to professional clients including resellers, wholesalers, and retailers under general terms and conditions for professional customers
2. Consumer Flooring Products: Sale of floor coverings through network of authorized resellers - includes laminates, parquets, vinyls, wood veneers, and accessories

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Alsaflooring manufactures and sells floor coverings made in France, including laminate flooring, parquet, vinyl, and 0.6mm wood veneer products, supported by proprietary click-lock installation systems (5G, XLock, Clip A, Clip'n'Lock) and a range of accessories. Products are marketed under sub-brands including Alsafloor, Alsapro, Homflor, AlsaVinyle, Alsawood, Parqueterie Berrichonne, and Nature Parquet, and distributed through a network of professional resellers and authorised dealers across France.

Product overview

Alsaflooring is a French manufacturer of flooring solutions offering a diversified product portfolio organized around four core categories: laminate flooring (under ALSAFLOOR and ALSAPRO brands), parquet flooring (Nature Parquet and Parqueterie Berrichonne sub-brands), vinyl flooring (ALSAVINYLE and HOMFLOR brands), and wood veneer (Alsawood). The company supports its product lines with multiple proprietary installation technologies including 5G, XLock (herringbone), Clip A, and Clip'n'Lock systems, plus a comprehensive range of accessories (skirting boards, profiles, underlays, installation materials). Products are manufactured in France with water-resistant properties certified to NALFA and ISO 4760 standards, and wood sourcing is PEFC certified for sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Alsafloor: Laminate flooring brand
• Alsapro
• Homflor
• AlsaVinyle
• Alsawood
• Parqueterie Berrichone
• Nature Parquet

Products and services

• Laminate Flooring (Stratifiés) Laminate flooring collection manufactured in France and sold under the Alsafloor consumer brand and the Alsapro professional brand. Offered in multiple plank widths and styles including bâton rompu (herringbone) patterns, with water resistance certified to NALFA and ISO 4760 standards and compatibility with 5G, XLock, Clip A, and Clip'n'Lock installation systems.
• Parquet Flooring Solid and engineered parquet flooring offered under two sub-brands: Parqueterie Berrichonne (mid-range to very high-end customisable oak parquet in 11mm, 14mm, and 15.5mm 2-ply CP and 3-ply HDF counterbalanced constructions) and Nature Parquet (2-ply HDF construction in 10mm and 13mm thicknesses). Manufactured in France with PEFC-certified wood sourcing.
• Vinyl Flooring Water-resistant vinyl flooring sold under the AlsaVinyle consumer brand and the Homflor professional brand for residential and commercial applications. Offered in multiple styles and widths (including PRESTO 8, STRONG, PATIO, PATIO BR, DISTINGO, DISTINGO XL, EVASION, HORIZON, RIVAGE, IMMERSION) with 5G vertical clip installation.
• Alsawood Wood Veneer Innovative 0.6mm wood-veneer product line offered in six contemporary colour options. Combines robustness and elegance for modern interior wall and surface applications, manufactured in France.
• Flooring Accessories Flooring installation and finishing accessories including skirting boards (F58, F80), transition profiles, underlays, installation tools, grout liners, water-resistant fillers, and adhesives required to complete flooring installations.

Quantifiable outcome

• Water resistance: no change in appearance, swelling ≤ 0.2mm per NALFA and ISO 4760 standards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EcomaisonminorOthersEnvironmental organization membership for construction and packaging waste management compliance under French environmental regulations. ADEME registration FR298989_04NTWW for construction products and FR298989_01SHKR for packaging.
• CiteominorOthersEnvironmental organization membership for packaging waste management compliance. Part of ADEME regulatory compliance framework.
• INOHAminorOthersProfessional trade organization membership. Alsaflooring adheres to the INOHA Code of Good Conduct for professional customer relationships.
• Parqueterie BerrichonnecoreStrategic or Co-development PartnerHigh-end parquet brand within the Alsaflooring portfolio, positioned from mid-range to very high-end. Represents premium parquet collection alongside Nature Parquet.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tarkett: Major French-headquartered global flooring manufacturer offering laminate, vinyl, parquet, and sports surfaces. Direct competitor across multiple product categories with similar B2B/B2C distribution in France and global reach.
• IVC Group: Belgian vinyl flooring specialist (now part of Unilin/Mohawk). Direct competitor in vinyl categories and an example of vertical integration in European flooring manufacturing.
• Gerflor: French vinyl and resilient flooring specialist with strong presence in commercial and residential segments. Comparable product portfolio to Alsaflooring's vinyl lines and similar French manufacturing footprint.
• Berry Alloc: European laminate and vinyl flooring manufacturer combining products from Beaulieu and Alloc. Competes in similar product categories with comparable mid-market positioning and European distribution.
• Balta Group: Belgian flooring manufacturer producing carpets, vinyl, and laminate. Comparable mid-sized European manufacturer competing in similar product categories and distribution channels.
• Quick-Step: Unilin's premium laminate and vinyl flooring brand and one of Europe's most recognized flooring names. Competes directly with Alsafloor/Alsapro for both professional and consumer mindshare.
• Egger: Austrian family-owned wood products manufacturer with significant laminate and parquet flooring operations. Comparable European mid-market positioning with broad product range and B2B focus.
• Unilin (Mohawk Industries): Belgian laminate flooring manufacturer and originator of the 5G click-lock technology licensed by Alsaflooring. Closest technological peer and a key licensor/competitor across laminate and vinyl categories.

Broad incumbents

• Forbo Flooring Systems: Swiss-based flooring manufacturer with strong vinyl and commercial flooring offerings. Broader product portfolio than Alsaflooring but with overlapping vinyl and resilient flooring categories.
• Kronospan: One of the world's largest wood-based panel manufacturers with significant laminate flooring production. Operates at substantially greater scale than Alsaflooring across raw materials and finished flooring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Alsaflooring-100086202978770
• LinkedInlinkedin.com/company/alsaflooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsaflooring