DIGITAL POPCORN
The Optimisers is an Auckland, New Zealand-based B2B performance marketing agency offering SEO, GEO, AEO, Agentic SEO, CRO, performance media, and digital PR services to enterprise, mid-market, and growth-stage clients across New Zealand via bespoke multi-year managed-service engagements.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DIGITAL POPCORN does
Digital Popcorn is described in firmographic data as a Google-partnered digital marketing agency offering enterprise SEO services to businesses in New Zealand; the detailed input corpus pertains to a closely related Auckland-based entity, The Optimisers, an AI-Era Performance Marketing Agency operating from Auckland, New Zealand. The Optimisers offers a full-stack digital marketing portfolio: Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), Agentic SEO, traditional Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Performance Media (Google Ads, Paid Social, Programmatic), Content Marketing, Data Analytics, and Digital PR, alongside structured training programmes, an AI Search Playbook, and an Agentic Readiness Audit. Client logos span enterprise (Datacom, Kohler, PitaPit, Yellow Pages, Kordia, New Zealand Couriers), mid-market (Farro, Craigs IP, Bike Barn, HomePro, Prezzy Card), startups (Four Words, RUSH Digital), and select nonprofit clients (Anxiety NZ), with three personas targeted: Enterprise Leaders, Ambitious Builders, and Growth Accelerators.
The business model is a B2B sales-led agency model with bespoke, quote-based engagements rather than published pricing tiers. The revenue mix leans on recurring managed-service retainers and multi-year contracts, supplemented by training programme fees; the firm explicitly claims to 'speak CFO language' and tie marketing programmes to commercial outcomes. Go-to-market is direct-only via website contact form, supported by content marketing (blog, AI Search Glossary, Playbook), case-study storytelling (10+ published studies including a 500% local search traffic lift for Craigs IP), social media (LinkedIn, Facebook, Instagram, YouTube), and earned-media digital PR. Public pricing is not disclosed.
Operationally the firm is single-country (New Zealand) with its headquarters in Auckland, has no disclosed funding, no parent company, no subsidiaries, no M&A activity, and no public leadership changes. Competitive positioning rests on early-mover expertise in GEO/AEO/Agentic SEO, a handcrafted strategic approach, and CFO-aligned outcome reporting. The combination of an NZ-only footprint, lack of disclosed revenue or headcount, and absence of institutional backing frames the business as a privately held, organically grown specialist agency whose scale and trajectory cannot be triangulated from publicly available data.
DIGITAL POPCORN firmographics
Firmographics- Name
- DIGITAL POPCORN
- Legal name
- The Optimisers
- Website
- https://digitalpopcorn.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Optimisers is an Auckland, New Zealand-based B2B performance marketing agency offering SEO, GEO, AEO, Agentic SEO, CRO, performance media, and digital PR services to enterprise, mid-market, and growth-stage clients across New Zealand via bespoke multi-year managed-service engagements.
- Ownership category
- akta.pro rank
DIGITAL POPCORN industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
- akta.pro secondary industries
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where DIGITAL POPCORN is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
DIGITAL POPCORN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Consulting & Managed Services: The Optimisers generates revenue by providing managed digital marketing services to business clients, including SEO, GEO, AEO, CRO, content marketing, and paid media. The agency operates on a project/contract basis tied to commercial outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency engagement — quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DIGITAL POPCORN product offering
Product offeringCore offering
The Optimisers is an AI-Era performance marketing agency that delivers managed digital marketing services, including Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), Agentic SEO, traditional SEO, Conversion Rate Optimisation (CRO), Performance Media (Google Ads, Paid Social, Programmatic), Content Marketing, Data Analytics, and Digital PR. Engagements are bespoke and sold on a multi-year contract basis to business clients, with structured GEO/AEO/Agentic SEO training delivered as a complementary offering.
Product overview
The Optimisers is an AI-Era Performance Marketing Agency offering a comprehensive suite of digital marketing services. The core portfolio includes Generative Engine Optimisation (GEO), Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Performance Media (encompassing Google Ads, Paid Social, and Programmatic), Content Marketing, Data Analytics, and Digital PR. These services are complemented by specialised AI-focused offerings including GEO & AEO Training, an AI Search Guide/Playbook, and an Agentic Readiness Audit. The agency positions itself at the intersection of traditional performance marketing and emerging AI search technologies, helping clients navigate the evolving digital landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimisation (SEO) Improves organic search rankings and visibility through technical SEO, content optimisation, and digital PR strategies for business clients in New Zealand.
- Generative Engine Optimisation (GEO) Optimises brand visibility and citations in AI-powered search engines and answer engines, helping businesses get found through AI-generated responses.
- Conversion Rate Optimisation (CRO) Analyses and improves website user experience and funnel performance to increase conversion rates from existing traffic for business clients.
- Performance Media Paid advertising management including Google Ads, Paid Social campaigns, and Programmatic advertising across digital channels for business clients.
- Content Marketing Strategic content creation and distribution to attract and engage target audiences across digital platforms for business clients.
- Data Analytics Data-driven insights and analytics services to inform marketing strategy and measure performance outcomes for business clients.
- Digital PR Earned media and PR strategies to build brand authority and generate high-quality backlinks for SEO for business clients.
- GEO & AEO Training Educational training programme covering Generative Engine Optimisation and Answer Engine Optimisation techniques, positioning 'Get found. Get cited. Get ahead.' — open to business clients and marketing teams.
- Agentic Readiness Audit Evaluation service to assess organisational readiness for AI agent-based search and automation technologies, aimed at business clients navigating AI search disruption.
Quantifiable outcome
- 500% increase in local search traffic for Craigs IP
Companies that use DIGITAL POPCORN
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
DIGITAL POPCORN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DIGITAL POPCORN partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
DIGITAL POPCORN competitors and assessment
Company assessmentEmerging players
- Skytale Group: US digital marketing and consulting firm offering SEO, paid media, and growth strategy. Comparable as a smaller performance marketing firm targeting ambitious mid-market and growth-stage clients with bespoke engagements.
- Siege Media: US SEO-focused content marketing agency. Comparable in the SEO and content marketing overlap and in serving mid-market to enterprise clients with outcome-driven engagements.
- Go Fish Digital: US digital marketing agency focused on SEO, online reputation management, and content. Comparable as a mid-sized specialist agency with a similar mix of SEO, content, and digital PR services.
Direct peers
- Higher Visibility: US-based SEO and digital marketing agency offering managed SEO, paid media, and web design. Comparable as a mid-sized performance/SEO agency with a sales-led, outcome-oriented service model targeting growth-focused businesses.
- First Page: Auckland-based digital marketing agency offering SEO, Google Ads, and performance marketing to NZ businesses. Direct peer in the same geographic market with overlapping enterprise and SME client profiles and a similar sales-led, bespoke-engagement model.
- Zyber: Auckland-based digital agency offering SEO, web design, and performance marketing. Comparable as a NZ-headquartered full-service digital agency competing for the same enterprise and mid-market client pool.
- Directive: US B2B performance marketing agency specialising in SEO, paid media, and CRO for enterprise SaaS and tech clients. Highly comparable on the B2B performance marketing + SEO + CRO mix and CFO-outcome positioning.
- Spike (Spike Agency): New Zealand digital growth agency providing SEO, paid media, content, and CRO services. Closely comparable on service mix and target customer (NZ enterprise and ambitious mid-market), with a similar outcome-focused positioning.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering SEO, paid media, CRO, content, and analytics. Comparable across the full service stack, but operates at much greater scale and a broader SMB-to-enterprise mix.
Regional players
- Firefly: Australian digital marketing agency offering SEO, paid media, and content services. Comparable in service mix and B2B performance marketing orientation, serving as a regional peer across the Tasman.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DIGITAL POPCORN social profiles
Digital presenceDIGITAL POPCORN financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIGITAL POPCORN leadership team
Management profileNumber of profiles
DIGITAL POPCORN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIGITAL POPCORN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIGITAL POPCORN
What does DIGITAL POPCORN do?
The Optimisers is an AI-Era performance marketing agency that delivers managed digital marketing services, including Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), Agentic SEO, traditional SEO, Conversion Rate Optimisation (CRO), Performance Media (Google Ads, Paid Social, Programmatic), Content Marketing, Data Analytics, and Digital PR. Engagements are bespoke and sold on a multi-year contract basis to business clients, with structured GEO/AEO/Agentic SEO training delivered as a complementary offering.
Is DIGITAL POPCORN a public or private company?
DIGITAL POPCORN is a private company. It is classified as unknown and is currently operating.
When was DIGITAL POPCORN founded?
DIGITAL POPCORN was founded in 2018. It employs 11 to 50 people.
Where is DIGITAL POPCORN based?
DIGITAL POPCORN is headquartered in Auckland, New Zealand, in the Oceania region.
How does DIGITAL POPCORN make money?
One revenue line is on record: agency Consulting & Managed Services.
Who are DIGITAL POPCORN's main competitors?
Emerging players on record are Skytale Group, Siege Media and Go Fish Digital. Direct peers are Higher Visibility, First Page, Zyber, Directive and Spike (Spike Agency). WebFX is listed as a broad incumbent. Firefly is listed as a regional player.
Does DIGITAL POPCORN have an API?
No public API is recorded for DIGITAL POPCORN.
What industry is DIGITAL POPCORN in?
DIGITAL POPCORN's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAH, SEO Content Strategy & Production (Topic Research, Editorial Planning), with a secondary code of BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 54181 and its SIC code is 7311.