First Page Digital
First Page Digital is a Hong Kong-headquartered full-service digital marketing agency operating across APAC, the Middle East, and Latin America. It serves enterprise, mid-market, and eCommerce clients with SEO, paid advertising, social media marketing, content, and proprietary campaign management technology.
- Company typePrivate
- Founded2013
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
First Page Digital firmographics
Firmographics- Name
- First Page Digital
- Legal name
- First Page Ltd
- Website
- https://firstpage.hk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- First Page Digital is a Hong Kong-headquartered full-service digital marketing agency operating across APAC, the Middle East, and Latin America. It serves enterprise, mid-market, and eCommerce clients with SEO, paid advertising, social media marketing, content, and proprietary campaign management technology.
- Ownership category
- akta.pro rank
Where First Page Digital is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices9 records
Markets served
First Page Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Digital Marketing Management Fees: Management fees charged as a percentage of monthly ad spend. Pricing tiers range from 20% for monthly budgets of HK$25,000-50,000 down to 15% for budgets exceeding HK$101,000. This is the primary recurring revenue stream.
- SEO Retainers: Recurring retainer fees for ongoing SEO services, search engine optimization strategy, and organic growth management.
- Digital Marketing Services: Service-based fees for paid advertising (PPC), social media marketing, content strategy, and account-based marketing campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Entry-Level Management Fee (HK$25,000-50,000/month ad spend) |
| Transaction based/ take rate | Monthly | Mid-Tier Management Fee (HK$50,001-101,000/month ad spend) |
| Transaction based/ take rate | Monthly | Enterprise Management Fee (HK$101,000+/month ad spend) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
First Page Digital product offering
Product offeringCore offering
First Page Digital is a full-service digital marketing agency that sells and delivers integrated digital marketing solutions across SEO, pay-per-click advertising, social media marketing, content production, and marketing automation. The agency manages campaigns on behalf of clients, charged primarily as a percentage of monthly ad spend management fees plus SEO retainers. It supplements these services with its proprietary SENTR™ campaign management platform and partner-certified expertise with Google, Meta, LinkedIn, TikTok, Shopify, and HubSpot.
Product overview
First Page Digital is a full-service digital marketing agency offering a comprehensive suite of digital marketing services organized around core channels: SEO (Traditional SEO and AI SEO modules), Google Ads, Social Media Advertising, Content Services, Reputation Management, and Marketing Automation. The agency also provides specialized services for eCommerce platforms (Shopify, WooCommerce, Magento), China marketing (Baidu, WeChat, Weibo), and Amazon marketing. Central to their offering is SENTR™, a proprietary project management platform for campaign tracking and optimization. The service architecture follows a modular approach where clients can select individual services or access the full spectrum, supported by free analytical tools for campaign assessment. The agency operates with partner certifications from Google, Meta, LinkedIn, TikTok, Shopify, and HubSpot, and offers partnership programs for other agencies.
Differentiator
Problem solved
Functional benefit
Brands
- SENTR: Proprietary in-house project management and campaign tracking tool designed to enhance campaign performance and streamline processes for clients.
Products and services
- Traditional SEO Core search engine optimization services covering Google SEO, local SEO, international SEO, enterprise SEO, link building, and eCommerce SEO across major search engines for business clients seeking organic search visibility.
- AI SEO Specialized SEO optimization for AI-powered search platforms including ChatGPT, Gemini, Perplexity, and Claude to help brands appear in AI-generated search results.
- Google Ads Pay-per-click advertising services including Google Search Ads, Google Display Ads, Google Shopping, and Google Remarketing managed by Google-certified specialists for business advertisers.
- Social Media Advertising
Quantifiable outcome
- Generated over $3.8 billion in sales for clients
- +3 more outcomes
Companies that use First Page Digital
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
First Page Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature1 record
First Page Digital partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- GoogleflagshipGoogle Partner Agency status with certified expertise in Google Ads and search marketing. The partnership enables access to Google's advertising platforms, tools, and recognition programs. First Page Digital has won Google Excellence Awards including 1st place for Online Sales in 2024.
- MetacoreMeta Business Partner with certified expertise in Facebook and Instagram advertising. Enables delivery of social commerce and paid social campaigns for clients.
- LinkedIncoreLinkedIn Marketing Partner providing expertise in B2B marketing, account-based marketing, and professional network advertising.
- TikTokcoreTikTok Agency Partner for short-form video advertising and creator marketing campaigns on the TikTok platform.
- ShopifycoreShopify Partner for eCommerce platform integrations, enabling online store setup and digital marketing services for eCommerce clients.
- HubSpotcoreHubSpot Certified Partner for marketing automation, CRM integration, and inbound marketing services.
- PinterestminorPinterest Partner for visual discovery marketing and advertising on the Pinterest platform.
- The SuperistcoreReferral partner platform enabling lead referrals and new client acquisition through the Superist network of marketing partners and agencies.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
First Page Digital competitors and assessment
Company assessmentDirect peers
- Dept: Global full-service digital agency offering digital marketing, creative, and technology services across EMEA, APAC, and the Americas. Comparable as a tech-enabled, multi-region digital marketing services business with enterprise clients.
- NP Digital: Performance-focused digital marketing agency founded by Neil Patel offering SEO, paid media, and content with proprietary tools (Ubersuggest, AnswerThePublic). Comparable in performance-based, tech-enabled service model.
- Lounge Group: Hong Kong-based digital agency offering SEO, social, content, and digital transformation services. A direct regional peer operating in the same Hong Kong/APAC market with comparable service mix.
- WebFX: Full-service digital marketing agency offering SEO, PPC, social, and content services with proprietary marketing technology (MarketingCloudFX). Closely comparable in service mix, performance-based pricing model, and mid-market/enterprise focus to First Page.
- Wpromote: US-headquartered digital marketing agency providing SEO, paid media, content, and analytics with proprietary Polaris platform. Comparable as a scaled, multi-channel digital agency with strong enterprise credentials and tech-enabled service delivery.
- Jellyfish: Global digital marketing agency (part of Brandtech Group) offering SEO, paid media, social, and creative with proprietary tech and platform partnerships (Google, Meta). Operates a similar full-service, tech-enabled model across multiple regions.
Broad incumbents
- Dentsu International: Global advertising and marketing services holding company with extensive APAC presence. Overlaps with First Page's digital and media services as part of a broader portfolio including creative, media, and CX.
- GroupM: WPP's media investment group operating agencies (Mindshare, Wavemaker, Essence, m/SIX). Competes in media buying and digital planning but as part of a much broader advertising services portfolio.
- Publicis Groupe: Global advertising holding company with significant digital, media, and performance marketing capabilities through Publicis Media, Digitas, and Starcom. Adjacent incumbent offering overlapping capabilities at global scale.
Regional players
- Crimson Logic / Crimson Interactive: Asia-Pacific-headquartered digital marketing and content services group. Comparable as a regional full-service digital agency serving enterprise clients across APAC markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
First Page Digital social profiles
Digital presenceFirst Page Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Page Digital leadership team
Management profileNumber of profiles
First Page Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Page Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Page Digital
What does First Page Digital do?
First Page Digital is a full-service digital marketing agency that sells and delivers integrated digital marketing solutions across SEO, pay-per-click advertising, social media marketing, content production, and marketing automation. The agency manages campaigns on behalf of clients, charged primarily as a percentage of monthly ad spend management fees plus SEO retainers. It supplements these services with its proprietary SENTR™ campaign management platform and partner-certified expertise with Google, Meta, LinkedIn, TikTok, Shopify, and HubSpot.
Is First Page Digital a public or private company?
First Page Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Page Digital founded?
First Page Digital was founded in 2013. It employs 501 to 1,000 people.
Where is First Page Digital based?
First Page Digital is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does First Page Digital make money?
Three revenue lines are on record. Digital Marketing Management Fees are the primary driver. The others are SEO Retainers and digital Marketing Services.
Who are First Page Digital's main competitors?
Direct peers on record are Dept, NP Digital, Lounge Group, WebFX, Wpromote and Jellyfish. Broad incumbents are Dentsu International, GroupM and Publicis Groupe. Crimson Logic / Crimson Interactive is listed as a regional player.
Does First Page Digital have an API?
No public API is recorded for First Page Digital.