Hartman Real Estate

What Hartman Real Estate does

Hartman Real Estate (legally HARTMANN IMMOBILIEN, Inhaber: Lothar Hartmann) is a regional residential real estate brokerage founded in 1989 and headquartered in Bruchsal, Baden-Württemberg, Germany. The firm operates under the DBA "1a-Makler" and provides traditional brokerage services — property buying, selling, and valuation — to individual buyers and sellers across at least six cities in northern Baden-Württemberg, including Bruchsal, Karlsruhe, Karlsdorf-Neuthard, Bretten, Pforzheim, and Heidelberg. It is structured as a sole proprietorship owned by Lothar Hartmann, with 11-50 employees and more than thirty years of continuous operation.

The business model is commission-based and transactional: revenue is earned on closed property transactions rather than via recurring contracts or subscription fees. Core commercial assets include an internal database of more than 1,000 pre-registered prospective buyers used for matching against listings, a customer referral program (the "Immo-Tipp") that pays €1,000 per successful lead, and a packaged full-service offering ("Rundum Sorglos Paket"). Distribution combines the firm's own website, local offline presence across the six-city footprint, and integration with ImmobilienScout24, Germany's dominant real estate portal, for listing exposure. A property valuation tool referencing approximately 14 million comparable properties is used to support appraisal work, indicating reliance on third-party data rather than proprietary AI.

The firm has no proprietary technology platform, no disclosed AI/ML capabilities, no enterprise or institutional customers, and no recurring revenue stream. Growth has been incremental — multi-city expansion, the formalized referral program, and the bundled product — rather than step-change. The business is best characterized as a stable, mature, owner-operated regional brokerage whose fortunes are tied to local housing-market transaction volume in the Bruchsal-Karlsruhe corridor rather than to any technology or capital-structure advantage.

Name

Hartman Real Estate

Legal name

HARTMANN IMMOBILIEN

Website

https://1a-makler.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hartman Real Estate (1a-Makler) is a German regional residential brokerage founded in 1989, owned by Lothar Hartmann, serving individual buyers and sellers across Bruchsal, Karlsruhe, Bretten, Pforzheim, Heidelberg, and surrounding Baden-Württemberg municipalities on a commission-based transaction model.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property sales
• Residential properties
• Property valuation
• Buyer representation

Headquarters

HQ city

Bruchsal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commission - Property Sales: Commission-based real estate brokerage. For property sales, the commission ranges from 0% to 6% plus statutory VAT on the total purchase price agreed upon in the contract. Commission is earned upon successful contract conclusion through the company's mediation or referral.
2. Brokerage Commission - Residential Rentals: For residential rental agreements, the commission is 2 months' rent plus statutory VAT, payable by the tenant.
3. Brokerage Commission - Commercial Rentals: For commercial rental agreements, the commission is 3 months' rent plus statutory VAT, payable by the tenant.
4. Foreclosure Auction Commission: For properties acquired through forced auction (Zwangsversteigerung), commission is 3% of the hammer price plus statutory VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hartmann Immobilien (operating as 1a-Makler) is a traditional real estate brokerage that assists individual homeowners with selling residential and commercial properties and supports buyers in finding and acquiring properties in the Bruchsal region and surrounding areas of Karlsruhe, Karlsdorf, Bretten, Pforzheim, and Heidelberg. The brokerage provides free property valuations, full-service seller packages covering marketing, viewings, negotiations, and notary coordination, plus buyer advisory and a referral program that pays €1,000 for successful property tips.

Product overview

Hartmann Immobilien (1a-Makler) operates as a traditional real estate brokerage offering a unified service portfolio centered around property buying and selling. The core offerings include a free property valuation tool (Kostenlose Immobilien Bewertung), a full-service selling package (Rundum Sorglos Paket), buyer and seller services, property listings via ImmobilienScout24 integration, and a referral program (Immo-Tipp). All services are commission-based, with the Rundum Sorglos Paket providing end-to-end support from valuation through notary closing. The company has served clients since 1989 and maintains a database of over 1,000 interested parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Kostenlose Immobilien Bewertung (Free Property Valuation) Free property valuation service that estimates market value by comparing the subject property against more than 14 million comparable properties and 10 years of market data. The valuation is delivered as a PDF report via email and is intended for individual property owners evaluating a sale.
• Rundum Sorglos Paket (Full-Service Selling Package) End-to-end property selling service for individual homeowners that includes free valuation, individualized marketing concept, listing on the company website and major real estate portals, weekly newspaper advertisements, buyer selection, property viewings, complete negotiation handling, contract preparation, and notary appointment coordination. The service is commission-based and charged only upon successful sale, with average completion times of 4-6 weeks.
• Käufer-Leistungen (Buyer Services) Services for individual property buyers that provide access to the current property portfolio, registration for new-listing notifications, exposure materials with photos, property viewings, complete purchase contract preparation, notary appointment coordination, and financing planning support throughout the buying process.
• Immo-Tipp (Referral Program) Referral program offering a €1,000 tip-provider commission (Tippgeber-Provision) to anyone who successfully refers a property seller that results in a completed sale. Includes a contact submission form to submit property tips.

Quantifiable outcome

• Average sales completion time of 4-6 weeks
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Immobilien Scout GmbH (ImmobilienScout24)coreTechnology or IntegrationIntegration partnership for property listings. Properties are displayed via embedded iframe from ImmobilienScout24 servers. Contact inquiries made through the portal are stored by ImmobilienScout24 and transmitted to Hartmann Immobilien, with automatic confirmation emails sent to inquiry submitters.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Engel & Völkers: Engel & Völkers is a globally active German-headquartered real estate brokerage with a strong focus on premium residential and commercial properties. Comparable to Hartmann Immobilien as a traditional brokerage offering buyer and seller representation in local markets, though Engel & Völkers operates internationally with a much broader footprint.
• Postbank Immobilien: Postbank Immobilien is a real estate brokerage affiliated with Postbank/Deutsche Bank, serving buyers and sellers across Germany. Comparable to Hartmann Immobilien in providing traditional brokerage services with a regional/local office presence, though it benefits from banking-channel integration.
• RE/MAX Germany: RE/MAX Germany operates as a franchise network of real estate brokerages across Germany. Comparable to Hartmann Immobilien in that both serve local markets with traditional brokerage services for residential buyers and sellers, though RE/MAX provides a national brand and franchise infrastructure.
• Century 21 Germany: Century 21 Germany is a franchise real estate brokerage operating in multiple German cities. Comparable to Hartmann Immobilien as a traditional residential and commercial brokerage offering buyer/seller representation in regional markets, though Century 21 leverages a global brand network.
• Von Poll Immobilien: Von Poll Immobilien is a large German real estate brokerage specializing in premium and luxury residential properties, with offices across major German cities. Comparable to Hartmann Immobilien in that both offer traditional commission-based brokerage for residential buyers and sellers in local markets, though Von Poll operates at a much larger national scale.
• Sparkassen Immobilien: Sparkassen Immobilien is the real estate brokerage arm of the German Sparkassen savings banks network, with local offices across Germany. Comparable to Hartmann Immobilien as a regionally anchored traditional brokerage serving local buyers and sellers, with stronger institutional backing and brand recognition.

Emerging players

• McMakler: McMakler is a digital-first German real estate brokerage combining online tools with local agent support. Comparable to Hartmann Immobilien as a residential brokerage serving German buyers and sellers, though McMakler pursues a technology-driven, scalable model in contrast to Hartmann's traditional local approach.

Others

• Sprengnetter Real Estate Valuers: Sprengnetter is a German provider of real estate valuation software and services. Comparable to Hartmann Immobilien as a provider of property valuation tools (a core service Hartmann offers via its free valuation), though Sprengnetter focuses on software/analytics rather than brokerage.
• Immowelt: Immowelt is a major German online real estate portal connecting buyers, sellers, and agents. Comparable to Hartmann Immobilien as a platform that distributes property listings and generates buyer leads, competing in the same portal ecosystem where Hartmann also markets listings.
• Immobilienscout24: Immobilienscout24 is Germany's largest online real estate marketplace. Comparable to Hartmann Immobilien as an enabler of property listings and buyer inquiries, and a direct technology integration partner that hosts Hartmann's listings via iframe embedding on their website.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hartmann-immobilien

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartman Real Estate