Karisma
Joyeria Karisma is a family-owned jewelry and watch retailer in Oliva, Spain, selling rings, necklaces, bracelets, earrings, gold items, and branded watches (Pandora, Thomas Sabo, Casio, Daniel Wellington, Tissot, UNO de 50) to general consumers through a single physical store and a PrestaShop-based online storefront with home delivery.
- Company typePrivate
- Founded1993
- HeadquartersOliva, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Karisma does
Joyeria Karisma is a privately held, family-owned high-jewelry retailer headquartered at Av. Loygorri 4, Oliva, Valencia, Spain. Founded around 1993 and claiming more than 30 years of sector experience, the company sells rings, charms, pendants, necklaces, earrings, bracelets, anklets, watches, and gold jewelry primarily to individual consumers (gift purchasers and personal-use buyers) across price points from roughly €5 to over €500. Operations combine a single physical showroom with a PrestaShop-based e-commerce storefront at joyeriakarisma.es offering bilingual (Spanish/English) navigation, SSL-secured payment, and home delivery.
The core product is a multi-brand authorized-retail model, with Karisma acting as an approved dealer for 30+ international and Spanish brands including Pandora, Thomas Sabo, Casio (173+ SKUs), Daniel Wellington, UNO de 50 (139+ SKUs), Tissot, Agatha Paris, Nomination Italy, Garmin, Bering, Storm London, Cluse, and others. The company has extended the assortment beyond conventional jewelry via the SAVE FAMILY sub-brand of GPS-enabled children's smartwatches and operates a ~192-SKU outlet section with ongoing promotional discounting (10% site-wide, excluding gold and outlet items). There is no proprietary technology, no proprietary brand, and no exclusive SKU; the offering is positioning as a curated, multi-brand retailer rather than as a product manufacturer.
The revenue model is straightforward retail unit-pricing across two channels: in-store sales from owned inventory and DTC online sales with secure third-party payment processing. The customer base is horizontal (general consumers), no enterprise or B2B segment is present, and Karisma is targeting local footfall in Oliva plus Spain/EU online customers. Pricing is set by individual SKU with promotional markdowns; gold items are excluded from promotions, and a 30-day return policy applies. The firm has no disclosed funding, no institutional investors, no subsidiaries, and no M&A activity, consistent with an independently operated single-store family enterprise.
Karisma firmographics
Firmographics- Name
- Karisma
- Legal name
- Joyería Karisma
- Website
- https://joyeriakarisma.es
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Joyeria Karisma is a family-owned jewelry and watch retailer in Oliva, Spain, selling rings, necklaces, bracelets, earrings, gold items, and branded watches (Pandora, Thomas Sabo, Casio, Daniel Wellington, Tissot, UNO de 50) to general consumers through a single physical store and a PrestaShop-based online storefront with home delivery.
- Ownership category
- akta.pro rank
Karisma industry classification
Industry- Product category
- Jewelry and Watches Retail
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)
- akta.pro secondary industries
- Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
Keywords
Where Karisma is headquartered
LocationHeadquarters
- HQ city
- Oliva
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Karisma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Jewelry Sales: Physical store sales of high jewelry products including rings, bracelets, necklaces, earrings, watches and accessories from owned inventory.
- Online E-commerce Sales: Direct-to-consumer online sales through company website with secure payment processing and home delivery. Offers 10% discount promotion on products (excluding gold and outlet items).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Karisma product offering
Product offeringCore offering
Joyeria Karisma is a family-owned jewelry retailer with over 30 years of experience, operating both a physical storefront and an online e-commerce store from Oliva, Valencia, Spain. The company sells rings, charms, pendants, necklaces, earrings, bracelets, anklets, watches, and gold jewelry sourced from a broad portfolio of authorized international and Spanish brands. Customers can purchase items in-store with personalized expert service or online with secure SSL payment processing and home delivery.
Product overview
Joyeria Karisma is a high-end jewelry retail business with over 30 years of experience operating in Oliva, Valencia, Spain. The company offers both physical store locations and an e-commerce platform (PrestaShop-based). Their product portfolio includes rings, charms, pendants, necklaces, earrings, bracelets, watches, and gold jewelry from over 30 international and Spanish brands including UNO de 50, PANDORA, THOMAS SABO, DANIEL WELLINGTON, CASIO, TISSOT, NOMINATION ITALY, and AGATHA PARIS. They also offer smart GPS watches for children under the SAVE FAMILY sub-brand. The company operates an online store with secure payment processing (SSL) and offers shipping services.
Differentiator
Problem solved
Functional benefit
Products and services
- Rings (Anillos) Various rings including gold, silver, and alloy pieces from multiple brands, offered for individual consumers for personal wear or gifting.
- Charms Charm jewelry pieces from various brands including Pandora Moments and Thomas Sabo, designed for charm bracelets and necklaces.
- Pendants (Colgantes) Pendants in gold-plated and silver finishes sold to individual consumers.
- Necklaces (Collares) Necklace jewelry in various styles and materials from multiple jewelry brands.
- Earrings (Pendientes) Earrings in various styles including silver, gold-plated, and crystal designs from multiple jewelry brands.
- Bracelets (Pulseras) Bracelet jewelry in leather, metal, and beaded designs from multiple brands, including charm bracelet platforms.
- Watches (Relojes) Wrist watches from brands including Casio, Daniel Wellington, Tissot, Bering, Garmin, Cluse Watch, and Storm London, for men and women.
- Gold Products (ORO) Gold jewelry including rings, necklaces, pendants, piercings, and bracelets, priced at the premium end and excluded from discount promotions.
- SAVE FAMILY GPS Watches GPS-enabled smart watches for children with calling functionality, allowing parents to track location and communicate with their child.
- Outlet Section Discounted jewelry and watch items (192 products listed) sold at additional markdowns, excluded from the standard 10% promotion.
Companies that use Karisma
Customer profileSegments1 record
Ideal customer profiles1 record
Karisma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Karisma partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Thomas SabocoreAuthorized retailer of Thomas Sabo jewelry brand, offering rings, charms, pendants, necklaces, earrings, bracelets, and watches from this German jewelry and watchmaker.
- PandoracoreAuthorized Pandora retailer offering the full range of Pandora jewelry products including the popular Moments bracelet collection.
- Daniel WellingtoncoreAuthorized Daniel Wellington retailer offering Swedish minimalist watches for men and women with interchangeable straps.
- CasiocoreAuthorized Casio retailer offering watches including G-Shock, vintage, and standard series. Extensive collection of 173+ Casio watch products.
- TissotminorAuthorized Tissot retailer offering Swiss watches for men and women.
- Agatha ParisminorAuthorized Agatha Paris retailer offering French jewelry products including rings, necklaces, earrings, bracelets, and anklets.
- UNO de 50coreAuthorized UNO de 50 retailer offering Spanish handmade jewelry including rings, necklaces, earrings, and bracelets. Extensive collection of 139+ products.
- Nomination ItalyminorAuthorized Nomination Italy retailer offering the Composable bracelet collection and other Italian jewelry.
- PedraliminorAuthorized Pedrali retailer offering Spanish silver jewelry products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Karisma competitors and assessment
Company assessmentDirect peers
- TOUS: Spanish-origin jewelry and accessories brand with global boutique footprint and strong e-commerce. Comparable as a Spanish jewelry house with both physical and digital channels, although TOUS sells primarily its own proprietary designs rather than acting as a multi-brand retailer.
- Blue Nile: Online-first jewelry retailer specializing in engagement rings, fine jewelry, and watches. Comparable in the e-commerce jewelry retail channel, although Blue Nile focuses almost exclusively on online sales without the physical showroom element Karisma offers.
- Pandora: Danish jewelry brand that operates its own concept stores alongside authorized retailers like Karisma. Comparable because Pandora-branded stores compete directly for the same charm-bracelet and gifting customer that Karisma serves in Oliva.
- Rabat Joyeros: Spanish multi-brand luxury jewelry retailer with physical showrooms and e-commerce. Directly comparable in product mix (fine jewelry plus premium watch brands such as Rolex, Cartier) and omnichannel positioning, although at the high-luxury end of the price spectrum.
- Mejuri: Direct-to-consumer fine jewelry brand with strong e-commerce presence. Comparable in the omnichannel fine-jewelry category, although Mejuri leans heavily on its own designs and digital-native marketing, contrasting with Karisma's multi-brand boutique model.
- Swarovski: Austrian crystal and jewelry brand with owned retail stores worldwide plus e-commerce. Comparable as a branded jewelry retailer operating both physical boutiques and online channels, targeting similar gifting and personal-adornment use cases.
- Joyería Suárez: Long-established Spanish multi-brand luxury jewelry chain with physical boutiques across Spain and an online store. Most directly comparable to Karisma in model (multi-brand fine and fashion jewelry, watches, omnichannel retail) though operating at significantly larger scale.
Broad incumbents
- Signet Jewelers: Parent of major jewelry retail banners (Kay Jewelers, Zales, Jared) operating hundreds of stores plus e-commerce. Relevant as a broad incumbent in jewelry retail with multi-brand and multi-channel reach, though significantly larger and US-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Karisma social profiles
Digital presenceKarisma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karisma leadership team
Management profileNumber of profiles
Karisma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karisma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karisma
What does Karisma do?
Joyeria Karisma is a family-owned jewelry retailer with over 30 years of experience, operating both a physical storefront and an online e-commerce store from Oliva, Valencia, Spain. The company sells rings, charms, pendants, necklaces, earrings, bracelets, anklets, watches, and gold jewelry sourced from a broad portfolio of authorized international and Spanish brands. Customers can purchase items in-store with personalized expert service or online with secure SSL payment processing and home delivery.
Is Karisma a public or private company?
Karisma is a private company. It is classified as family owned and is currently operating.
When was Karisma founded?
Karisma was founded in 1993. It employs 1 to 10 people.
Where is Karisma based?
Karisma is headquartered in Oliva, Spain, in the Europe region.
How does Karisma make money?
Two revenue lines are on record. Retail Jewelry Sales are the primary driver. The others are online E-commerce Sales.
Who are Karisma's main competitors?
Direct peers on record are TOUS, Blue Nile, Pandora, Rabat Joyeros, Mejuri, Swarovski and Joyería Suárez. Signet Jewelers is listed as a broad incumbent.
Does Karisma have an API?
No public API is recorded for Karisma.
What industry is Karisma in?
Karisma's product category is Jewelry and Watches Retail. Its primary akta.pro industry code is CRAKAGAF, Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches), with a secondary code of CRAFAEAH, Jewelry, Watches & Luxury Omnichannel. Its NAICS code is 45831 and its SIC code is 5944.