eXp Realty of California

What eXp Realty of California does

eXp Realty of California, Inc. is a privately held real estate brokerage operating under the eXp Realty cloud brokerage umbrella (NASDAQ: EXPI) and licensed as CA DRE#01878277. The firm is commercially represented by the DBA "My Property Experts," a three-agent team (Doug Rago, Chuck Keller, Christopher Hack) serving residential buyers and sellers across Greater Los Angeles, Palm Springs, and select Northern California submarkets. Service areas span luxury and standard residential transactions in Hollywood Hills, Beverly Hills, West Hollywood, Studio City, Sherman Oaks, Culver City, and Palm Springs, with the property search platform supporting listings from $25,000 to $15,000,000.

The operation runs on eXp Realty's cloud-based brokerage infrastructure with MLS-integrated property search via IDX feeds from CRMLS, MLSListings, and CARETS, displayed through the Inside Real Estate IDX platform and powered by BoldTrail for back-office CRM. Additional integrations include Rental Beast for rental application processing and Facebook/Google social login. The team offers a free home valuation tool with local comparables for seller lead generation. Revenue is generated purely through traditional real estate commissions on buying and selling transactions, with rates not publicly disclosed. The unit is small (3 agents), has no disclosed funding, no acquisitions, no patents, and no internal technology development beyond platform configuration.

Name

eXp Realty of California

Legal name

eXp Realty of California, Inc.

Website

https://mypropertyexperts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

eXp Realty of California (My Property Experts) is a three-agent residential real estate brokerage affiliated with eXp Realty, serving buyers and sellers of homes and luxury estates across Greater Los Angeles, Palm Springs, and select Northern California markets.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Property buying services
• MLS property search
• Cloud real estate platform

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where the brokerage and agents earn a percentage of property transaction values for both buying and selling services. Commissions are typically paid by sellers upon closing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

eXp Realty of California operates as a residential real estate brokerage through its My Property Experts team, providing full-service buying, selling, and rental transaction support across Southern California markets. The brokerage leverages the eXp Realty cloud-based platform with IDX-integrated MLS data feeds for property search and listings management, serving both standard residential and luxury market segments.

Product overview

eXp Realty of California operates as a real estate brokerage offering a unified platform for property transactions through its My Property Experts team. The core offering comprises a property search platform enabling MLS-based listings browsing, a home valuation tool for seller consultations, and property listings management services covering luxury and standard residential properties across Southern California markets including Los Angeles, West Hollywood, Beverly Hills, and Palm Springs. Additional services include rental application processing via Rental Beast partner integration.

Differentiator

Problem solved

Functional benefit

Brands

• My Property Experts: The team brand name used by Doug Rago, Chuck Keller, and Christopher Hack for their real estate services.

Products and services

• Property Search Platform Search platform enabling users to browse thousands of current listings directly from local MLS with filters for property type, beds, baths, and price range ($25,000 to $15,000,000). Designed for residential property buyers in Southern California markets.
• Home Valuation Tool Free home valuation service providing instant property estimates complete with local comparables for sellers considering listing their property. Offered to residential homeowners in Southern California.
• Property Listings Management and Brokerage Services Full-service agent-managed listing and representation service for buying and selling residential properties including luxury listings, covering Los Angeles, San Fernando Valley, Palm Springs, West Hollywood, Studio City, Culver City, Sherman Oaks, Hollywood Hills, and Toluca Lake markets.
• Rental Application Services Rental listing and application services enabling tenants to request applications through Rental Beast partner, with one-time application fee valid for 30 days across participating properties. Includes soft credit check and fast-tracked reviews.

Quantifiable outcome

• $30 million in annual sales overseen by Christopher Hack

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• eXp RealtycoreStrategic or Co-development PartnereXp Realty of California operates as a franchise/affiliate of eXp Realty, the agent-owned cloud brokerage. The parent company provides technology platform, back-office support, and brand recognition. The brokerage is independently owned and operated with CA DRE#01878277.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rodeo Realty: Independent LA-focused residential brokerage serving luxury and mid-tier LA markets including Beverly Hills and the San Fernando Valley. Closely comparable independent-brokerage model in the same geography.
• Hilton & Hyland: Boutique luxury real estate firm specializing in high-end LA properties (Beverly Hills, Bel Air, Hollywood Hills). Closely comparable niche, geography, and luxury buyer profile.
• The Agency: Luxury-focused residential brokerage operating across Beverly Hills, Hollywood Hills, and other premium LA submarkets with a team-based agent model. Directly comparable to MyPropertyExperts on geography, luxury positioning, and high-touch client service.
• Engel & Völkers: International luxury-focused brokerage franchise with US presence in premium California markets. Comparable premium positioning and franchise-driven agent model.
• Sotheby's International Realty: Global luxury residential brand with significant Beverly Hills/LA franchise operations. Comparable on luxury positioning and premium-buyer service model.
• Compass: Tech-forward national residential brokerage with strong LA luxury presence and agent-team model. Comparable in targeting premium residential clients with technology-enabled agent support.
• Westside Estate Agency: Boutique luxury LA brokerage focused on high-end Westside properties (Bel Air, Beverly Hills, Holmby Hills). Tightly comparable luxury niche and team structure.

Broad incumbents

• Redfin: Tech-enabled national residential brokerage with Bay Area and LA presence, mixing employed-agent and partner-agent models. Comparable California footprint and tech-integrated brokerage approach.
• Berkshire Hathaway HomeServices: Nationally branded residential brokerage franchise with strong California luxury coverage. Comparable commission model and franchise structure (akin to eXp affiliation).
• Coldwell Banker: Large established residential brokerage with deep LA/Palm Springs presence across luxury and mainstream segments. Comparable transaction-based brokerage model at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dougandchuckla

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eXp Realty of California