What Ink PR does

Ink PR (legal entity CGC y Compañía, S.C.) is a Mexico-based public relations and influencer marketing agency founded in 2008 and headquartered in the Juárez neighborhood of Mexico City. The firm delivers four primary services — Public Relations, Influencer Marketing, Crisis Management, and Content — organized across four practice areas: Corporate Communication, Brand PR, Entertainment, and Sports. Its client base spans B2B and B2C, with named enterprise work in aerospace (Airbus) and sustained verticals in film/TV/streaming/live events and international sports leagues, teams, and athletes. The agency positions itself as a strategic communications partner rather than a transactional vendor, emphasizing journalist insight and content-creator understanding.

The business model is professional-services: retainers and project-based contracts for consulting, agency work, crisis response and content production. Pricing is not publicly disclosed and is quote-based. The go-to-market is sales-led, direct client engagement through the firm's website and business-development efforts, supported by an active blog and organic social presence used for thought leadership in PR strategy, influencer marketing, crisis management, and digital communications. Core technology is "not disclosed"; there is no software product, API, or app — Ink PR sells human-delivered services.

The firm is privately held and founder-owned, co-led by Carla Gavito (General Director), Nora Cedeño (Director of Entertainment and Sports), and Emilie Fresneau (Director of Corporate Communication), with additional directors across Brand PR, Media Intelligence (INK LAB), Content and Account Management. Headcount is in the 11–50 range. There are no disclosed funding rounds, external investors, subsidiaries, or M&A activity. The company reports compliance with Mexico's LFPDPPP data-protection framework.

Name

Ink PR

Legal name

CGC y Compañía, S.C.

Website

https://inkpr.com.mx

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ink PR is a Mexico City–based public relations and influencer marketing agency founded in 2008, serving B2B and B2C clients across corporate communication, brand PR, entertainment, and sports with retainer and project-based professional services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Public relations services
• Influencer marketing
• Crisis management
• Corporate communications
• Content marketing

Headquarters

HQ city

Juárez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: INK PR generates revenue through consulting and agency services including public relations, influencer marketing, crisis management, and content creation. Services are likely structured as project-based contracts or retainer agreements based on the professional services nature of the business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ink PR is a Mexican communications agency that delivers public relations, influencer marketing, crisis management, and content marketing services to brands and companies. Founded in 2008 under the legal entity CGC y Compañía, S.C., the firm operates as a strategic partner that connects brands with audiences across media, opinion leaders, and digital channels, running B2B and B2C communication campaigns from a Mexico City base.

Product overview

INK PR is a public relations and influencer marketing agency founded in 2008, operating as a service-based company rather than a software product vendor. The agency offers four core services: Relaciones Públicas (Public Relations), Influencer Marketing, Manejo de Crisis (Crisis Management), and Contenido (Content Marketing). These services are organized across four specialized areas: Comunicación Corporativa (Corporate Communication), Brand PR, Entretenimiento (Entertainment), and Deportes (Sports). The agency creates unique campaigns that transcend conventional approaches by combining strategy and creativity to generate lasting impact for B2B and B2C clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Relaciones Públicas (Public Relations) Strategic communication of client messages to generate positive impact across media, opinion leaders, and target audiences. Intended for brands and companies seeking media visibility and reputation building.
• Influencer Marketing Connects brands with influencers to produce authentic content that resonates with target audiences. Intended for brands seeking consumer engagement and creator-led campaigns.
• Manejo de Crisis (Crisis Management) Crisis management services including crisis manuals, reputation management, and prevention strategies to protect or rebuild brand reputation. Intended for companies facing or preparing for reputational risk.
• Contenido (Content Marketing) Content marketing services including spokesperson positioning on LinkedIn, internal communication, blogs, social media, and SEO. Intended for brands and corporate communications teams seeking ongoing owned-media output.

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global public relations leader with a Mexico office offering corporate communications, crisis management, and influencer strategies that overlap directly with INK PR's core service lines.
• FleishmanHillard: International PR and communications agency with Mexico operations serving corporate, brand, and crisis communications clients that overlap with INK PR's portfolio.
• Burson Cohn & Wolfe (BCW): Global communications agency combining creative, public relations, and content capabilities with a presence in Mexico, competing for the same enterprise and brand PR budgets as INK PR.
• Hill & Knowlton: Global strategic communications firm with operations across Latin America providing corporate communications, crisis management, and brand PR services directly comparable to INK PR.
• Ogilvy PR: Global creative and communications network with PR capabilities in Mexico, competing for integrated communications, influencer, and brand mandates that match INK PR's offerings.
• Weber Shandwick: Global PR and communications network with operations in Mexico, providing corporate, brand, and entertainment PR services that compete with INK PR's diversified practice areas.
• Ketchum: Global communications consultancy with Latin America operations offering brand PR, corporate communications, and influencer marketing services comparable to INK PR's portfolio.
• MSL Group: Publicis Groupe's global PR and public affairs network with Mexico presence, offering corporate communications and influencer engagement that competes with INK PR's practice areas.

Direct peers

• LLYC (Llorente & Cuenca): One of the largest Spanish-language communications and PR firms with a strong Mexico City presence, competing head-to-head with INK PR for corporate, brand, and influencer marketing mandates across Latin America.

Emerging players

• Brunswick Group: Global advisory firm focused on critical issues and corporate communications, with select Latin America coverage; competes for higher-end corporate communications mandates that overlap with INK PR's corporate practice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/inkPR_Mexico
• LinkedInlinkedin.com/company/inkprmexico

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ink PR