FK Fyllingsdalen

What FK Fyllingsdalen does

FK Fyllingsdalen (Fotballklubben Fyllingsdalen) is a nonprofit Norwegian football club organized as an idrettslag under Norwegian law, founded in 1975 and headquartered at Varden Idrettspark in Fyllingsdalen, Bergen. The club operates 34 teams spanning age groups from G7 (children) through J19 (youth), senior men's A and B squads, women's senior teams, oldboys/oldgirls veterans, and recreational 5-a-side/7-a-side formats, serving approximately 1,050 members of which roughly 850 are children and youth participants.

The product portfolio consists of core membership football plus four specialized programs: Helland-Akademiet (paid extra-training academy for ages 9–17), Gatelaget (street football for adults with substance abuse challenges, part of Fotballstiftelsen's national network), TINE Fotballskole (annual summer football school) and Rabonadager (school planning-day football days), supported by the Dalenfondet inclusion fund that subsidizes fees for low-income families. The club has no proprietary technology; operations run on the Hoopit membership/registration platform and standard social media channels, with all activity delivered at the Varden Idrettspark venue.

The business model is a hybrid of small recurring membership dues (200–450 kr/year), per-participant fees for football schools and training programs, sponsor income from Sparebanken Norge (general sponsor) plus ~15 partner brands, a Christmas lottery, and one-off transfer-related revenue tied to player development. Go-to-market is community-led and event-driven, anchored by the Fyllingsdalen neighborhood and partnerships with NAV Bergen Vest, Åpen For Alle, and local schools. The club is governed by a member-elected board under Chair Victoria Heckmann, with day-to-day operations led by Daglig Leder Morten Giæver; most coaching and administrative functions are volunteer-based.

Name

FK Fyllingsdalen

Legal name

FK Fyllingsdalen (Fotballklubben Fyllingsdalen)

Website

https://fkfyllingsdalen.no

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

FK Fyllingsdalen is a nonprofit Norwegian football club in Bergen operating 34 teams across youth, adult, and veteran levels for roughly 1,050 members. Programs include paid extra-training, social inclusion street football, summer football schools, and a member-funded inclusion fund.

Ownership category

akta.pro rank

Product category

Community Sports Club Services

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth football programs
• Community sports club
• Football training academy
• Social inclusion football
• Football membership services

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Support membership (Støttemedlemskap) costs 200 kr per year. Regular membership (ordinært medlemskap) costs 450 kr per year, which includes entry to A-lag matches.
2. Football schools and training programs: Revenue from TINE Fotballskole (1250 kr per participant), Helland-Akademiet, and Rabonadager (199 kr per participant). These programs are offered during school holidays and summer.
3. Lottery and fundraising: Christmas lottery (Julelotteriet) selling maximum 6720 tickets at 25 kr each. 25% of revenue goes to team accounts, rest to club. Internal competition between teams for lottery sales.
4. Sponsorships: Revenue from general sponsor (Sparebanken Norge), team sponsors (LEVE, Holmedal Invest, Nike, Torshov Sport, Mova), and various partner relationships. Also provides free jersey sets through Sparebanken Norge campaign.
5. Dalenfondet inclusion fund: Inclusion fund for financial support to members for membership fees, training fees, cups, and football schools. Funded by collected funds from foundations and sponsors. Ensures equal opportunities regardless of financial situation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

FK Fyllingsdalen is a Norwegian football club operating organized team football across all age groups (children ages 7-19, senior men and women, and veteran teams) at Varden Idrettspark in Bergen. The club supplements regular team play with specialized programs including Helland-Akademiet (extra training for youth aged 9-17), TINE Fotballskole (summer football school), Rabonadager (school holiday activity days), Gatelaget (low-threshold street football for adults with substance abuse challenges), and Dalenfondet (an inclusion fund providing financial support for participation).

Product overview

FK Fyllingsdalen is a football club offering a comprehensive portfolio of programs and services centered around football (soccer) activities. The core offering consists of organized football teams at all age and skill levels, from children's teams (ages 7-12) through senior and veteran recreational teams. The club distinguishes itself through specialized programs including Helland-Akademiet (extra training academy for talented youth), Gatelaget (social inclusion street football for adults with addiction challenges), TINE Fotballskole (summer football school), and Rabonadager (activity days on school planning days). The portfolio also includes Dalenfondet, an inclusion fund providing financial support to ensure equal participation opportunities. The programs operate primarily at Varden Idrettspark facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Helland-Akademiet: Extra training program for children and youth (ages 9-17) offering additional football training regardless of club affiliation. Named after former player Eivind Helland.
• Gatelaget
• Dalens stolthet

Products and services

• Football Teams (Senior & Youth) Organized football teams at all levels including men's and women's senior teams, youth teams (G/J13-19), children's teams (G/J7-12), veteran (Oldboys/Oldgirls), and recreational adult teams. Members train and compete in regional leagues and tournaments at Varden Idrettspark.
• Helland-Akademiet Extra training academy for children and youth aged 9-17 offering additional football skill development regardless of club affiliation. Includes outfield player and goalkeeper programs. Named after former FK Fyllingsdalen player Eivind Helland.
• Gatelaget (Street Football) Low-threshold football program for men and women over 18 who have or have had challenges related to substance abuse. Provides twice-weekly training, organized in cooperation with NAV Bergen Vest and Åpen For Alle.
• TINE Fotballskole (Football School)

Quantifiable outcome

• 850 children and youth in age-based football - one of Bergen's best girls' football departments
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• NAV Bergen VestcoreStrategic or Co-development Partner · 8 April 2026Government social services partner for Gatelaget program. Collaborates on social integration through football for people with substance abuse challenges.
• Åpen For AllecoreStrategic or Co-development Partner · 8 April 2026Social organization partnered with FKF for Gatelaget. Jan Ove Næss (Åpen For Alle daily leader) helps transport players to training sessions.
• Smørås FotballminorGTM or Marketing Partner · 8 April 2026Donated 20 pairs of football shoes to Gatelaget for first training session.
• Egon OasenminorGTM or Marketing Partner · 8 April 2026Restaurant/food sponsor providing pizza and refreshments for Gatelaget's first training session. Also sponsor of Rabonadager events.
• Sparebanken NorgecoreGTM or Marketing PartnerGeneral sponsor (Generalsponsor) of FK Fyllingsdalen. Also provides free away kit sets for children's and youth teams through their kit campaign (draktkampanje) on spv.no.
• LEVEminorGTM or Marketing PartnerStart-11er sponsor for Fyllingsdalen team.
• NikecoreGTM or Marketing PartnerEquipment sponsor providing football apparel and gear. New partnership from 2025 replacing previous Umbro/Scan Trade and Sport Norge Spelhaugen agreement.
• Torshov SportcoreChannel Partner/ Reseller/ DistributorEquipment retailer partner under new Nike agreement from 2025. Provides club merchandise and equipment through retail relationship.
• MovaminorGTM or Marketing PartnerTraining center (treningssenter) in Fyllingsdalen, partner for club.
• Rema 1000minorGTM or Marketing PartnerGrocery retail partner.
• KniksenminorGTM or Marketing PartnerSports equipment/retail partner.
• Midt i Blinken TrafikkskoleminorGTM or Marketing PartnerDriving school with partnership agreement with FK Fyllingsdalen.
• KrogsveenminorGTM or Marketing PartnerReal estate partner.
• Visuell PartnerminorGTM or Marketing PartnerVisual/graphic design partner.
• Sabrura VestkantenminorGTM or Marketing PartnerSushi restaurant partner in Vestkanten area.
• ABC kontorminorGTM or Marketing PartnerOffice supplies/services partner.
• McDonald'sminorGTM or Marketing PartnerFast food chain partner.
• Komplett MalingminorGTM or Marketing PartnerPaint/commercial painting services partner.
• Fotballstiftelsen (Gatelagsfamilien)coreStrategic or Co-development PartnerUmbrella organization for street football in Norway with 34 teams nationwide. FKF Gatelaget is part of this larger family, participating in national tournaments.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• IL Bjarg: Bergen-region multi-sport club with a prominent football section serving youth and adult players. Comparable in community-based membership model and youth focus, though operates across multiple sports.

Broad incumbents

• Lyn Oslo: Historic Oslo football club with a focus on youth development and community programs. Comparable to FKF in operating a multi-tiered club structure with strong reliance on volunteer coaches.
• SK Brann: The dominant professional football club in Bergen and FKF's local sporting benchmark; Brann competes in the top Norwegian league and historically with FK Fyllingsdalen for talent in the Bergen area. Comparable as a Bergen-based football organization but at a vastly larger professional scale.
• Stabæk Fotball: Established Norwegian football club known for youth development and a strong academy model. Comparable to FKF in its emphasis on growing homegrown talent and community engagement at the grassroots level.
• Vålerenga Fotball: Major Oslo-based professional football club with deep community roots, extensive youth academy, and social inclusion initiatives (e.g., street football). Relevant comparable for FKF's youth development and community programming ambitions.
• Sportsklubben Sandefjord Fotball: Norwegian football club operating both elite and community football programs with strong youth academy focus. Comparable to FKF as a Norwegian football organization balancing community roots with competitive ambitions.

Direct peers

• Åsane Fotball: Bergen-based amateur football club operating senior and youth teams in the same regional leagues as FKF. Closely comparable in operating model, community footprint, and target member base within the Bergen market.
• Skeid Fotball: Oslo-based amateur football club with senior and youth teams and a community-led operating model. Directly comparable to FKF in grassroots structure, volunteer dependency, and youth football focus.
• Arna-Bjørnar Fotball: Another Bergen-area grassroots football club with both men's and women's teams and youth development programs. Directly competes with FKF for local players and shares the same amateur/membership-based operating model.

Others

• Fotballstiftelsen: National umbrella organization for street football (Gatelagsfamilien) of which FKF's Gatelaget is now a member. Relevant ecosystem peer given FKF's growing investment in social inclusion programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/FKFyllingsdalen
• LinkedInlinkedin.com/company/fk-fyllingsdalen

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FK Fyllingsdalen