Agence Gardeners

What Agence Gardeners does

Agence Gardeners is a privately held French-Swiss full-service creative and digital communication agency operating as an SAS under Groupe Gardeners, with headquarters in Poisy (Annecy, France) and a regional office in Grand-Lancy (Geneva, Switzerland). It serves more than 250 B2B and B2C brands, non-profit organizations, and local authorities across France and Switzerland, positioning itself as a "one-stop shop" that consolidates the equivalent of 5 to 10 separate vendors — combining strategic communication, branding, design thinking, web development, e-commerce, SEO/SEA, social media, influencer marketing, and content activation under a single engagement model.

The agency's underlying technology stack is built on established open-source frameworks — Symfony, Zend, WordPress, Drupal, PrestaShop, Magento Adobe Commerce, and WooCommerce — extended with headless and Progressive Web App (PWA) implementations using Angular and Vue.js, plus integrations with Cegid Y2 ERP, Akeneo PIM, and ATS systems (Flatchr, Job Affinity). Proprietary building blocks include a Drupal-based multi-site generator for franchised international deployments (used for Mobalpa's 450-site farm and EcoTrail's international platform), B2B sales configurators with scenario engines (e.g., for Profalux/StellaGroup), and PWA-based mobile-first storefronts. Notable client work spans Baume & Mercier (Richemont) worldwide social media, Somfy's cybersecurity awareness campaign, Mobalpa's 20+ year partnership, Peggy Sage's omnichannel Magento 2 PWA, RTE's immersive "Protect the 99" game, and the Tomy/Maped international campaigns.

Commercially, Gardeners operates a project-based professional-services revenue model with custom-quoted engagements; pricing is not publicly disclosed. Go-to-market is consultative, with direct enterprise sales, mid-market inside sales, and a self-serve web form for SMB and startup clients. The group ecosystem — SWAT (SME digital), Genesii (software publisher), The Green House (coworking/startup hub), and Gardeners Talents (training) — diversifies revenue beyond the core agency. Industry recognition includes four 37e Grand Prix awards, three Stratégies awards, two Ours de la com, two Com-Ent, and one Cap Com award; the firm is a certified Google and Meta partner.

Name

Agence Gardeners

Legal name

SAS Agence Gardeners

Website

https://agencegardeners.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence Gardeners is a privately held French-Swiss full-service creative and digital communication agency formed from the 2018-2019 merger of Paprika and Net Design. It serves 250+ B2B and B2C brands, non-profits, and public-sector clients across France and Switzerland with branding, web development, e-commerce, and digital marketing.

Ownership category

akta.pro rank

Headquarters

HQ city

Poisy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative and Digital Services: Comprehensive agency services including branding, strategy, web development, e-commerce, digital marketing, social media management, and content activation. Revenue generated from professional services engagements with enterprise and mid-market clients across France and Switzerland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Agence Gardeners is a full-service creative and digital communication agency delivering integrated branding, communication strategy, web and e-commerce development, social media management, and digital activation services. Its work spans custom website and e-commerce platform builds using open-source technologies (Magento Adobe Commerce, Drupal, WordPress, PrestaShop, WooCommerce), Progressive Web App development, B2B sales configurators, SEO/SEA, content production, and influencer marketing for enterprise, mid-market, and public-sector clients primarily in France and Switzerland.

Product overview

Agence Gardeners is a full-service creative and digital communication agency offering a unified portfolio of services spanning consulting & strategy, design thinking, design & branding, web development, and content & activation. The agency was formed from the merger of Paprika (communication agency) and Net Design (web agency) in 2018-2019. Core offerings include custom website and e-commerce development using open-source platforms (Magento Adobe Commerce, WooCommerce, WordPress, Drupal), Progressive Web App (PWA) development, B2B sales configurators, and multi-channel digital marketing (SEO, SEA, social media, influencer marketing). The agency operates Gardeners Talents as a training division offering AI, Design Thinking, and Digital marketing workshops. Technologies employed include Symfony, Zend, PrestaShop, Angular, and integrations with ATS systems (Flatchr, Job Affinity), ERP systems (Cegid Y2), and PIM systems (Akeneo).

Differentiator

Problem solved

Functional benefit

Brands

• Gardeners Talents: Training organization offering immersive professional training programs in AI, Design Thinking, Marketing & Digital, and Employer Brand

Products and services

• Consulting and Communication Strategy Strategic communication consulting, brand storytelling, brand content creation, and communication strategy development for organisations seeking aligned, end-to-end brand narratives. Targeted at enterprises, mid-market firms, non-profits, and public-sector clients.
• Design Thinking Services User-centric innovation methodology using Design Thinking, collective intelligence, Lean start-up, AARRR, double diamond, normstorming, and design fiction methods to design applications, interfaces, business models, and experiences. Targeted at client digital transformation initiatives.
• Design and Branding Services Brand identity creation or redesign, logo development, distinctive brand territory creation, and graphic execution for catalogues, flyers, stands, packaging, and brand supports. Targeted at organisations launching or refreshing their visual identity.
• Web and E-commerce Development Custom website, blog, recruitment site, B2B application, and e-commerce platform development using Symfony, Zend, WordPress, Drupal, PrestaShop, and Magento Adobe Commerce. Targeted at enterprises, mid-market firms, and SMBs needing bespoke digital platforms.
• Content and Activation Services Multi-channel communication including social media management, influencer marketing, SEO, SEA, email marketing automation, content production, and analytics. Targeted at organisations seeking integrated digital activation across owned and paid channels.
• Progressive Web App (PWA) Development Mobile-first Progressive Web App development using Angular framework with Drupal headless CMS, cloud hosting, and native SEO optimisations for digital storefronts and appointment platforms. Targeted at enterprises seeking app-like mobile web experiences.
• Multi-Site Generator / Site Farm Platform Proprietary Drupal-based site generator enabling deployment of internationally franchised websites across regions and languages, supporting hundreds of sites from a single platform. Targeted at multi-region franchises and international organisations.
• B2B Sales Configurator Platform Custom product configuration platform with scenario engine for B2B sales, supporting multi-entity deployment for product groups. Targeted at industrial and manufacturing B2B sellers requiring complex online product configuration.
• Gardeners Talents Training Programs Immersive professional training organisation offering workshops and programs in AI, Design Thinking, Marketing & Digital, and Employer Brand. Targeted at professionals and organisations seeking upskilling in agency-adjacent capabilities.
• Cybersecurity Awareness Campaigns Internal employee communication campaigns on cybersecurity and similar behavioural topics, using narrative-driven podcast or immersive game formats to drive awareness and engagement. Targeted at large enterprises with significant internal communication needs.

Quantifiable outcome

• Over 250 brands supported across France and Switzerland
• +5 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Groupe GardenerscoreStrategic or Co-development PartnerParent holding company bringing together multiple entities: Gardeners (creative/digital agency), SWAT (SME digital studio), Genesii (software publisher), The Green House (coworking/startup ecosystem). Provides group resources and shared expertise.
• SWAT StudiocoreStrategic or Co-development PartnerDigital intervention studio serving SMEs and communication professionals. Part of Groupe Gardeners ecosystem.
• GenesiicoreTechnology or IntegrationPublisher of industry-specific software, innovation laboratory, and custom application development. Part of Groupe Gardeners.
• The Green HousesupportingStrategic or Co-development PartnerEcosystem of startups and entrepreneurs in 340m² of coworking space and conviviality. Part of Groupe Gardeners startup ecosystem.
• Gardeners TalentscoreStrategic or Co-development PartnerTraining organization by and for professionals. Provides immersive training in AI, Design Thinking, Marketing & Digital, Employer Brand. Located at same Annecy address.
• GooglecoreTechnology or IntegrationCertified Google partner with team certifications in Google Analytics, Google Shopping, Google Ads, Google Display. Provides SEA, SEO, and analytics services.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta/Facebook Ads partner for social media advertising campaigns and community management.
• Digital LeaguesupportingOthersRegional tech/digital ecosystem community membership in Annecy region.
• French TechsupportingOthersFrench Tech community membership supporting tech ecosystem development.
• CCIG (Chambre de Commerce et d'Industrie de Genève)supportingOthersGeneva Chamber of Commerce and Industry membership for Swiss market presence.
• Fer GenèvesupportingOthersGeneva business network membership.
• University of Savoie Mont-BlancsupportingStrategic or Co-development PartnerAcademic partnership for carbon footprint calculation conducted in 2019 with Polytech students using ADEME reference frameworks.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Emakina: Emakina is a European digital agency group with offices across Benelux, France, and Switzerland, offering digital strategy, e-commerce, content, and technology services. It is a direct peer given comparable size, similar Franco-Swiss footprint, and e-commerce/digital transformation focus.
• SQLI: SQLI is a France-headquartered digital services group specializing in e-commerce (notably Adobe Magento), digital transformation, and customer experience implementation. It is a direct peer given comparable size, French/European footprint, Magento Adobe Commerce expertise, and enterprise B2B/B2C client overlap with Gardeners.
• Marcel: Marcel is a leading independent French creative and digital agency with comparable size and full-service creative/digital capabilities, serving enterprise clients across France. It is a direct peer in offering integrated brand, digital, and campaign services to similar enterprise marketing buyers.
• Smile ( Smile Open Source ): Smile is a French open-source digital agency with deep expertise in Drupal, Magento, and Symfony, similar to Gardeners' tech stack. It is a direct peer for the same enterprise client base and CMS/e-commerce implementation work.

Broad incumbents

• Havas: Havas is a global advertising and communications group headquartered in France, offering creative, media, digital, and healthcare communications at scale. It is a broad incumbent that competes for the same French and European enterprise marketing budgets as Gardeners.
• VMLY&R: VMLY&R is a global creative and brand experience agency with significant digital, commerce, and CRM capabilities. It is a broad incumbent that competes for the same enterprise brand transformation and digital commerce engagements as Gardeners.
• Dentsu Creative: Dentsu Creative is the global creative and brand-led transformation arm of Dentsu International, offering integrated creative, digital, and experience design services. It is a broad incumbent serving multinational enterprise clients in categories overlapping with Gardeners' portfolio.
• Publicis Groupe: Publicis is one of the world's largest advertising and communications holding companies, with broad creative, media, digital, and data capabilities across global markets. It is a broad incumbent operating in the same enterprise marketing services category as Gardeners but at vastly greater scale and geographic reach.
• Ogilvy: Ogilvy is a global creative, advertising, and PR network with significant digital and consulting capabilities. It is a broad incumbent that competes for the same enterprise integrated marketing and digital transformation briefs as Gardeners.

Emerging players

• WAAO (by Eskimoz): WAAO / Eskimoz is a France-based digital performance and SEO/SEA agency with strong SEO, paid search, and content capabilities, certified Google partner. It is an emerging player with partial overlap to Gardeners' SEO/SEA and content activation services, primarily serving mid-market clients in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/agencegardeners
• Facebookfacebook.com/agencegardeners
• LinkedInlinkedin.com/company/agence-gardeners
• Instagraminstagram.com/agencegardeners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Gardeners